Shivangi@Project Reliance

7/30/2019 Shivangi@Project Reliance

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APROJECT REPORT

ON

“COMPARATIVE ANALYSIS OF RELIANCE MONEY WITH OTHER BROKERAGE FIRM”

IN PARTIAL FULFILLMENT FOR THE AWARD OF POST GRADUATEDIPLOMA IN BUSINESS MANAGEMENT

UNDER GUIDANCEOF

Mr. SAHIL BAJAJ Mr. MOHIT VERMA(BRANCH MANAGER) (FACULTY)

SUBMITTED BYSHIVANGI CHANDRA

PGDBM IIIrd sem.INSTITUTE OF PRODUCTIVITY & MANAGEMENT

LUCKNOW



CONTENTSTITLE PAGE

ACKNOWLEDGEMENT

CERTIFICATE FROM ORGANIZATIONCERTIFICATE OF THE PROJECT GUIDE

LIST OF CONTENT

SECTION- AINDUSTRY & COMPANY PROFILE

Industry background

Competitive situation

Company profile

Organization chart

Product range

Financial position

SECTION –BTHE PROJECT PROFILE

Why this project was undertaken

Problem environment The problem being faced

What does company expect to do bysolving the problem?





ACKNOWLEDGEMENT

Our sincere thanks are due to all the customers who accepted reliance money

wholeheartedly and to those who spared their time providing their responses. Their

cooperation in adverse situations, logical criticism of products, opinion about

various brands and companies is highly appreciated by us.

I am extremely grateful to my summer training head Mr. Sahil Bajaj for his

guidance and active support in difficult situations.

SHIVANGI CHANDRA



INTRODUCTION

The title of the project is “Study of Comparative Analysis of

Reliance Money with other Brokerage Firms”. The main objective

of this project is to determine the customer satisfaction, in other words

to determine the benefits and problems gained by the customers in

Reliance Money as well as to conduct a comparative analysis to

determine the brand awareness of Reliance Money. Reliance Money is

company of Reliance Capital of Aditya Dhirubhai Ambani group whichcame into existence on 12th April 2007. Being a new firm it is facing a

problem in after sales service. Thus, the main motive of this project is

determine the various kinds of problems and benefits the customer is

facing, analyzing it and at last giving some suggestions to the company

for improving the product leading it to be an uprising company.

In today’s business environment a product needs to create a strong

Brand Identity for itself, otherwise it cannot face the stiff competition

from its competitors. This Brand Identity is created through the

consumer satisfaction.

So, it’s necessary for Reliance Money to develop its customer

service to create a brand identity in this competitive market.



RELIANCE CAPITAL LIMITED is a Non-Banking Financial

Company (NBFC) registered with Reserve Bank of India wasincorporated as a public limited company in 1986 and is now listedin Bombay Stock Exchange and National Stock Exchange (India).With a net worth of over Rs.3, 300 crore and over 165,000shareholders, Reliance Capital has established its presence as aleading player in financial service sector in the country.



COMPANY PROFILE

About Reliance Money

On 12th April 2007 Reliance Capital announced its foray into the

brokerage business through Reliance Money promoted by Anil

Dhirubhai Ambani Group firm Reliance Capital. It is the electronic

transaction platform associated with Reliance Capital; one of the India’s

leading and the fastest growing private sector financial services

companies, ranked amongst the top three private sector financial

services and banking companies, in terms of Net worth.

Reliance offers a ‘fixed’ flat fee structure and would offer highly

competitive rates based on the flat fee structure instead of the

contemporary system where investors pay brokerage fees (percentage)

for each transactions conducted in the stock markets.

Reliance Money offers a comprehensive platform, offering an

investment avenue for a wide range of asset classes. Whether a personwishes to transact in Equity, Equity & Commodity Derivatives, IPO’s,

Offshore Investments, or prefer to invest in Mutual Funds. Life &

General Insurance products or avail Money Transfer and Money charging

services can be done all through Reliance Money.

