SLIDE 1 THE POWER OF PRO BONO January, 2013 1. SLIDE 2 ABOUT THE TAPROOT FOUNDATION ► 5 offices:...
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SLIDE 1 THE POWER OF PRO BONO January, 2013 1. SLIDE 2 ABOUT THE TAPROOT FOUNDATION ► 5 offices: San Francisco Bay Area, Los Angeles, Chicago, New York,
SLIDE 2 ABOUT THE TAPROOT FOUNDATION 5 offices: San Francisco
Bay Area, Los Angeles, Chicago, New York, and Washington DC 3,500+
professionals delivering 1+ million hours of pro bono consulting
valued at over $112 million since 2001 Consulted to 20+ Fortune 500
companies to build and advance employee pro bono programs Our
mission is to lead, mobilize and engage professionals in pro bono
service that drives social change. www.taprootfoundation.org
Slide 3
SLIDE 3 TODAYS AGENDA Intro to pro bono Case studies The case
for being Powered by Pro Bono Getting started Scoping pro bono
Resources
Slide 4
PRO BONO 101
Slide 5
SLIDE 5 WHAT IS PRO BONO? Pro Bono, short for the Latin phrase
Pro Bono Publico, means, for the public good. Services donated by
professionals to organizations working for the public good.
Strategy, marketing, HR, IT, legal, etc
Slide 6
SLIDE 6 NUMBER OF VOLUNTEERS IMPACT ON NONPROFIT ORGANIZATION
HighLow High PRO BONO AND VOLUNTEERING SLIDE 6 PRO BONO AND
VOLUNTEERISM
Slide 7
SLIDE 7 29,983 LINKEDIN profiles that include the term Pro Bono
# of nonprofits that have access to the pro bono services they need
3% ACCESS The number one BARRIER of nonprofits to getting more pro
bono by PUBLIC ARCHITECTURE 62% Business and design schools in our
cities with pro bono programs for AIGA members 1 Number of the top
ten organizational priorities cited by nonprofit EDs that ISNT a
direct fit for pro bono 25 Taproot ADVISORY SERVICES clients in
first two years 5% 1% 1,000,000 Hours donated by TAPROOT FOUNDATION
PBCs since 2002 20 Number of the top 25 BUSINESS SCHOOLS that have
pro bono programs STATE OF MARKETPLACE PRO BONO GOALS
Slide 8
SLIDE 8 CASE STUDIES
Slide 9
SLIDE 9 DonorsChoose.org American Express pro bono team
provided a landscape market analysis ClearChannel donated high-
traffic radio spots for celebrities to endorse DonorsChoose.org,
then did the production work pro bono. Agenda NYC provided pro bono
collateral design We love pro bono contributions because they
encourage involvement. FOUNDED 2003 $130 MILLION DONATED 50% OF
U.S. PUBLIC SCHOOLS HAVE RECEIVED DONATIONS 20% OF BUDGET PRO
BONO
Slide 10
SLIDE 10 BOUNDLESS READERS Annual Report Service Grant (2010)
Pro bono SalesForce consultant who customized SaleForce.com
(received SalesForce grant) to their needs Worked with a pro bono
videographer who assisted in developing training videos FOUNDED
1989 ANNUAL BUDGET $838,000 WORKS TO DEVELOP YOUNG PEOPLE INTO
LIFELONG READERS AND ENABLES TEACHERS IN SUPPORTING THEM Boundless
Readers
Slide 11
SLIDE 11 Year Up Boston Consulting Group pro bono work
developed basis for organization Videographers cover events and
create marketing for corporate partners Monitor 4 strategic
planning processes helped shape the organization Goodwin Proctor
provided 4 loaned employees over three years Nonprofits that dont
use pro bono suffer from a severe lack of imagination. FOUNDED 2000
ANNUAL BUDGET: $40 MILLION 8 TH FASTEST-GROWING NONPROFIT IN THE
COUNTRY 6,000+ ALUMNI; 100% JOB PLACEMENT 10% OF BUDGET PRO
BONO
Slide 12
SLIDE 12 FOUNDED 2001 ANNUAL BUDGET $4.7 MILLION OVER 2,100
NONPROFITS SERVED; MORE THAN $100 MILLION IN PRO BONO SERVICES
DELIVERED 25% OF BUDGET PRO BONO Website design from Dragon Rouge
and People Ideas & Culture HR consulting from American Express
and Warner Brothers Office space design from HOK Program design and
development from FTI Consulting Taproot Foundation
Slide 13
SLIDE 13 POWERED BY PRO BONO
Slide 14
SLIDE 14 WHY BE POWERED BY PRO BONO? 1.Builds a strong voice
2.The best nonprofits are doing it 3.Develops leadership and talent
4.Generates significant (and additional) corporate partnerships
5.Source of board members 6.Organizations are getting more complex
and need additional supports 7.Offers professional growth
opportunities 8.Expands resources
Slide 15
SLIDE 15 The number one reason cited by nonprofits for not
using more pro bono is not knowing how to find quality pro bono
resources. 1 Taproot Foundation and Board Source, 2011 Nonprofit
Leader Survey (unpublished data).
