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Silke Endress, Lifestyle of the Lady CEO

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On the Cover with Ambassador Harriet Elam-Thomas and Brazil President Dilma Rousseff, also featuring Silke Endress 2010 Most Influential Women

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Page 1: Silke Endress, Lifestyle of the Lady CEO
Page 2: Silke Endress, Lifestyle of the Lady CEO

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Contents

WOME� & MO�EY 8

Eight tax tips that will save you time and money 9 When all the holiday dust settles, tax time begins for millions of Americans.

Not a day goes by that you are not bombarded by news of the recession and high unemployment figures.

Breaking down barriers 12 Millions of jobs will become available in science, technology, engineering and math-related (STEM) fields by 2018.

Where the jobs are and how to land one 13 Bleak unemployment stat istics and an evolving career landscape make it difficult for job-seekers to identify.

A WOME�’S HEALTH 17

LPGA hopeful Carling Coff ing, 24, was diagnosed with type 1 diabetes as the age of five wanted to become a professional golfer.

CEOS O� THE COVER 46

President Dilma Rousseff 47 Rousseff had a very interesting journey of life, she was a member of a militant group, was captured, arrested, and tortured, and was elected President of Brazil in 2010.

Ambassador Harriet Elam-Thomas 52 Former Senior Foreign Service Officer retired in September 2005 with the rank of Career Minister, after four decades of service.

SUCCESS BY DESIG� 24

Silke Endress 2010 Most Influential Woman Women who have pave the way, blazed the trail, and laid the foundation for the next wave of women entrepreneurs.

Volume 4, Issue 27 January/February 2011

table of

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IIIINTERNET NTERNET NTERNET NTERNET MMMMARKETING ARKETING ARKETING ARKETING HHHHAS AS AS AS JJJJUST UST UST UST BBBBECOME ECOME ECOME ECOME AAAAFFORDABLEFFORDABLEFFORDABLEFFORDABLE MMMMARKET YOUR ARKET YOUR ARKET YOUR ARKET YOUR CCCCOMPANYOMPANYOMPANYOMPANY’’’’S S S S PPPPRODUCT RODUCT RODUCT RODUCT &&&& SSSSERVICES TO ERVICES TO ERVICES TO ERVICES TO A:A:A:A:

divers if ied landscape of professional women

decisions makers who influence 87% of al l purchases

dynamic women who control $14 tr i l l ion in wealth

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℡CONTACT US: 407-264-6893 OR [email protected]

COLE & ASSOCIATES MARKET ING P.O. BOX 953065, LAKE MARY , FL 32795

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he power of influence and connectivity. 2011 is already showing promises of being the Year of Influence and Power, women are connecting with each other to share valuable resources globally. Inside this issue of Silke Endress, are women who have changed the world around them and beyond with their drive, determination, and proven formula for success.

From First Lady Michelle Obama to the likes of Dr. Reverend Elaine Flake, Lady Tafi Dollar, Real Estate Mogul Barbara Corcoran, Svetlana Kim, and Beyoncé Knowles, these women are trail blazers. As we approach the near end of a bad economic challenge, women all across the globe are taking control of their finances. Let this be the year you take the opportunity to r

illions of jobs will become available in science, technology, engineering and math-related fields. Go after government contracting. On The Cover with President Dilma Rousseff of Brazil who went from a harsh and interesting journey of life, she was a member of a militant group, was captured, arrested, and tortured. Also featuring on the Cover is Ambassador Harriet Elam-Thomas former Senior Foreign Service Officer retired in September 2005 with the rank of Career Minister, after four decades of service. Read their stories, began to create and live your own. Feel the influence, connect to powerful women, live your dream, live out loud, and discover your own personal power.

CeCe Cole, Editor-In-Chief

T

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WOMEN &

MONEY

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EIGHT TAX TIPS THAT WILL

SAVE YOU TIME A�D MO�EY

When all the holiday dust settles, tax time begins for millions of Americans. Regardless of when you file, follow these tips to make preparing your 2010 taxes easier. 1. Good record keeping cuts down time spent doing your taxes and may be required if you receive an Internal Revenue Service notice or are audited. 2. Don't procrastinate. Rushing encourages errors that can result in lost time and money, and ultimately a rejected return. 3. Hundreds of changes are made to federal tax law every year. Do-it-yourself tax preparation solutions also offer helpful

information; the "Tax Information" tab at www.taxact.com summarizes key changes for 2010 returns. 4. File and pay on time, or pay late fees and interest. While state deadlines vary, 2010 federal returns are due April 18, 2011, (April 15 is a federal holiday). Can't file by then? File Form 4868 for a six-month filing extension and pay as much as of your taxes as possible by April 18 to minimize interest and penalties. If you can't pay all of your tax bill totaling $25,000 or less, apply for a monthly payment agreement via Form 9465. 5. Do your taxes online or download tax preparation software, "Tax law can be complicated, but doing your own taxes doesn't have to be," says TaxACT spokesperson Jessi Dolmage. 6. Do comparison shopping before choosing a tax preparation solution. 7. Electronically file. Nearly 70 percent of all federal returns were e-filed last year. Unlike paper filers, you'll receive e-mail confirmation when the IRS receives and accepts or rejects your return, usually within 48 hours of e-filing. 8. Want your federal refund in as few as eight days? E-file and select direct deposit. You can track your refund status and receive your refund at least one week earlier than those requesting checks. More tax tips and information can be found at www.irs.gov. TaxACT Free Federal Edition allows all taxpayers to prepare, print and e-file an IRS return free and offers free tax help via e-mail at www.taxact.com.

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Not a day goes by that you are not bombarded by news

of the recession and high unemployment figures.

With this kind of climate, it's no wonder many are looking toward starting their own businesses

instead of competing for the few jobs available. So, how can you aggressively compete when faced with

starting your own business and branding it? Debra

Pierce, Director of Career Services from Miami

International University of Art & Design, offers some

tips for doing just that.

How do I even determine what business to start?

Self-assess and research. It is imperative that as an individual, you are honest

with yourself and truly understand what you are

good at and what you enjoy doing. Doing a SWOT

analysis--analyzing Strengths, Weaknesses,

Opportunities, and Threats is a great way of assessing

that.

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aving a good understanding of yourself will help you identify areas that may need some work. After assessing yourself, it is important to determine the type of business and research the viability of that business in the area you plan to live in. A business plan is highly recommended, as it will include a marketing plan and SWOT analysis, which will help identify those industries that have a true need and those that are already being served. This exercise will also help identify if there is a smaller, but important niche market that your business can focus on and be profitable. The business plan also helps determine the goals and objectives of the business, which serve as a guide when making decisions.

