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Exterior signage, because it works
Tip1. Exterior signage, because it works.
Tip1. Exterior signage, because it works.
Survey: 7203 first time customers, each within 30 to 45 days after the installation of a new sign.
“How did you learn about us?”Your sign 46%Word of mouth 38%Newspaper advertisement 7%Yellow pages 6%Radio Commercial 2%Television Commercial 1%
bron: Signtronix Consultancy survey.
Tip1. Exterior signage, because it works.
Increases store trafficBoosts store sales24/7 Advertising. One time costLow cost per impressionCreates impulse sales
source: Signtronix Consultancy survey
Tip1. Exterior signage, because it works.
68% of purchases were unplanned during major shopping trips and 54%on smaller trips
source: Research University of California at Berkeley(30.000 purchases of 4.200 cities in 14 cities)
Tip1. Exterior signage, because it works.
motorists impulse stops
Shopping Center - >37.000m² 20%- between 9.000 – 37.000m² 25%- ≤9.000m² 35%
Convenience Market 40% Discount/Warehouse store 20% Fast Food Restaurant 40% Sit Down Restaurant 15% Service Station 45% Supermarket 20%
source: Institute of Transportation Engineers (ITE)
selected business types
Rebrandto dynamise
changemakescurious
Tip 2. Rebrand to dynamise.
Use your building
Tip 3. Use your building.
Customers don’t have the time to ‘read’ into the store
Tip 3. Use your building.
Important: the TITLE the COVER of your book
Accentuateyour entry
Don’t oversize,think strategic
Tip 5. Don’t oversize, think strategic.
Think big, but don’t oversize It looks cheap It’s not allowed The fewer words, the better
Tip 5. Don’t oversize, think strategic.
Traffic flow Kind of traffic Implementation of your signage
in the landscape
Strategic placement =
Be consequent
Choosenew techniques
DigitalscreensDigitalscreens
LED
Big windowprinting
Solarenergy
Use flexiblemessaging
Tip 8. Use flexible messaging.
Stop trottoir Digital signing Temporary removable banners Dynamic window printing
Digitalsigning
Temporaryremovable
banners
Dynamicwindow printing
Talk to authorities
Tip 9. Talk to authorities.
Town planning and administrational restrictions
Fast opening causes problems
Work withthe leading company
Tip 10. Work with the leading company.
www.sign-facade.be
