Simple Logica Investigacion (Spain)

34 91 206 10 00i f@ i l l [email protected]

Plaza Santa Mª Soledad Torres Acosta, 2, 4º C. 28004 Madrid

01.The companyp y

SIMPLE LÓGICAWho we are?

SIMPLE LÓGICA

offers a wide experience

as agency of research

SIMPLE LÓGICA is the company made

true by a team of professionals of

and a solid international

orientation for his

relation with GALLUP

social, market and opinion research.

Our aim is to provide to our clients a

service of the maximum quality, rigorse ce o t e a u qua ty, go

and efficiency.

Simple Logica has a international orientation sustained in the relation with The

Gallup Organization, whose works in Spain is realizes it with the services of the

34 91 206 10 00i f@ i l l i

network Gallup for the production of the international works for the Spanish

clients.

[email protected]


01.The companyp y

Q lit tOur mission

Quality system

Simple Lógica has a

Quality Certificate in

Tailored answers to each problem.

accordance with ISO

9001:2008.

Our professionals are

Honesty and accuracy in information treatment.

Highly skilled researchers and p

members of AEDEMO and

ESOMAR.

Our activities are realized

l d h

innovation in products and processes.

Service to client understood as commitmentalways under the

International Code

CCI/ESOMAR for the

Practice of social

commitment.

Flexibility in our structure and project execution, which allows a high competitiveness of our offers

34 91 206 10 00i f@ i l l i

research and of market.competitiveness of our offers.

Conscious of the social responsibility of the activity of research.

[email protected]


02.Workspacesp

We focus our activity on

Market Society

y

the development of plans

and consulting of market

and sociological research

(d i d t ll ti

• Studies of products for general consumers.

• Tourism: markets, habits and travelers segmentation

• Technologies of the Information and

• Analysis of social development projects.

• Social Gerontology.

• Social promotion and cooperation.

(design, data collection,

analysis and preparation

of report) but we also

offer exclusive field work,

Technologies of the Information and Communication.

• Satisfaction and Quality.

• Distribution: location,environment and clients.

• Management of knowledge.

• Trainning studies.

• Strategic planning.

giving priority to the

quality and commitment

to customer service.

• Financial and insurance services.

• E-commerce and “on line” research.

• Social corporate responsibility.

• Labour market, working place studies.

• Studies of social needs.

• Participative research.

• Pretest and Postest.

Opinion and Corporate Research

34 91 206 10 00i f@ i l l i

• Assessment of Public Services.

• Assessment of political performance.

• Image studies.

• Voting intention polls.

• Studies for Mass Media.

• Public Opinion continuous [email protected]


• Image studies.

• Conjuncture and sectorial studies.

• Public Opinion continuous trackings.

03.Team

O h t i

Technical Department

Our human team isour success

Composition

R h Di t

Tasks

A group of professionals

with extensive

experience and

• Research Director.

• Team of researches, consisting of

graduate professionals with a more

• Product development and

methodological design of research

proposals.

recognition in the sector

characterized by their

skills, rigor and a deep

than 15 years of experience in social

and market research, in all different

tasks involved in a study, both

domestic and international.

• Control of technical specifications of studies.

• Analysis and statistical treatment , g p

knowledge of each of the

activities they perform.

domestic and international.

• Team of assistants on

documentation and presentation .

of results.

• Report writing and presentation.

34 91 206 10 00i f@ i l l i

• Recommendations and Action Plans.

[email protected]


03.Team

O h t

Fieldwork Department

Our human teamis our success

Composition

• Fieldwork manager.

Tasks

• Surveying personal network with computer

application ICSC working all the nationalA dynamic team with

great experience, able to

adapt to all types of

• Fieldwork coordinators, being

responsible of fieldwork launch,

coordination and daily follow-up of the

application ICSC working all the national

territory (home, street, Hall test, Mystery

Shopping ....)

• Call Center for CATI and Web-CATI

studies and fieldwork

carried out in all its

phases, with minimum

information collection.

• Supervision team with quality

control in all steps

surveys administration. Our software enables

to have different supports interlinked for

surveys completion: telephone, email and

webp ,

time and adjusted price.

control in all steps.

• Trained interviewers on generic

interviewing skills and specifically for

web.

• Telephone monitoring device and

monitored, simultaneous surveys.

34 91 206 10 00i f@ i l l i

each survey.

• Transcribers, translators (French

and English).

• Surveying through self-administered

questionnaires via the Internet (CAWI).

• Focus Groups. Room for qualitative studies.

[email protected]


• Monitoring of group meetings (traceable

through the web).

