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Small Business eCommerce Readiness Guide
7 Essential Requirements to Succeed in eCommerce
Surprise!
Submit questions throughout the webinar for a chance to win a $5 Starbucks gift card
Housekeeping Items Today’s presentation will last approximately 30
minutes.
Have a question? Type your question into the Q&A box located on the right side of your GTW panel in the box and submit.
Keep watch for our follow-up Blog Post with answers
to all of the questions and a recap of today’s presentation.
The recording and slides will be available after the webinar.
Agenda About Exact
About Logicbroker
eCommerce Overview
7 Essential Requirements:
1. Customer Centric Approach
2. Social Media
3. Product Imagery and Video
4. Mobile
5. SaaS and Cloud-Computing
6. Integration and Automation
7. Always Evolve
Q&A Session
About Exact • Global company with 30 years of
experience in manufacturing and wholesale distribution software
• Serving 100,000 customers globally and 10,000 in the U.S.
• Cloud-based software, Exact Online, integrates seamlessly with QuickBooks so customers can streamline operations
• Partnership with Logicbroker extends Exact Online capabilities to include eCommerce, EDI and shipping, providing full supply chain visibility
• Business Process Automation
• Inventory Automation
• Electronic Data Interchange (EDI)
• Project Management
• Supply Chain Optimization
• Web Development & eCommerce
• Product Catalog Management
• ERP & OMS System Integration
• Workflow Design & Automation
• Drop Ship Deployment
• Shopping Cart Integration
• Omni-Channel Architecture
Logicbroker was founded in 2010 and is based in Shelton, CT
About Logicbroker
eCommerce Overview
Taking a Customer-Centric Approach
Customer Centric Approach: Multi-Device Compatibility
• Individual shopping
preferences
• Importance of seamless
customer experience
Customer Centric Approach: Multichannel Selling
Customer Centric Approach: Personalization
Social Media
Social Media & Search Engines
Social Media & Shopping
Product Imagery & Videos
In a modern version of “a picture is
worth 1000 words,” Forrester Research
has calculated that a minute of video is
worth 1.8 million words
Product Imagery & Videos: Content is still king!
Mobile
Mobile: The Importance of Optimization
Mobile: Marketing and Advertising
SaaS Trend
Cloud Computing has lowered the barriers to entry
SaaS Trend: What’s in it for me?
*Image courtesy of www.bill4time.com
Integration & Automation
• Save time
• Save money
• Free up your resources
• Eliminate errors
Integration & Automation
Always Evolve
Always Evolve
Q&A
Resources
• www.colderice.com/
• http://go.bloomberg.com/tech-blog/2012-11-07-waze-parks-ads-in-mobile-maps/
• http://mashable.com
• http://www.onlinemarketing-trends.com/search/label/cyber%20monday
• www.forrester.com
• www.gartner.com