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 Preface The importance of the Summer Internship Programme (SIP) which every management student has to undergo as a part of his/her course curriculum can never be overe mphas ized. The SIP provides a st udent with a golden opportunity to have a first hand nowledge and e!perience of the manner in which the corporate world functions" apart from providing the student with a platform to apply the concepts learned in the classroom in a practical set up. It also enables a student to e!perience the comple!ities of the real business world" and the practical survival strategies in the marets. #nd finally" summer placement can be very instrumental in securing for one self a  $ob in one%s dr eam sector . I must admit that it has indeed been a matter of privilege for me to have undergone our SIP at &arico 'td. The pro$ect which I was ased to undertae" was interesting and challenging" and provided me with ample scope for learni ng. The pr o$ ect basi call y deal t wi th al l the aspects of marketing. &y areas of study were two distributors of &arico" out of the total four. I have tried to do full $ustice to the faith shown on me by our institution as well as the organi zation. I invit e the readers of this report to indly bring the mistae to notice .  .  Sukanya Medhi  63/D/2007 

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