Shop GenieA scanner you can trust.

Holly Jackson

Shop GenieA scanner you can trust.

Shop GenieA scanner you can trust.

The Problem & Solution

There is a growing population of people with chronic medical conditions including obesity, heart disease, and food allergies.

Most of these chronic conditions can be managed easily through dietary changes.

The Shop Genie app allows people with medical conditions to: *Personalize their needs by adding their dietary restrictions *Savetimebyscanningitemsandanalyzing products for diet compliance

Shop GenieA scanner you can trust.

Research: The Facts*Foodallergiesinchildrenincreasedby 50% from 1997-2011*Foodallergiesinchildrencostus$25 billion a year*69%ofadultsareobese*Obesityislinkedtoheartdisease,the #1 killer *Heartdiseasecostsus$444billiona

year

86%ofcliniciansbelievethatmobile apps will become important to physicians for patient health management in the

next 5 years

All of these medical conditions can be managed and/or improvedwitha healthy diet.

Shop GenieA scanner you can trust.

Competitive Analysis

Allowsuserstosetand track health goals, providesdailyhealthti pes, and shares trend-ing recipes. Price: free but costs for many add ons

Allows users to track nu-trition, keep a food diary, and set a personalized diet. Price: free

Allows users to build shopping lists, get sug-gestions for trade ups foralternativeproducts,and share their lists. Price: free

Shop GenieA scanner you can trust.

Competitor Usability Heuristics

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Fooducate ShopWell MyFitnessPal

Nielsen's Heuristic Model

Fooducate ShopWellMyFitnessPal

Shop GenieA scanner you can trust.

Research: Competitor Trends

My Fitness Pal ShopWell Fooducate

US Country Rank & Global Rank

Shop GenieA scanner you can trust.

Audience Research

GOALHow do users handle grocery shopping and what are the biggest pain points they expe-rience when shopping?

METHODS

Survey:1TypeFormSurveywith30respondents

Interviews: 7individualinterviews

Observations: Online health forums, farmers markets, and grocery stores.

Shop GenieA scanner you can trust.

Audience Research: Results

LESSONS LEARNED

+ The biggest obstacle for my primary persona was label reading

+ While mothers make up my primary persona, they tend to shop healthy for their children but not necessarily the adults

"I feel like I am wasting so much time reading and scanning labels for ingredients...it's incredibly frustrating."

Shop GenieA scanner you can trust.

Primary PersonaHOPE-Health Conscious Mom

Age: 41Work: stay at home momFamily: married, kidsLocation: Oakland,CA

"I care deeply about my family's health & wellbeing and a huge part of that is the food we eat including the in-gredients we buy to make a meal."

Frustrations Keeping up with new health trends Knowing all my familys food restrictions Too much time on label reading

Goals Know I am buying quality food I can trustSavetimeImprovemyfamily'soverallhealth

A Day In the Life...Everydayisajugglingact,fromgettingTommytosoccerpractice and Kim to ballet. Tommy has a gluten allergy, Kim has a dairy intolerance, and Mike my husband is struggling with obesity. Groceryshoppingisoverwhelming,timeconsuming,andstressful.Ineedhelp.

Shop GenieA scanner you can trust.

Personas

SALLY-Senior Health Nut

Age: 67Work: retired, part time healthy coachFamily: married, grand kidsLocation: Orin-da, CA

"Iwanttolivealongandhealthylife.Istrivetokeepupinactivitieswithmychildrenandgrand-children. That means I need to focus a lot of food and fitness."

Frustrations Keeping up with new health trends Knowing all my familys food restrictions Too much time on label reading

COURTNEY-College Student

Age: 20Work: internFamily: only childLocation: Berkeley, CA

"I want to look great, feel great, and stay healthy. I need to be healthy so I can succeed in school and grow in my career."

Frustrations Knowing what is healthy for me Making time to shop and cook Time constraints-shopping takes too much time!

Shop GenieA scanner you can trust.

Site Map & Card SortsCreate

Grocery ListProfile Scan My Lists

Use Camera

Scanner

Scan Results

My Stores

Actual List

Shop GenieA scanner you can trust.

User Flow Chart

Shop GenieA scanner you can trust.

Design & Test: First Concepts

Original Concept Tested Well More Navigation

Shop GenieA scanner you can trust.

Design & Test: Sketches

Pop App Link Used For Testing:https://popapp.in/projects/56c8e656402112ed0a605d76/preview

Shop GenieA scanner you can trust.

Early Wires & Prototypes

Shop GenieA scanner you can trust.

Inspiration Board: Competitors

ShopWell BuyLocal

Shop GenieA scanner you can trust.

Mood Board & Principles

UX Principles: *Authentic*Simple*Automagical*Healthy

Shop Genie HeaderOne

Header Two

Header Three

Shop GenieA scanner you can trust.

Final Prototype

Shop GenieA scanner you can trust.InVisionLink:https://invis.io/RB66XP3Y2

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