Sim Mass Activation Case Study

© 2009 Razorfish. All rights reserved.

Sim Mass Activation Case StudyGigaspace CloudCrowd Event

Mandhir GiddaTechnical Director (UK)

Page 2 © 2009 Razorfish. All rights reserved.

Agenda

• Who are razorfish?• Business Case• Solution Outline• Costs and ROI• Security


Who are Razorfish?

Razorfish


2000+ staff worldwide

?

160+ staff UK45 000+ colleagues in the groupe

What people say about us

Razorfish stands out in designing both transaction-led and image-led consumer-facing websites, based on exceptional user-centered design and strong creativity. Their user personas earn top scores.FORRESTER RESEARCH

The collaborative effort between Ford and Razorfish is a model of a full-service interactive consultancy… the agency is viewed within the Ford organization as a repository of ford.com standards and best practices.GARTNER RESEARCH

Razorfish is serious about how users interact with solutions -- no one else comes close.MICROSOFT (Razorfish client)

Razorfish has encouraged us to push the boundaries. Their strategic thinking always makes me think that no matter what the problem, we can find a solution.VISA (Razorfish client)



Business Case

Sim Mass Distribution Proposition

ZEPPELLIN Project: Inception Nov‘08 – Launch March 13th ‘09

Self service postpay sim-only activation :-

• Economic climate

• Retail time to service

• Handset Security/Fraud

• Accurate consumer targeting

• Measurements of campaign effectiveness

• Extremely attractive ‘options’


Business Context

• Legacy Engineering Environment

• Extended Procurement Cycle

• Locked into hardware vendor costs (Sun, Oracle, BEA)

• Changing nature of projects results in – Lack of/Contention for internal dev int, func test, perf, scratch env. Support is 9-5.

• TTM/TTL extended

• Extremely large operational landscape

• Lack of response to competitive pressures



Solution Outline

Configuration

• GigaSpaces 6.6.3

• GigaSpaces Cloud tools V 2.3.5

• Web application deployed in GigaSpaces service Grid enabling scaling on demand

• GigaSpaces used for http session clustering (3 replicated space)

• Designed to cater for approx. 3000 activations /hour

• Each activation utilises approx 10 http screens

• Deployment uses 2 HTTP Apache servers, 2 GigaSpaces Service Managers and 3 GigaSpace Containers


• Seperation of UI Processes from Business Proceses (ALICE)

• Web Service calls use two-way SSL authentication & IP restriction

• Dynamic Provisioning Agent (DPA) - SLA driven scaling/Self healing

• Ganglia HPC Monitoring

• Solution build using GS-CCF: httpd, DPA, Session Clustering

• Easily switch from functional test and Production through Elastic IP’s

We were finished by end Jan‘09 but Telco took until March to get IP’s opened up.

This delayed launch but also missed ad spend opt out dates

Hybrid Cloud

Retain that which changes slowly, Cloud that which changes frequently(Content, Scaling)


Costs and ROI

Comparitive Platform Costs

Initial Cost, Large instances

Gigaspaces $0.20 - $0.80

2 Apache, 2 GSM, 3 GSC, 1 UI = 8.

Mix types = $5/hr

$43K per anum

(No Func/Perf env’s)


Comparitive Platform Costs

Standard Platform, Upfront Cost,

2x Dev Integration (T2000) = 7K

Functional Test = 2 Apache, 2 AppServer (T5220 x 34K) = 70K

Perf Test = 2 Apache, 2 AppServer (T5220 x 34K) = 70K

Production = 2 Apache, 2 GSM, 3 GSC, 1 UI = 180K

Total = Approx 320K (no burst scaling)

(Ops team cost 200K/month)


Security

• Multiple EC2 security groups used to lock down the ports

• Only port 80 and 443 open on Apache machines to all

• A special security group to allow in group communication

• Special security groups for port 22 and GigaSpaces administration console access(admin). All restricted by IP address or range.

• Everything password protected


Thank you

© 2009 Razorfish. All rights reserved.

[email protected]

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Sim Mass Activation Case Study