Reliance Anil Dhirubhai Ambani Group of CompaniesThe Reliance – Anil Dhirubhai Ambani Group is among India’s top three

private sector business houses on all major financial parameters, with a

market capitalization of Rs 100,000 crore (US$ 22 billion), net assets in

excess of Rs 31,500 crore (US$ 7 billion), and net worth to the tune of

Rs 27,500 crore (US$ 6 billion)



Across different companies, the group has a customer base of over 50

million, the largest in India, and a shareholder base of over 8 million,

among the largest in the world.

Through its products and services, the Reliance - ADA Group touches

the life of 1 in 10 Indians every single day. It has a business presence

that extends to over 4,500 towns and 300,000 villages in India, and 5

continents across the world.

The interests of the Group range from communications (Reliance

Communications) and financial services (Reliance Capital Ltd), to

generation, transmission and distribution of power (Reliance Energy),

infrastructure and entertainment.





COMPETITIVE SITUATION

“THERE ARE MANY COMPETITORS OF RELIANCE MONEY BUT I

HAVE TAKEN TWO MAJOR COMPETITORS.”

ICICI Direct brings international experience of online investing. Buyingand selling of shares is just a click away. Its powerful 3-in-1 conceptenables to tie the saving bank account with Demat account and

brokerage account electronically. This integration ensures that money istransferred to/from the bank account and the shares are transferredfrom/to the Demat account automatically without any paperwork.

ICICI Direct keeps track of the transactions, the settlement datesand stock exchange rules, hence relieving you of the inconvenience of tracking stock exchange trading calendars, settlement dates, writingcheques and Transfer Instructions for Debit (TIFD). A multitude of resources like online quotes, charts, news, research, fundamentaldatabase and detailed analysis is just a click away to help to make

smarter and better decisions.The URL ICICIDirect.com is owned by ICICI and managed by ICICI

Web Trade Limited. ICICI Web Trade Limited facilitates trading andrelated services on the internet through maintenance of the website.Trades put through ICICIDirect.com are executed by ICICI Web TradeLimited, which is a trading member of the National Stock Exchange andThe Stock Exchange, Mumbai. SEBI registration numbers for NSE andBSE are INB 231147639 and INB 011147635 respectively.

The features of ICICI direct:

• ICICIDirect.com comes with unique 3-in-1 accounts whichintegrates banking, broking and demat accounts. This enables youto trade in shares without going through the hassles of trackingsettlement cycles, writing cheques and Transfer Instructions,chasing your broker for cheques or Transfer Instructions etc.



• ICICI Direct keeps track of the transactions and the settlementdates, hence relieving you of the inconvenience of tracking stockexchange trading calendars, settlement dates, writing cheques andTransfer Instructions For Debit (TIFD). A multitude of resources

like online quotes, charts, news, research, fundamental databaseand detailed analysis is just a click away to help you makeinformed decisions

• Since with ICICIDirect.com, you can verify orders and get orderconfirmations online, you can be assured that you have in factplaced an order at the price you always wanted to but may nothave been able to do so till now. Thereby giving you CONTROLover your OWN trades.

• What's more, instead of transferring monies to a brokers' pool ortowards deposits, you can manage your OWN Demat and bankaccounts when you trade through ICICIDirect.com.

Brokerage Charges:

A. E-invest Account

1 Account Opening The account opening fees for e-invest account isRs. 750/-.

B. Demat Account

1. Accountopening

Nil

2. Annual ServiceCharges

Rs. 300/- payable in the month of April each year.

3. CustodyCharges

Nil

4. TransactionCharges

a) Market Buy 0.03% of the transaction value subject to a min.

of Rs.25/- per transaction.



b) Market Sell 0.04% of the transaction value subject to a min.of Rs.25/- per transaction.

c) Off-Market Buy 0.02% of the transaction value subject to a min.

of Rs.25/- per transaction.d) Off-Market Sell 0.04% of the transaction value subject to a min.

of Rs.25/- per transaction.