Do I have to incorporate?

Incorporate or not. It is especially important to formalize your freelance business by deciding what legal structure would suit your business needs best. It is a good time to invest in some advice from an attorney or certified public accountant to help you make this decision, as there are advantages and disadvantages to each type of structure that need to be considered. How soon can I expect to make a profit?

Be realistic. People often envision being successful within a short period of time. Developing and building a business from the ground up takes time, energy and a lot of hard work, but can be very rewarding. It is important to have realistic business and financial goals. The industry research you did early on for the business plan will come in very handy in determining what "realistic" means for your industry and area. How do I get business? How do I start?

Marketing - Create a logo. This is important since the logo will be a very important part of your branding. In many instances, business prospects will see your logo before they know anything about you. Take your time and make sure that you create a logo that not only fits you now, but can grow with your business as it grows. A word on marketing - most new businesses start off with a shoestring budget and decide that they don't have a budget to market themselves. Even if it's a small budget, if you don't market yourself, how will potential customers find you? You won't need thousands of dollars, but it's important to reach your target market. And, if you did your research for your business plan, you will have a good understanding of who they are and where you can find them. Network, network, network. The importance of networking can't be stressed enough. As a small business owner, networking may be your only means of marketing for quite some time. It is important to get in front of as many people as possible and give them your elevator pitch (a quick story about your business that you can say in 90 seconds or less). When meeting each person, make sure you take his or her business card; this comes in handy when writing a "nice to meet you" note the next day. Yes, you should write a quick note to each person you meet. In this note, you should mention where you met them, refer to your conversation, and remind them what your business does and how it can be helpful to them. It will take a lot of hard work to be an entrepreneur. This is the case in almost all instances whether you open your own business or work for someone else. There are no shortcuts, so put in the time and you will reap the rewards. To learn more about Miami International University of Art & Design and other Art Institutes schools visit www.artinstitutes.edu/nz.

H

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BREAKING DOWN BARRIERS: WHO SAYS WOMEN CAN'T EXCEL IN MATH AND SCIENCE?

Millions of jobs will become available in science-, technology-, engineering- and math-related (STEM) fields by 2018, yet the next generation of employees in America will be unprepared and unqualified to take advantage of these positions. In addition, the U.S. Bureau of Labor Statistics reports that although women currently make up more than half of the American workforce, they hold only 14 percent of engineering positions and 25 percent of mathematics positions - meaning that there is a pressing need to break down gender barriers in STEM industries. Some institutions are working to dismantle the social stigmas that keep young women from pursuing math and science. In response to this pressing need to educate tomorrow's workforce and dissolve stereotypes, DeVry University and Danica McKellar, well-known for her roles on "The Wonder Years" and "The West Wing" and now also a mathematician and best-selling author, are teaming up for National HerWorld month. Now in its 13th year, the HerWorld program provides an opportunity for high school girls to explore careers in science, technology, engineering and math. "Our society still promotes outdated, negative stereotypes," says McKellar. "During National HerWorld month, we'll be introducing high school girls to female role models and opening the door to exciting STEM career opportunities."

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WHERE THE JOBS ARE

AND HOW TO LAND ONE

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Bleak unemployment statistics and an evolving career landscape make it difficult for job-seekers to identify the best path to professional success. Despite this uncertain environment, leading experts say that changing jobs is vital to advancement, and identifying which fields are in-demand is key to implementing an action plan for success. Accounting, information security, and health care industries are expected to grow in demand for qualified professionals. Gaining the right skill set for career advancement may require pursuing an advanced degree. Many individuals are overwhelmed at the thought of balancing job and family obligations; however there are accredited universities that offer flexible class schedules. DeVry University (www.devry.edu), for example, offers career-focused, higher education through online and on-site courses to accommodate students' busy schedules. Remember to take advantage of all campus resources, such as those offered by the career services department. Networking with other students is also vital to finding career success - you never know who might be sitting next to you in class. There is no such thing as the perfect work situation. Every job has its ups and downs and "dream job" isn't code for "cushy" job. Like mom always said, anything worth having in this world requires some effort. Everyone feels like shutting the alarm off and going back to sleep now and again, but the right career track will turn the average day into an energized one.

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A Women’s A Women’s A Women’s A Women’s

HeHeHeHealthalthalthalth

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It's true for everyone - regular exercise is one of the keys to good health. It makes you feel energized, eases stress, promotes weight loss and offers a slew of other benefits. For professional athletes, intense physical activity is a way of life. However, to reap the many rewards their active careers offer, they must contend with a constantly changing, busy schedule, non-stop travel and the pressure of competition.

LPGA Carling Coffing, on being a professional

golfer and having type 1 diabetes

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These challenges are amplified for athletes with diabetes because despite the amount of activity and unpredictability their lives may include, taking a break from regular insulin delivery and counting carbohydrates at every meal isn't possible. The consequences of a low or high blood glucose level can range from poor performance to a hospital visit... LPGA hopeful Carling Coffing, 24, was diagnosed with type 1 diabetes as the age of five, the same year she discovered she wanted to become a professional golfer. She decided early on that diabetes would never limit her life, and because of that and good glucose control, she has achieved her ultimate dream. "Being a professional golfer with diabetes isn't always easy, but I've had a lot of help from using an insulin pump to manage my diabetes," says Coffing. "I used to take up to four shots of insulin a day, which wasn't an easy thing to do, especially during tournaments." A person with type 1 diabetes has a pancreas that doesn't function normally, making her or him insulin dependent for life. Keeping glucose levels in normal range can greatly reduce the risk of health complications for people with diabetes, such as heart disease, stroke, and blindness. Coffing, just like thousands of people around the world, uses a Medtronic MiniMed Paradigm REAL-Time Revel, the only FDA-approved integrated insulin pump and continuous glucose monitoring system (CGM), to keep her diabetes in check. Coffing offers the following four tips to anyone with diabetes who is committed to staying active and healthy: * Create an exercise schedule. Every Sunday night, decide when you're going to catch the early aerobics class before work, or take a jog with friends. Planning ahead will make exercising at least three times a week possible. Even if she has an early tee time and can't hit the gym in the morning, Coffing still makes sure to do lunges in the evening while watching her favorite show. * Counting carbohydrates at restaurants can be difficult, so prior to dining, take the time to look up nutritional information online. The good news is healthy options are almost always available. * Keep glucose meters on hand. Having a meter nearby at all times makes it easy to stay in your target glucose range because you can check your level regularly throughout the day. Coffing always makes sure to keep a glucose meter in her car, on her nightstand and in her golf bag. * Stay positive. Every morning, say out loud that you did something great for your health the day before, whether it was staying in your target glucose range on that five-mile jog, or choosing the sugar-free gum at the store. "It's a little bit of extra work every day, but if you take care of yourself, you can have a normal life with diabetes," says Coffing. "It's important to remember that maintaining a healthy lifestyle makes us stronger, and we should always do our best at that."

