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AUTUMN 2013 AUTUMN 2013 this issue HOSPITAL CHARGES 4 MEDICAID EXPANSION 4 NEW PROVIDERS 6 PROFILE: DR. COLE 7 Did you know that you have access to a wide range of medical services right here in Montezuma County? Southwest Memorial Hospital is a 25-bed critical access hospital offering the latest in medical and surgical technology, 24/7 emergency care, a vast array of out- patient medical and wellness services, and much more. pointer Southwest Memorial Hospital | 1311 North Mildred Road | Cortez, CO 81321 | (970) 565-6666 | Southwest Health System, Inc. SOUTHWEST Health System, Inc. Where Caring and Community Come Together 24/7 Emergency Department and Ambulance Service Inpatient Medical Care Surgery Intensive/Critical Care Unit Infusion Clinic Diagnostic Sleep Center Family Birthing Center Full Service Laboratory Medical Imaging: Digital Mammography, CT, MRI, Ultrasound, Nuclear Medicine Pharmacy Cardiopulmonary Services Cardiac Rehabilitation Diabetes Program Physical erapy Occupational erapy Speech erapy Wound Care Center

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Page 1: SHS Newsletters Two

AUTUMN2013

AUTUMN 2013

this issue HOSPITAL CHARGES 4 MEDICAID EXPANSION 4 NEW PROVIDERS 6 PROFILE: DR. COLE 7

Did you know that you have access to a wide range of medical services right here in Montezuma County?

Southwest Memorial Hospital is a 25-bed critical access hospital offering the latest in medical and surgical technology, 24/7 emergency care, a vast array of out-patient medical and wellness services, and much more.

pointerSouthwest Memorial Hospital | 1311 North Mildred Road | Cortez, CO 81321 | (970) 565-6666 | Southwest Health System, Inc.

SOUTHWESTHealth System, Inc.

Where Caring and Community Come Together

24/7 Emergency Department and Ambulance ServiceInpatient Medical CareSurgeryIntensive/Critical Care UnitInfusion ClinicDiagnostic Sleep Center

Family Birthing CenterFull Service LaboratoryMedical Imaging: Digital Mammography, CT, MRI, Ultrasound, Nuclear MedicinePharmacyCardiopulmonary Services

Cardiac RehabilitationDiabetes ProgramPhysical TherapyOccupational TherapySpeech TherapyWound Care Center

Page 2: SHS Newsletters Two

2 SOUTHWEST MEMORIAL HOSPITAL JUNE 2013

featured04 Hospital Charges In The News04 Medicaid Expansion07 Pain Management- Dr. Cole

shs updates From the CEO 03 New Physicians 07

3

6

inside

Southwest Memorial Hospital named to the TOP 100 CRITICAL ACCESS HOSPITAL list.

On May 9, 2013, the Centers for Medicare and Medicaid Services released a list of

hospital-specific charges for the more than 3,000 U.S. hospitals that receive Medicare

Inpatient Prospective Payment System (IPPS) payments for the top 100 most frequently billed discharges in 2011. We have on our

website a list of average hospital charges for Southwest Memorial using the same criteria the

government followed for their data. www.swhealth.org

45 Montezuma County has about 5,300 residents

who are uninsured and not presently eligible for

Medicaid. These individuals will greatly benefit from the expansion

of Medicaid coverage in Colorado as proposed by the Affordable Care Act.

7

Our mission is to provide the highest quality health care to our community by bringing excellence and service together to promote, improve and restore health.

Southwest Health SystemBoard of Directors:

Judy Schuenemeyer, ChairSteve Fusco, Vice-Chair

Larry Hartzke, Sec/TreasClyde Benally, Director

Paul Deshayes, DirectorBruce A. Johnson, Director

Tom O’Hara, DirectorMary Thiesing, Director

Ex-Officio Members:Kent R. Helwig, CEO

Doug Bagge, MD - Chief of Staff

Looking for a physician? We are proud of our exceptional team of professionals providing

top-quality care for the community.

Please visit our Facebook page “Southwest Memorial Hospital” and view our profiles of our

physicians and health care professionals.

Dr. Dustin Cole, M.D. Board Certification in Physical Medicine

and Rehabilitation 20 Market Street, Suite 4

Phone (970) 565-0712Fax (970) 565-0732

Connect for Health Colorado Community PresentationNew Health Insurance Exchange & The Affordable Care Act

Tuesday, September 24, 2013 @ 6:00 p.m.Montezuma -Cortez High School Auditorium

206 W. 7th Street, Cortez

Made in MontezumaSouthwest Memorial Foundation

Fall Fundraiser

September 29, 20133:00-6:00 PM @ Trail Canyon Ranch

McElmo Canyon, Cortez, CO

Tickets $40/single, $75/couplePurchase tickets at SWMH Reception or

Call Susan 970.739.3158 for information

Page 3: SHS Newsletters Two

3SOUTHWEST MEMORIAL HEALTH SYSTEM JUNE 2013

KENT R. HELWIG, FACHECHIEF EXECUTIVE [email protected]

CHIEF FINANCIAL OFFICERJohn [email protected]

CHIEF CLINICAL OFFICERLiz Sellers, MSN, [email protected]

CHIEF OF MEDICAL STAFFDouglas R. Bagge, [email protected]

DIRECTOR OF HUMAN RESOURCESJim Bob [email protected]

DIRECTOR OF MARKETING, PROMOTIONS & SOCIAL MEDIA Tatanjia ‘Taj’ McNamara Phone: 970-403-5484 Email: [email protected] SUBSCRIPTIONSMobile Device CompatibleSign up for E-mailing list: [email protected]

ADMINISTRATION EXECUTIVE Jan Saunders Southwest Memorial Hospital 1311 North Mildred Road Cortez, CO 81321(970) 565-6666 Fax: 970-564-2149 Emai: [email protected] Website: www.website.com

ENVIRONMENTALPlease recycle. If you would prefer to receive our newsletter in digital format via email for for your mobile device (Android/iPhone/iPad) please email our marketing director to be put on the appropriate mailing [email protected]

COPYRIGHTAll material appearing in Southwest Health System Newsletter is copyright unless otherwise stated or it may rest with the provider of the supplied material. Southwest Health System takes all care to ensure information is correct at time of printing, but external schedules and information may change without notice after date of printing.

Please visit our website, facebook page and follow us on twitter for the most current updates and information

www.swhealth.org Twitter: SWHEALTHORG

S outhwest Memorial Hospital of Cortez, Colorado in Montezuma County was recently named one of the HealthStrong™ Top 100 Critical Access Hospitals (CAHs) in the United States.

“ Being named to this list is testimony to the great dedication of all of you not

only to Southwest Health System, but to our patients and our community,

Southwest Memorial Hospital has been named to that 2013 list of Top 100 Critical Access Hospitals. Of the 1,331 critical access hospitals in the United States, [our] facility is one of the

nation’s best rural safety-net institutions.” said Kent Helwig, CEO . HealthStrong™ Top 100 Critical Access Hospitals in Colorado, including: Southwest Memorial Hospital of Cortez, Aspen Valley Hospital in Aspen, Heart of the Rockies Medical Center in Salida, and Gunnison Valley Health of Gunnison, scored best among critical access hospitals on the iVantage Health Analytics’ Hospital Strength Index™.

