EVERYTHING YOU NEED TO KNOWABOUT USER-GENERATED CONTENT

IN ECOMMERCE

USER-GENERATED CONTENTIS EVERYWHERE

By 2013, about 114.5 million peoplehave contributed to user generated content

- eMarketeer

1.

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Visuals are everything.Over 1.8 billion of photos are uploadedand shared by consumers on social media daily

- Wyng

350 million of photos are uploaded daily on Facebook and 80 million on Instagram, along with 432,000 hours of videos on YouTube

- Wyng

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54% of adult consumers in the US have uploaded original photos and videos on social media at least once

- Wayin

According to SEMRush, 86% of businesses now use user-generated content in some way in their marketing efforts.

- SEMRush

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25% of search results for top 20of the world’s brands link to UGC

- DMNews

7.

User-generated videos on YouTube get 10x more views than content made and uploaded by brands

- Octoly

8.

According to Content Marketing Institute, 78% of B2C companies were planning to use UGC in their marketing campaigns in 2015

- Econsultancy

9.

Consumers spend on average 5.4 hours per day with user-generated content

- Wyng

UGC IS POPULARBECAUSE IT’S TRUSTWORTHY

92% of consumers worldwide say they trust word-of-mouth more than any kind of advertising

- Marketing Land

10.

According to a report by Forrester, 70% of consumers consider product and brand recommendations from their social circles trustworthy and 46% trust online reviews posted by other customers. In comparison, only 10% trust banner ads on websites

- Forrester

11.

70% of consumers place reviews by other customers above professionally written marketing content

- DMNews

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Customer-made reviews about a product are trusted 12x more than promotional marketing content.

- CIO

14.

When looking for information about a product, 51% of US consumers trust user-generated content more than other information on a company website

- Bazaarvoice

15.

It is estimated that infl uencers represent one-fi fth of the consumer populationand infl uence purchases of 74% of the population

- eMarketeer

16.

Millennial consumers trust information from user-generated content 50% more than information from mainstream media sources

- Smart Brief

17.

71% of consumerssay that user-generated product reviews make them feel more comfortable buyinga product

- 3DCart

UGC WORKS IN CONVINCINGSHOPPERS TO BUY

18.

82% of shoppers say that user-generated content is extremely valuable when deciding on purchases

- Internet Retailer

19.

Brand engagement rises by 28% when consumers are exposed to both professional content and UGC video

- DMNews

20.

Brands see 25% increase in conversions when user-generated photos are used instead of professionally made product shots by brands

- Wayin

21.

50% of shoppersfi nd UGC more memorable than content produced by brands

- Wyng

22.

Consumer reviews create74% increase in product conversion

- 3DCart

23.

When UGC is included in advertising, online stores see 4x higher click-through rates and 50% drop in cost-per-click

- Shopify

24.

UGC can improve conversion rates6.4% for clothing, 2.4x for jewelry,1.7x for footwear and 1.6x for productsin beauty and consumer electronics verticals

- ClickZ

25.

When consumers see UGC while shopping, conversion rate goes up 4.6%

When they interact with user-generated content, conversion rate increases 9.6%

- ClickZ

UGC IS A CONTENT MAGNETFOR MILLENNIALS

26.

84% of Millennials say that user-generated content on a company website has some infl uence on their purchases. The samething is valid for 70% of Baby Boomers

- Bazaarvoice

27.

86% of Millennials say that UGC is a good indicator of a brand quality

- DMNews

28.

After researching purchases online,52% of Millennials are more likely tobuy online than in physical stores (48%)

- Bazaarvoice

29.

51% of Millennialssay that consumer-made reviews on company sites have a greater infl uence on what they buy than recommendations from friends and family

- Bazaarvoice

30.

Millennials are 3x more likely than Baby Boomers to search product recommendations and what to buyon social media

- Bazaarvoice

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64% of Millennials feel that companies should offer more ways for consumersto share their feedback on productsand brands online

- Bazaarvoice

32.

87% of Millennials appreciate the authenticity of UGC and prefer when companies don’t edit reviews forgrammar and spelling

- Bazaarvoice

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65% of social media users ages 18-24 take into consideration information about products on social platforms before buying

- DMNews

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Millennials (age 25 and above) and Gen X consumers contribute to 70% of alluser-generated content online

- DMNews

35.