TAKE IT FROM A PRO: IT'S POSSIBLE TO BE

ACTIVE AND STAY HEALTHY WITH DIABETES

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Lady CEO Must Haves: Beautiful Bathroom, Lovely Living room, Princess Wedding, Silkening Origins

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SoulSpa

Inspiration

A W o r d F o r Y o u r S o u lA W o r d F o r Y o u r S o u lA W o r d F o r Y o u r S o u lA W o r d F o r Y o u r S o u l

I often encounter people who assume that

God sees them as worthless throwaways,

deserving to be cast into the nearest hellfire

or punished by His awesome wrath. The

truth is, God doesn't see you or anyone else

that way. He sees you as His beloved

creation, with whom He desires to spend

eternity.

I also encounter people who, because they

have a faulty perception of God, continually

strive to have enough, do enough, or be

good enough to gain God's approval. But

God does not evaluate anyone on the basis

of things external or behavioral. God

doesn't see you or any other person through

the lens of a bank account, a family tree, a

job, or a set of accomplishments.

Learning to see ourselves as God sees us is

key to getting our spiritual identity in focus!

The very essence of self-discovery is seeing

yourself apart from all other relationships

and responsibilities. The "core you" is the

you that exists even if you aren't

somebody's parent, child, spouse, employer

or employee, pastor, friend, or so forth. If

you truly want to discover your self-identity,

you need to see yourself as you are by

yourself.

As you seek to discover who God says that

you are, you will benefit greatly from

retreating to a place where you can be alone

with God. It may be just for a night, for a

weekend, or even longer.

Get Alone

With God! by Paula White

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SILKE ENDRESS 2010 MOST INFLUENTIAL WOMAN #1

Photo Credit: whitehouse.gov

fâvvxáá uç Wxá|zÇ

First Lady of the United States, an

international fashion icon, whose

careful choice of style has

contributed over $2.7 billion to the

economy. A product of Chicago

public schools, Mrs. Obama studied

sociology and African-American

studies at Princeton University.

After graduating from Harvard Law

School in 1988, she joined the

Chicago law firm Sidley & Austin,

where she later met the man who

became the love of her life,

President Barack Obama. First

Lady, Mrs. Obama recently

launched the Let’s Move! campaign

to bring together community

leaders, teachers, doctors, nurses,

moms and dads in a nationwide

effort to tackle the challenge of

childhood obesity.

First Lady of United States

Michelle Obama

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SILKE ENDRESS 2010 MOST INFLUENTIAL WOMAN #2

Photo Credit: governordejongh.com

fâvvxáá uç Wxá|zÇ

First Lady, Mrs. de Jongh promotes

several causes, including one that

has touched her own family. She

has established two local chapters

of Children and Adults with

Attention-Deficit/Hyperactivity

Disorder (CHADD) to help raise

awareness about the disorder.

Mrs. de Jongh is working to help

improve the Virgin Islands' literacy

rate and serves as the spokesperson

for the territory's Big Read

initiative, sponsored by the

National Endowment for the Arts.

She is an outspoken advocate for

homeownership and is a founding

member and honorary board

member of Habitat for Humanity

International of the Virgin Islands.

First Lady of Virgin Island

Cecile de Jongh

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SILKE ENDRESS 2010 MOST INFLUENTIAL WOMAN #3

Photo Credit: gg.ca

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Michaëlle Jean was a refugee from

Haiti- coming to Canada in 1968

and was raised in the town of

Thetford Mines, Quebec. After

receiving a number of university

degrees, Jean worked as a journalist

and broadcaster for Canadian

Radio, as well as undertaking

charity work, assisting victims of

domestic violence. In 2005, she was

appointed Governor General by

Elizabeth II, Queen of Canada.

Cabinet announced that the

Michaëlle Jean Foundation would

be established by the federal

Crown-in-Council to focus on

promoting education, culture, and

creativity among youth from rural,

northern, and/or poor communities

in Canada. It was also reported

that the Secretary-General of the

United Nations would be

appointing Jean to act as special

envoy to Haiti for the United

Nations Educational, Scientific, and

Cultural Organization, with an aim

to fight poverty and illiteracy and

raise international funds.

Former Canada

Governor General

Michaëlle Jean

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SILKE ENDRESS 2010 MOST INFLUENTIAL WOMAN #4

Photo Credit: dilmarousseff

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On Sunday, October 3, 2010, an

estimated 135 million Brazilians

went to the polls to elect their

first female head of

government, Dilma Rousseff.

President-elect Rousseff had a

very interesting journey of life.

She was a member of a militant

group, was captured, arrested,

and tortured.

She takes power in a country on

the rise, which is expected to be

the world's fifth-largest

economy by the time it hosts

the 2016 Summer Olympics.

Rousseff told jubilant supporters

"The eradication of extreme

poverty is a target that I assume

and I humbly ask for the support

of you all to help the country

overcome this abyss that still

separates us from being a

developed nation," she added.

"This ambitious goal will not be

achieved by the government

alone. It is a call for the nation."

President of Brazil

Dilma Rousseff

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SILKE ENDRESS 2010 MOST INFLUENTIAL WOMAN #5

Photo Credit: scottcarrollforflorida.com

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From Trinidad, to Hempstead NY,

Jennifer Carroll allowed God to guide

her footsteps from the Navy to the

Florida House of Representatives.

Jennifer spent eight years

representing Jacksonville Florida, has

worked to pass meaningful

legislation.

On September 3, 2010 Florida’s

politics changed forever as

Gubernatorial candidate Rick Scott

announce Representative Jennifer

Carroll as his running mate. “I am

very pleased to announce that

Jennifer Carroll is joining me on this

campaign to change Florida for the

better,” said Scott. “She is the

embodiment of the American

Dream. She came to America as a

young girl, decided to serve her

country with the United States Navy,

pursued a higher education, started a

small business, and then was elected

the first African American female

Republican in the Florida State

Legislature.