Rejection/fails Rs.25/-per entry* If TIFD submitted on the execution date orwithin 24 hours of execution date is processed,extra late payment charge of 0.10% subject to amin. of Rs. 50/- per transaction would beapplicable. Such instructions (as also receivedwithin 48 hours of execution date) would be on"Best Effort Basis".

5. Demat Charges a) No Demat charges for ICICI and ICICI Bankshares.

b) For other securities, Rs. 2/- per certificatesubject to a minimum of Rs. 35/- per DRF.

6. Remat Charges 0.10% of the value of the securities

rematerialized subject to a minimum of Rs. 25/-per request.

7. PledgeCreation/

0.02% of the transaction value subject to aminimum of Rs. 25/- per ISIN and per request.

Invocation/Revocation

PledgeConfirmation

0.03% of the transaction value subject to aminimum of Rs. 25/- per ISIN and per request.

8. Minimumbalancerequirement

An average minimum balance of Rs. 5000 is to bemaintained during each quarter failing which Rs.300 /- will be levied /debited to customer's bankaccount. In case of an insufficient balance to debitRs. 300/- ICICI Bank will have right to close theaccount of the customer.



Variable Brokerage Structure (Cash and BTST)

Brokerage On Trades Done In Cash Segment

Total EligibleTurnover Brokerage Second Leg Of Trades

Effective

Brokerage onIntradaySquareoff

Above Rs. 5Crores

0.25% Nil 0.125%

Rs.2 Crores to 5Crores

0.30% Nil 0.15%

Rs. 1 Crores to

Rs 2 Crores

0.35% Nil 0.175%

Rs. 50 Lakhs toRs. 1 Crores

0.45% Nil 0.225%

Rs. 25 Lakhs toRs. 50 Lakhs

0.55% Nil 0.275%

Rs. 10 Lakhs toRs. 25 Lakhs

0.70% Nil 0.35%

Less Than 10

Lakhs0.75% Nil 0.375%

• Service Tax (ST) and Security Transaction Tax (STT) will becharged additionally.

• Second leg of intra day square off transaction in cash will not becharged any brokerage.

SPOT: The brokerage charged on trades done in Spot segment remainsunchanged. i.e. 1%(Irrespective of the amount)



Sharekhan is the retail broking arm of SSKI, an organization with more

than eight decades of trust & credibility in the stock market.SSKI Group Companies

• SSKI Investor Services Ltd (Sharekhan)

• S.S. Kantilal Ishwarlal Securities

• SSKI Corporate Finance

• Idream Productions

SSKI – Corporate Structure

Sharekhan is India's leading retail financial services company withover 250 share shops across 130 cities in India. Its size and strongbalance sheet allow it to provide with varied products and services atvery attractive prices, having over 750 Client Relationship Managers arededicated to serve unique needs.

SSKI Securities Pvt. Ltd.

Morakhia Family & Associates100%

Owns 56% of

SSKI INVESTOR SERVICES PVT. LTD.

Retail broking arm of the groupShareholding pattern:

55.5% Morakhia family(promoters)

18.5% HSBC Private EquityIndia Fund Ltd

18.5% First CarlyleVentures, Mauritius

7.5% Intel Pacific Inc.

Owns 50.5% of

SSKI CORPORATE FINANCE PVT. LTD.Investment Banking arm of the group

Shareholding pattern:50.5% SSKI Securities Pvt.

Ltd.49.5 % Morakhia family



Sharekhan is lead by a highly regarded management team that hasinvested crores of rupees into a world class Infrastructure that providesclients with real-time service & 24/7 accesses to all information andproducts. Sharekhan

Professional Network flagship offers real-time prices, detailed dataand news, intelligent analytics, and electronic trading capabilities, rightat your fingertips. Sharekhan offers a full range of financial services andproducts ranging from Equities to Derivatives enhance your wealth andhence, achieve your financial goals.

