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XIOS XG SELECT AND SUPREMEIBOOK FOR FIELD SALES SUPPORT

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MISSIONThis iBook is designed to showcase the benefits of Sirona’s intraoral x-ray sensor range, which offers an improved experience for both clinician and patient through outstanding image quality, software tools and ease of use. In this first release, the focus is on the performance of digital intraoral sensors versus intraoral film use.

This iBook will be continually updated to expand education and information on:Competitive Information demonstrating the Sirona intraoral sensor range against other

sensors and intraoral imaging technologies.Cost and Return on Investment Calculations for XIOS XG.Expanded tools for Positioning TrainingFeedback Form for Lead Generation.

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BASIC CONTENTWHY DIGITAL

PATIENT EXPERIENCE

CLINICAL SECURITY

WORKFLOW

WHY SIRONA DIGITAL

INTEGRATED WORKFLOWS

DIGITAL INNOVATIONS LEADER

ONE STOP SHOP

SIRONA PORTFOLIO

IO SENSORSXIOS XG SUPREME + SELECT

SOFTWARE AND IMAGE GALLERY

X-RAY UNITS

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FIRST THINGS FIRST: DOWNLOAD THE IBOOK

You receive info in the VM news where to download.

Open this link on your ipad Download the iBook After download the iBook will automatically

open in iBooks. Else select “open in iBooks” to add it to your bookshelf and tap to open.

Change to sort-manually to position the ibook in the bookshelf where it is convenient for you.

You can also create a dedicated Sirona folder

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Turn Pages: Flick with one

finger left or right to go to the previous or following page

HOW TO USE THE IBOOKNavigate to Overview: Flick with two fingers

to go to overview

Navigate in overview: Drag with two fingers in

upper part to change between chapters

Interactive windowsIndicated by a frame around the picture. For full-screen and pop-up texts or videos. Zoom-in to open and

go full-screen

Zoom-out to close

Tap on upper edge of screen to open menu and select the List icon

Drag with one finger in lower part to move along the pages and tap to open

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HOW TO USE THE IBOOK Turn pages, open interactive windows, go to overview

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NOTE FUNCTION AND BOOKMARKS

http://www.begerdesign.de/upload/sirona/roentgen/Sirona_Intraoral_X-

Ray_Family.ibooks

Create bookmarks to individualize the iBook to your needs

On top you can add coments and texts to remember what to say

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HOW TO USE WITH YOUR CUSTOMERS?

USE THE INTRO MOVIE OF THE IBOOK

SHOW THEM THE DYNAMIC SHARPEN SLIDER

BROWSE THROUGH THE IMAGE GALLERY

as a tool to answer their questions why sensor x-ray

to customize the image to their needs

to show the unique quality of XIOS XG Supreme

And in case of other questions, have the Sirona brochures available on your ipad too.

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http://www.youtube.com/watch?v=ohjqwN8N30w

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SO, WHAT DOES THE PROFESSOR WANT TO TELL US?

SUPREME

IMAGES

YES TO SENSORS

ENDO

THERE IS A CLEAR BENEFIT

Believe in it!

IT’S ALL ABOUT AWARENESS

The iBook will enable general reps to talk about IO sensors and prepare them for your visit and a live demo -> suitcase

THERE IS ALWAYS A WAY TO JUSTIFY A PREMIUM

ENDO is the killer application for Sensors, justifying a higher price, due to being more efficient. And PSPs can co-exist in the practice easily.

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RECOMMENDED APPROACH

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CREATE AWARENESS

General Sales Rep

LIVE DEMO AND ANSWER QUESTIONS

Sirona Specialist + Dealer Specialist

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Dealer Specialist