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Brief history of Body Shop

Anita Roddick, born in 1942, UK

A human right activist

In 1976, •first shop open in UK

In 1978, • Anita begins licensing franchises

In 1984, •the Body Shop goes public

In 1986, •It sponsored posters for Greenpeace

In 1990, •the demand of Body Shop increased

In 1990, • The Body Shop established a charity funds

Onset of Green Marketing

In recent years the term green or eco marketing have come to prominence and reflect a growing concern at all levels of the impact of the increased consumption on physical environment.

The implications of the destruction of the forests , the appearance of ‘ holes ‘ in the ozone layer etc were widely published and created a wave concern about the destruction of our natural environment.

Therefore many consumers are in favour of eco-friendly products .This has created some impact on marketing .

Introduction to Green marketing

Green marketing refers to the process of selling products or services based on their environmental benefits

Many manufactures have recognized environmental concerns as a source of competitive advantage and have developed products with a green image, for ex- Body shop

Advantages of green marketing

Saving the environment by using renewable energy

Flaunting the use of natural ingredients

Green marketing can result in different types of customer reactions

Green marketing involves companies positioning their porducts as environmentally friendly

Introduction to Body shop

The body shop International plc known as “The Body shop” is the second largest cosmetic franchisee in the world

It is a global manufacturer and retailer of naturally inspired,ethically produced beauty and cosmetic products

It has over 2400 stores in 61 countries with a range of over 1200 products

Green Marketing Policies by Body Shop

The Body Shop follows green marketing approach in its business policies and practices.

The company’s fundamental values include concerns about environmental conditions.

Interests in and respect for human rights and resistance to experiments on animals for product development.

The company’s business and trading relationships are based on these core values.

All employees are trained for ten days to two weeks about company’s values and products.

The Body Shop seeks to generate profit together with discharging social and environmental responsibilities.

Product line under body shop

Well being

Make up

Bath & body

Skin care

Home fragrance

Fragrance

Hair

Well being

Product categories made for the well being of the

Individuals consists of:- Deep sleep Divine calm Massage oils & balms Total energy

Well being(products display)

Divine calm

Total energy

Deep sleepMassage balm

Make up

Product categories that fall under this category are:-

Nature’s Minerals make up Bronzing & illuminating For fabulous glow For fabulous eyes Baked powder

Make up (products display)

All-in-one face base

Nature’s mineral make upBaked powder

Bronzing & illuminating

Brow n liner kit(brown/black)

Bath & body

Product categories that fall under this category are:-

Body butter & scrubs Body cleansing Body focus Body moisturizing Hair removal

Bath & body(products display)

Body butter& scrubs

Body moisturising

Body cleansing

Body focus

Hair removal

Skin care

Product categories that fall under this category:-

Vitamin E Tea tree Seaweed Natrulift Exfoliators & masks Vitamin C

Skin care(Contd)

Vitamin C Natrulift

Vitamin E

Tea treeExfoliators & Masks

Seaweed

Home fragrance

Product categories that fall under this category:-

Burners & diffusers Candles Home fragrance oils

Home fragrance(products display)

Home fragrance oil

Burners & DiffusersCandles

Fragrance

White musk Aqua lilly Japanesse cherry blossom Moroccon rose

Fragrance(products display)

White maskJapanese cherry blossom

Moroccon rose Aqua lilly

Hair

Under this we have the following categories of

products:- Rainforest conditioner Hair styling Hair treatment Rainforest shampoo

Hair(product display)

Hair styling Hair

treatment

Rainforest conditioner

Rainforest shampoo

Presented by:Soumyadip ChatterjeeSurya BanerjeeAditya BasakSubhajit KarSubhomoy KhanAvishek BoseManish HalderJotirmoy karmakar

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