Lt. Governor

Jennifer Carroll

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SILKE ENDRESS 2010 MOST INFLUENTIAL WOMAN #6

Photo Credit: a l lencathedra l.com

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Reverend Elaine Flake co-pastor of

The Greater Allen A.M.E. Cathedral,

the 57th largest church in America is

also the co-founder of the Allen

Christian School in Jamaica, NY,

serving over 500 African American

students.

Reverend Elaine recognized as a

powerful preacher, teacher and role

model with a gift for reaching

worshippers of all ages believe in

ministering beyond the wall of the

Church and together with her

husband the Reverend Floyd H.

Flake, started the Allen Prison

Ministry, the Allen Cancer Support

Ministry, and the Allen HIV/AIDS

Ministry. In 2011 Reverend Elaine

and the Allen Women’s Ministry will

be hosting their 28th Annual

Women’s Conference.

She also authored several spiritual

“God In Her Midst: Preaching

Healing to Hurting Women", "Souls

of My Sisters: Black Women Break

Their Silence, Tell Their Stories, and

Heal Their Spirits”, has contributed

to the "Women of Color Study

Bible", she also co-authored two

books with her husband.

Dr. Reverend

Elaine Flake

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SILKE ENDRESS 2010 MOST INFLUENTIAL WOMAN #7

Photo Credit: Ambassador Elam Thomas

Ambassador Elam-Thomas served

four decades as a Foreign Service,

and retired from the U.S. Senior

Foreign Service with the rank of

Career Minister. Her varied

overseas assignments have taken

her to Greece, Turkey, France,

Belgium, Senegal, Mali, and Cote

d’Ivoire.

Domestic assignments include

Counselor (the most senior career

position) and Acting Deputy

Director of the U.S. Information

Agency (now a part of the

Department of State), Foreign

Service Personnel in Washington,

The United Nations in New York

and The White House in

Washington, DC.

Ambassador Elam-Thomas fulfilled

her commitment to serve the

national interest through public

diplomacy during her overseas

tours. She returned to Africa to

serve as the U.S. Ambassador to

Senegal from January 2000 to

December 2002.

Ambassador Harriett Elam-Thomas

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SILKE ENDRESS 2010 MOST INFLUENTIAL WOMAN #8

Photo Credit: claudetteacopeland.org

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The Reverend Dr. Claudette

Copeland is Pastor and Co-founder

of New Creation Christian Fellowship

of San Antonio, Texas. Her ministry

will invite you into the deep regions

of the Word of God with clarity,

insight, humor, and wisdom.

Dr. Copeland is regularly sought after

on the national media scene for her

solid and scholarly insight into

spiritual life and social witness. Her

electrifying style and profound

competence keep her in demand!

She is a national and international

advocate for women, their healing,

restoration and empowerment.

She is the author of several books,

“Coming Through the Darkness:

Cancer & One Woman’s Journey To

Wholeness”, “Stories from Inner

Space: Confessions of a Preacher

Woman and other Tales”, and a

Musical CD entitled, “There’s Never

Been a Time” featuring an engaging

cross section of sacred music styles.

Her latest literary contribution is

included in “This Is My Story:

Testimonies and Sermons of Black

Women in Ministry”.

Pastor Claudette Copeland

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SILKE ENDRESS 2010 MOST INFLUENTIAL WOMAN #9

Photo Credit: tafidollar.com

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Taffi L. Dollar a global influence in

both ministry and music, is the co-

pastor of World Changers Church

International in College Park,

Georgia, she is also the founder and

CEO of Arrow Records, a cutting-

edge, Christian-based recording

company, which has won numerous

awards for its groundbreaking

contributions to the music industry.

Taffi's commitment to helping

others is evident through her

lifestyle of service. She founded the

Women’s Ministry at WCCI to

promote unity and sisterhood, and

the World Changers Christian

Academy Independent Study

Program (ISP), an alternative to

traditional home schooling.

Taffi also serves as an active mentor

and sponsor of the Service to

Education program at Toney

Elementary School in Decatur,

Georgia, where she plays an

instrumental role in helping

students to excel in reading.

Lady Tafi Dollar

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SILKE ENDRESS 2010 MOST INFLUENTIAL WOMAN #10

Photo Credit: barbaracorcoran.com

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Barbara Corcoran is an American

real estate investor and real estate

correspondent for NBC. Barbara’s

credentials include straight D’s in

high school and college and twenty

jobs by the time she turned twenty-

three.

It was her next job that would make

her one of the most successful

entrepreneurs in the country when

she took a $1000 loan to start The

Corcoran Group. She parlayed that

loan into a five-billion-dollar real

estate business, which she sold in

2001 for $70 million.

Barbara didn’t have many material

advantages as a child. She shared

her bedroom and socks with five

sisters. Yet she grew up to have

plenty of self-confidence

Barbara is the author of If You Don’t

Have Big Breasts, Put Ribbons on

Your Pigtails

Real Estate Mogul Barbara Corcoran

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SILKE ENDRESS 2010 MOST INFLUENTIAL WOMAN #11

Photo Credit: salamanderhospitality.com

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Sheila C. Johnson, successful entrepreneur

and impassioned philanthropist.

As Vice Chairman of Monumental Sports &

Entertainment, Ms. Johnson is the only

African-American woman to have

ownership in three professional sports

teams, the WNBA’s Washington Mystics,

the NBA’s Washington Wizards and the

NHL’s Washington Capitals.

Ms. Johnson is President and Managing

Partner of the Mystics.

As CEO of Salamander Hospitality, a

company she founded in 2005, Ms. Johnson

oversees a growing portfolio of luxury

properties.

In 2007, Ms. Johnson acquired Innisbrook, a

Salamander Golf & Spa Resort. Set on 900

acres, this 72-hole resort in Innisbrook, FL

hosts the annual PGA TOUR’s Transitions

Championship and the LPGA Legends Tour

Open Championship.

The company is also building the much-

anticipated Salamander Resort & Spa,

located in the foothills of the Blue Ridge

Mountains in Middleburg, VA.

Entrepreneur

Sheila C. Johnson

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SILKE ENDRESS 2010 MOST INFLUENTIAL WOMAN #12

Photo Credit: bittenandbound

Desiree Rogers recently named

CEO of Johnson Publishing

Company, the Chicago-based

publisher of Ebony and JET

magazines, and the former White

House social secretary.

Rogers is responsible for aligning

core business strategies for all of

the company's brands and

overseeing the day-to-day

operations of the largest African-

American owned and operated

media business, with an immediate

goal of reviving the monthly Ebony

and weekly Jet magazines, as well

as Fashion Fair cosmetics.

