Skyler Ppt Final

8/2/2019 Skyler Ppt Final

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SKYLER

The Salon, weight management & Spa is elegantly

designed and laid out spaciously with separatesections for Ladies & Gentlemen which enables eventhe most conservative & affluent people to patronize

it comfortably as if in home.

A lot of preparation has gone into the opening of theSalon wherein all the Staff has been intensely trained

under French beauty experts to ensure the bestprofessional care is extended to all Customers.

Conveniently located in Banjara Hills nestled in aquiet neighborhood this Boutique Beauty Salon,slimming Centre & Spa has OPENING doors on

Saturday 30 MAY 2012. Ample car parking and an


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ADVERTISING CHANNELS

.

NOW OPEN AT BANJARA HILLS,RD 7

COM E

WI TH THE

desire YOU

HAVE,

LEAVE

WI TH THE

wish f lfil edCOM E JOI N

U S,

B COZ W E

CA N A D D

M ORE TO

T H A T

BEAUTY !

o p e n a t b a n j a r a h i l l s r d n o : 7

7 8 2 1 2 1 2 1 2 1

BIBILLBOARDS/POSTERS INVITATION CARDS/FLYERS


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.

SHRAY.V-Financial director

KHADIJA.F- marketing director

RAMESH,FAISAL,RUCHIKA,VEENA MRIGNA

Area: 5000-10000 sft.

Capital : 6 croresBusiness model: privately owned

First salon TO be opened: may 30-2012,BANJARA HILLS RD-7 opp GVK mall

Growth plans: We dont intend to open any more branches at the moment, but

are in the process of expanding our existing outlets.

Business mantra: To maintain standards, keep a positive attitude, provideglobal luxury services and work towards achieving our goals.

Products: Hair & Make-up: JOHN BARRETT

SPA: LOreal Professionals & Zos spa

Skin care: Zos Cosmeceuticals.

Furniture and equipment:BUY-RITE BEAUTY

Beauty Track Salon Software

Outlook for 2012: PROVIDE HYDERABAD WITH LUXURIOUS BEAUTY ANDHEALTH SERVICES!


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The reasons made us to opt a career in the

Beauty and slimming Industry:

1) It is high paying:The top hair dresser in Major Cities earn up to Rs1,70,000/-starting salary for a beauty therapist in a branded SPA/Salon is anywhere between10,000-15000/- and can quickly earn between 30,000-50,000/- within a span of 2 yearstime. Average earning of a well trained and qualified hair trainer is Rs30,000/-.

2) Huge Demand

3) Comfortable job timing

4)Gym, salons, spas; becoming social networking hub

5) In todays world, weight management has become an important issue,whichthus led us(skyler slimming centre) to advance in this field and work for thebetterment of the people and ultimately THE WORLD!

6) Obesity crisis.

7) MAXIMUM RESPONSE FROM THE YOUNGER CROWD

8) Fitness industry finds niche.

Within the last two decades, the number of gyms has steadily increased, withmemberships totaling 41.5 million in 2007. And by all accounts, we believe there isgrowth ahead.

9) Spa &Yoga and Pilates popularity endures.10 certified


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1)Beauty salons are big business

'feel good'

The business itself is rapidly changing

men are flocking to beauty salons in ever increasing

numbers in India

willing to pay much more for a better experience.

holistic approach

four growth areas: everyday skincare, skin beauty, skin

concerns such as pigmentation and acne, and anti-aging.


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2) Spa Industry Was perceived as a self-indulgent treat

NOW as healthy regimen

Spa visits are seen as necessary and an entitlement

The evolution of men

Spa-going moms desire products and experiences designed especially for them.

leading leisure activity. By reducing stress, soothing sore muscles, eliminatingtoxins and allowing people to feel better emotionally and mentally, spas are nowsynonymous with well-being.

