CommunicatingYourANRStory

Simpletextisbest.Don’treadfromyourslides.

ImageCreditsforthisPresentation:PixabayandUCRegents

ModuleThree:LinkedInBasicsRoseHayden-Smith,PHDUCCEAdvisorDigitalCommunicationsinFoodSystems&ExtensionEducation

Surendra Dara,PhDUCCE AdvisorEntomologyandBiologicals

1/3/2019

AbouttheCommunicatingYourANRStory(CYS)Series:

Communicatingourstoriesasresearchersandeducatorsisessential.

Increasingly,thisinvolvesdigitaltechnologies.

• IntheCYSseries,you'lllearnabouttools&socialplatformsthatwilladvanceyourwork.

• WehopethesewebinarsandresourceswillhelpyouwithExtensionDelivery.

UpcomingWebinars:

1/3 LinkedIn1/10 Blogging1/24 Instagram1/31 Facebook2/4-2/8CreatingaCommunicationsStrategy

Archived:BloggingBasics,TwitterBasics

Agenda• WhyUseLinkedIn?• LinkedInBasics/Terms• NewFeatures• ToDo• InteractiveSession• AQuickTourofLinkedInFeatures• SomeGoodExamples

• Q&A

Ideas

• ”Thestickinessandvalueofaconnectedlifewillbefartoostrongforasignificantnumberofpeopletohavethewillormeanstodisconnect…”

• Socialtechnologiesarelevelers.Mostarefree,whichenablesbroadaccess.Theyflattensocialanddatahierarchies.Intheirbestform,theycandemocratizeinformation.Theyarenowanintegralpartof/playerinsocialmovements.

MyStory

• KelloggFellowship– focusondigitalcommunications

• VictoryGrower&UCFoodObserver

• Centraltoallmywork:blogsandsocialmedia,particularlyTwitter,increasinglyotherplatforms,includingLinkedIn

UCFoodObserver

• BrandplatformforUCOP’sGlobalFoodInitiative

• Blogandsocialmediapresence

• Fromtheinstitution(butnotinstitutional)

• Providevalue-addedpublicservice(viacuration,contextualizationandoriginalcontent)

• ENGAGEwiththepublic,media,UCcommunityandothers

LinkedIn…WhatIsIt?

• Ahighlyactivesocialplatform/networkforprofessionals

• 25%ofAmericanadultsareontheplatform

• Notjustfor- orevenprimarilyfor- jobsearches!

• Ifyou’recomfortablewithFacebook,you’lldowellonLinkedIn

WhyUseLinkedIn?• Receive/sharereal-timenewsonfeed

• Easytocomposeandsendmessages

• Beautiful publishingplatformwithdecentmetrics

• Findyourintellectual/programmaticcommunityviagroups/interests

• Growyourprofessionalnetwork

• Thefreeversionisreallygood.

SomeLinkedInFeatures

• Home– Functionsasyournewsfeed

• Profile– Aboutyou…canbecustomizedandcanfeaturemediaandlinks…useitforallit’sworthandinvesttimeinthissection

• Messaging

NewerLinkedInFeaturesWorthMentioning

• Active– Youcanseeifpeopleyou’reconnectedtoarecurrentlyactiveonthesite,whichmeansyoucouldstartaconversation

• Trendingtopics

• Smartrepliesinmessagefunction

• Abilitytoloadnativevideofromyourmobiledevice(likeInstagramstory,canbepre-recordedorlive)…alsohassomevideoeditingcapacity(!!!)

QuestionstoAskYourselfBeforeJumpingIn…

• WhyamIdoingthis?

• WhatdoIwanttocommunicate/share?

• HowmuchtimedoIhavetodevotetothis?

Do• Optimizeyourprofile(we’lloffersometipsintheinteractivesession)

• Beauthentic

• Beinformative…addvalue

• Listenandengage

• Sharetheworkofothers

BeforeWeGoExploreLinkedInTogether…

• Resources:• Surendra andRose’sPowerPointsareinPDFontheANRLearning&Developmentpage,alongwithabibliographyandatipsheet

• Call,textoremailRoseat805.794.1665oremailatrhsmith@ucop.edu withanyquestions.Icanhelp.Iwanttohelpyou! YoucanalsoTweetmeorDMmeonTwitter@ucfoodobserver orfindmeonLinkedIn!