04.Services

Quantitative TechniquesWe provide

Qualitative Techniques

solutions

A Our technical team will assist you to choose the

Focus groups or in-depth interviews to

gather a better understanding of the topic or

phenomena being studied, and to explore

and discover relevant issues, which usually

• Face to face CAPI surveys.

• Telephone CATI surveys.

S lf d i i t t d b I t t means and techniques, best suit your research needs to get your goals.

The production team will advise you to get the

and discover relevant issues, which usually

remain hidden to other techniques.• Self-administrated surveys by Internet

(CAWI), e-mail or by post.

• Omnibus, Hall test, Mystery Shopping

advise you to get the most out of the performance of work orientations about the sample, the length of the questionnaire,

• Support for the practical application of research results.

Advice Fieldwork

Realization fieldwork, incident report delivery

and developmentq ,methodology, coding, etc., always within the limits of time and with very affordable prices.

• Design action plans, strategic plans.

• Participatory management processes.

and development.

34 91 206 10 00i f@ i l l i

Desk research

Studies based on secondary sources in order to write reports know the context to [email protected]


Studies based on secondary sources, in order to write reports, know the context to understand

better the results of our own researches or to provide basic information to design other studies.

05.Clients

15 years

Central Administration

Ministry of Industry Tourism and

Regional Administration

Community of Madrid15 years

providing

effective responses

Ministry of Industry, Tourism and

Trade.

• Secretary of State of market

• General Secretariat of Tourism

(T i S di I i )

Community of Madrid.

• Counseling of Presidency, Justice and

Home Affairs.

• Counseling of Justice and Public

Ad i i ieffective responses (Tourism Studies Institute)

Ministry of Interior.

• Traffic Department

Administration.

• Counseling of Employment and

Women.

• Regional Transport Consortium

Bank of Spain.

• Carlos III University of Madrid.

Assembly of Comunities of Castilla-La

Mancha.Local Administration• Ministry of Justice and Citizen

Protection .

• Parliament of Castilla-La Mancha.

Ombudsman

Local Administration

Madrid city Council.

• General Directorate of

34 91 206 10 00i f@ i l l i

Ombudsman.

• Foundation for Health Research in

Castilla-La Mancha (FISCAM)

G li V l i

Innovation and Technology.

Sevilla city Council.

• Sevilla Global Urban Agency for [email protected]


Generalitat Valenciana.

• Presidential Counseling.Integral Development.

05.Clients

15 years

Private CompaniesSocial Organizations, busines and professional

15 years

providing

effective responses

Business Services, Advertising Agencies,

Consulting.

• The Gallup Organization, Europe.

• Spanish Union of Insurance and

Reinsurance (UNESP).

effective responses• Burson Marsteller.

• Evalúa Recursos Humanos.

• IDC Research España.

• Imagen y Comunicación.

• Democratic Union of Pensioners

and Retirees of Spain (UDP).

• Confederation of Consumers and g y

• QueryTek Technologies.

• Quin Team.

• Servipyme Soluciones Empresariales.

• Sineusis E-Communications

Users (CECU).

• Confederation of Consumers and

Users of Madrid • Sineusis E Communications.

• Sports Marketing Surveys.

• Víctor Steinberg y Asociados.

• Pragma Italia

Users of Madrid.

• Spanish Association of Hotel

Directors (AEDH).

34 91 206 10 00i f@ i l l i

Industry and trade

• Pepsico Europe Support Center / Pepsico

Iberia Manufacturing.

• College of Doctors and

Graduates in Social and Political

[email protected]


• Smiths Food Group.

• Cash-Converters Spain.

05.Clients

15 years

providing

Región de Murcia Consejería de Educación,Formación y Empleo

effective responses



Confederación de Consumidores y Usuarios (CECU)

05.Clients

Public Administration

15 years

providing

effective responses

Región de MurciaConsejería de Educación,Formación y Empleo



05.Clients

Private companies. Industry and trade

15 years

providing

effective responses

Social organizations, business and professional

34 91 206 10 00i f@ i l l i

Confederación de [email protected]


Consumidores y Usuarios (CECU)

06.Contact

Where are we? Contact us

Coordinates all activities from the Head-

quarters, located in Madrid down-town:

Mail:

[email protected]

Phone:Plaza Santa Mª Soledad Torres Acosta 2, 4º C.

28004 Madrid.34 91 206 10 00

• Monday to Thursday: 9 h. to 18 h.

• Friday: 9 h. to 15 h.

Fax:

34 91 206 10 01



Documents

Simple Logica Investigacion (Spain)