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Simon WoodworthBusiness Information Systems, UCC
IntroductionDesire to gain competitive advantage is a
motivator for implementing Enterprise Systems (ES)
But the nature and extent of the contribution of ES to competitive advantage is unclear
Using Dynamic Capabilities Theory (DCT) and Diffusion Of Innovation Theory (DOI), we can build a framework for examining the interplay between ES and Core Capabilities
Framework can then be used to guide field research using Case Study methodology.
Core CapabilityEnterprise
System
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Enterprise SystemsAn ES is a package of configurable and customisable
modules, embodying best practices, that integrates data, processes, resources and functions across one or more organisations and provides central planning and control of those data, processes, resources and functions.
Core CapabilitiesA construct of the Resource Based View
(RBV) and Dynamic Capabilities Theory (DCT).
RBV states that capabilities that are Valuable, Rare and Inimitable confer a sustained competitive advantage on an organisation, as long as it is organised to exploit them.
Resources and Capabilities• Enabling Capabilities keep
you in the game.
• Supplemental Capabilities confer competitive advantage but that may easily be eroded by competitors.
• Core Capabilities confer competitive advantage but are very hard (or expensive) to imitate or substitute and so any competitive advantage is likely to be sustained.
Core Capabilities
Core Capabilities and ESIdeally, an Enterprise system would enhance
Core CapabilitiesWhy?Resultant Sustained Competitive Advantage
would confer the best opportunity to gain a decent return on the investment
Diffusion Of Innovation theory provides a suitable basis for examining how the implementation (or the diffusion) of an ES influences CC
DiffusionofInnovation
The Research Topic
The interactions between Enterprise Systems and Core Capabilities
Research Questions & HypothesisRQ1 What are the Core Capabilities of the
organisation?RQ2 What activities are observed during the
Enterprise System implementation?RQ3 What are the interactions between the
Core Capabilities and the Enterprise System?
H1 The process of Enterprise System implementationdetermines future Competitive Advantage.
Looking for the answersRQ1 – Core Capabilities
Look for tacit processes (difficult), the history of the organisation, asset positions that are protected by patent or which would be extremely expensive to imitate or substitute.
RQ2 – The Implementation ActivitiesFor example process re-engineering, imposition of
control mechanisms, replacement of legacy systems, integration and learning activities, configuration and customisation of new ES.
RQ3 – The Interactions between ES and CCExamine changes to processes, asset positions and
technological opportunities (ability to adapt in future). Do the activities examined in RQ2 change the core capabilities identified in RQ1?
Looking for the answersH1
The independent variable The ES implementation process, as determined by
RQ2The dependent variable
Future competitive advantage, surrogated by changes to Core Capabilities, as determined by RQ1 and RQ3
Note: How is a Core Capability “enhanced?”Look at changes to value, rarity, inimitability
and organisation’s ability to exploit.
ResearchQuestionCoverage
RQ2, RQ3
RQ1
H1
H1
Research StrategyCase Study approach
Two cases required
Select cases along dimension of degree of adaptation of deployed ES (Out-of-box versus high degree of customisation)
Case 1:
• Lots of experimentation
• Tweaking the system• Possibly significant
customisation costs• Close fit between ES
and CC• Enhancement of CC
Case 2:• No changes beyond
original implementation
• Could still be customised but costs might be lower as less is likely to be done
• Potential misfit between ES and CC
• No enhancement of CC
AnalysisWithin – case analysis to answer RQ1, RQ2,
RQ3 with very concrete view of Core Capabilities
Cross – case analysis to develop a more abstract view of the Core Capabilities concerned and to test H1.
ResultsConcrete view of Core Capabilities that
addresses accusations of tautology, empirical impracticality and vagueness.
We can draw some conclusions about the influence of Enterprise systems and their implementation on Core Capabilities and thus Competitive advantageThis may have implications for ES
Implementation practice
A simple model
Core CapabilityEnterprise
System
Reinforces
Informs