The Hospital Strength Index is the first ever comprehensive rating of CAHs and the results recognize the Top 100 Critical Access Hospitals that provide a ‘safety-net’ to communities across rural America – measuring them across 56 different performance metrics, including quality, outcomes, patient perspective, affordability and efficiency.

“ Rural hospitals play a critical role in providing needed care to communities

across America, yet the challenges are completely different while being as

complex as urban hospitals. The need for enhanced performance and a framework

for success are equally important as hospitals prepare for the impact of health reform,”

-John Morrow, EVP of iVantage Health Analytics.

a top 100 critical access hospital

from the ceo

About iVantage Health Analytics

iVantage Health Analytics™ is a privately held healthcare business

intelligence and technology company serving more than 500 hospitals

across the United States. iVantage Health Analytics provides comparative

healthcare analytics by integrating disparate market, clinical, operational,

and financial data into a single, enterprise-wide platform for executive level

business intelligence. For more information, visit www.iVantageHealth.com.

Our mission is to provide the highest quality health care to our community by bringing excellence and service together to promote, improve and restore health.

Southwest Health SystemBoard of Directors:

Judy Schuenemeyer, ChairSteve Fusco, Vice-Chair

Larry Hartzke, Sec/TreasClyde Benally, Director

Paul Deshayes, DirectorBruce A. Johnson, Director

Tom O’Hara, DirectorMary Thiesing, Director

Ex-Officio Members:Kent R. Helwig, CEO

Doug Bagge, MD - Chief of Staff

Page 4: SHS Newsletters Two

4 SOUTHWEST MEMORIAL HOSPITAL JUNE 2013

hospital charges in the news

Recently there has been a lot of news coverage regarding the prices hospitals charge. It all started with the excellent article in Time Magazine called, “The Bitter Pill.” Then, on May

9, 2013, the Centers for Medicare and Medicaid Services released a list of hospital-specific charges for the more than 3,000 U.S. hospitals that receive Medicare Inpatient Prospective Payment System (IPPS) payments for the top 100 most frequently billed discharges in 2011. Unfortunately, since Southwest Memorial is not part of the IPPS, we’re a critical access hospital, our data was not part of this release.

In order to help our community compare, we have on our website a list of average hospital charges for Southwest Memorial using the same criteria the government followed for their data. To compare, use our

prices on our website [see sidebar ] and lookup the same DRG for any other hospital using the following link:

http://www.cms.gov/Research-Statistics-Data-and-Systems/Statistics-Trends-and-Reports/Medicare-Provider-Charge-Data/index.html

The Centers for Medicare and Medicaid Services released data listing the top DRG’s for every hospital in the U.S., how much they charged for each DRG, and how much Medicare paid them. This was data for 2011.

Critical access hospital data wasn’t a part of this release, but we’ve put together our data to help the community compare us against other hospitals in the local area. www.swhealth.org

Southwest Health System reviews its charges on an annual basis, and sets the charges based on cost, just like any other business. We also strive to keep our charges among the lowest in Colorado.

Medicaid: Expanding Care for Coloradohttp://youtu.be/4KF8CPQOPvgYOUTUBE CHANNEL: ColoHospitalAssoc

DRG Examples(by code)SHS Average Charge

065- $20,732.50066- $13,325.29176- $13,810.21190- $26,505.66192- $10,190.80194- $17,254.42195- $16,152.96203- $6,586.12309- $12,932.58310- $8,733.97378- $17,429.77392- $12,887.38419- $19,254.22470- $28,719.96536- $11,785.73641- $11,836.94690- $14,127.68871- $23,382.88872- $20,681.81918- $17,485.67948- $11,296.55

Diagnosis-related group

(DRG) is a system to classify

hospital cases into one of

originally 467 groups

Page 5: SHS Newsletters Two

5SOUTHWEST HEALTH SYSTEM JUNE 2013

D id you know that Montezuma County has about 5,300 residents who are uninsured and not presently eligible for Medicaid? These individuals would

greatly benefit from the expansion of Medicaid coverage in Colorado as proposed by the Affordable Care Act.

Expanding the coverage for the uninsured leads to an overall reduction in the costs of uncompensated care that ends up being shifted to insured patients and

the business community that provides health insurance to their employees.

The mission of Southwest Health System is to provide the highest quality health care to our community by bringing excellence and service

together to promote, improve and restore health. We envision a health system in which all providers work together to make excellent, patient-centered health services available to our community.

Consistent with this mission and vision, the organization has worked throughout the years to improve community health by developing and

sponsoring programs, creating educational opportunities, organizing events, and investing in our community. This report details just some of the ways that Southwest Health System served residents of Montezuma County and the surrounding area in 2012.

In 2012, SHS provided a total community benefit of $6,324,724.

Financial Assistance: During 2012, SHS provided $1,869,694 in care to more than 494 individuals and families who were unable to pay for their

healthcare expenses

Government-Sponsored Mean-Tested Healthcare: In 2012, SHS delivered care to thousands of patients who were eligible for Medicaid, the

Children’s Health Insurance Programs, Colorado Indigent Care Program, Indian Health Services and other public programs. The shortfall incurred by providing services under these programs was $3,620,100.

We now spend 20 percent of our GDP—an estimated $2.8 trillion for 2013—on health care.

* In 2012 SHS donated over 3,700 hours to community education and screening through our Community Paramedic program alone.

* In 2012, SHS invested over $20,000 supervising and training future health professionals.

*Southwest Memorial made contributions of $31,460 in 2012 to support a variety of organizations in Montezuma County.

Page 6: SHS Newsletters Two

6 CONTEMPORARY MAGAZINE MONTH 20XX SOUTHWEST MEMORIAL HOSPITAL JUNE 2013 6

We are proud to introduce these new healthcare professionals to the Southwest Health System family of service providers.

Steven Edward Vlach, M.D.Board certified:Family Practice: 1989, 1996. 2003 to present

Residency:

Siouxland Education Foundation,

(Mercy Medical Center-St. Lukes Hospital)

Family Practice: 7/1/86 - 6/30/89

Daniel James Bohle, M.D.Board Certified: American Board of Obstetrics and Gynecology

Residency:

Obstetrics and Gynecology

West Virginia University Hospital

Morgantown, West Virginia 1980 - 1983

The University of Iowa College

of Medicine

Fellow, American College of Obstetricians and Gynecologists

June 30, 1987 to Present

Peter Edmund Razma, M.D.Board Certified: Internal Medicine, Pulmonary Medicine, Sleep Medicine

Residency

Internal Medicine 1986-1989

Loyola University Medical

Center, Maywood, IL

Fellowship

Pulmonary and Critical Care

Medicine 1989-1991 at Loyola University Medical Center

Member: American Thoracic Society; Fellow, American

College of Chest Physicians; American Association of Sleep Medicine

Dustin M. Cole, M.D.Board Certified:Physical Medicine and RehabilitationBoard Eligible: Pain Medicine

Residency:

Mayo Clinic Department of

Physical Medicine and Rehabilitation

Rochester, Minnesota

Internship:

Mayo Clinic, Department of Internal Medicine Rochester, Minnesota

Fellowship:

Mayo Clinic, Department of Anesthesia, Rochester, Minnesota

Looking for a physician? We are proud of our exceptional team of professionals providing top-quality care for the community.Please visit our Facebook page “Southwest Memorial Hospital” and view our profiles of our physicians and health care professionals.

