Siebel on Oracle Compute Cloud Importance of a Connected Business 500 CxOs surveyed said integration with existing systems was their most important challenge Gartner predicts within

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Siebel on Oracle Compute Cloud

Oracle Confidential – Restricted


OpenWorld 2016 Siebel on Oracle Compute Cloud CON7178 Darshan Kumar, Sr. Director, Siebel Development, Oracle Rajesh Kalra, Sr. Principal Product Manager, Oracle Loveneesh Bansal, Sr. Manager, Applications DBA, EQUINIX September 19, 2016

Confidential – Oracle Internal/Restricted/Highly Restricted


Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3 Oracle Confidential – Restricted

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 4 Oracle Confidential – Restricted


Siebel IP2015/16 on Oracle Cloud Marketplace



Siebel CRM on the Oracle Cloud Choose Your Oracle Cloud Service Level

6

• Run Siebel CRM on Oracle’s Infrastructure as a Service (Oracle Compute Cloud)

• You continue to do Siebel CRM database and application administration

Infrastructure Only

• Run Siebel CRM middle tiers on Oracle Compute Cloud

• Run Siebel CRM database in Oracle Database Cloud Service (DBCS)

• You continue to do Siebel CRM application administration

Infrastructure + Database

• Leverage Oracle Managed Cloud Services (OMCS) for Siebel CRM application management

• Leverage Oracle Partners for Siebel CRM application management

Infrastructure + Database + Application Management



Siebel CRM on Oracle Public Cloud Lower TCO

• Bring your own Licenses

• No Added costs of conversion to SaaS

• Low Cost Disaster recovery

• Predictable, monthly service costs

• Reduce overall cost of computing resources

• Existing customers can get core benefits of cloud

You are in control

• Manage your Siebel CRM instance(s) on OPC the same way as your On-Premise instance(s)

• High Availability can be included

• Customer defined Change Management

Cloud advantages

• Elasticity to grow/shrink instances as needed

• Leverage faster and cheaper computing technology as it becomes available in the marketplace



Transitioning to Oracle Cloud

1. Customers on IP2015/16 Latest release, ongoing innovations

2. Customers on older releases IP2016 Upgrade, stay up-to-date

3. Customers on older releases Sustaining support

8

Oracle Cloud

Customer Data Center on-premise instances

Transition



Siebel CRM Customers currently deploying in IAAS Clouds


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New: Oracle Compute Cloud Services Infrastructure-as-a-Service (IaaS)

Dedicated Compute

Engineered Systems IaaS Bare Metal Elastic

Compute

Compute Multiple OS

Multiple Hypervisors

Docker Containers

Configure... Deploy... Orchestrate... Operate



Oracle Public Cloud Machine

Off Premise On Premise

Same Cloud, Your Choice

IaaS PaaS

Caching Database Integration

Java EE Java SE Node

Messaging Network Storage Compute

Oracle Data Center Customer Data Center

• Identical IaaS and PaaS Services as Oracle Cloud

• Full Vertical Integration

• Managed by Oracle



Integration Cloud Service

– Simplified integration for Siebel with Oracle Integration Cloud Services

– Faster Time to Integrate

– Point, click and activate Pre-built Integrations from the Cloud Marketplace for SaaS and On-Premise integrations, or customize for your business needs

Oracle Confidential – Restricted 13

Siebel and Cloud Integration simplified to compliment your IT strategy

Oracle Integration Cloud Service

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 14

Siebel CRM with Integration Cloud Service


Broad, Deep and Integrated Cloud Platform Capabilities

ORACLE CLOUD PLATFORM

APPLICATION DEVELOPMENT

DATA MANAGEMENT

Architects and IT Ops

INTEGRATION MOBILE

CONTENT AND PROCESS

CONTENT AND PROCESS

DATA MANAGEMENT



The Importance of a Connected Business

500 CxOs surveyed said integration with existing systems was their most important challenge

Gartner predicts within 3 years, hybrid cloud environments will be the norm

46% 3 years

Source: KPMG Cloud Computing Survey, 2014 . Gartner, Press Release, The Impact of Cloud and Emergence of Postmodern ERP, 2014