First African-American social

secretary under the first African-

American president, said she

intends to rethink everything at

Johnson, from the marketing of the

company's cosmetics brand to its

weak digital strategy. And she will

do whatever she can to get the

company and its products back in

the public eye.

EBONY Magazine Desiree Rogers

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SILKE ENDRESS 2010 MOST INFLUENTIAL WOMAN #13

Photo Credit: svetlanakim

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She arrives in New York speaking

no English, with only a dollar in her

pocket. With the help of a good

Samaritan, she travels by bus to

California, hoping to connect with

an acquaintance from home. Yet

when she mistakenly disembarks in

San Francisco instead of

Sacramento, she finds herself

penniless and alone.

Svetlana Kim is an entrepreneur,

bestselling author of White Pearl

and I: A Memoir of a Political

Refugee, and a community leader.

Her life story is truly an American

story. It is the story of an

immigrant searching for and finding

human kindness in a foreign

country, determining her own

destiny, and finding success along

the way. Svetlana's life is an

homage to her greatest inspiration,

her grandmother Bya-ok (Korean

for White Pearl), as well as to

countless hard-working and

generous people. Svetlana says

these people taught her "to never

stop dreaming big and to pursue my

own happiness."

White Pearl and I

Svetlana Kim

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SILKE ENDRESS 2010 MOST INFLUENTIAL WOMAN #14

Photo Credit: barbarastanny.com

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Barbara Stanny is a Money Expert,

and a woman on a mission to

motivate women to become

financially empowered. Barbara

grew up relying on her father (the

'R' of H&R Block), then her

husband, to manage her money.

But a devastating financial crisis

became a personal wake-up call.

Those insights turned her life

around, and became the core of her

three books: Prince Charming Isn't

Coming: How Women Get Smart

About Money

Secrets of Six Figure Women:

Surprising Strategies to Up Your

Earnings and Change Your Life

Overcoming Underearning: A Five

Step Plan to A Richer Life

In 2006 she was chosen as AllState's

spokesperson for their Women &

Retirement Series.

Her journey to financial

independence is inspiring.

Money Expert

Barbara Stanny

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SILKE ENDRESS 2010 MOST INFLUENTIAL WOMAN #15

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Susan Wight connects influential

women to the women they need to

know. Over the years, her career

opportunities and experiences have

made her known as the Connector

Queen. The dedication and energy

she has brought to great companies

such as Mary Kay and

eWomenNetwork have paid off

with great rewards and ultimately

makes her the one of the best

success tools

As Virginia's former top female

Steeplechase jockey two years in a

row, she knows what it takes to

make it to the finish line first. She

was a 'stay at barn mom' who

trained and raced Steeplechase

horses for a living for ten years.

She has won the Loudoun County

Chamber of Commerce 'Small

Business Award', has traveled to

Brazil on an earned Chamber of

Commerce trip, as well as her most

recent award from the magazine

Uptown Scoop in conjunction with

the Washington Mystics (Sheila

Johnson owner) for Leadership.

Influential Connector Susan Wight

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SILKE ENDRESS 2010 MOST INFLUENTIAL WOMAN #16

Photo Credit: beyonceworld.net

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Beyoncé Knowles, R& B singer,

actress and fashion designer was

born and raised in Houston, Texas.

Knowles' range of commercial deals

and products also includes beauty

care products and perfumes.

Knowles has worked with L'Oréal

since the age of 18. She launched

Tommy Hilfiger's True Star

fragrance, in 2004. Knowles sang a

cover version of "Wishing on a Star"

for the True Star commercials, for

which she earned $250,000. She

also launched Hilfiger's True Star

Gold in 2005 and Emporio Armani's

Diamonds in 2007.

Her starring role as Deena Jones, a

Diana Ross-like character in the big-

screen adaptation of the 1981

Broadway hit musical Dreamgirls

earned a Golden Globe nomination

in 2006. Beyoncé's song "Listen"

was nominated for an Academy

Award.

In early 2010, Knowles launched her

first fragrance, "Heat"

Entrepreneur Beyoncé Knowles

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SILKE ENDRESS 2010 MOST INFLUENTIAL WOMAN #17

Photo Credit: juliannehough.com

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Julianne Hough was already known to millions of fans as the two-time professional dance champion on ABC-TV’s top-rated “Dancing With the Stars” before expanding into the worlds of music and film. Although she has been winning world dance titles since her early teens. Her self-titled debut album, released by Universal Music Group Nashville in 2008, hit the Billboard Country charts at #1 and entered the Billboard 200 at #3, marking the highest debut for a country artist since 2006. Julianne first two singles from the album, “That Song in My Head” and “My Hallelujah Song,” soared up the country charts and she earned her first two 2009 Academy of Country Music Awards for Top New Female Vocalist and Top New Artist. Her second album, The Julianne Hough Holiday Collection, became an instant holiday classic for her legions of fans, distributed exclusively at Target.

Singer Pro-Dancer Julianne Hough

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SILKE ENDRESS 2010 MOST INFLUENTIAL WOMAN #18

Photo Credit: kaitlynchana

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Kaitlyn Chana, founder and President

of the national non-profit 501(c) (3)

organization, Love Letters: Random

Cards of Kindness, Inc., whose mission

is to create positive and inspirational

homemade cards for children with

life-threatening illnesses.

Inside each card a positive uplifting

inspirational message to give children

faith, courage and the will to survive,

bringing smiles to children’s faces.

Kaitlyn latest accomplishments

include receiving the Golden

Achievement in Service (Oscar)

1st Runner Up in Photogenic; Winner

of Best Resume; 2nd Runner Up in

Academic Achievement; 1st Runner

Up in Spirit Award; Spirit Torch.

She has also earned the Start

Something Scholarship from the Tiger

Woods Foundation, President’s Daily

Points of Light Award Honoree,

President Bush’s Gold Volunteer

Service Award, Prudential Spirit of

Community Award, and Kohl’s Kids

Who Care Volunteer Award.

Love Letters Kaitlyn Chana

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SILKE ENDRESS 2010 MOST INFLUENTIAL WOMAN #19

Photo Credit: ewomennetwork.com

fâvvxáá uç Wxá|zÇ

Sandra Yancey, Founder and CEO,

eWomenNetwork, Inc. is a

networking expert who teaches

others how to create relationships

that harness great dividends.

Starting with just 20 women in her

personal database in 2000, she has

grown her organization to now have

113 chapters throughout the U.S.

and Canada and a database of over

500,000 women business owners

and professionals.

She hosts the top-rated

eWomenNetwork Radio Show,

which broadcasts out of Dallas on

the #1 ranked ABC affiliate, 820

WBAP.

