SIIA All About Mobile: Optimizing Solutions For Wireless Delivery

8/3/2019 SIIA All About Mobile: Optimizing Solutions For Wireless Delivery

1/23

Op#mizingMobileAppsandWebsites

Or,HowToDeliveraUserExperienceMobileUsersLove

VikChaudhary

VPProductManagementandCorporateDevelopment

KeynoteSystemshBp://www.keynote.com@vikchaudhary


2/23

Agenda

Tes9ngMobile

Performance

NextAnalyzingMobileUsage

Tes9ngMobile

Performance

Whatistheexperienceofmymobileusers?

-MobileBusinessManager

MobileDevice

Experience

22011KeynoteSystems,Inc.


3/23

Tes#ngMobilePerformance

MonitoringMobile

Performance

Tes9ngMobile

Apps

Whatwillamobileusersexperiencewiththeappbe?

-ContentDeveloper

PerformanceComplexi9es

AnalyzingMobile

Usage

Next



4/23

ChoosingaVendor

MobileApp

Analy9cs

Whataremymobileappusersdoing?

-MobileBusinessManager,ContentDeveloper

WebAnaly9cs

Tools

TrueMobile

Perspec9ve

Next

AnalyzingMobileUsage



5/23

TrueMobile

Perspec9ve

RealDevice

Performance

Tes9ng

Mobile

App

Analy9cs

Content

Verifica9on

onMobileDevices

MobileApp

andWebsiteMonitoring

Mobile

Usability

Tes9ng


6/23

MobileExperience

6

The mobile user experience depends on the device, the OS, the service, and networking technology

GSM

CDMA

GPRS

EDGE

HSUPA

LTE

WiMax

EVDO

UMTS

HSDPA

iPhone

Android

BlackBerry

Symbian

WebOS

WindowsMobile

Facebookhasover750millionusers

2500mobiledevices 6MajorOSs 5Services 10Connec#ons

Apple

HTC

Blackberry

Samsung

Motorola

E-mail

Messaging

Video

MobileWeb

Na9veapps

but5billionusecellphonesaroundtheworld

and500millionhavefullmobilewebaccess



7/23

Mee#ngUserExpecta#ons

7

Each delivery method presents unique challenges to providing a good experience.

SMS or MMSWas the message delivered quickly and accurately?

How are SMS delivery partners performing?

Web BrowsingAre users able to download and

navigate through mobile sitesquickly? Are there broken links

or missing images?

Data ThroughputIs your subscriber getting fast

download speeds? How is itperceived vs. the competition?

VideoHow long does it take to play a

video clip after the user selects it? Isthere buffering?

EmailDoes your email service

have outages?

Native AppsHow long does it take to

login on your mobile

app?

ContentIs content available

everywhere all the time?



8/23

IndustryenchmarksonMobileUserExperience



9/23

Mediaand

Entertainmentusers

mostlyprefermobile

browsersoverapps



10/23


Whenonlineshoppers

usebrowsersvsapps


11/23

MobileAppsvsWebsites

11

Each mobile approach requires a different testing and monitoring solution.

Op9mizeyourwebsiteformobiledevices Testforbetween10and100devicesMonitorfromgloballoca9ons TestOnAirconnectedtowirelesscarriers

Smallernumberofusers Testusingappemulators,or Testusingrealdevicesconnectedtoliveoperatornetworks

Uselatestsmartphonesingloballoca9ons

MobileWebsitesTes9ngandmonitoringofmobilewebsites

forallmobiledevices

MobileAppsTes9ngandmonitoringofmobileappsfor

smartphones

Mobile Website Best Practices Mobile App Best Practices



12/23

DesigningforSmartphoneandTabletScreenSizes

Progressiveenhancement(CSS,jquerymobile,HTML5)

Transcodingofcontentondevices(Netbiscuits,UsableNet)Adap9veUIcomponents(HTML5,Flash)



13/23

ProgressiveEnhancement


Smartphonebrowser Desktopbrowser


14/23

H

Tes#ngandMonitoringMobileWebsites

MONITORINGMOILEWE

PERFORMANCETESTINGMOILEWECONTENT

Desktop-basedtoolsfor

tes#ngandvalida#ng

mobilewebcontent.

24/7monitoringofcri#cal

businesstransac#onsfrom

globalloca#ons

Cer#fymobileWebcontent

overmul#pledeviceprofiles

Monitoryourmobilewebsite

fromloca#onsaround

theworld

Self-servicescrip#ngand

provisioningforrapid

deployment

rowsemobilewebsiteusing

specificmobiledevices

Recordanymobilewebsite

pathortransac#onforlater

replay



15/23

Search/ookHotelUsecase:1. Travelsitehome2. SearchorookHotel,ycity3. InputHonolulu,dateandSearch4. ClickfirstHotel5. ChooseaRoomorRate

Site(pages):URL:Expedia:hp://www.expedia.com

Hotels:hp://www.hotels.com

Priceline:hp://www.priceline.com

Travelocity:hp://www.travelocity.com

iPhoneonAT&T

BlackberryonSprint

DroidonVerizonwireless

Loca9on:Chicago,Dallas,

SanFrancisco,NewYork

Frequency:every60minutesonAir

TravelMobileWebsiteenchmarking



16/23

MobileAppsintheEnterpriseandPerformance


AppArchitecture Organiza9onalBoundaries BusinessTransac9ons

RichUIs EndUsers DeviceCapabili9es


17/23

WhyDataCenterLatencyMaBers

100mslatencybetweendatacenters

x10millionrequestspersecond

=slowmobilewebsite/app172011KeynoteSystems,Inc.


18/23

TheMobileDeviceMaBerstheMost

Opera9ngsystemversion Browserandbrowserversion No.ofconcurrentthreads Apparchitecture(localstorage)

18

Data

CenterLatency

Network

Speeds

Applica9on

Construc9on

DeviceAributes


19/23

Performoverthe

airtes.ngand

troubleshoo.ng

ofissuesforweb

content

Recordand

playbackscriptsto

cer.fymobileWeb

contentover

mul.pledevice

profiles

simultaneously

LiveNetwork

Troubleshoo#ng

Chooseadevice

databasethatallows

tes.ngonanydevice

profile

Analyzeandop.mize

contentand

performanceof

mobilewebsite

Cer#fica#onon

Mul#pleDevices

MobileDevice

Emula#on

Mobile

Op#miza#on

MobileTes#ngestPrac#ces



20/23

Demo

DownloadMITE(theMobileInternetTes#ng

Environment)fromhBp://mite.keynote.com



21/23

TrueMobile

Perspec9ve

RealDevice

Performance

Tes9ng

MobileApp

Analy9cs

Content

Verifica9on

onMobileDevices

MobileApp

andWebsite

PerformanceMonitoring

Mobile

Usability

Tes9ng


22/23

ThreeThingstoRemember


Measurebusiness

transac9ons,user

journeys,orscenarios

1

Measurewhat

maerswithreal

devices,browsers,

andloca9ons

2

Greatapplica9on

performance

increasesbusiness

performance

3


23/23

ThankYou

23

VikChaudhary

[email protected]

@vikchaudhary

hp://www.keynote.com


Documents

SIIA All About Mobile: Optimizing Solutions For Wireless Delivery