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1
Pharmaceutical Innovation: Possibilities and Limits of Personalized Medicine
Situation of biotechnology –national and international
Prof. Dr. Georg-Burkhard KresseVP Biologicals Strategy and Communication, Roche Pharma Research, Penzberg, Germany
2
Steam engine
Textile industry
Industrial revolution
SteelRailways
Transport
Electricalengineering
Chemistry
MassConsumption
AutomotivePetrochemistry
IndividualMobility
Informationtechnology
InformationCommunication
BiotechnologyNanotechnology
Healthcare
1stKondratiev
2ndKondratiev
3rdKondratiev
4thKondratiev
5thKondratiev
6thKondratiev
1800 20??1990195019001850
Source: modified from M. Lonsert et al. (2007) pharmind 69, 37-41
Modern biotechnology is one of thekey enabling technologies of the 21st century
Overview of Kondratiev waves
Economics is governed by innovation-driven supercycles –healthcare technologies may well be the 6th
3
Healthcare is the most prominent fieldof biotechnology
Biotech industry, status 2004: • 2163 biotech companies in 18 European countries• Over 96,500 employees, thereof 42,500 in R&D• Over 21,5 billion € revenue
Source: EuropaBio, Critical I comparative Study 2006
4
Economic impact of biotech andbiotech-focussed pharma companies
Number of companies 2006 Employees 2006Revenue 2006
(Biopharmaceuticals only, in Mio. €)
4.010 366 29.909
Source: Boston Consulting Group/VFAbio, Studie „Wirtschaftliche Situation, Nutzen und Einsatz von Biopharmazeutika in Deutschland“, 2007
Companies withtechnology platforms, but without drug development
23.813
6.096
Companies withproducts in themarket and/or
drug development
2006 vs. 2005
+2
+13 % +4 %
-4
+27 %
-20 %
+11 %
-26 %
-0.5%
3.463
547
281
85
Pharma and Biotech companies active in healthcare biotechnology in Germany:Revenues and number of employees are increasing
5
Mammalian and microbial fermentation capacity (in ‘000 l, 2005)
mammalian cellsmicrobialfermentation capacity in liter
(1) „microbial“ including Puerto Rico
USA(1) Germany Japan India
Fermentation capacity -Germany in the 2nd place worldwide
Source: Boston Consulting Group/VFAbio, Studie „Medizinische Biotechnologie in Deutschland“, 2006
6
Biopharmaceuticals: High economic significance in Europe
Source: E. Zika et al. (2007) Consequences, Opportunities and Challenges of Modern Biotechnology for Europe (Bio4EU study), EC JRC report EUR 22728 EN
Biopharmaceuticals launched (accumulatednumbers, w/o vaccines)
Share of turnover of biopharmaceuticalsout of all pharmaceuticals
Biopharmaceuticals in Europe: a dynamic market – average annualgrowth rate (23%) twice as high as for pharmaceuticals (11%)
7
Biopharmaceuticals: A significant share of new drug approvals
2429 28
12
31
1725
10
149
3
7
5
11
2000 2001 2002 2003 2004 2005 2006
Biopharmaceuticals
Other
29 % 33 % 20 % 18 % 23 %ThereofBiopharmaceuticals
Number of new drug approvals in Germany
24 % 31 %
Source: Boston Consulting Group/VFAbio, Studie „Wirtschaftliche Situation, Nutzen und Einsatz von Biopharmazeutika in Deutschland“, 2007
8
Biopharmaceuticals are indispensablein various disease areas
CNS Meta-bolism
0 %
20 %
40 %
60 %
80 %
100 %
Infec-tiousDis.
Onco-logy
Hema-tology
Immuno-logy
Others
10 %
23 % 22 % 21 % 24 %19 %
4 %
Example:Insulins for
diabetes
Example:Pneumo-coccal
vaccines
Example:Interferon-
beta formultiple sclerosis
Example: Epoetins
for anemia
Example:TNF-α
Inhibitorsfor
rheumatoidarthritis
Biopharmaceuticals share of total pharma market (based on sales in Germany 2006)
Example :Trastuzumab
for breastcancer
Example:Anti-IL-2 mAb in trans-
plantation
Total pharmaMarket, € 25.4 Bio.
Biopharmaceuticals(12 %), € 3.1 Bio.
e.g. gastroenterology, dermatology, urology etc.
Source: Boston Consulting Group/VFAbio, Studie „Wirtschaftliche Situation, Nutzen und Einsatz von Biopharmazeutika in Deutschland“, 2007
9
Biopharmaceuticals addressunmet medical needs
Examples
• Incurable and/or• Drugs/therapies for
relief or retardation of disease progress exist, or
• No therapy available yet Multiple sclerosis
Rheumatoidarthritis
Breast cancer
Chronic, severediseases
• Prevalence max. 5 patientsper 10.000 people
• No therapy available yet
Rare diseases
Morbus Pompe
Morbus Fabry
Mucopolysaccharidosis Type VI
Mucopolysaccharidosis Type I
• Avoidance of diseases• Mainly in infectious
diseases, but also in cancer
Cervical cancerPneumococcal
infection
Prevention/ Vaccination
Source: Boston Consulting Group/VFAbio, Studie „Wirtschaftliche Situation, Nutzen und Einsatz von Biopharmazeutika in Deutschland“, 2007
10
Progress in cancer treatmentthrough innovative drugs based on monoclonal antibodies
rNew medicines create value for the patients -Median survival time in cancer increases
Source: Roche
11
Pharma Research is risky and increasingly expensive
Source: Tufts Center for the Study of Drug Development; M.W. Vannier (ed), US Measurement System/NIST Workshop (2006), www.sns.gov/workshops/ian2006/TU2/IAN2006oct_Vannier_FINAL.pdf
Average capitalized development costsper „New Chemical Entity“
1976 1986 1987 1990 1997 2001
$54 Mio.$125 Mio.