Sharekhan' Client Relationship Managers are available to you to helpwith your financial planning and investment needs. To provide thehighest possible quality of service, Sharekhan provides full access to all

our products and services through multi-channels.



RELIANCE MONEY:

RELIANCE MONEY OFFERS A COMPREHENSIVE PLATFORM,OFFERING AN INVESTMENT AVENUE FOR A WIDE RANGE OF

ASSET CLASSES. ITS ENDEAVOUR IS TO CHANGE THE WAYINDIA TRANSACTS IN FINANCIAL MARKETS AND AVAILSFINANCIAL SERVICES. RELIANCE MONEY OFFERS A SINGLEWINDOW FACILITY, ENABLING TO ACCESS, AMONGST OTHERSEQUITY, EQUITY AND COMMODITY DERIVATIVES, OFFSHORESINVESTMENTS, IPOs, MUTUAL FUNDS, LIFE INSURANCE ANDGENERAL INSURANCE PRODUCTS

BROKERAGE Re 0.01 per

executed

Transaction

Taxes & Charges (like Service Tax,

Turnover Charges, Stamp Duty,

Educational Cess & SecuritiesTransaction Tax

As Applicable

(Statutory

Cost Table)

Assisted Trade through Sub- Broker Rs 12/- per

executed

transaction

Tele Trade (dial 022-3988 6000) Rs 12/- per

executed

transaction

Reliance money is better than other brokerage firms because it offers aflat brokerage rate.BOTH ARE THE MAJOR COMPETITORS OF RELIANCE MONEY.

OTHERS COMPETITORS:



KOTAK SECURITIESINDIABULLSANGEL BROKERSSTANDARD INSURANCE BROKERS

ORGANIZATION CHART



PRODUCT RANGE

WEST ZONE

Zonal Head

CEO

CMO

NORTH

ZONAL HEAD

SOUTH

ZONAL HEAD

DELHI(1)

ZONAL HEAD

DELHI(2)

ZONAL HEAD

SALES

OPERATION

FINANACE

IT

HR



PRODUCT OFFERINGS:

Online Offerings of Reliance Money

o Equity Brokingo Commodity Broking

o FX Broking

o Other Financial Products

IPO Funding and subscription

Margin Funding

IPO



When an unlisted company makes either a fresh issue of securities oran offer for sale of its existing securities or both for the first time to thepublic.

ForexThe global foreign exchange market is the biggest market in the world.The nearly USD 2 trillion daily turnover exceeds the combined turnoverof the entire world''s stock..

Personal FinanceThere are good times and bad times during every stage of our lives, andbeing financially prepared to face all kinds of situations makes the

journey of life a lot easier and certainly more...

Mutual FundsWhat is it about investing that irks you most? Is it the fact that it istime-consuming since it involves researching the market for investmentproducts and then proceeding with the paperwork involved.

EquityEquity is a share in the ownership of a company. It represents a claimon the company’s assets and earnings. As you acquire more stock, yourownership stake in the company increases.

CommodityStarters and more, commodity futures unplugged in this very basic easyto understand note. This section will guide you through the amazingworld of commodity markets.

DerivativesDerivative products have been around for a long, long time. In fact, asearly as the 1650s, dealings resembling present day derivative markettransactions were seen in rice markets in Osaka, Japan .

Why Reliance Money?



It’s Cost-effectiveYou pay comparatively lower transaction fees. As an introductoryoffer, Reliance Money invite you pay a flat fee of just Rs. 500/- and

transact through reliance Money. This fee is valid for two moths ora specified transaction value.

Unutilized Delivery limit may be added to Non-Delivery limit. It offers Single – Window access

Through Reliance Money’s affiliates, you can transact in Equity,Equity & Commodity Derivatives, Offshore investments, MutualFunds, IPO’s, Life Insurance, General Insurance Money Transfer,Money Charging and Credit Cards.