Southwest Memorial/Southwest Health System offer frequent classes, education, lectures, events and opportunities for you to learn more about your health. We promote communication between care providers and patients, please do not heistate to ask for more information on any health issue you may have concerns about.

Visit our website at www.swhealth.org for contact information and updated news about our many offerings via the main hospital and various clinics.

Southwest Memorial Hospital 1311 N Mildred Rd 970-565-6666

Southwest Memorial Physicians 20 South Market Street Various Physicians

Southwest Memorial Primary Care 33 North Elm Street 970-565-8556

Cortez Primary Care 118 N. Chestnut St 970-564-9777

Cortez Orthopedics 20 S. Market St Cortez, CO 81321 970-564-0392

Red Rock Podiatry 1280 N. Mildred Cortez, CO 81321 970-565-8336

Four Corners Surgical 111 North Park Street Cortez, CO 81321 970-565-6670

Mancos Valley Health Center 111 Railroad Ave Mancos, CO 81328 970-533-9125

Maria A. Cornelius, M.D., M.S.Board Certified: Family Medicine, ATLS, FCCS –

(Fundamental Critical Care Support)

Residency:

University of Wyoming Family Practice

Medical School for International

Health in Collaboration with

Columbia University Medical Center,

Ben Gurion University of the Negev,

Beer Sheva, Israel.

Gold Humanism Honor Society

American Academy of Family Physicians

Wyoming Medical Society, American Medical Directors Association,

Society of Teachers of Family Medicine.

Page 7: SHS Newsletters Two

7CONTEMPORARY MAGAZINE MONTH 20XX

*CONDITIONS TREATED

Joint Pain, Spine Pain, Bursitis Pain, Arthritis Pain

Muscle Pain, Nerve Pain Fibromyalgia, Spinal Stenosis

Cancer Pain, Abdominal Wall Pain, Radiculopathy, Sciatica

Diagnostic Imaging(X-Rays, MRI, CT, Ultrasound,

Labs) Physical / Occupational Therapy,Narcotic Sparing Medicationsm, Advanced Injections and ProceduresSpecialty Referral (Rheumatology, Surgery, Neurology, Psychiatry), Other Referrals

Dr. Cole provides comprehensive, non-operative treament for joint

and spine pain in addition to treating a wide variety of pain disorders. His goal is to restore func-tion and reduce suffering for patients with acute and chronic pain through a conservative, narcotic-sparing approach centered around advanced procedures, physical therapy, and tailored medical treatment. He is skilled in performing a wide variety of ultrasound and fluoro-scopically guided injections. Dr. Cole performs most of his joint and non-spine injections under ultra-sound guidance. This ensures accurate medica-tion placement and offers a greater margin of safety. Smaller needles may also be used, thus improving patient comfort and potentially reducing risk. This is particularly relevant in patients with challenging anatomy, on blood thinners or for whom a non-guided injection has failed.

focusDr. Dustin Cole, M.D. Board Certification: Physical Medicine and RehabilitationBoard Eligible: Pain Medicine

ULTRASOUND-GUIDED MUSCULOSKELETAL PROCEDURES

Subacromial/subdeltoid bursa injectionGlenohumeral joint injectionAcromioclavicular joint injectionBiceps tendon sheath injectionElbow joint injectionTrochanteric bursa injectionsNeedle tenotomy for lateral epicondylosisDeQuervain’s Tenosynovitis injectionWrist joint injectionTrigger finger / A1 pulley injectionIntra-articular hip injectionIntra-articular knee injectionPes Anserine injectionPlantar Fascia injectionTibio-talar joint injectionAnkle flexor tendon sheath injection

OTHER ULTRASOUND-GUIDEDINJECTIONS

Genitofemoral nerve block, Ilioinguinal/Iliohypogastric nerve block, Intercostal nerve block, Trigger point injection

Medical Education:University of New MexicoSchool of MedicineAlbuquerque, New Mexico

Internship: Mayo Clinic, Department of Internal Medicine,

Rochester, Minnesota

Fellowship:Mayo Clinic Department of Anesthesia

Rochester, Minnesota

Residency: Mayo ClinicDepartment of Physical Medicine

and Rehabilitation Rochester, Minnesota

About M.D.

FLUOROSCOPICALLY-GUIDED

SPINE PROCEDURESCervical medial branch blockCaudal steroid injectionCervical facet radiofrequency neurotomyCervical interlaminar epidural steroid injectionCervical facet joint injectionGanglion impar blockIntercostal nerve blockLumbar interlaminar epidural steroid injectionLumbar transforaminal epidural steroid injectionLumbar medial branch blockLumbar radiofrequency neurotomyParavertebral nerve blockSacroiliac joint steroid injectionSacroiliac joint lateral branch blockSacroiliac joint radiofrequency ablationThoracic interlaminar epidural steroid injectionThoracic medial branch blockThoracic facet radiofrequency neurotomy

[email protected]

20 Market Street, Suite 4Cortez, CO 81321

Phone (970) 565-0712Fax (970) 565-0732

COMPREHENSIVE EVALUATION &

TREATMENT

Page 8: SHS Newsletters Two

Southwest Memorial Hospital1311 North Mildred Road Cortez, CO 81321(970) 565-6666

Cortez Orthopedics20 S. Market StreetCortez, CO 81321Phone: 970-565-2600Fax: 970-564-0392

Cortez Primary Care118 N. Chestnut StreetCortez, CO 81321Phone: 970-564-9777Fax: 970-564-8833

Four Corners Surgical111 North Park StreetCortez, CO 81321970-565-6670

Mancos Valley Health Center111 Railroad AvenueMancos, CO 81328Phone: 970-533-9125Fax: 970-533-7310

Red Rock Podiatry1280 N. Mildred Road, Suite 1Cortez, CO 81321970-565-8336

Southwest Memorial Primary Care33 North Elm StreetCortez, CO 81321Phone: 970-565-8556Fax: 970-564-1134

Southwest Memorial Physicians20 South Market StreetCortez, CO 81321Phone number varies by physician

Southwest Walk-In Care2095 North Dolores RoadCortez, CO 81321Phone: 970-564-1037Fax: 970-564-1041

www.swhealth.org#SWHealthOrg on TwitterFind us on Facebook!