Sandra is the author of the book,

Relationship Networking: The Art of

Turning Contacts Into Connections.

Her story has been selected for the

hot new Chicken Soup for the Soul

series, Chicken Soup for the

Entrepreneur’s Soul.

eWomenNetwork

Sandra Yancey

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SILKE ENDRESS 2010 MOST INFLUENTIAL WOMAN #20

Photo Credit: doveministries.com

fâvvxáá uç Wxá|zÇ

Cynthia A. Patterson is Founder and

CEO of DOVE Ministries.

A sought-after conference speaker,

teacher, and powerful prayer warrior

who has a genuine passion to inspire

and encourage women. She is

dedicated and sold out for the cause

of teaching young adult women their

significant purpose and worth is found

in Christ alone.

Her message of faith and wholeness is

raising the awareness of God’s

purpose and exposing each woman to

the reality of His never-ending, love,

mercy, and grace.

She authored, It Had to Happen -

Understanding that everything you go

through in life is for God's Purpose."

Dove Ministries believe in the

following success formula in coaching

women we come in contact with:

Plan+Preparation+Process= Purpose

Dove Ministries

Cynthia Patterson

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Silke Endress, Lifestyle of the Lady CEO, International Professional Women’s Magazine captures the true essence of women, and the soul of their success. Each month we highlight motivating stories in “Success by Design” that are enriched with true life stories of real women, the secrets of their success, as well as valuable resources to empower women. Read cover to cover, Silke Endress topics are relevant to the executive woman and tailored to

meet and exceed the needs, desires, and wants of their lifestyle with emphasis on quality of life, health, art, diversity, financial empowerment, trends, and business globalization. Our inclusive philosophy represents our readers’ geography, income, age, gender, and social element.

We focus on the total woman and positive portrayal of their diverse lifestyles and rich culture.

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Women s t a r t 1,600 businesses per day (Business Women’s

Network).

Women-owned businesses have grown

to over 52% of all businesses in the United

States, and get 3% of government contracts,

(U.S. Women’s Chamber of Commerce).

Women-owned businesses employ 19.1

million people and contribute $2.46 trillion

to the economy. (Small Business Administration).

Women provide supplier diversity programs with

unique benefits of market position,

significant strength, dynamic performance, and increased brand

recognition in the markets they serve.

In Corporate America, women have a profound

effect on staff and generate more revenue. (Cole & Associates)

Female chief executives are taking charge at a

slew of corporate giants. Call it the year of the

Most Powerful Woman CEO.

(Fortune Magazine)

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Dilma Rousseff President of Brazil

Dilma Rousseff wins election in Brazil, beating José Serra, who trailed on 44% razil. On Sunday, October 3, 2010, the Presidency of the Republic, all 513 Chamber of Deputies seats and 54 out of 81 Federal Senate seats were contested in this election, along with governorships and state legislatures of all 26 states and the Federal District.

An estimated 135 million Brazilians went to the polls to vote and they have elected their first female head of government, Dilma Rousseff who won with 55% of the vote. Rousseff was born in Belo Horizonte, a state capital north of Rio de Janeiro, in 1947, to her mother, a schoolteacher from a ranching family, and father, Pedro Rousseff, a political exile from Bulgaria. At high school Rousseff was inspired by the writings of French political theorist Régis Debray and a comrade who taught her about Marxism. In 1967 Rousseff joined a radical faction of the Brazilian Socialist Party, subsequently, connected with a small group called Colina in Belo Horizonte who carried out car thefts, couple of bombings, and bank robberies. In January 1969, two policemen were fatally shot and one was wounded during a police raid on a Colina house. Rousseff and her friend Claudio Galeno fled to Rio de Janeiro, whom she later married in 1968. Galeno later went into hiding in Porto Alegre in southern Brazil while Rousseff remained in Rio, where she met Carlos Araujo, a leftist militant and a lawyer. Araujo recalls that meeting it was "love at first sight," as Rousseff

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was intelligent, beautiful, and "devoted to political struggle." Rousseff and her mates would go through more mergers and divisions of their small militant groups, with Rousseff ending up in Sao Paulo; that's where she was arrested in 1970 after unexpectedly showing up when a colleague was being arrested in a police sting operation, at a bar. Dilma received six years of imprisonment and 18 years without political rights. The sentence was reduced to three years, and she was released in 1973. In 1976 she gave birth to her daughter and only child, Paula Rousseff Araujo. In 1993 the state governor of Rio Grande do Sul appointed her secretary of energy. She left that post the next year, as well as her relationship with Araujo after discovering another woman was pregnant with his child. They reconciled two years later but broke up again in 2000. Without having completed her master's degree, Rousseff enrolled in a PhD program but that too was interrupted. In 1999 she was appointed to her old job, now called Secretary of Mines, Energy, and Communications. Rousseff told jubilant supporters speaking at a victory rally in the capital, Brasilia, "We cannot rest while Brazilians are going hungry, while families are living in the streets, while poor children are abandoned to their own fates and while crack and crack dens rule." "The eradication of extreme poverty is a target that I assume and I humbly ask for the support of you all to help the country overcome this abyss that sti ll separates us from being a developed nation," she added. "This ambitious goal will not be achieved by the government alone. It is a call for the nation." "I would like for fathers and mothers to look into their daughters' eyes today and tell them: 'Yes, women can,'" she said, promising to battle for equality in and outside government.

"The

eradication of

extreme poverty

is a target that I

assume and I

humbly ask for

the support of

you all to help

the country

overcome this

abyss that still

separates us

from being a

developed

nation"

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Journey of

Success

Dilma Rousseff journey

is a story of triumph,

determination, faith,

fearlessness, passion,

affirmation, visions,

and strength. Dilma

was a thief, bank

robber, gang member,

and prisoner; today

she is the President

of Brazil and No. 4 on

Silke Endress 2010

Most Influential

Woman of the Year

List.

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he won a landslide victory in Brazil's impoverished northeast, where Lula was born; polling nearly 66% compared to Serra's 27.5% and dominated much of the Amazon region. She takes power in a country on the rise, which is expected to be the world's fifth-largest economy by the time it hosts the 2016 Summer Olympics. Dilma states in an interview with the Brazilian women's

magazine Claudia, she said, "We [women] are not a bunch of melted-butter [softies], incapable of facing up to adversity. On the contrary – we overcome everything," her feminist credentials are far from impeccable. In her victory speech last month Rousseff vowed to wage another major war: one that would push women's rights onto the national and international agenda. As a start, she has begun plotting her crusade for gender equality with plans to make a third of her cabinet women (11 of 34 posts). Several key members of her transition team are women. The President elect was named the world's 16th most powerful person, according to Forbes magazine, and Silke Endress 4th Most Influential Woman of the Year.