It’s ConvenientReliance money’s service can be accessed through the Internet, atTransaction Kiosks, over the phone (call & transact) or seekpersonal assistance through the reliance Mobile Network all overIndia.

It’s SafeYour account is safeguard with a unique security number that

changes every 32 seconds. This number works as a dynamicpassword to keep the account extra safe.

It allows 3-in-1 AccessAn account holder can access Banking, Trading and Demat Accountthrough the single window of Reliance Money and transfer thefunds across the accounts seamlessly.

It provides you a Demat Account



You can get your own Demat Account with Reliance Capital at anannual fee of just Rs. 50/-

It provides you value added services Reliable Research including views of external experts

with an Enviable track record.

Live news updates from Reuters and Dow Jones

CEO’s/ Expert views on the economy and financialmarkets.

Tools that help you plan your investments, tax,retirement, etc, in the personal finance section.

Risk analyzer for analysis of your risk profile Asset allocators to build an appropriate investment

portfolio

SECTION – B



THE PROJECT PROFILE

WHY THIS PROJECT WAS UNDERTAKEN?

Reliance Money is set to revolutionize the way India transacts andinvest in financial products and services.

I HAVE TAKEN THIS PROJECT:

• It is a upcoming brand in the market.

• They have many competitors in the market.

• I have chosen only this topic because I find it interesting and manythings to know about the reliance money.

What is Reliance Money??! !The brand ‘Reliance Money’ lends its sheen to 3 companies, which arethe legal entities through which Reliance – ADA Group will revolutionizethe way financial transactions are currently carried out in the Indiafinancial markets.

Reliance Money Ltd:Will spearhead Reliance–ADA Group’s foray into the Indian and

global capital markets, providing investors the facility of anytime-anywhere online trading in all major asset classes.

Reliance Commodities Ltd:This is the company through which all commodity related –

trading, distribution, warehouse receipt financing – will be providedto not only the sophisticated, metro investor but also to the Indianfarmer who needs these commodity services for his daily living .Reliance money is one of the fast growing company that is why I

have chosen this firm.

PROBLEMS BEING FACED:



As there is no problem at the time of project, but little problem Ifaced at the time of survey because there are many customerswho is not aware of the reliance money. All the employees are very

cooperative and they ready to help me all the time in any manner.

PROBLEM ENVIRONMENT

• The delivery of Demat account opening kits is reach lateto customer

• Time limit should be 1 week but generally its extended.

• The courier service is not good.

• Employees’ face the salary cut off problem generally theyhave got petty cash so late.



SECTION-C

RESEARCH PROBLEM:

“COMPARATIVE STUDY OF RELIANCE MONEY WITH OTHER

BROKERAGE FIRMS”.

RESEARCH OBJECTIVE

We defined following main objectives of our research report-

To obtain the knowledge about other brokerage firm.

To know the various services provided by the different brokerage

firm.

To find out the awareness level about additional services

provided by reliance money.

To find out the market share of reliance money in comparison to

other brokerage areas.

To know about the way of access the demat account.

To find out the level of satisfaction amongst the customers



RESEARCH METHODOLOGYRESEARCH METHODOLOGY

The methodology of the entire research and survey work was

defined at an early stage so that there was minimum wastage of

energy material and money.

In the process of the research and survey, the entire schedule of

work was decided into thirteen steps as follows:-

• Defining The Objective.

• Defining The Population

• Frame The Sampling Units.

• Data To Be Collected.

• Questionnaire & Schedule.

• Methods Of Collecting Information.

•

Non-Respondent Classification.• Selection Of Proper Sampling Design.

• Organization Of Fieldwork.

• Execution Of The Research Report

• Summary & Analysis.

• Information Gained For Future Survey.

• Preparation Of The Report.



DEFINING THE POPULATION:

Population refers to the total of items about which information is

deserted. The attributes that are the objective of study are referred to

as characteristics and the units possessing them are called as

elementary units. The aggregate of such units is generally described as

population. Thus, all units in any field of inquiry constitute universe and

all elementary units constitute population.