“Made in Montezuma” SWMH Foundation Fall Fundraiser

September 29, 2013 3:00-6:00 PM @ Trail Canyon RanchMcElmo Canyon, Cortez, CO Tickets $40/single, $75/couplePurchase tickets at SWMH Reception or Call Susan 970.739.3158 Visit our web site and Facebook pages for directions/details!

Connect for Health Colorado Community PresentationNew Health Insurance Exchange & The Affordable Care ActTuesday, September 24, 2013 @ 6:00 p.m.Montezuma -Cortez High School Auditorium206 W. 7th Street, Cortez

Page 9: SHS Newsletters Two

Nurse NavigatorSupport and Guidance through the healthcare system

who’syourdoctor?Southwest Health System, Inc.A directory of providers, facilities, services and educational

opportunities for the residents of the Southwest Memorial Hospital service area.

Providersfrom pediatrics

to family practice, surgery & specialists

INSIDE:Clinics

orthopedics, family & internal medicine,

women’s health

411: social media emergency 2014: Events

Servicesa wide variety of

services & specialty medical treatments

MID-WINTERFEBRUARY 2014#SWHealthOrg

SHSSOUTHWEST HEALTH SYSTEM, INC

Southwest Memorial Hospital 1311 North Mildred Road | Cortez, CO 81321(970) 565-6666 www.swhealth.org

connect with us

Page 10: SHS Newsletters Two

2 Business Magazine Month 20XX www.businessmagazine.com2 Business Magazine Month 20XX www.businessmagazine.com

GLO

SSARY

Kent R. Helwig, FACHePReSiDent & [email protected]

CHieF FinAnCiAl OFFiCeRJohn [email protected]

CHieF CliniCAl OFFiCeRliz Sellers, MSn, [email protected]

CHieF OF MeDiCAl StAFFKameo Smith, DO970-564-2152

DiReCtOR OF HUMAn ReSOURCeSJim Bob [email protected]

DiReCtOR OF MARKeting, PROMOtiOnS & SOCiAl MeDiA tatanjia ‘taj’ Mcnamara Phone: 970-564-2040 email: [email protected] SUBSCRiPtiOnSMobile Device CompatibleSign up for e-mailing list: [email protected]

eXeCUtiVe ASSiStAnt Jan Saunders Southwest Memorial Hospital 1311 north Mildred Road Cortez, CO [email protected] SOUtHweSt MeMORiAl HOSPitAl(970) 565-6666 Fax: 970-564-2149 emai: [email protected] website: www.swhealth.org

enViROnMentAlPlease recycle. if you would prefer to receive our newsletter in digital format via email for your mobile device (Android/iPhone/iPad) please email our marketing director to be put on the appropriate mailing [email protected]

COPYRigHtAll material appearing in Southwest Health System newsletter is copyright unless otherwise stated or it may rest with the provider of the supplied material. Southwest Health System takes all care to ensure information is correct at time of printing, but external schedules and information may change without notice after date of printing.

Please visit our website, facebook page and follow us on twitter for the most current updates and information

www.swhealth.org twitter: SwHeAltHORg

Finding a doctor...Find a local doctor to meet your health and wellness needs. Specialists in many of the following areas hold privileges at Southwest Memorial Hospital:

OPHtHAlMOlOgY: Ophthalmologists are medical

doctors who specialize in the medical and surgical care of the eyes and in preventing eye disease.ORtHOPeDiCS:

Orthopedic surgeons specialize in the prevention and correction of injuries or disorders of muscles, bones, joints, and ligaments. they provide both surgical and non-surgical treatment. PAin MAnAgeMent:

Physicians trained in interventional pain management work with patients who have acute and chronic pain to restore function and reduce suffering. PAtHOlOgY:

Pathologists examine samples of body tissues for diagnostic and forensic purposes.PeDiAtRiCS:

Physiciains trained in pediatrics care for children from birth through their teen years. PODiAtRY: Podiatrists diagnose and treat

disorders of the foot and ankle. they offer both surgical and non-surgical treatments. RADiOlOgY:

Radiologists interpret x-rays and other diagnostic studies performed in the imagining department of the hospital. SleeP MeDiCine: Physicians trained in the diagnosis and therapy of sleep disturbances and disorders.

SOUTHWESTHealth System, Inc.

Where Caring and Community Come Together

AneStHeSiOlOgY:

Anesthesiologists focus on the elimination of pain and sensation for people having surgery and other medical procedureseMeRgenCY MeDiCine:

emergency medicine physicians are trained to evaluate, diagnose, stabilize, and treat patients with acute injuries and illnesses, usually in hospital emergency room settings.FAMilY MeDiCine/PRACtiCe:

Family medicine/practice physicians provide comprehensive health care to people for people of all ages – newborns to seniors – while placing particular emphasis on the family unit. Some family physicians also include obstetrics in their practice. geneRAl SURgeRY:

general surgeons specialize in the treatment of diseases and injuries using operative procedures. gYneCOlOgY:

gynecologists specialize in diagnosing and treating conditions related to the female reproductive system. the servcies they provide include preventive care, annual examinations, and surgery. inteRnAl MeDiCine:

Physicians trained in internal medicine serve as primary care doctors for adults. they diagnose, manage, and treat acute and chronic medical problems and offer preventive care services.

Page 11: SHS Newsletters Two

www.businessmagazine.com Month 20XX Business Magazine 3www.businessmagazine.com Month 20XX Business Magazine 3

PHYSiCiAnS & PRACtitiOneRSProvider Directory

Southwest Memorial PhysiciansProviding family medicine, obstetrics, gynecology, skin care,

gastrointestinal health, and interventional pain management services.

4

Obstetrics & gynecology ProvidersProviding full-scope family medicine services, including prenatal care

and delivery.

5

Mancos Valley Health CenterProviding full-scope family medicine services.

6

Southwest Memorial Primary CareBoard Certified, Family Medicine

Board Certified, Osteopathic Manipulative Medicine

4

Cortez OrthopedicsBoard Certified Orthopedic Surgery

6

Four Corners SurgicalBoard Certified general Surgery

7

Red Rock PodiatryCertified by the American Board of Podiatric Surgery & Board Qualified

by the national Board of Podiatric Medical examiners

7

Southwest Memorial SpecialistsPain Management, Sleep Diagnostics, internal Medicine,

Opthalmologist, Private practitioners

8

You may also visit our web site & Facebook pages for a full interactive listing of our area physicians. www.swhealth.org

Diabetes & nutrition educationSouthwest Memorial Hospital offers a nationally recognized and approved

Diabetes Self Management education program

9

Cortez Orthopedics 20 S. Market St 970-564-0392

Red Rock Podiatry 1280 n. Mildred

970-565-8336

Four Corners Surgical 111 north Park Street

970-565-6670

Mancos Valley Health Center

111 Railroad Ave Mancos, CO 81328

970-533-9125

Southwest walk-in Care2095 north Dolores Road

970-564-1037Mon-Fri 8:30a- 6:30p

Closed Saturday/Sunday

Southwest Memorial Hospital

1311 n Mildred Rd 970-565-6666

Southwest Memorial Physicians

20 South Market Street Various Physicians

Southwest Memorial Primary Care

33 north elm Street 970-565-8556

Cortez Primary Care 118 n. Chestnut St

970-564-9777

Private Practice PhysiciansPain Management, Sleep Diagnostics, Private practitioners

9

Page 12: SHS Newsletters Two

www.swhealth.org February 2014 Southwest Health System, inc. 44 Southwest Health System, inc. February 2014 www.swhealth.org

SOUtHweSt MeMORiAl

PHYSiCiAnS

“Providing family medicine, obstetrics, gynecology, skin care, gastrointestinal health, and interventional pain management

services.”

