© 2012 Simplify360

CXOs on Twitter

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A Social Media Intelligence Report

© 2012 Simplify360

Key Objectives

To understand what most CXOs tweet about and the trends in their activities. •  Discover their online behavior •  Discover their motive in social media •  Seek opportunities to connect with them

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Methodology

LISTENING 24 random Twitter profiles of CXOs were chosen for the research. from a relevant pool of active Twitter Profiles.

DATA SAMPLE 15 days conversation was collected for the analysis purpose. July 10th 2012 – Jul 24th 2012

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CXO profiles The profiles of CXOs were chosen on random basis from a pool of active Twitter profiles.

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What a typical CXO's bio looks like ?

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© 2012 Simplify360

Tweeting Trends

The trend in the number of overall mentions of CXOs on Twitter is in correlation with the number of Tweets made by CXOs. Sundays and Saturdays show LOW activity.

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Tweets Mentions

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Tweeting Trends

CXOs are usually very active on Tuesdays and Wednesdays. However their activity is very low on Saturdays and Sundays. Weekends might not be the right time for you to engage with them.

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421 346 351

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Tweets

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Tweeting Trends

CXOs are more active post noon, rather than in the mornings. Hence, afternoons and evenings are a good time to catch up with CXOs.

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45%

31%

24% Respond RT Update

What are CXOs Tweeting?

Maximum Number Of Tweets (45%) from the CXOs are replying and responding to other’s Tweets. Updates make only 24% of the total type of Tweets made by CXOs.

Respond: Tweets which includes replying to other members only. RT: Tweets which includes RTs. Update: Tweets which includes only updates.

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What are CXOs Tweeting?

68% of the tweets from CXOs consist of URL links. Similarly, CXOs seem to Retweet most links that have URLs in them. This shows that they are eager to share information with their followers.

68%

32%

Update with Links Update without Links

Types of Updates

64%

36%

RT with Links RT without Links

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What are CXOs Tweeting?

Generally when CXOs are not sharing informative links, they tweet about general life and QUOTATIONS.

“Humans have always been tool makers. Our tools were once large and caused local change, now they fit in our pockets and cause global change.”

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When are CXOs most active?

Twitter activity of CXOs peaked at 9AM, 11AM, 12PM, 1PM & 7PM.

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Social Media Analysis

Summary

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Summary

So, what can we tell about social CXOs on Twitter. •  CXOs are quite active on Twitter. They tweet 3/4 times a day,

mostly during post noon. •  They seem to have 3 main purposes:

•  Talking about life, success and people. •  Following up recent news and sharing them. •  Talk about their companies and make new announcements.

•  They are very amiable and respond to mentions regularly, which shows it is easier to make connections and have casual conversations with CXOs on Twitter.

© 2012 Simplify360

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