16



Business Reasons to Connect

E-Business Suite PeopleSoft Siebel

ORACLE CLOUD

ERP HCM EPM

17

Get connected. Go beyond

Connect Your Business

Connect the Rest of the Business: Unify data, processes: between clouds, on premise, 3rd parties using one standards based cloud platform. Manage secure connections all in one place.

Connect People Wherever They Are: Enable a superior mobile and social user experience for greater workforce efficiency and insight.

Connect to Any Thing: Innovate and connect beyond smartphones, tablets. Act on connected new smart device data to reduce costs, increase sales, streamline business processes and exceed customer expectations.

SCM

Oracle Cloud Platform

3rd Party

CRM

Sales Service Commerce Marketing


Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 18 18

Releases – more than total of all major SOA releases on-premises in the last decade!

Customers who are running in ICS today including several running in Production

Connectors to various SaaS and on-premises applications

10+

45+

150+

Integration Cloud Service – Journey from Inception



Cloud Adapters Oracle Strategy for Adapters • Deliver standards based best in class adapters with rich and

elevated user experience

• Offer deep and native integration with SaaS, Applications (ERP, CRM etc.) & technology protocols

• Deliver integration friendly interfaces

• Significant productivity and time reduction in delivering complex maps (e.g. polymorphic wsdls)

• Based on Cloud Adapter SDK from Oracle – same connectivity on Integration Cloud Service and SOA Suite

• Oracle is the largest SaaS and Apps vendor in the world: our apps teams build and deliver adapters using Cloud Adapter SDK (e.g. Oracle CPQ Cloud Adapter, E-Business Suite adapter etc.)

• Deployment portability between cloud & on-premises

Oracle Integration Cloud Service



A Connected Business Yields Better Business Outcomes Example: Integration Cloud Service as a Backbone for CX with ties to On-Premise

20

Oracle CX Packaged Components for Integrations Using ICS include: • Adapters that enable communications(design, run and activation time) between ICS and the respective CX cloud services • Integration Flows that include Data Transformation Mapping and configuration of the application end-points • Activation and Deployment of Services to the ICX Platform using ICS Composer

Oracle Integration Cloud Service (ICS)

