Slide for Eop Tramcar

8/12/2019 Slide for Eop Tramcar

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ENGLISH FOR

OCCUPATIONAL PURPOSEBBB 3103

HEALTHY FOOD TRAMCAR RESTAURANT

PREPARED BY :

ONG ZHEN ZHENG

ATHIRAH BINTI MOHD YASINNOOR AFIEKA BINTI AYOB


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INTRODUCTION

Healthy eating is important to good health.

many students prefer to eat junk food or fast

food because of fast-paced life.

A tramcar restaurant selling healthy food.

Benefits for student and communities health.


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Statement of need According to :

a) Driskell et al., 2006

Fast food consumption appears to be commonamong university students; in general, it is part of their

lifestyle.b) Isganaitis et al., 2005

Fast food tends to be energy dense and high in fatbut poor in micronutrients and low in fiber. A typical fast

food meal contains 1400 kcal, 85% of recommended dailyfat intake, 73% of recommended saturated fat, but only40% of recommended fiber.


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Goals & Objectives

Goal 1 - To provide healthy food for students

Objectives

- To provide 80% low-calorie food on menu.- To provide less-sugar, oil and low-fat in every

food not more than 10%.

- To provide a minimum of 200g of fruits andvegetables per package.


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Goal 2 - To provide a faster and convenient

service at reasonable price.

Objectives

- To employ 4 workers with service experience.

- To provide package price less than RM 5.- To enable the use of 1Malaysia Student

Discount Card for 5 %.discounts on every meal

package.


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Description of Project/Business

Project Name tramcar restaurant

Services/ Products food and beverages

1. Location

2. Two Justifications for

location

Gong Badak area. Behind beach holiday University, school.

a) There are two universities nearby, many students living in this

zone.

b) Fewer competitors

Personnel 4 workers. 2 person preparing food and drinks.2 person is

responsible for waiter service

Target Customers Student and community

Main Competitors 1) Fast Food Restaurants2) Food and beverage outlets near Gong Badak area

3 advantages of

proposed project over

competitors

1) new idea and concept restaurant

2) Health care in diet

3) Low price


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SWOT Analysis

strengths weaknesses

threats opportunities


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Strengths

As a university student venture team, have

serious working attitude, strong sense of

innovation and team spirit.

Currently only a few competitors in the

market.

Unique service concept and advancing with

the times corporate culture.


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Weaknesses

An enterprise's own funds, limited staff, the

early start, the slow development of

enterprises.

Venture company corporate management

team and market development limited

experience.


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Threats

1. Existing enterprises and large dining suppress

2. Consumer uncertainty

3. Supplier instability


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Opportunities

Limited social relations

Country support students start their own

businesses.

Change the traditional consumption concepts


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Marketing Plans and Promotions

Price Strategy

Marketing strategy

Value-added strategy


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Operational Costs (RM)

Labor:

1500 per person 4 week x 1500 per person = 6000

Materials:

table /chair = 3000, tramcar = 20000, advertisement = 5000, cashier machine =1000, ingredient = 3000

Utilities:

Utensils = 5000, fuel = 1000, others = 10000

Rental:

-

Grand Total:

RM80000


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Anticipated Outcomes/ Benefits

Increase the health of student and

communities

To reach maximum profit

To reduce consumption of non-nutrition food


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Conclusion

We hope our tramcar restaurant will be

successful and get maximum profit.

We hope our food taste suite for consumer

especially for student and community.

Lastly, we hope we can increase the health of

student and community in Gong Badak.

Documents

Slide for Eop Tramcar