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Locat ion Based Mobi le Dat ing
Christian Wiklund [email protected]
Improve online dating...Make it faster!
Improve online dating...Make it more interactive!
Improve online dating...Make it mobile!
Improve online dating...Make serendipity happen!
SKOUT functionality
A C T I V E
See who is available
P A S S I V E
SMS alert of match
All web enabled phones
Who - The Mobile Generation
• 18-34 year olds in large US cities that are:‣ Singles
‣ On the go
‣ Looking for a match
0
3,750,000
7,500,000
11,250,000
15,000,000
2006 2007 2008 2009 2010
*
Juniper Research*
Distribution
• Local launches in major US cities‣San Francisco Q4 2008
‣Austin Q2 2009
‣Boston Q4 2009
• Connect singles from Facebook, MySpace, and other social graphs
• Partnerships
Customer Traction
0
17,500
35,000
52,500
70,000
Apr May Jun Jul Aug Sept Oct
Users
Doubled number of users during the past 3 months
Engagement
Explore 20%
Chat 28%
Profiles 15%
4 million minutes and 300k messages during the past 30 days
Monetization• Free Account‣Chat channels disabled‣List and view profiles
‣Create and view user generated content
Premium Account - $9.95/month (Q1 2009)
Chat channels enabledDiscount for commitments
CC, Premium SMS and Wap Billing
Virtual Goods (Q1 2009)Gifts (flowers, rings, bling)
Emoticons
Self Promotion
Team
Christian Wiklund CEO VMware R&D
Patrick McGovern CMOManaged SourceForge.net for 5 years. Millions of users per
day. VP of Marketing of Splunk
Colin Crawford AdvisorSenior VP at IDG. 15 years in media business. Ran MacWorld
Magazine
Mario Tapia Advisor Yahoo Mobile
Gary Kremen Advisor Founder of Match.com
Jared Cluff Advisor User Acquisition for Match for the past 3 years
Rudy De Waele Advisor Strategist on next generation web and mobile services
The Ask - VC
• Consumer grade location based platform built by an experienced engineering team
• Management team that has built 2MM+ user communities before
• Path to Profitability is short
• Seeking Series A‣ Maintain engineering team
‣ Increase spending on marketing and user acquisition
The Ask - Media & Carriers• Monetize the singles in your networks‣ Revenue share
‣Alternative to CPC/CPM based revenue
• Boost customer loyalty and satisfaction
• Provide an intriguing feature set that differentiates you from competition
Locat ion Based Mobi le Dat ing
Christian Wiklund [email protected]