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JAIPUR NATIONAL UNIVERSITY
DAINIK BHASKARJID KARO DUNIYA BADLO
SUBMITTED To SUBMITTED ByPROF. RAJESH MAHROTRA ShobhitSCHOOL OF BUSINESS PGDM ( 4th A)
AND MANAGEMENT
CONTENTS
DAINIK BHASKERINTRODUCTIION
ABOUT MFG.PLANT AT SHIVDASPURA
OBJECTIVE
FUNCTIONAL DEPARTMENT
RESEARCH METHODOLOGYSWOT ANALISES
INTRODUCTION
DAINIK BHASKER
Dainik Bhaskar is the largest selling newspaper of M.P. and the fastest growing newspaper in the country.
Dainik Bhaskar started of its journey right from Jaipur on 19th December 1996.
Dainik Bhasker came up with Regional news, Mahanager plus, National News and International news. For interesting news, they kept a separate page title “Aajkal”.
It was all set to become the newspaper of the people , by the people, for the people.
DAINIK BHASKER“DAINIK BHASKAR” has the biggest plant of
printing press which is situated at SHIVDASPURA.
This was inaugurated on 19th July 2009 by honorable Mr. ASHOK GAHLOT, the chief minister of Rajasthan.
This mfg. plant is equipped with very expensive and high quality machines.
ABOUT MFG. PLANT AT SHIVDASPURA
OBJECTIVE
DAINIK
BHASKER
TO Understand the proper ambience of a mfg. industry .
To get practical experience of the various functional department .
To work in a team and to enhance interpersonal skill.
DAINIK BHASKER Finance Department
P roduction Department
Human Resource Department
Marketing Department
VARIOUS FUNCTIONAL
DEPARTMENT :-
The first problem of finance department is financial forecasting and planning. It involves forecasting for short-term and long-term funds. A prediction for short-term and long-term is done through fund flow analysis. The other problem is of investment alternatives, which is done through payback period, present value method or discounted rate method.
FINANCE DEPARTMENT
Financial Planning involves:-
Determination of financial procedures.Determination of financial objectiveDetermination of financial policies such as
those regarding working capital management, capitalization, capital structure, fixed assets management, etc.
PRODUCTION DEPARTMENT
DAINIK BHASKERNews papers have to go through various levels/stages:
WEB PRINTING
TECHNOTRANS
1 2 3
INKING UNIT
4 5
COLOR FLOW
CONTROLLING UNIT
BUNDLING
Wrapping & Dispatching
DAINIK BHASKAR
HUMAN RESOURCE DEVELOPMENT
Various function performed by human resource management are:-
Recruitment In
bhaskar ’sfamily
DAINIK
BHASKER
EQUAL EMPLOYEMENT FACILITIES CAMPUS RECRUITMENT
OFF CAMPUS RECRUITMENT CHECK OUT RECRUITMENT RELATED
LIMITATION RECRUITMENT RELATED RESTRICTION FOLLOW EMPLOYEE REFRILL PROCEDURE RELATED INVESTIGATION
ORIENTATION
Development&
Progress inBhaskar
DAINIK BHASKAR
PROMOTION PROGRAMMES FOR HIGHER
EDUCATION TRANING
PERFORMANCE APPRAISAL
Assistance &
BenefitsIn
Bhaskar
RESIDENCIAL FACILITY ADVANCE SALARY LOAN FACILITY
COMPANY CELLPHONE OR LANDLINE CAR (ON EASY MONTHLY INSTALMENT) LAPTOPS GIFTS ON SPECIAL OCCASSIONS
Health &
ProgramsIn
Bhaskar
DAINIK BHASKER
MEDICLAIM LIFE INSURANCE ACCIDENTAL INSURANCE FACILITY AFTER DEATH OF EMPLOYEE FREE DOCTOR SERVICES FREE MEDICAL CHECKUP
MARKETING DEPARTMENT
DAINIK BHASKER
In marketing department all the advertising work is done. Advertising department is the sub division of the Marketing Dept.
MARKETING
DAINIK BHASKER
NATURE OF
ADVERTISEMENT
ADVERTISEMENT
POSITION
DAINIK BHASKER
NATURE OF ADVT.
POSITION
DISPLAY EAR PANEL
CLASSIFIED POINTER
CLASSIFIED DISPLAY FRONT PAGE SOLO
APPOINTMENT JACKET (FRONT PAGE)
BADHAI/OBITUARY ISLAND
TENDER /NOTICES/JUDICIAL
CENTERSPREAD
TOP OF THE COLUMN
RESEARCH METHODOLOGY
DAINIK BHASKERPRIMARY RESEARCH
SECONDARY RESEARCH
DANIK BHASKER SWOT ANALSIS
Strengths:• No. 1 position of newspaper in Rajasthan• High level of Customer satisfaction
through better quality products. • Employees have good skilled for their
work• Greater productivity and Industrial
harmony for Company's growth and National prosperity.
DANIK BHASKER
Weakness:• Do not provide proper detail of business section.• They are bound to follow Government policies and
rules.
Threats:• Their newspapers do not dispatch to rural and
backward areas.• Have to maintain their position.
Opportunities:• Scope of increment in customers in future.• Publishing new more editions.
THAN
K YOU
a
queries???????
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