She takes power in a country on the rise, which is

expected to be the world's fifth-largest economy

by the time it hosts the 2016 Summer Olympics.

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Ambassador

Harriet Elam-Thomas

A former Senior Foreign Service Officer retired in September 2005 with the rank of Career Minister, after four decades of service. In July 1994, she completed a four year tour as Director of the American Press and Cultural center at the American Consulate in Istanbul, Turkey. She participated in the Department of State's 37th Senior Seminar, the premier global affairs leadership program in the U.S. Government. In September 1995, Mrs. Elam-Thomas began a four-year tour as Counselor for Public Affairs, at the American Embassy in Brussels, Belgium. In September 1997, she was called back to Washington to become the Counselor of USIA, the most senior career Foreign Service position in the U.S. Information Agency and on February 1, 1999, she gained the additional duties of Acting Deputy Director of USIA. Five months later, on July 1, 1999, President Clinton nominated her to be the next U.S. Ambassador to The Republic of Senegal. The Senate confirmed that appointment on November 10, 1999. During her four decade Foreign Service career, she demonstrated a life-long practice of bridging cultures. Her performance abroad brought unprecedented recognition from the Prime Minister of Turkey, cultural leaders in Greece as well as meritorious and superior honor awards from the Department of State. Her varied overseas assignments have taken her to Greece Turkey, France, Belgium, Senegal, Mali, and Cote d’Ivoire. Ambassador Elam-Thomas fulfilled her commitment to serve the national interest through public diplomacy during her overseas tours, which included France, Senegal, Mali, Cote d’Ivoire, Greece, Turkey, Belgium, and she returned to Africa to serve as the U.S. Ambassador to Senegal from January 2000 to December 2002.

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ith unique vision and insight, Ambassador Elam-Thomas placed a human face on diplomacy. Ambassador Thomas currently directs the Diplomacy Program at the University of Central Florida (UCF) in Orlando, Florida. In that

capacity, she is shaping a global initiative with education and training for both students and professionals. From 2003-2005, she served as Diplomat-in-Residence at UCF under the auspices of a national U.S. Department of State program. She was the U.S. Department of State’s official liaison in Central Florida, conducting workshops, providing information on careers, connecting students to internship and scholarship opportunities, and speaking on policy matters. Domestic assignments include Counselor (the most senior career position) and Acting Deputy Director of the U.S. Information Agency (now a part of the Department of State), Foreign Service Personnel in Washington, The United Nations in New York and The White House in Washington, DC.

Photo Credit: ucfglobalperspectives.org

W

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She was a member of the Senior Advisory Group of the European Command and served three years on the Board of the Orlando Philharmonic Orchestra. She is a member of The American Academy of Diplomacy and serves on the board of The Institute for International Education, The Cultural Academy for Excellence and the Board of Cooperators at Simmons College. She was the 2007 recipient of the Director General’s Cup for the Foreign Service. That award is presented to retired career diplomats who have made significant contributions to the advancement of U.S. foreign policy during their service to the nation. Formerly the Diplomat-in-Residence at the University of Central Florida, Ambassador Elam-Thomas directs a new Diplomacy Program at the University. Ambassador Elam-Thomas was born in Boston, Massachusetts. She and her husband Wilfred J. Thomas reside in Central Florida. Ambassador Harriet speaks French, Greek, and Turkish.

With unique vision and insight,

Ambassador Elam-Thomas placed

a human face on diplomacy

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HOW TO WIN AS A ROAD WARRIOR Business travelers know that jetting across the country for their jobs is no vacation -

it's work. Business travelers frequently must cope with weather and flight delays, are

so crunched for time they take conference calls from moving walkways, and often eat

sub-par meals on the go. But business travel can be something more than settling

for what's quick and close at hand - and it doesn't have to affect the success of

your trip.

From the food you eat to how you spend time between meetings, there are ways to

make working on the road more comfortable, satisfying and even more efficient.

* Start the day right. When you're traveling for business, eating right is important.

Meetings can go long, new engagements can pop up, and you never quite know when

you'll be able to get your next meal.

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Look for hotels that provide a variety of breakfast choices, like Country Inns & Suites

By Carlson. These hotels offer rotating hot breakfast options, fresh whole fruit, and

warm waffles, all included in the price of your room. You'll always have a good

morning with the breakfast options featured in their new Be Our Guest Breakfast,

available at Country Inn & Suites hotels in the U.S. and Canada.

* "You" time. Your schedule is usually hectic during business trips, so find some

down time whenever you can to relax and unwind. Keep Sudoku puzzles, crosswords

or a good book at hand for those unexpected travel delays. Keep your luggage light

by adding a few books to an e-reader or downloading puzzle apps to your smart

phone. Carving out a few minutes of your day to do something you like - between

meetings, while waiting for your plane to board or in the cab ride en route to your

hotel - can help give you a more positive outlook.

* Stay connected. It's always a good idea - whether you're having a good day or a

difficult one - to stay in touch with someone outside of your colleagues and clients.

A quick phone call from an airport, taxi or hotel to check in at home or an e-mail

exchange with a good friend are welcome distractions from work and help balance

your day and lift your mood.

* Work smart. Let's face it - during business travel, office hours rarely apply. When

planning your trip, it's important to consider hotel amenities that can make working

easier, so you feel more at home. Look for hotels like Country Inns & Suites that do

both; with free high-speed Internet access and use of their business center for

printing and faxing, working smarter is easy.

* Get moving. When you've arrived at your destination, the last thing you want to do

is hurry up and wait. Always consider ground transportation options beyond local

taxis or rental cars. Research local public transportation ahead of time, or check

with your hotel about shuttles and transfer services; also, some cities have train

service.

If you're planning an upcoming business trip, finding the best deals ahead of time

that can save your company money is part of smart business travel. For those

travelling now through Nov. 21, 2010, Country Inns & Suites By Carlson gives you the

opportunity to receive 15,000 bonus Gold Points that can be saved or redeemed for a

free night at select locations.. You can find out more at www.countryinns.com.

Business travel can be grueling, but it doesn't need to be. Making a few small

adjustments in your travel planning can make it easier for you to enjoy where you are

and what you're doing, which can help make your trip an even greater success.