$231 Mio.
$359 Mio.
$500 Mio.
$802 Mio.
100
80
60
40
20
0
Idea Lead Dev.Candidate Phase 2a Products
Nu
mb
er
of
pro
ject
s
40%75% 75%75%
Estimate 2006 for biotech projects:
1,2 Bio. US-$due to longer development time
and higher cost of capitalShare of terminated projects
//
12-15 years
12
The complexity of proteins
Size
Structure
Modification
Stability
Epoetin
Aspirin
Denaturation, Aggregation, Degradation, Oxidation, ...
Glycosylation, Acylation, etc.
13
Biopharmaceuticals -„The process is the product“
DNA Vector
Large-scale fermentation
e.g. bacterial or mammalian cellFormulation
...ATG STOP... Human Gene Sequence
Cloning into a DNA Vector
Transfection into the host cell, expression, screening/selection Product purification
14
Can two biologics be “the same“, or just “similar“?
“Sameness” cannot be determined for biologics because of the complexity ofboth the products and their manufacturing processes.
Therefore, “biogenerics” cannot exist – just independently developed original products, or “biosimilars”.
According to the EMEA guidelines, appropriate preclinical and clinical data are required for their approval.
Pictures taken from: http://savingsandclone.com/news/press_room.html
15
The challenge of personalized healthcare
Source: JAMA 296, 1453-1454 (2006)
What the public came to expect of PHC are truly individualized therapies –something science and industry may not be able to deliver for some time
16
More efficiency in healthcarethrough stratified medicines
Non-Responder
Responder
DiagnosticAssay
A
B
CUnacceptableAdverse Drug Events
17
Trastuzumab -An antibody used in breast cancer treatment
Normal Cell HER2 overexpressingtumor cell
HER2 overexpressingTumor cell plus Trastuzumab
HER2 Receptors arepresent, in low density, on the surface of healthybreast cells. These cellsdivide only as needed.
In 20-30% of breast cancer patients, HER2 receptor density is increased. Thus, the cell receives proliferationsignals and divides again and again. A tumor growing in an uncontrolled manner is formed.
The monoclonal antibodyTrastuzumab blocks the HER2receptor and inhibitstransduction of proliferationsignals to the cells. This will slow down tumor growth.
r
Source: Roche
18
Getting Trastuzumab to the right patients Patient stratification improves treatment efficiency
FISH+ FISH–
Eligible for Trastuzumab treatment Not eligible
IHC3+ IHC < 3+
Formalin fixed, paraffin-embedded tumor tissue slide
HER2testing
r
19
Drug innovation continues withbiotechnology as a major driver
Penicillin SulfonamidesAspirin
Psycho-active drugs
NSAIDS
H2 antagonistsbeta-blockers
Proteintherapeutics
Chronicage-related
degenerative diseases, inflammation, cancer;
regenerative medicine, stem cells
Naturalproducts and derivatives
RandomchemicalResearch
Receptorantagonists
Enzyme inhibitors
Gene technology
Cell and molecular
biology
1900 1950 1960 1970 1980 1990 2000 2010 2020
Source: modified from Roland Berger & Partner, Consors Capital
Monoclonalantibodies
Emerging newtherapies
20
39.000
122.000
83.000 27.000
10.0004.000 42.000
Not all patients get access to therapy yet
MS Patients Eligible forimmune
modulatortherapy
Treated withinterferons/
glatiramer acetate
Treated withimmune
suppressantdrugs
Therapyterminated(1)
UntreatedPatients
(1) e.g. due to compliance pissues, contraindication, adverse effects, wish to have children, etc.
33 %
12 % 55 %
One third of MS patients
without therapy
12% of patientsterminate therapy
Not eligible forimmune modulator
therapy
Share of MS patients in Germany according to treatment status in 2006
Source: Boston Consulting Group/VFAbio, Studie „Wirtschaftliche Situation, Nutzen und Einsatz von Biopharmazeutika in Deutschland“, 2007
21
Innovation creates value - outlook
• Biopharmaceuticals are economically important, and this field will continueto grow
• Biopharmaceuticals are indispensable for the prevention and treatment of diseases and offer medical benefit for the patients
• Access of patients to biopharmaceuticals is not yet optimal and has to beimproved (e.g., through cost-benefit analyses performed according to international standards, clear and reliable rules for reimbursement, and „compassionate use“programs for orphan drugs)
• A predictable and stable regulatory framework has to be provided• EU should promote innovation and ensure adequate financing of research• A strong industrial base in Europe needs to be preserved by means of
modern industrial policy to stimulate growth potential
Modified from: VFA-bio; EFPIA; G. Verheugen, speeach at Lyon, April 14, 2005
Innovation
Value