Oracle

Marketing Cloud

Oracle

CPQ Cloud

Oracle

Sales Cloud

Oracle

Commerce Cloud

Oracle

Service Cloud

Oracle

Social Cloud

3rd Party Cloud services Oracle On-prem apps

Siebel, EBS, JDE 3rd Party on-prem apps

Oracle Customer Experience Cloud

Oracle

SCM Cloud

Oracle

HCM Cloud



• Simplified Integration with Siebel

– Point-click configuration with Zero Coding

– Rich and Intuitive Designer Wizard

– Business-centric view of the API Interface

– Browse, Search and Discover

• Business centric view to discover

• Publishes Web Services

• Service Methods

• Integrate with Standard and Custom Objects

– Native Support for Extensibility

• Bi-directional integration supported

21

Oracle Cloud Adapter for Siebel



Cloud – Ground Integration

• Opening of inbound ports to communicate with on-premise systems

• Expose any private SOAP based web services

• On premises assets to be hosted on DMZ

• Have an existing J2EE container to deploy Connectivity Agent

• IT personnel to monitor on premises component

22

Database

Integration Platform Cloud Services

Via Agents



Siebel Adapter Roadmap

• REST capabilities in Siebel Adapter

• Discover Siebel Metadata APIs, Services, Data

• Outbound from Siebel – Event Catalog



ICS Cloud Adapters – in Production As of Sept 2016


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Equinix Case Study

Loveneesh Bansal Sr. Manager, Applications DBA

Confidential – © 2015 Equinix Inc. Equinix.com 26

Where Opportunity Connects

Presented by: Loveneesh Bansal – Sr. Manager, Applications DBA @ Equinix


Platform Equinix

The leading, global interconnection platform

Global

Data Centers

145 Data Centers

40* Metros

11M+ Square Feet

Green by Design

Interconnection

Solutions

160,000+ Cross Connects

Cloud Exchange™, Performance

Hub™, and Internet Exchange

100% of Tier 1 Network Routes

Proven

Expertise

99.9999% Uptime Record

World Class Partners

Solution Design and Validation

Professional Services

Business

Ecosystems

6,250+ Businesses

Equinix Marketplace™

Revenue Opportunities


Challenges with existing on-premise setup

• High procurement cost.

• Slower build rate.

• Inflexible scalability.

Expectations from cloud solution

• Ad-hoc Dev / Test requirements

• Data MUST stay on-prem

• Cloud must support hybrid architecture following Interconnection Oriented Architecture (IOA™) principles.

Why Cloud @ Equinix IT

High level requirements


Functional

• Application should be functional without any code changes.

• Robust infrastructure with highly available compute storage and network.

• On- Demand scalability.

• Faster Instance provisioning.

Performance

• Solution should offer low predictable network latency and high throughput.

• Ability to spin new instances in multiple regions to improve the performance for users from various regions.

• Application performance should be on-par with current on-premise environments.

Security

• Data should be secure in-transit.

• Data security at rest.

• Backup should be encrypted and compressed.

• Dedicated private connectivity to on-premise.

Hybrid Cloud POC Objectives – Siebel/OPC Detailed Cloud requirements


Equinix Chicago Metro

Oracle Public Cloud Equinix IT Private Cloud

NAT Network Address

Translation Oracle public IP

Address Space

Fiber to 2*10G redundant ports on ECX

Effective path

VM with Oracle DB Oracle IAAS

Customer public

IP Address Space

Logical Architecture

Database Backup

Other

applications


Functional

• Application was functional without any code changes.

• Resources could be manually scaled on- demand.

• Once the templates are created , instance provisioning in minute vs days.

Performance

• Fast connect provided low predictable latency and high throughput .

• Application performance was comparable to on-premise instance on similar configuration.

Security

• Fast connect provided secure network connectivity by bypassing public internet.

• Backup was encrypted and compressed.

Siebel/OPC POC Summary


0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0

01_01_Launch_Siebel_CRM_Application

01_02_Login_CRM_Tester93

01_03_Navigate_Accounts

01_04_All_Accounts_Link

01_05_DrillDown_Accounts

01_06_Navigate_Contacts

01_07_Navigate_Quotes

01_08_Navigate_OrderMgmt

01_09_AllSales_Order_Link

01_12_Navigate_TroubleTickets

01_15_Navigate_ServiceRequest

01_16_AllService_Request_Link

01_17_AllService_Request_Across_Org

01_18_DrillDown_Service_Request

01_19_Navigate_Homepage

01_20_Logout_CRM_Tester93

QA Navigation Tests Performance On-Premise vs. OPC

OPC 11g Equinix 11g

Test Results

• This is an automated

Performance testing

results, where results are

captured by having 100

users login in parallel into

Siebel application.

• Results by navigating to

frequently used screens like

Service Request, Order

Management, Quotes,

Trouble Tickets, Accounts

and back to home screen

are captured and compared

with On-Premise Vs OPC

• Results captured for both

On-Premise and OPC are

very much comparable in

terms of performance


0.00 20.00 40.00 60.00 80.00 100.00 120.00 140.00 160.00 180.00 200.00

Quote Creation

launching Quote Configurator

Quote Configurator Done

Click On Submit for Approval

Print Quote

Order Drilldown

Launch order config

Configurator Done

Verify button

Submit

Quote Configurator Performance On-Premise vs. OPC

OPC 11g Equinix 11g

Test Results…

• Configuring Quote is a

major Siebel functionality,

which invokes many

workflows and integrations

in the process.

