Smart Monetization powered by SDK 400

September 2013

Agenda

iOS 7 – A Developer’s Perspective

InMobi SDK 400: Features and Benefits

InMobi SDK 400: Use Cases

InMobi SDK 400: Integration Demo

The Mobile Eco-system is evolving continuously….

A major overhaul of the most popular mobile operating system was launched last week

….with iOS 7 focusing on better user experience`

Departure from skeuomorphic to a flatter design

Focus on content by deemphasizing interface elements

….developer-friendly features

Automatic app updates to ensure 100% of your customers have your update

64 bit processor support. More bits, More power, Better Games

….and monetization-impacting policy changes

UDID MAC IDFA

iOS 6

….and monetization-impacting policy changes

UDID MAC IDFA

iOS 6 iOS 7

….and monetization-impacting policy changes

UDID MAC IDFA ✔

iOS 6 iOS 7

InMobi SDK 400 is here

…along with a horde of greater benefits

HIG

HER M

ON

ETIZATION

BETTER USER EXPERIEN

CE

SDK 400 was designed to fulfill App Developers’ needs and expectations

Agenda

iOS 7 – A Developer’s Perspective

InMobi SDK 400: Features and Benefits

InMobi SDK 400: Use Cases

InMobi SDK 400: Integration Demo

Latest OS support across platforms

100% compliance with the new Apple policy of blocking MAC addresses

100% compliance with all Android versions up to Android 4.3

Certified Certified

Introducing New Ad Formats

Deliver exceptional user experience that drives monetization - Custom Ads

ü  Significantly improve user experience

ü  Up to 40% eCPM boost

ü  No additional integration required

Customize and control the way ads are displayed on your app

Coming Soon!

Experience a jump in your revenues through Video Ads

New Auto-play video ads served through InMobi Ad SDK 400 promise higher $$$

ü  Significantly higher eCPMs

ü  No additional integration required

Coming Soon!

Built-in Analytics The complete monetization solution

Devi

ces

OS V

ersi

ons

Countries

Track engagement of your user base on multiple dimensions

User Segmentation and Cross-promotion capability

Dormant quality users

Non-paying users

Re-target them in other apps to bring them back

Monetize through advertising

Insights Segments Actions

Advanced users

Reward or cross promote your other apps

Track user engagement, purchase behavior, level

completion trends

Segment users by app usage and user attributes

Increase value by segment

Optimize your campaigns toward acquiring more!

High paying users

Smart Monetize your user base in real-time to bump up revenues from all channels

Optimize your IAP revenues and acquire users for your other apps

Promote your other apps and virtual goods to all users

Cross promote your new app to all users

Promote and sell virtual goods to

increase $$

Agenda

iOS 7 – A Developer’s Perspective

InMobi Ad SDK 400: Features and Benefits

InMobi Ad SDK 400: Use Cases

InMobi Ad SDK 400: Integration Demo

Identify pattern: Hardcore users would pay a lot for certain features Segment using rule engine: IF (user time spent == high) & (app section == ‘tough’) Timely unlocks Target segment: Hardcore users

User Case 1: Display offers at right time

Identify pattern: Advanced users in your top app don’t have other apps in your portfolio Segment using rule engine: IF (levels crossed > 25) & (! Using omegajump) Smart cross promote Segment: ‘ripe’ users

Use Case 2: Increase ROI by acquiring known users

Agenda

iOS 7 – A Developer’s Perspective

InMobi Ad SDK 400: Features and Benefits

InMobi Ad SDK 400: Use Cases

InMobi Ad SDK 400: Integration Demo

Download the SDK or mediation adapters

now.

Get started today

•  Easy to integrate, just 3 lines of code.

•  Simplified SDK APIs.