Skinner Contract

The The SKINNERSKINNER

ContractContractThey needed a temporary replacement for a Print Production They needed a temporary replacement for a Print Production

Manager with Manager with

a preferred background of pre-press, art direction and good a preferred background of pre-press, art direction and good graphic design sense.graphic design sense.

Skinner is a leading full-service auctioneer and appraiser of antiques and fine art

and is widely regarded as one of the most reputable names in the auction business –

a factor that is increasingly important in today's highly competitive art and antiques market.

Contractual RequirementsContractual Requirements Must posses working knowledge of and background in advertising print &

production scheduling and trafficking. Must be able to handle tight deadlines and changes to content on a moment’s notice. Must fill out both Insertion and Purchase Orders for all advertising and maintain budget constraints as needed

Needs to maintain creative design standards yet also provide follow-through of house-style for placement of products and typography when and where requested

Should posses working knowledge and proficient manipulation of Microsoft Office, Adobe Illustrator, Photoshop, InDesign, and Quark software applications

Subsequent image file preparation and cataloging is also required for use by other departments when creating final image files

Complete working knowledge of pre-press for print and file preparation Needs to have a good sense of humor and ability to work directly with all

department heads, and other associates and with minimum direction

This was to be a This was to be a 3-3-weekweek contract . . . contract . . .

TheThe SKINNER SKINNER ContractContract

I was asked to stay on for 3 Months!I was asked to stay on for 3 Months!


House AdsHouse Ads This 2-page

spread was one of my first and was commended on how quickly I had adopted the house-style for both product, and typographic use of placement All images were cropped to size; thus reducing the overall size of the final for email to publication.


House AdsHouse Ads Introduce their new buyer

to the auction public and his specialty in clocks & watches as expertise, yet keep the fanfare to a minimum

Make it a “Skinner” ad while showing some of the intricacies of the products which will be highlighted at the up-coming auction.


Details to these images were manipulated in Photoshop to accent certain parts and pieces away from the flattened aspect displayed in the original images.

I created all the nameplates in Illustrator as well as Photoshop enhancements by muting the backgrounds of the cars including removal of a figure in the reflection of the main sedan.

Outside AdsOutside Ads This ad, for a special car

auction, was mandated to have high visibility going up against their top competitor who was vying for best position placement in the same publication.

Here the “pride of ownership” theme, as if displayed in an office or den, was created by using brass-looking nameplates to identify the vehicles. It was awarded right-hand placement and noted as Skinner’s highest responded ad by the publication.


Promotional Direct Mail PamphletPromotional Direct Mail Pamphlet Here the mailer was incorporated for synergetic

identity (the same layout as used for vertical ads) for direct mailing to the readership of the same publications.

More than just design: It is paramount that original patinas of objects be maintained in reproduction for auction integrity. I created all the required clipping paths as well as Photoshop image enhancements for lighting, shadow and color. I also did estimating, purchasing, proofing and follow-up with the printer whom produced the 10,000 pamphlets.


Pam VanderHooten, the Production Manager,Pam VanderHooten, the Production Manager,

who’s position I temporarily replaced, upon return who’s position I temporarily replaced, upon return commented; commented;

“I was pleased (in that) projects had an uninterrupted flow while

maintaining quality & style and was appreciated by department heads whom were,

initially, skeptical of his adaptability to the Skinner style.”

The The SKINNERSKINNER

ContractContract

When You Need To HaveWhen You Need To Have A candidate with the ability to infuse, create and produce for you with

minimum direction, and low-learning curve adaptability A person there when people and departments are changing personnel or

management styles are outpacing your interviewing and acceptance time-line

A professional whom can manipulate the software, has a cadre of suppliers and vendors to call upon when the emergency requires it

A background with complete working knowledge of pre-press for print and file preparation keeping within budget limits

A good sense of humor and ability to work directly with all department heads, and other associates along with good written communication and verbal skills

I’m ready, willing and capable.I’m ready, willing and capable.

William G. HaverGraphic Management by [email protected]


William G. HaverGraphic Management by [email protected]

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Skinner Contract