@sicarter@sicarter

@sicarter@sicarter

Apps Published:33 Apps in iOS App Store

19 Apps in Android Market(…and a few in App World & WebOS Market, RIP)

Coming Soon:Google TV

Windows Phone 7Windows 8 Tiles

@sicarter

@sicarter@sicarter@sicarter

Many Apps in the Top 10 of

their Category

200 MillionPage ViewsPer Month

Page-Level & Feature-Level

Metrics + ==LOTS

ofUser

Insights

@sicarter

The Setup• Apps are Media.– Like music, movies, and magazines, different people will like

different Designs, and Design approaches.– We focus on content apps (not games), and this will color my

focus for today.

• Feel free to Agree / Disagree / Add / Refine– My goal is to open up a dialog– We all learn more. | We all become better designers

@sicarter

2 Make it Focused

4 Make it Lucrative

5 Make it Flexible

3 Make it Fresh

1 Make it Personal

@sicarter

Parenting Magazine Ages & Stages

@sicarter

Sporting News Pro Football

76% of Users Customize their Teams

@sicarter

Zumobi Ski & Snow Report

96% of Users Customize their Resorts

@sicarter

2 Make it Focused

4 Make it Lucrative

5 Make it Flexible

3 Make it Fresh

1 Make it Personal

@sicarter

We Focus on Content Experiences…

@sicarter

One Bus Away

@sicarter

INRIX

@sicarter

2 Make it Focused

4 Make it Lucrative

5 Make it Flexible

3 Make it Fresh

1 Make it Personal

@sicarter

Update Frequently• Content Freshness Planning– CMS Interop Early in the Process

• App Updates– Post-Update User Spike– Update with new Platform Features– Also add Custom Features

• Listen to User Feedback, Respond Quickly– In-app Feedback mechanism– Read every App Store review– Collaborate with Partner

Provide a Feedback Loop… and Listen!

@sicarter

2 Make it Focused

4 Make it Lucrative

5 Make it Flexible

3 Make it Fresh

1 Make it Personal

@sicarter

Lucrative App = Frequent Updates

@sicarter

Better: A Lucrative App that’s FREE to the User

@sicarter

Make it Lucrative• An App that is Lucrative + Free is difficult to achieve.

• Consider monetization early in the Design process.– Monetization shouldn’t be an afterthought.

• Some Options:– Paid App– In-App Purchases– Integrated Merchandising – Ad Networks vs. Sponsorship…

@sicarter

Advertising vs. Sponsorship

@sicarter

2 Make it Focused

4 Make it Lucrative

5 Make it Flexible

3 Make it Fresh

1 Make it Personal

@sicarter

Design for Resolution Adaptation

@sicarter

Our Adaptive Approach

HTML5

Javascript, Json

Native

iOS, Android, C#

Cloud

ACS EC2, MySQL

The user should never know nor care.

@sicarter

2 Make it Focused

4 Make it Lucrative

5 Make it Flexible

3 Make it Fresh

1 Make it Personal

a conversation