Slide 16
SLIDE 16 KEY BARRIERS Nonprofit Survey: Leveraging Pro Bono
Resources, FTI Consulting and the Taproot Foundation, 2011. Dont
know how to find high quality pro bono resources 65% Dont have
enough staff time to manage pro bono resources 51% Dont have enough
staff expertise to manage pro bono resources 26% Surveyed
nonprofits reported:
Slide 17
SLIDE 17 Source: FTI Consulting and the Taproot Foundation,
Nonprofit Survey: Leveraging Pro Bono Resources (unpublished data,
2011). FIELD PRO BONO USE (%) 60 41 30 29 27 26 20 Companies are
increasingly developing pro bono programs as a key tool to increase
their positive community impact. Margaret M. Coady, Director,
Committee Encouraging Corporate Philianthropy Legal counsel
Marketing Human Resources Financial and administrative support
Financial advisory or consulting Information technology
Organizational design or coaching Board member or executive search
PRO BONO IN BUSINESS AREAS
Slide 18
SLIDE 18 PRO BONO PIE 15 Billion Dollar
Slide 19
Innovative professional development Increased employee
satisfaction Cross-sector collaboration and learning Stronger
relationships with funders Extending network Increased capacity for
administrative and operational needs Increased resources to focus
on program delivery Its not about doing more with less its about
doing more with more. Increased impact Deeper engagement
Organizational development SLIDE 19 ITS MORE THAN THE PROJECT
Slide 20
SLIDE 20 GETTING STARTED 20
Slide 21
PRINCIPLE ONE PRINCIPLE TWO PRINCIPLE THREE PRINCIPLE FOUR
PRINCIPLE FIVE Know and define your needs Get the right resource
for the right job Be realistic about pro bono deadlines Act like a
paying client Learning goes both ways SLIDE 21 PRINCIPLES OF GOOD
PRO BONO
Slide 22
SCOPE Identify possible projects Select one that is good for
pro bono Create a scope document to discuss with potential
providers Create a project scope together with your provider Be a
good client Learn from the project so you can get even better
results next time Identify good leads Make contact Create a solid
agreement SECURE MANAGE SLIDE 22 USING PRO BONO SUCCESSFULLY
Slide 23
SLIDE 23 1.SCOPE: Can you clearly define the work that needs to
be done? Do you feel confident that it wont change over the course
of the project? 2.URGENCY: When does the project need to be done?
What are the consequences of not hitting that deadline? 3.KNOWLEDGE
NEEDED: What knowledge about the field and about your organization
will the pro bono consultants need? Is the outcome worth providing
that education? 4.STAFF AND BOARD READINESS: Would your team and
board be open to having this project done (and done pro bono)? Do
they have the time to be engaged on the project? Will they have
time to implement the project deliverables? FOUR TESTS FOR SCOPING
PRO BONO PROJECTS
Slide 24
SLIDE 24 1)Identify possible project 2)Select one that is good
for pro bono 3)Create a scope document to discuss with potential
providers SCOPING PRO BONO
Slide 25
SLIDE 25 RESOURCES taprootfoundation.org
Slide 26
SLIDE 26 PROJECT FINDER
Slide 27
SLIDE 27 PROVIDER FINDER
Slide 28
SLIDE 28 RESOURCES Linked In LINKEDIN
Slide 29
SLIDE 29 This book is a critical resource for any nonprofit
board serious about resource generation. - Linda Crompton CEO,
BoardSource