Southwest Memorial Physicians20 South Market StreetCortez, CO 81321

Daniel Bohle, MDBoard Certified Obstetrics and gynecology

(practice limited to gynecology)

Phone: 970-565-4291Fax: 970-565-4419

Dustin Cole, MDBoard Certified

Physical Medicine and Rehabilitation

Pain Medicine

Phone: 970-565-0712Fax: 970-565-0732 Jill Schenk, MD

Board Certified Family Medicine

Phone: 970-565-4291Fax: 970-565-4419

Steven e. Vlach, MDBoard Certified Family Medicine

Kelly Busby, DOBoard Certified Family Medicine

Osteopathic Manipulative Medicine

Martin neubert, PA-CCertified Physician Assistant

Blair w. Pyle, MDBoard Certified internal Medicine

Southwest Memorial Primary Care33 north elm StreetCortez, CO 81321Phone: 970-565-8556Fax: 970-564-1134

SOUtHweSt MeMORiAl

PRiMARY CARe

Page 13: SHS Newsletters Two

www.swhealth.org February 2014 Southwest Health System, inc. 5Southwest Health System, inc. February 2014 www.swhealth.org 5

CORtez PRiMARY CARe

Cortez Primary Care118 n. Chestnut StreetCortez, CO 81321Phone: 970-564-9777Fax: 970-564-8833

Kameo l. Smith, DOBoard Certified Family Medicine

Kathy lynch, MDBoard Certified Family Medicine

“Providing family medicine, & obstetrics including prenatal care and delivery.”

Melissa Churchill, Rn, MSn, nP-C

Certified nurse Practitioner

“nPs are quickly becoming the health partner of choice for millions of Americans. As clinicians that blend clinical expertise in diagnosing and treating health conditions with an added emphasis on disease prevention and health management, nPs bring a comprehensive perspective to health care.

All nPs must complete a master’s or doctoral degree program, and have advanced clinical training beyond their initial professional registered nurse preparation. Didactic and clinical courses prepare nurses with specialized knowledge and clinical competency to practice in primary care, acute care and long-term health care settings.”

~ American Association of nurse Practitioners

what is an nP?

Additional providers:

Daniel Bohle, MDBoard Certified Obstetrics and gynecology

(practice limited to gynecology)

Phone: 970-565-4291Fax: 970-565-4419

Jill Schenk, MDBoard Certified Family Medicine

Phone: 970-565-4291Fax: 970-565-4419

Page 14: SHS Newsletters Two

6 www.swhealth.org Feburary 2014 Southwest Health System, inc.6 Southwest Health System, inc. February 2014 www.swhealth.org

CORtez ORtHOPeDiCS

Cortez Orthopedics20 S. Market StreetCortez, CO 81321Phone: 970-565-2600

Douglas R. Bagge, MDBoard Certified Orthopedic Surgery

Star Schreier, MDBoard eligible Orthopedic Surgery

Maria Cornelius, MD, MSBoard Certified Family Medicine

Mancos Valley Health Center111 Railroad AvenueMancos, CO 81328Phone: 970-533-9125Fax: 970-564-1134

MAnCOS VAlleY HeAltH

CenteR

Jeff Mcelwain, PA-CCertified Physician Assistant

“A physician assistant (PA) is a medical professional who works as part of a team with a doctor.

A PA is a graduate of an accredited PA educational program who is nationally certified and state-licensed to practice medicine with the supervision of a physician

PAs perform physical examinations, diagnose and treat illnesses, order and interpret

what is a PA?

Page 15: SHS Newsletters Two

www.swhealth.org February 2014 Southwest Health System, inc. 7Southwest Health System, inc. February 2014 www.swhealth.org 7

FOUR CORneRS SURgiCAl

Four Corners Surgical111 north Park StreetCortez, CO 81321970-565-6670

Kevin Matteson, MDBoard Certified general Surgery

what is a PA?

ReD ROCK PODiAtRY

Red Rock Podiatry1280 n. Mildred Road, Suite 1Cortez, CO 81321970-565-8336

Ben Carelock, DPMBoard Qualified by the national Board

of Podiatric Medical examiners

terry R. Cook, DPMCertified by the American Board of

Podiatric Surgery

lab tests, perform procedures, assist in surgery, provide patient education and counseling and make rounds in hospitals and nursing homes.

All 50 states and the District of Columbia allow PAs to practice and prescribe medications.”

~ American Academy of Physician Assistants

Page 16: SHS Newsletters Two

www.swhealth.org February 2014 Southwest Health System, inc. 88 Southwest Health System, inc. February 2014 www.swhealth.org

SOUtHweSt MeMORiAl

SPeCiAliStS

Dustin Cole, MDBoard Certified

Physical Medicine and Rehabilitation

Pain Medicine

Phone: 970-565-0712Fax: 970-565-0732

PRiVAte PRACtiCe

PHYSiCiAnS

PAin MAnAgeMentSPeCiAliSt

Robert Heyl, MDFamily Practice Associates

Cortez Family Practice Associates1413 n. Mildred Road

970-565-4436

Hope Barkhurst, MDFamily Medicine, Obstetrics

2095 n. Dolores Road970-564-8086

John Petty, MDOphthalmology

Alpine eye Clinic2423 e. Main Street

970-565-8809

.........................

.........................

April Randle, MDinternal Medicine

integrated internal Medicine and Sleep Clinic

215 n linden St Suite D Phone: (970) 564-9222

Fax: (970) 564-5857

edmund Razma, MDBoard Certified internal Medicine,

Pulmonary Disease and Sleep Medicine

Southwest Memorial Hospital Diagnostic Sleep Center

Phone: 970-564-2678

DiAgnOStiC SleePCenteR

Page 17: SHS Newsletters Two

www.swhealth.org February 2014 Southwest Health System, inc. 9www.swhealth.org February 2014 Southwest Health System, inc. 8 Southwest Health System, inc. February 2014 www.swhealth.org 9

nUtRitiOn & eDUCAtiOn

Diabetes/nutritionRegistered DietitianMarissa [email protected]

laura whiteDieticianPatient [email protected]

Diabetes education Department 970-564-2352Diabetes Support group meets on the first wednesday of each month from 3:30 - 5:00 p.m. at Southwest Memorial Hospital, South Campus, Diabetes education Room.