• For Benchmarking, Quote

with 320 Line Items was

used which is big enough to

test application performance

• Configuring Quote includes

major functionalities like

submission, verification,

printing and launching

configuration wizard.

• Results captured for both

On-Premise and OPC are

very much comparable in

terms of performance


0 20 40 60 80 100 120 140 160

Print Quote for 320 Line items

IBX Secutiry Console>>Basic Navigation

IBX Secutiry Console>>Basic Navigation>>Reports

IBX Secutiry Console>>Basic Navigation>>Reports>>>All History Report

PDQ, 50,51, 52 and 53

Order Managerment >>>Line Item Analysis

Order Managerment >>>Line Item Analysis>>Claire Booth - Query Analyst for …

Order Managerment >>>Line Item Analysis>>Claire Booth - Export Data in …

Reports Performance On-Premise vs. OPC

OPC 11g Equinix 11g

Test Results…

• Reports is one of the major

performance impacted

functionality, where BIP

reports are generated and

data is exported from

various Siebel screens.

• Results are captured for

navigating through couple

of screens, changing PDQs

and exporting data from

those screens.

• Results captured here are

pretty much comparable in

both On-Premise and OPC

instances.


Backup to Oracle Cloud Database Details : Located @Sunnyvale , backup size is 262G , database size is 1000G .

Backup Location: Oracle Cloud @ Chicago

Network : 10g network pipe from Equinix Sunnyvale Chicago datacenter, 10g interconnect

from Equinix Chicago datacenter to Oracle Cloud

Operation Type Threads Time

Backup to Oracle Cloud 20 1 hr 36 mins



Restore from Oracle Cloud 20 2 hrs 47 mins

Restore from Oracle Cloud 24 2 hrs 47 mins

Restore from Oracle Cloud 32 1 hr 46 mins

Operation Type Threads Time

Backup to Oracle Cloud 8 4 hrs 10 mins

On Premise Backup using Avamar 8 3 hrs 14 mins

Backup To Oracle Cloud with multiple threads Comparison of Oracle Cloud v/s On Premise Avamar Backup


Interconnection Helps You Reach the World in an Instant

In a world in which business

is increasingly global, our

geographic footprint

connects you anywhere

• Fast and easy expansion to reach

a global customer base

• Accelerate applications and data

delivery

• Comply with audit and data

sovereignty requirements

More locations than any

other data center provider

• Americas: 15 metros,

450+ connected networks

• Asia and Australia: 8 metros,

250+ connected networks

• Europe and the Middle East: 13*

metros, 375+ connected networks

*Metrics have been updated to reflect the acquisition of

TelecityGroup and Bit-isle. Unless noted ,all other numbers are

Equinix only.

Oracle Fast Connect

– Oracle Existing OPC sites – Oracle future OPC sites


Interconnection Helps You Realize the Promise of the Cloud Equinix is the home of the interconnected cloud

Connection is key to

realizing the promised

business benefits of cloud

• One-to-one connection is not

enough, cloud success requires

interconnection

• Interconnection privately and

securely connects multiple clouds

across multiple sites using multiple

forms of access

Interconnection drives

cloud success

• For cloud services users:

Cloud-enable your company by

delivering the security, performance

and choice you need to rely on the

cloud for mission-critical business

• For cloud services providers:

The interconnected cloud gives you

the fastest route to cloud revenue

This is where businesses and leading cloud service providers

around the world come together and securely connect in

many locations in many ways to realize their cloud visions


Safe Harbor Statement

The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.


Documents

Siebel on Oracle Compute Cloud Importance of a Connected Business 500 CxOs surveyed said integration with existing systems was their most important challenge Gartner predicts within