In 2006, there were 110 million spa visits,which has doubled up evry year.There are 32 million active spa-goersSpas are the No. 1 leisure activity at meeting and corporate events

The Indian spa industry, with over 2,300 spas, generates revenues around US$ 400million annually

opportunities for existing and new entrants in this sector

Sixty-nine percent of spa-goers are female and 31% are male

Reducing/relieving stress is the No. 1 reason people go to spas

The Indian spa industry is increasing every year, making the country one of the mostpopular spa destinations across the world. (particularly on the medical/wellness/travelfront)

Real estate developers are adding residential spas to the gated communities


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3) DEMAND FOR SLIMMING CENTRES: urban culture

Change in lifesyle

Influence/inspirations

Social circle

India has immense potential to be tapped in the fitness

category although the penetration is quite low at themoment

disposable income

Although there is a sharp increase in health club usage,

the number of people dropping out is also quitesignificant. As per several industry estimates, peopledropping out of membership on a monthly basis in Indiawould be 3-5% of the total number of users, while globallyit is around 4%. In the US, the drop out rate is a tad

higher at 6% but the number of people visiting health


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SKYLERON YOUR DEMAND!TARGETING

POSITIONING

SEGMENTING

(Gender

PriceInterests

Location

Religion

IncomeSize of Household)

DIVERSIFYING


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LOCATIONthe store attracts new customers as there is lot of foot traffic.

No nearby existence of heavily saturated salon type.

Ease of Access:

-for the customers

-for the distribution

-for the employees

major street, and have plenty of parking.

downtown area with a famous mall GVK exists, where there are few restrictions on signs thatcan help attract passing customers.

necessary segment of people

compact place at a busy location where & are bound to get an assured crowd

Zoning and Signs:

-Gives opportunity to advertise with billboards and posters

-helps creating awareness about the brand and thus making it easy to locate


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LOCATION.


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Swot analysis:BEAUTY SALON1) Well-trained team and a high traffic location is the core strengthsof the salon.

2)FOREIGN PRODUCTS (FRENCH PRODUCTS by JHONBARRETT)

3)SPECIALISED Foreign hair colorists, hair dressers,100%specialized makeovers

4) Online consultations with our professionals 24/7 service including;

online chattin,video shairing etc5)at home services provided

6)convenient location setup with good parking services

7)exclusivity in ambience and interior designs including specializedtechnologies used.

8) BeautyTrack Salon Software:

Makes Salon Management Easy!

Like all of our salon software products, BeautyTrack Salon Softwarehas features like Recurring or Standing Appointments, Double

Booking, Employee Security, Employee Commissions, Scheduling,E-Mail Marketing, Direct Mail Marketing, and Inventory etc.

STRE

NGT

HS


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W

EA

K

NE

S

ES

S

WE consider that, Identifying the hair salon'sweaknesses is the first step to making

strategic improvements. It is important for usto take an unbiased look at the salon whilecompleting this section.

-government support is nill

-high investment


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O

P

P

O

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T

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N

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THREATS:I

E

S

While the strengths and weaknesses are internal aspects of thehair salon analysis, the opportunities and threats portion of theSWOT evaluate the external aspects of the salon.

always upgraded with new evolving hair trends and styles, hairstyles and styling methods

we grabbed the opportunity by introducing new product linesand brands with professional French products by JOHNBARRET for hair and make-up & also from LOREALPROFESSIONALS for spa treatment, ZOES SKIN CARE.

attracting a new client market:SKYLER targets the niche marketcurrently.

coping up with new technologies and beauty skills introduced inthe market. These might include introduction of new styles,providing new promotions and specials, and promoting thesalon's customer benefits.


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Competitors Talwalkers

Celebrity Fitness

Aisha Life

n- Beauty Centre

Mont Fitness

Fitness First Group

24Hrs Fitness

VLCC

Vibes

La Belle

Pink

Oliva

Snap Fitness

And local Star hotels

O2 Spa at Novotel Group

Sky Spa & Gym at Marriot Group

Jiva Spa in Taj Group

Kaya & Kalp the spa at ITC Group


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Cash Flow


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Break Even Analysis


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THANKYOU

Documents

Skyler Ppt Final