71% of Millennials engage with social media and user-generated content daily

- SmartBrief

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Millennials fi nd user-generated content 35% more memorable than content from mainstream sources

- SmartBrief

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Millennials report that user-generated content is 20% more infl uential in their choice of purchases than other media

- SmartBrief

UGC IS THE MOST EFFECTIVEIN A VISUAL FORM

38.

64% of marketers now use UGC in the form of photos and videos in earned marketing channels (more than any other types of visuals)

- Sproutworth

39.

Content with relevant images gets94% more views than plain text

- Kissmetrics

40.

32% of shoppers would buy apparel online if online stores showed user-generated photos of real customers wearing garments

- PowerReviews

41.

66% of shoppers in the UK and 63% of shoppers in the US trust user-generated product photos more than photos made by the brands and retailers

- Digital Marketing Magazine

42.

67% of consumers turn to video reviews at least once before making a purchase, and 49% go to YouTube for more information about a product

- Adweek

43.

Conversion rate increases up to 10% when visual user-generated content is present on shopper’s path to purchases

- Wyng

44.

38% of marketers say that user-generated content in the form of photos and videos performs well on a desktop while 42.5% says it performs well on mobile

- Sproutworth

45.

Purchase intent increases by 97%when consumers enjoy product videos

- Virtuets

46.

52% of marketers agree that video is the form of content with the best ROI

- Syndacast

HOW UGC AFFECTS PURCHASES

47.

48% of consumers say that user-generated content is a great way to discover new products, brands, and retailers

- Forrester

48.

41% of shoppers need only 1 to 4user-generated product reviewsto be infl uenced to buy

- Adweek

49. 69% of consumers trust user-generated reviews about clothing, household goods, and personal care products

68% trust reviews about computers and electronics, while 64% trust reviews for children products, while over 50% trust reviews on healthcare products, children products, and food

- Adweek

50. More than 59% of millennial shoppers reach out for user-generated content before buying major consumer electronics, 53% search for it before buying major appliances, 46% before buying mobile phones

- DMNews

51.

Demand for user-generated content in the live gaming category grows 122% year over year

- Econsultancy

52.

The most infl uential user-generated product reviews feature customer personal stories (80%) and product pro’s and con’s (71%)

- Adweek

53.

59% of shoppers use smartphones at home to view user-generated product reviews and 54% use laptops

- Adweek

54.

Sites featuring user-generated content see 20% increase in repeat visits and up to 90% increase in the time spent on the site

- Wyng

UGC IS STILL A CHALLENGEFOR ECOMMERCE MARKETERS

55.

According to L2 report, only 9% of top 250 consumer brands place user-generated content directly on their product pages

- ClickZ

56. Marketers face the following obstacles to using user-generated images and videos from social media: the process is manual and labor intensive (31.7%), they don’t have adequate software and technology (26.8%), and they don’t know how to fi lter the right content from social media (24.4.%)

- Sproutworth

57.

Only 27% of marketers have a system in place for aggregating, organizing and managing the visual assets used in marketing efforts

- Hubspot

58.

54% of marketers say they cannot report effectively on how visual content assets affect conversion

- Curalate

59.

30.8% of marketers say that a solution that automates the discovery of infl uential user-generated content would havetime-saving benefi ts

- Sproutworth

WHY GOODVIDIOIS A GREAT SOLUTIONFOR UGC IN ECOMMERCE

60.

Goodvidio is a conversion rate optimization solution for ecommerce that uses the power of UGC to help online retailers increase sales

61.

Goodvidio automates the discovery, curation, publishing and optimization of user-generated video content from social media in ecommerce

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With just a few clicks, ecommerce marketers can get a selection of the best user-generated product review videos from sites like YouTube, ranked based on retailer’s preferences and ready for publishing on the product pages

63.

Online retailers who use Goodvidio see +80% increase in conversion rates and +340% increase in customer engagement with user-generated product videos from social media

WANT TO GET STARTED WITH UGCFOR YOU ECOMMERCE STORE?

Visit www.goodvid.io