Shopping trends Valentine’s Day · People are talking about Valentine’s Day. We listened to what they’re saying. Rather than leave shopping trends up to chance, we asked over

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Valentine’s Day Shopping trends

February 2019

http://www.maybetech.com


Polly Barnfield

“Being able to use a chatbot to ask shoppers directly what they want makes predicting holiday trends so much more simple. From products retailers should be selling, to preferred price points, to marketing channels, we know all retailers will benefit from these insights.”

CEO & Founder of Maybe*

A note from the Maybe* CEO



People are talking about Valentine’s Day. We listened to what they’re saying.

Rather than leave shopping trends up to chance, we asked over 3,000 shoppers who, what, where, when, and how much they are planning on spending this Valentine’s Day.

These trends will help savvy retailers attract more customers, invest in the right marketing and advertising channels, and see results that they’re sure to fall in love with.

Conversation is how you deliver results through social media.

See how we joined the conversation

Launch the chatbot here or scan the code using your Messenger app on your phone,:

1. Open Messenger2. Tap 'People'3. Tap 'Scan code'


https://m.me/maybetech?ref=w4749231

4

69%69% (snicker) of the people we asked will buy only one Valentine’s Day gift this year. Unlike Christmas, where shoppers buy for numerous people, it seems this holiday is limited to one person and one gift only.

69%Will only buy for one person.

13%Will be buying for 2 or more.

7%Say they’ll buy for 3 people.

4% Will buy for 4 or more.

LET’S START WITH WHO


64% of people are investing in a serious, not silly, gift.

Perhaps romance isn’t dead after all.



VALENTINES DAY

What will people be buying?

It seems sentiment, love, laughter, and a treat or two are the ways to go.

11%Chocolates

22%Sentimental gifts

11%Silly little gifts

5%Jewellery

10%Just a card 4%

Flowers



How much will they be spending?According to over 3,000 shoppers, Valentine’s Day isn’t the day to break the bank.

£50 or less

22%

£50 or less £10 or less

40% of people will be spending £25 less on a gift.

£25 or less

36% of people will be spending £10 or less.

93% of people will be spending £50 or less.

£25or less

£10or less



Only 3% of shoppers say they’ll be spending £75 or

more.

Retailers looking to take advantage of purchasing habits would be best served by offering affordable gifts in their shops and online.



Where will people be shopping?Valentine’s Day is still a mostly offline purchasing holiday with 42% of shoppers saying they'll buy offline; however, a large number of shoppers (32%) will be looking online for

inspiration.

FACEBOOK

Some people will look to Facebook for the perfect gift.

WEBSITE

Others will go directly to retailers’ websites.

INFLUENCERS

Interestingly, only 1% of shoppers will be looking to influencers.

32%14%

1%

12%

INSTAGRAM

A small portion of people will peruse Instagram to find a present for their loved one.

3%of shoppers will be looking online for

inspiration.



46% of people asked said they’ll decide what to buy

based on what’s the in shops.


11

52%of people are said they will

buy a gift from an independent shop this

Valentine’s Day.

Compare this against the 46% of people who will be

shopping at chain stores and the results are close.


How many Valentine’s Day gifts are you planning on buying this year:● 69% say one● 13% say two● 7% say three● 2% say more than five● 1% say four● 1% say five

Do you think you’ll buy your gifts online or offline this Valentine’s Day?● 42% say offline● 34% say online● 20% say both

How much do you think you’ll spend on each Valentine’s Day gifts this year?● 40% say under £25● 36% say under £10● 17% say under £50● 1% say under £75● 1% say under £100● 1% say £100 or more

Are you more likely to buy a gift from an independent shop or a chain shop this Valentine’s Day?

● 52% independent● 46% chain

Where do you get your ideas for Valentine’s Day gifts?● 46% What’s in the shop● 14% Facebook● 13% I ask them what they want● 12% Online● 5% Instagram● 4% word of mouth● 1% Influencers● 1% TV● 1% Magazines

When you’re buying someone a Valentine’s Day gift, do you normally buy a serious or silly gift?

● 63% serious● 34% silly

What are you most likely to buy this Valentine’s Day for a gift?● 21% sentimental gifts● 13% chocolates● 12% other● 10% insight joke based gift● 10% something silly● 10% just a card● 9% clothing● 4% jewellery● 4% experiences● 3% flowers

The full breakdownWe asked over 3,000 shoppers who, what, where, when, and how much they are planning on

spending this Valentine’s Day.



Join the conversationWe use AI to turn social media conversations into insights and actions

that can deliver results, on demand.

www.maybetech.com



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Shopping trends Valentine’s Day · People are talking about Valentine’s Day. We listened to what they’re saying. Rather than leave shopping trends up to chance, we asked over