Diabetes Services include: One-on-one sessions with a Certified Diabetes educator (CDe)

tailored to meet the needs of the individual; group sessions covering a variety of diabetes-related

topics; food preparation classes and cooking demonstrations; monthly diabetes support group

meetings.

nutrition education Services include: inpatient nutrition and diabetes assessment and

education; diabetes self-management; cardiopulmonary rehabilitation nutrition education; weight

management, including pre-bariatric surgery counseling; home health visits; grocery shopping tours

for patient groups; community outreach to schools/organizations; eat Healthy/eat local program

targeting local food establishments; diabetes support group; food preparation classes and cooking

demonstrations.

individuals may receive services after a referral has been made by their healthcare provider.

if you are a patient, physician, or community organization interested in hosting an SHS sponsored

nutrition event, you may reach us at 970-564-2276 from 8:00 a.m. until 4:30 p.m. Services are either

covered by insurance or are provided compliments of our community outreach effort.

Diabetes & nutrition

Southwest internal Medicineerin Henderson, MD

A. McAlpin, MDRobin Page, MD

internal Medicine111 n. Park Street

970-564-8730

william Rainer, MDgeneral Surgery

106 e. First Street 970-565-4500

Karla Demby, MDinternal Medicine

Southwest internal Medicine111 n. Park Street

970-564-8730

.........................Hospital-Based Physicians

AnesthesiologyJohn Patton, MDAnthony Verow, MDlarry Hare, CRnAKenneth Picillo, CRnAScott Steeves, CRnA

emergency MedicineDavid Buckwalter, DORandy Davidson, MDtodd Fowler, MDKristin Haber, MDMark turpen, MD

HospitalistsKent Aikin, MDMartin Bloch, MD

PathologyAlex Cudkowicz, MDJay nichols Joy, MD

RadiologyJonathan Delacey, MDBrett englund, MDJay Johnson, MDPatrick Messerli, MDKurt Rohren, MDMark walters, MD

PRiVAte PRACtitiOneRS

Page 18: SHS Newsletters Two

10 Business Magazine Month 20XX www.businessmagazine.com10 Business Magazine Month 20XX www.businessmagazine.com

Dr. Joseph zajchowski• treatments Available for Heavy Mensutral Bleeding, featuring Dr. Daniel Bohle• Speech language Pathologists Help Patients Communicate, featuring Kevin Keith• How to Have a Healthy Pregnancy, featuring Dr. Jill Schenk• Occupational therapists Help People Move, featuring gloria thatch-woody• when the Answer is “it Depends,” featuring Dr. Kameo Smith• Children and winter Colds, featuring Dr. Kate McCall• Vision Correction Options, featuring Dr. David letbetter• Safe and Healthy Holidays, featuring Dr. Kathy lynch• Broken Bones, featuring Dr. Doug Bagge• Click Your way to Better Health-Flu Vaccinations, featuring Marc Meyer, RPh• Bouncing Back from injury, featuring Jodi Harris, Pt

the Doctor will share with you

now.

Many of our physicians and practitioners contribute to educational offerings including articles and interviews that the public can glean information from.

From the SHS NewSletter editor

taj Mcnamara, Marketing Director

SoutHweSt HealtH NoteS autHor:

Karen Childress, Medical writer

Southwest Health System and its affiliates including Southwest Memorial

Hospital and the Southwest Memorial Foundation, offer many opportunities for education and information from our medical practitioners and professionals via the local media and on the hospital web site.

Physicians regularly contribute to articles on specific health

focus items, as well as giving interviews of targeted health issues via the local radio station, KSJD in Cortez. these offerings are available online for consumption at the public’s leisure.

Some of the topics for the articles which may be found on the Cortez

Journal (see sidebar) are listed below:

• A Survival guide for the Holidays, featuring Dr. Jill Schenk • Breast Health for everyone, featuring Dr. Kameo Smith• Flu Vaccine Options: what’s right for you, featuring Marc Meyer, RPh• Prevention Helps Children Avoid Sports injuries, featuring Dr. Star Schreier • taking Care of Heel Pain, featuring Dr. Ben Carelock• good Health through Better nutrition, featuring Dr. Steven Vlach• Managing Menopause, featuring Dr. Dan Bohle • living with Seasonal Allergies, featuring Dr. Maria Cornelius• Having a Baby is a Special event, featuring Dr. Kathy lynch• Patient Safety is a Hot topic in Healthcare, featuring Dr. Kent Aikin• Keep Children Healthy this winter, featuring Dr. Anne Christian• Arthritis: Management and treatment Options, featuring Dr. Doug Bagge• Managing low Back Pain, featuring Dr. Dustin Cole• Symptoms You Should not ignore, featuring Dr. Jill Schenk• Keeping Sodium intake in Check, featuring Dr. erin Brandl (Henderson)• what to expect in the emergency Room, featuring

eDUCAtiOn: SOUtHweSt

HeAltH SYSteM

SwMH provides Southwest

Health notes to the Cortez

Journal each month. these are

available on the Southwest

Memorial Hospital web site as

well as the Cortez Journal web

site as follows:

Southwest Memorial Hospital

> Community Health:

http://www.swhealth.org/

Health/health.html

Cortez Journal Health notes:

http://www.cortezjournal.com/

section/living/

MeDiA ReSOURCeS

connect with us

Page 19: SHS Newsletters Two

“what is a nurse navigator and what does she do?”

A nurse navigator is a registered nurse who works across the health care system to ensure that the patient receives the right care at the right time.

the nurse navigator serves as a single point of contact for referring physicians, patients, and caregivers to provide resources and assistance with accessing clinical and supportive care services offered within the health care system and in the community while reducing barriers to care.

nURSe nAVigAtOR PROgRAM

“““i am very excited about this new service being provided to the practitioners and the patients in our community!” - Maureen Pyle

SHS nurse navigator:Your guide to health

February is wise Health Care Consumer Month! the goal of national wise Health Care Consumer Month is to help consumers receive the right care at the right time in the right place. it involves teaching consumers how to become more active in their own healthcare, which entails knowing which symptoms require professional assistance and which can be treated at home with self-care. the event also focuses on helping consumers understand how to interact most effectively with the healthcare system to receive proper care.

