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Sian Aynsley, MSc MCLIP
#hashtags and @handles: using social media to deliver current awareness TO health MANAGERS
Outline of session
Background Putting the bulletin together Response and reflection Questions and suggestions for
improvement!
Why health managers?
Health managers: Unique information needs Underserved in health settings Short on time IT literate, not necessarily information literate
Information needs: Decision making Strategic, tactical and operational initiatives Clinical governance/clinical effectiveness Chronic disease prevention Disaster planning (e.g. pandemic flu) Workforce planning / staff support Performance management
Why social media?
“Real time” information Wider audience Evaluation Interaction
Why a health management bulletin? Objective:
To keep staff in management roles at the Trust up-to-date with new developments directly relating to their role and the effective delivery of patient care
Format: Weekly email bulletin with no more than 5 to 7
news items + relevant statistics Distribution:
Bulletin to be disseminated to relevant health managers at the Trust (Band 8+) and on Twitter
Why a health management bulletin? Topics of focus:
Hospital management: administration, cost-effectiveness, financial efficiency, information relating to Foundation Trust status
Clinical management: infection control, statistical reports on key targets (A&E, waiting times, stroke, pressure area care, hip fracture, MRSA/C.diff, VTE)
Local issues: South East London, cultural/race diversity
Help with decision-making Horizon scanning
Where does the information come from? King’s Fund Health Management and
Policy Alert NHS Networks NHS England NHS Employers Department of Health Nuffield Trust Royal Colleges ...and more!
Anatomy of bulletin
Anatomy of bulletin
Document created in...
Long links converted to bitly
Bitly links copied...
...and pasted into Notepad
Notepad doc copied into email
Bitly links embedded – good to go!
Twitter feed created in Notepad
Title shortened (where necessary), organisation Twitter handle included, bitly link and hashtag for bulletin (e.g.
#LGTHMB37)
Our Twitter page
Share to Twitter via bitly
Search by bulletin...
Creating a bitly bundle
Adding links to your bitly bundle
Adding links to your bitly bundle
Sharing your bundle
Sharing your bundle
Things that have gone well... Regular update going out to health
managers at the Trust from the library Positive reaction Highlight other resources
Regular updates on our Twitter account, more interaction
Can track links and see what is popular Current awareness for the library!
Things that have not gone so well... Scandalous first issue! Difficult decisions Twitter is blocked on all hospital PCs Difficult to tell how well bulletin is being
used and what it is being used for