FRAME THE SAMPLING UNITS:

The elementary units or cluster of such units may from the basis of

sampling process in which case they are called as sampling units- A list

containing all such sampling units is known as sampling frame. Thus

sampling frame consists of a list of items frame, which the sample is to

be drawn. It is often impossible to draw a sample directly from

population. Whatever the frame may be, it should be a good representative of the population. Here in case of this research, I simply

located areas and conducted a survey by taking the information in form

of questionnaire. So while conducting this research, Reliance Money

was taken and the survey is done in Noida.

DATA TO BE COLLECTED:sIt becomes necessary to collect data that are appropriate. There are

several ways of collecting the appropriate data, which differ

considerably in context of money, costs, time and other resources.



RESEARCH DESIGN:

To develop and effective questionnaire following points should be taken

into consideration.

a) It is necessary to keep in view the problem, which is to be ,

provides the starting point for developing the questionnaire.

b) Appropriate from of questions depends on the nature of

information sought, the sampled respondents and the kind of

analysis intended. Questions should be simple and must be

constructed with a view to their forming a logical part of a well

thought out tabulation plant. It is necessary to put open ended as

well as close ended questions.m

c) Rough draft of the questionnaire be prepared giving due thought

to the appropriate sequence of putting questions.

d) Questionnaire must contain simple but straight forward directions

for the respondents so that they may not feel any difficulty in

answering the questions.

METHODS OF COLLECTION INFORMATION:

The task of data collection begins after a research problem has been

defined and research design. There are two methods of data collection:

i. Primary Data

ii. Secondary Data

But in this research we collected primary data through directcommunication with customers in the form of questionnaire.Secondary data is collected from websites, business magazines

etc.



NON RESPONDENT CLASSIFICATION:

If we are unable to sample all the individuals initially included in the

sample, there may arise a systematic bias. The reason is that in such a

situation the likelihood of establishing contact or receiving a response

from an customer is often corrected with the measure of what is to be

estimated.

SELECTION OF PROPER SAMPLING DESIGN: A sample design is a definite plan for obtaining a sample from a given

population. We must prepare a sample design for this study i.e., Plan

how a sample should be selected and what size such a sample would

be. Here is this case the sample size is of 100 respondents.

Sample design must result in a truly representative sample.

Sample design must be such which results in small sampling

errors.

Sample design must be such so that systematic bias can be

controlled in a better way.

Sample design must be such so that systematic bias can be

controlled in a better way.

ORGANIZATION OF FIELDWORK:

Fieldwork was done in this research individually with no biasness. The

fieldwork comprises of filling of questionnaires by different customers.



Collecting as much information as it is needed to conduct a successful

survey on consumer behavior. I have covered some areas of Noida like

Atta market, Ganga complex, bhramaputra market etc.

EXECUTION OF THE RESEARCH:

Execution of the project is a very important step in the research

process. If the execution of the project proceeds on correct lines, the

data to be collected would be adequate and dependable. Steps should

be taken to ensure that the survey is under statistical control so that

the collected information is in accordance with the pre-defined standard

of accuracy. If some of the respondents do not cooperate, some

suitable methods should be designed to tackle this problem by

convincing them. One method of dealing with the non-response

problem is to make a list of the non-respondents and take a small sub

sample of them and then with the help of experts vigorous efforts canbe made to securing response.

SUMMARY & ANALYSIS OF DATA:

After the data have been collected, the turn is the task of analyzing

them. The analysis of data requires a number of closely related

operations such as establishment of categories, the application of thesecategories to new data through coding, tabulation and then drawing

statistical inferences. So the raw data should classify into some

purposeful usable categories.

Analysis work after tabulation is generally based on the

computation of various Percentages, coefficients etc by applying various



well defined statistical formulae. Here in case of this research it has

been found that the level of awareness about.