Here are just a Few of the things a nurse navigator can do to assist patients and their physicians:

• Assist patients in understanding their diagnosis, treatment plans, and the resources available

• Assist patients with chronic disease management such as phone follow-up to patients to prompt self checking of blood pressure, weight, blood glucose, etc,

• Phone follow-up for overdue appointments, and for patients demonstrating medication noncompliance

• Serve as an essential link between patients and all other care providers

• Facilitate appointments for consults and support services within established standards including social worker, dietitian, mental health, financial advisors, etc

• Develop patient education programs and tools

• Follow patients throughout the care continuum, including inpatient admissions, and collaborate with inpatient care management

• Follow up with the patient the day after discharge from an inpatient facility to ensure discharge instructions were understood

• Ensuring new prescriptions were picked up, follow up appointments were scheduled, keeping the

patient from being readmitted

• Develop and assist patients with wellness programs

MAUReen PYle, Rn, BSn

nURSe nAVigAtOR

1311 nORtH MilDReD ROAD

CORtez, CO 81321

Phone: 970-564-2315

Fax: 970-564-2336

e-mail: [email protected]

Page 20: SHS Newsletters Two

12 www.swhealth.org Feburary 2014 Southwest Health System, inc.

women’s Cancer Coalition

this group meets the third thursday of each month in the main lobby conference room at the hospital. For more information about this group, please call Constance Fisher 970-677-3623

Diabetes Support group

Diabetes education Department 970-564-2352

Diabetes Support group meets on the first wednesday of each month from 3:30 - 5:00 p.m. at Southwest Memorial Hospital, South Campus, Diabetes education Room.

Southwest Memorial Hospital offers several classes each month that are open to the public. Some of the classes regularly offered include:

Basic life Support (CPR) – offered twice a month Advanced Cardiac life Supportoffered 6 times per year (every other month)

Pediatric Advanced life Support offered 6 time per year (alternates months with AClS) Prepared Child Birthing Class offered once a month, each class is once a week for 3 weeks.

Diabetic Support group – offered monthly by the Diabetic educator

Outpatient nutrition and diabetes counseling Cooking Matters (nutrition and cooking classes at Montezuma-Cortez HS, Cortez MS, Southwest Open School) Cooking Matters at the Store (shopping tours at various grocery stores) Southwest Health System wellness including cooking demos for employees Monthly lunch and learns on various nutrition topics at Southwest Memorial Hospital

eat local eat Healthy Montezuma lunch and learns for the City of Cortez nutrition talks at the Cortez Recreation Center Cardiopulmonary Rehabilitation individual and group nutrition classes

For information regarding

any of these programs

or classes, call education

Coordinator Meghan

Higman at 970-564-2160

SUPPORt gROUPS/

MeetingS

Bookmark the Staywell Knowledgebase today to make wise health decisions every day. learn about diseases and conditions, surgeries and procedures, medications, nutritional supplements, and topical wellness issues. target your search or browse through the topics. the information here is medically sound and highly reliable.

http://library.swhealth.org/

SOUTHWESTHealth System, Inc.

Where Caring and Community Come Together

Page 21: SHS Newsletters Two

www.swhealth.org February 2014 Southwest Health System, inc. 13

SOUTHWESTHealth System, Inc.

Where Caring and Community Come Together

CAlenDAR iteMSfebruary march

april

may/june

foundation

lOw ViSiOn AwAReneSS MOntH

CHilDRen’S DentAl HeAltH MOntH

AMeRiCAn HeARt ASSOC. gO ReD MOntH

ReCReAtiOnAl tHeRAPY MOntH

wiSe HeAltHCARe COnSUMeR MOntH

CPR:

February 11th, 6-10pm, Kiva Room

February 28th, 1-5pm, Kiva Room

FiRSt AiD:

February 27th, 6-10pm, Kiva Room

AtHletiC tRAining MOntH

BRAin inJURY AwAReneSS MOntH

CHilD liFe MOntH

COlOReCtAl CAnCeR AwAReneSS MOntH

eYe DOnOR MOntH

nAtiOnAl KiDneY MOntH

nAtiOnAl nUtRitiOn MOntH

SAVe YOUR ViSiOn MOntH

CPR:

March 17th, 7-11am

March 27th, 6-10pm

AlCOHOl AwAReneSS MOntH

AUtiSM AwAReneSS MOntH

CHilD ABUSe PReVentiOn MOntH

FACiAl PROteCtiOn MOntH

FOOt HeAltH AwAReneSS MOntH

HePAtitiS AwAReneSS MOntH

nAtiOnAl HUMOR MOntH

MARCH OF DiMeS MARCH FOR BABieS

CPR:

April 10th, 6-10pm

April 21st, 1-5pm

ARtHRitiS AwAReneSS MOntH/

CPR:

May 13th, 1-5pm, Kiva Room

May 29th, 6-10pm, Kiva Room

June 19th, 2014 from 6-10pm, Kiva Room

June 23rd, 2014 from 7-11am, Kiva Room

FiRSt AiD:

May 22nd, 6-10pm, Kiva Room

Free and Optional Health Screenings Available-

9Health Fair Dates

Dove Creek Mancos CortezApril 5th, 7:00am - noon April 19th, 7:00am -noon May 3rd, 7:00am -noon

Dove Creek H.S. Mancos H.S. Cortez Recreation Center

Blood Cell Count ................................. $16 1. Do not eat 12 hours before having blood

Colon Cancer Screening ................... $20 drawn.

Hemoglobin A1C ................................. $25 2. Diabetics, do not fast!

Prostate Specific Antigen (PSA) ..... $25 3. Please drink water!

Blood Chemistry .................................. $30 4. Continue to take any prescribed

Vitamin D ............................................... $40 medications as directed.

You must be 18 years of age to participate.Pre-register online now and save time: www.swhealth.org

Classes are available to the community; however, there is a $25 fee for non-employees to take the CPR or First Aid classes. Please contact Meghan Higman, education Coordinator, to register. Phone: 970-564-2160, Fax: 970-564-2167 e-mail: [email protected]

the Southwest Memorial Hospital Foundation is committed to aligning itself closely with the Southwest Health System board of directors in

focusing on key priorities at the hospital. As the former nursing home has been remodeled to accommodate hospital uses, making more clinical

space available in the hospital itself, the SwMH Foundation has contributed to new furniture for the relocated Cardiac Rehab Clinic lobby and the

new and larger intensive Care Unit/Family Birthing Center waiting room.

Mail your donation to

Southwest Memorial Hospital Foundation,

1311 n. Mildred Road, Cortez, CO, 81321

Page 22: SHS Newsletters Two

14 www.swhealth.org Feburary 2014 Southwest Health System, inc.

Nearly one million people are affected by natural disasters each year. In the U.S. alone, some 400 people die from disasters that cost the economy $17.6 billion. Helping respond to these cataclysmic events, social media is now a go-to tool for those effected by disasters. One in five Americans has used an emergency app. Of those Americans effected by natural disasters, 76% used social media to contact friends and family; 37% used social media to help find shelter and supplies; and 24% used social media to let loved ones know they’re safe according to a new survey conducted by the American Red Cross. Mobile apps now tie social media as the fourth most popular way to get information in an emergency, following TV, radio and online news. The Red Cross survey found that 20 percent of Americans said they have gotten some kind of emergency information from an app, including emergency apps, those sponsored by news outlets and privately developed apps.

“We’ve monitored more than 100,000 mentions about Hurricane Isaac on social media,” said Wendy Harman, director of social strategy of the Red Cross. “People are stressed out, scared and seeking information. Social media and apps become a way to reach out to them with emotional support and tips on staying safe.”