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INGREDIENTS: ♦ 1/3 cup butter

♦ 1 pound cremini sliced

mushrooms

♦ 1 large sweet mild onion,

finely chopped

♦ 3 cups cooked Texmati

Brown Rice, divided

♦ 1 (6 1/2-oz.) container

Garlic and Herbs

Spreadable Cheese

♦ 2 (14-oz.) cans roasted

garlic seasoned chicken

broth, divided

♦ 2 cups water, additional if

desired

♦ 8 slices pre-cooked ready-

to-serve smoked bacon

♦ Salt and pepper to taste

DIRECTIONS: Melt butter in a large non-

stick stockpot over medium-

high heat. Add mushrooms

and onion; cook about 10

minutes, stirring

periodically. Let the

mixture cool slightly. In a

food processor or blender,

combine mushroom

mixture, 1-1/2 cups rice,

cheese, and 1 cup broth.

Pulse mixture until

mushrooms are finely

chopped but not pureed and

mixture is thoroughly

combined. Return mixture

to stockpot; stir in

remaining rice, broth, and

water. Bring to a boil; cook

uncovered over medium

heat 5 minutes. Heat bacon

slices between paper towels

in microwave according to

package directions. Chop

bacon and set aside. Add

salt and pepper to soup to

taste. To serve, ladle soup

into bowls; sprinkle with

bacon.

Yield: Makes eight to 12 servings

INGREDIENTS: ♦ 1/3 cup butter

♦ 1 pound cremini sliced

mushrooms

♦ 1 large sweet mild onion,

finely chopped

♦ 3 cups cooked Texmati

Brown Rice, divided

♦ 1 (6 1/2-oz.) container

Garlic and Herbs

Spreadable Cheese

♦ 2 (14-oz.) cans roasted

garlic seasoned chicken

broth, divided

♦ 2 cups water, additional if

desired

♦ 8 slices pre-cooked ready-

to-serve smoked bacon

♦ Salt and pepper to taste

DIRECTIONS: Melt butter in a large non-

stick stockpot over medium-

high heat. Add mushrooms

and onion; cook about 10

minutes, stirring

periodically. Let the

mixture cool slightly. In a

food processor or blender,

combine mushroom

mixture, 1-1/2 cups rice,

cheese, and 1 cup broth.

Pulse mixture until

mushrooms are finely

chopped but not pureed and

mixture is thoroughly

combined. Return mixture

to stockpot; stir in

remaining rice, broth, and

water. Bring to a boil; cook

uncovered over medium

heat 5 minutes. Heat bacon

slices between paper towels

in microwave according to

package directions. Chop

bacon and set aside. Add

salt and pepper to soup to

taste. To serve, ladle soup

into bowls; sprinkle with

bacon.

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Brown Rice Black Bean Burrito Yield: Makes six servings

Photo courtesy of USA Rice Federation, www.usarice.com

DIRECTIONS: Heat oil in large skillet over medium-high heat until hot. Add

onion, garlic, chili powder, and cumin. Sauté 3 to 5 minutes until

onion is tender. Add rice, beans, and corn. Cook, stirring 2 to 3

minutes until the mixture is thoroughly heated. Remove from

the heat.

Spoon 1/2 cup of the rice mixture down the center of each

tortilla. Top each with 2 Tbsp. cheese, 1 Tbsp. green onion, and

1 Tbsp. yogurt. Roll the tortilla up and top with 1 Tbsp. salsa.

To save time, when cooking the rice for the burritos, double the

recipe on the label and use the leftover rice in another dish, like

Cremini Mushroom and Roasted Garlic Rice Soup, later in the

week.

INGREDIENTS: ♦ 1 Tbsp. vegetable oil

♦ 1 medium onion, chopped

♦ 2 cloves garlic, minced

♦ 1 1/2 tsp. chili powder

♦ 1/2 tsp. cumin

♦ 3 cups cooked Texmati Brown Rice

♦ 1 15- or 16-oz. can black beans, drained and rinsed

♦ 1 11-oz. can corn, drained

♦ 6 8-inch flour tortillas

♦ 3/4 cup or 6 oz. shredded reduced-fat cheddar cheese

♦ 2 green onions, thinly sliced

♦ 1/4 cup plain low-fat yogurt

♦ 1/4 cup prepared salsa

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W hile the beauty routine of some

women consists of little more than a

hairbrush and moisturizer, others

spend hours in front of the mirror

mastering the latest beauty trends.

But no matter how high- or low-

maintenance you may be, the right

beauty tricks will have you looking

your best in no time.

Celebrity makeup artist BJ Gillian

and hairstylist to the stars Brett

Freedman share some of their

beauty tips for everyone from

women with little time for beauty, to

those prepping for a night out on the

town.

Low -- In a time crunch:

* Tinted moisturizers with SPF and

gradual self-tanners not only protect

you from the sun, but also add color

to the skin. "I like the new Olay

Definity Color Recapture, which also

has anti-aging properties," says

Gillian.

* For wash-and-wear hairstyles, get

a good haircut with layers to keep

hair from being weighed down, says

Freedman.

"Try Pantene Pro-V Volume Root

Lifter Spray to wake up your roots

and Pantene Pro-V Volume Mousse

all over to give hair a gorgeous amp

up," he says. "My tip: Less is more.

Don't bog hair down with product."

Medium-- Easy beauty tricks with maximum impact:

* Use your eye color to determine what shades of shadow to use. Blue eyes work best

with brown and sea green colors, while green eyes pop with plum and violet shadow

colors. Brown-eyed gals can wear any color.

* To easily fake a chic look, try combining sleek, pulled back hair or a tousled bun with

a vivid or smoky eye.

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hen making style changes, many women make the mistake of thinking that they have to

change everything. Keeping your innate style in mind, you can change up your wardrobe

by simply adding small new elements. Here are some tips that can help you update your

look:

* Face forward: With increased attention being paid to living a more natural lifestyle, mineral makeup is

becoming increasingly popular. The M*Vie line from online retailer Midnight Velvet

(www.midnightvelvet.com) is a full range of mineral makeup that suits a wide variety of complexions. The

site also has instructional videos from style and beauty expert Maureen Burke.

* A beautiful foundation: Having the right intimates, from bras to camisoles and body shapers, can help your

clothes fit better and lay more elegantly on your figure.

* Be yourself: Even when your closet needs updating, you should be true to yourself. Women's accessories

often say a lot about who they are, from the nostalgia of a hat to the sophistication of adding a draped scarf,

and they are one of the simplest ways to breathe new life into your wardrobe.

When your personal style and inner beauty show through, you'll stand out no matter what you're wearing.

W

Confident style:

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I Read Silke Endress

It Reflects My Lifestyle

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