Media ConsumptionGlobal | FEBRUARY 2014

AN INMOBI INSIGHTS

STUDY »

5 ways mobile devices have changed the way

people consume media

Simplifying Mobile

Media Consumption

www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi

Research Partner:

2. Mobile Media Activities

3. Mobile Ad Active Engagement

4. Impact of Mobile Ads Throughout the Purchase Funnel

Which forms of media most impact your purchasing decisions?

ONLINE

5. M-Commerce and Shopping

Have mobile ads ever influenced you to...

Users plan on using mobile devices more frequently over the next year for the following:

InMobi, Decision Fuel and On Device Research Mobile Media Consumption Research Wave 3

n= 14,473

Source:

83% are expected to spend

money in the next 12 months

68% have spent money on

an activity via mobile

41%

78%

68%

56%

52%

44%

43%

Download an application

Visit the website of an advertiser

Visit the advertiser site to get additional info

Buy something via your mobile

Locate an advertiser on a map

Call the advertiser

Has mobile

advertisingever...

‣ 61% of mobile users are as comfortable with mobile ads as they are with TV/Online ads

‣ 87% noticed mobile ads on their smartphones

6.0 HOURS OF MEDIA PER DAY

ACTIVE MINUTES

MEDIA CONSUMPTION: an InMobi insights study

1. Media Consumption Habits

Mobile Ads noticed via the following channels

97 MOBILE81 TELEVISION

70 ONLINE

37 TABLET

33 MAGAZINE

44 RADIO

48% IN APP40%

SEARCH ENGINE

18% OTHERS

25% RETAILER WEBSITE

27% VIDEO

WEBSITE

30% PHYSICAL GOODS

24% BILL PAYMENT

16% TRAVEL

21% ENTERTAINMENT

44% DIGITAL GOODS

TELEVISION44%

MOBILE48%

INFLUENCED YOU TO BUY VIA YOUR MOBILE

79% Awareness

70%Favorable

Opinion

48%Shopping

51%Sale

INTRODUCED YOU TO SOMETHING NEW

PROVIDED YOU WITH BETTER OPTIONS

71%58%

Consideration

HELPED YOU FIND SOMETHING NEARBY CAUSED YOU TO RECONSIDER A PRODUCT

INFLUENCED YOUR IN-STORE PURCHASE INFLUENCED YOUR IN-STORE PURCHASE

9%LOCAL SEARCH

GROWTH IN MOBILE use in the next year is likely to come from social media followed by apps download and finding general information

21%SOCIAL MEDIA

20%ENTERTAINMENT

9%SHOPPING

16%GAMES

10%E-MAIL

Research Partner:

15%GENERAL

INFORMATION