The survey also identified a subsection of the population deemed “emergency social users”: people who are the most dedicated users of social media during emergencies. These users are likely to take a safety or preparedness action based on the information they see in their social networks.

Social media is becoming the best way to spread information during dangerous events: Phone lines can get congested, so updating social networks can be the ideal way to let loved ones know you’re okay.

http://redcross.org/prepare/mobile-apps

The Red Cross introduced apps for shelter locations, first aid tips and instruction and hurricane preparedness, the last of which also includes a flashlight feature as well as one-touch, “I’m safe” messaging that connects directly to the users’ social media channels

connect with us

local alerts for Montezuma County: “nixle” is a Community information Service dedicated to helping you stay connected to the information that matters most to you, depending on your physical location:

https://local.nixle.com/register/ http://montezumasheriff.org/

montezuma county and southwestern coloradoSocial media resources for Montezuma County, surrounding communities, Southwestern Colorado, eastern Utah, northern new Mexico and northern Arizona.

Follow on twitter

• Southwest Memorial Hospital: • @SwHealthOrg

• CO emergency Preparedness: • @ReADYColorado

• Cortez Journal: @CortezJournal• Durango Herald: @DurangoHerald• Southwest Colorado

• @DurangoAlert• @RM_inciteamA• @AC_emergency• @ksut• @krqe• @COHealth• @swcoredcross

• new Mexico:• @nMStateForestry

• national weather Service• grand Junction: @nwSgJt• Albuquerque: @nwSAlbuquerque

• Colorado emergency Management: • @COemergency• @lpc_oem• @DHSeM

• Fire watchers:• @FireDaily• @SanJuannF • @PSiCC_nF• @UpperPineFPD• @nMFireinfo• @wildlandfireAz• @usfire

Southwest Memorial Hospital maintains a presence on

Facebook, twitter and their website (www.swhealth.org)

with updates, information and community services. For

emergencies we recommend you call 911.

Page 23: SHS Newsletters Two

www.swhealth.org February 2014 Southwest Health System, inc. 15

social media eMeRgenCY

social media eMeRgenCY

Emergency social users are also most likely to seek and share information during emergencies. While they look for the hard

facts—road closures, damage reports and weather conditions—they share personal

information about their safety statuses and how they are feeling.

http://redcross.org/prepare/mobile-apps

the development of new technologies that have emerged since the mid-1990s has led to internet-based applications known as “social media” that enable people to interact and share information through media that were non-existent or widely unavailable 15 years ago. examples of social media include blogs, chat rooms, discussion forums, wikis, Youtube Channels, linkedin, Facebook, and twitter. Social media can be accessed by computer, tablets, smart and cellular phones, and mobile phone text messaging (SMS). in the last five years social media have played an increasing role in emergencies and disasters. Social media sites rank as the fourth most popular source to access emergency information. they have been used by individuals and communities to warn others of unsafe areas or situations, inform friends and family that someone is safe, and raise funds for disaster relief. Facebook supports numerous emergency-related organizations, including information Systems for Crisis Response and Management (iSCRAM), the Humanitarian Free and Open Source Software (FOSS) Project, as well as numerous universities with disaster-related programs. the use of social media for emergencies and disasters may be conceptualized as two broad categories. First, social media can be used somewhat passively to disseminate information and receive user feedback via incoming messages, wall posts, and polls. to date, this is how most emergency management organizations, including the Federal emergency Management Agency (FeMA), use social media. A second approach involves the systematic use of social media as an emergency management tool. Systematic usage might include using the medium to conduct emergency communications and issue warnings; using social media to receive victim requests for assistance;

monitoring user activities to establish situational awareness; and using uploaded images to create damage estimates, among others. Many of these applications remain speculative, while other uses are still in their infancy. Consequently, most emergency management organizations have confined their use of social media to the dissemination of information. However, recent stories and reports describing how a wide range of international, state, and local organizations have successfully used social media during emergencies and disasters have spurred congressional interest and discussion concerning how social media might be used to improve federal response and recovery capabilities. • using the medium to conduct emergency communications and issue warnings; • using social media to receive victim requests for assistance; • monitoring user activities and postings to establish situational awareness; and • using uploaded images to create damage estimates, among others. Social media have been used to disseminate a wide range of public safety information before, during, and after various incidents. Prior to an incident (or in the absence of an incident), many emergency management organizations provide citizens with preparedness and readiness information through social media. Social media are also used for community outreach and customer service purposes by soliciting feedback on public safety-related topics. Social media also play an informational role during emergency situations. For instance, in 2009 the U.S. Army used its twitter account to provide news and updates during the Fort Hood shootings; the American Red Cross similarly uses Facebook to issue alerts of potential disasters.

However, the main source of information disseminated and sought after is generally posted by citizens, rather than emergency management agencies or organizations. For example, warning messages via the internet during the Virginia tech shooting in April 2007 came primarily from students and unofficial sources, and during the 2007 Southern California wildfires, citizens sought information through social media because they felt media sources were too general or inaccurate. www.fas.org/sgp/crs/homesec/R41987.pdf

Page 24: SHS Newsletters Two

www.businessmagazine.com Month 20XX Business Magazine 17

“Southwest Memorial Hospital and it’s subsidiaries are fully accredited by DNV. DNV Healthcare Inc. is a leading provider of hospital accreditation, infection risk management and standards development. ”

SoutHweSt HealtH SySteM INc.

Southwest Health System, Inc. was established in 1996 as a 501(c)(3) not-for-profit corporation. the Board of Directors is appointed in December of each year at the annual meeting.

about Southwest Memorial

Hospital

Southwest Health System, Inc.1311 N. Mildred Road

cortez, co 81321(970) 565-6666

Kent Helwig, FacHe, [email protected]

originally opened to care for our community in 1914, Southwest Memorial Hospital is a 25-bed critical access hospital offering the latest in medical and surgical technology, 24/7 emergency care, a vast array of out-patient medical and wellness services, and much more.

Serving the Four corners area, Southwest Memorial Hospital is staffed by more than 300 employees including highly trained and skilled physicians, nurses, technicians, and support staff.

our hospital is an affiliate of Southwest Health System, Inc., a not-for-profit corporation that is governed by a volunteer Board of Directors.

tatanjia McNamara, Newsletter editor

[email protected]

© 2014, Southwest Health System, Inc. all rights reserved.

cortez orthopedics 20 S. Market St cortez, co 81321 970-564-0392

Red Rock Podiatry 1280 N. Mildred cortez, co 81321 970-565-8336

Four corners Surgical 111 North Park Street cortez, co 81321 970-565-6670

Mancos Valley Health center 111 Railroad ave Mancos, co 81328 970-533-9125

Southwest Memorial Hospital 1311 N Mildred Rd 970-565-6666

Southwest Memorial Physicians 20 South Market Street Various Physicians

Southwest Memorial Primary care 33 North elm Street 970-565-8556

cortez Primary care 118 N. chestnut St 970-564-9777 SOUTHWESTHealth System, Inc.

Where Caring and Community Come Together