INFORMATION GAINED FOR FUTURE SURVEY:

The information which is gained for future survey is that the

awareness level among of people is very low, they do not know

exactly about the various services offered by the reliance money

and sometimes they find the environment of reliance money very

technical.

The people have faith in ICICI Direct.com as they are operated on

behalf of brokerage but at the same time they find that the services

offered by the ICICI Direct.com are not sufficient.

The awareness level of customers is much high about the various

facilities and services offered by the reliance money.

PREPARATION OF REPORT :

Finally the preparation of the report has to be done according to

the work done. Writing of report must be done with great care

keeping in view the following-

1. The layout

2. Report should be written in concise and style in simple language

3. Charts and illustrations in the main report should be used only if

they present the information more clearly and forcibly.



4. Calculated confidence limits must be mentioned and the various

experienced in conducting research operations may as well be

scaled.

The above research report was formulated as under-

Research : Descriptive

Data Source : Primary & Secondary

Research Instrument : Questionnaire

Sampling Size : 100 respondents

Sampling procedure : simple random sampling



SECTION – DANALYSIS

SAMPLE PROFILE:

RANDOM SAMPLING IS USED.

STATEMENT OF FINDINGS & RESULTS

Q.1. Occupation?

OPTIONS No. OF RESP.

STUDENT 7

BUSINESS 33

SERVICE 37

ANY OTHER

23

7, 7%

33, 33%

37, 37%

23, 23%

STUDENT BUSINESS SERVICE ANY OTHER

Interpretation:



37% people are in service sector, 33%people are businessman & 23%are in other occupation.

Q.2 TOTAL ANNUAL HOUSEHOLD INCOME?

OPTIONS No. OF RESP.

LESS THAN 99999 5

UP TO RS. 100000 12

RS. 200001 –499999

16

RS.399999-499999 36

ABOVE 500000 15

5, 6%

12, 14%

16, 19%

36, 43%

15, 18%

LESS THAN 99999 UP TO RS. 100000 RS. 200001 – 499999

RS.399999-499999 ABOVE 500000

Q.3 The percentage of your total income you would like toinvest in stock market?

a) Below 15%b) 15% to 20%c) 25% and above



Q. 4 Rank according to your preference?

OPTIONS No. OFRESP.

RELIANCE MONEY 2

ICICI DIRECT.COM 1

RELIGARE 3

INDIABULLS 4

KOTAK SECURITIES 3

SHAREKHAN 4

ANGEL BROKERS 6

ANY OTHER 1

2

1

3

4

3

4

6

1

0 2 4 6 8

RELIANCE MONEY

ICICI DIRECT.COM

RELIGARE

INDIABULLS

KOTAK SECURITIES

SHAREKHAN

ANGEL BROKERS

ANY OTHER

Interpretation:MOST OF THE RESPONDENTS WERE EARNING 11000-20000 per month.



CONCLUSION

While doing this project, I found that the trading is the primary necessity

of human being. Every one has at least one Demat account for trading

purpose either it is in reliance money or any other . Everyone has many

sweet dreams in his or her life. Demat account is an initial step and

important source for fulfilling that dreams and shaping the future.

After analyzing the market, products and services, I personally

found that customers are less aware about Reliance Money. The

main and major competitors of Reliance Money are ICICI

direct.com, sharekhan and Kotak securities.

This whole project is based on comparison of the reliance

money with other brokerage , The main motive to take on this

topic is to know why reliance money is different from others.



RECOMMENDATIONS

The company should try to improve its image among

the customers in comparison to its nearer competitors

ICICI direct.com, sharekhan, etc.

It can also improve or increase its share by providing

special schemes to customers.

Company’s promoter unit should use proper medium

of advertising

The company should analyze the problems of potential

customers, which they are facing currently.

Company should provide some additional and

attractive services to its customers.

The most important thing is to obtain the feed back

from its customers so that it can improve lacking

areas.



v

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Shivangi@Project Reliance