Reliance Communication

Presented by

Sonu Harijan

PGPM 1st Sem (Sunstone Eduversity)

Reliance CommunicationsAnil Dhirubhai Ambani Group

Types Public Company

Industry Telecommunications

Founded 28 dec 2002

Founder Anil Ambani

Headquarter Mumbai ,India

Key People Anil Ambani (President)

C.E.O Vinod Sawhny

Slogan Think big, Think different, Think ahead

Stock price: 107.55

India’s World 2nd Largest telecommunication market

RCOM 3rd Position

Total Subscriber 108.3 Million

Total Market share 11.9%

Introduction of telecom Telecom services have been acknowledged globally as an essential tool for the socio-

economic development of a nation.

Telecommunications is one of the prime support services needed for rapid growth and

modernization of various sectors of the economy.

The total mobile services market revenue in India will reach US$29.8 billion in2014 and is

expected to touch US$37 billion in 2017, registering a compound annual growth rate

(CAGR) of 5.2 per cent, according to research firm IDC.

The country’s GSM operators added 2.10 million rural users in June 2014 taking their total

to 302.73 million, according to data released by Cellular Operators' Association of India

(COAI).

Political Stability in the country

Reliance Communication is already saturated in market but still sometimes they face problem

TRAI(Telecom Regulatory Authority of India) has made some rules and regulation. Which every

Telecommunications Industry have to have follow.

The Department of information technology (DIT) Government of India proposed to facilitate the

establishment of network

Reliance Communication is working on CSC Witch means Common Service Center to provide cost

effective video, voice and date content in the area of E-Governance ,health, Telemedicine,

Entertainment and other government and private service

The goal of CSC project is to empower the rural community and to bring about through modern

Technology

Government of India proposed the service under CSC is E-Governance, Education, Health, Agriculture,

Commercial, Retail.

TRAI(Telecom Regulatory Authority of India) deals all telecom Industry

Strong policy support from the government sector-1

Availability of Human Resource for the businessModern Trend in Recruitment process are:

1. Internship/Summer Training: During Internship period, candidate are observed and the turn out of

competent for the company

2. Competitions:-This process is not only increase interest of candidate to work in these company

but it also help in finding business solutions through the process

3. Direct Apply:-

A:- Online:- Company directly send the vacancy via email or online job portal or they give their

requirement directly in the company website

Offline:-Through offline they put their printed notice on the wall outside any restaurant, bank where

lot of people gathered

4. Approach People:- Sometimes perspective candidate directly mail or call the company person and

pitch for their job.

5. Other Approach:- Some effective method of finding right candidate.

A. Guest Lecture:- Company send their employee to the campuses and they share their company

experience. Through this types of interaction they decide whether they have to come or not for the

final placement

B. Visiting faculty:- Some of the industry people teach in educational institutions and through

interaction in classroom. They identify the potential candidate for the company

Availability of Human Resource for the business

C. Workshop/ Seminar:- Few day workshop/seminar delivered by

industry expert help them in interaction and identification of the

potential candidate for the company

D. Live Project:- Another method of getting right candidate is to

evaluate on the basis of performance in the live project given by the

company.

E. Exam:- Different company comes under single umbrella and

conduct single entry level exam and shortlisted candidate called by

individual company

Dependency on Technology Reliance Communications (RCOM) has entered into a strategic tie-up with

atom technologies, the leading m-commerce solutions provider from the

Financial Technologies India Limited group.

About atom technologies:- Atom Technologies is an Indian company

offering payment processing technology, headquartered in Mumbai,

India. atom was started in 2006 and is a subsidiary of the

Financial Technologies Group.

Its services have seen more than 1000 crore of transactions going

through its environment with client list spanning the best of the

associates in the industry.

190000 of fiber optic connectivity over 1 million building across 44 city

with 1.4 million access line

The company has focused Research and Developmental activities and has

been active in the latest and best technology in the industry

2002

Competitor Analysis:-

1. Comparison of Product with Competitor Price and Location

2. Comparison of Price of Product with Competitor

3. Comparison of Location of sales with Competitor

Comparison of Product with Competitor Price

Comparison of Sale with Competitor

SWOT Analysis

Strength 1.Flexible plans

2.Good advertising

3.High brand visibility

4.Celebrity brand ambassadors

5.Ability to attract customers with various plans

6. Economies of Scale From Large Subscriber Base

Weakness 1.Price competition from BSNL and MTNL

2. Weakness in Rural Market

3. Low ARPU Compared With Competitors

4. Brand Positioning

5. Limited Availability of Value-Added Services

Opportunity 1.Fast expanding cellular market

2.Latest and low cost technology

3.Aggressive Move Into the Rural Market

4.Overseas Investments

5.Lease Spare Capacity on Its CDMA Network to Mobile Virtual Network Operators

Threats 1.New entrant's low price offering

2. Saturation point in Basic telephony service

3.Mobile Number Portability

4.Quicker Than Expected Slowing of Growth in the Indian Marketplace

5. Mobile Number Portability Risks Accelerating Churn of Subscribers From CDMA to GSM

Major Trends

2014

Number of

subscriber

938

Million

9382014

Target Customer Reliance Communication is focusing to target rural customer

The Indian telecom wireless rural subscriber base is now over 125 million.

Reliance Communication launch of three new initiative known as “BharatNet” plan,

“Grameen VAS” and “M2M” (Machine to Machine) solutions for rural customers.

BharatNet Plan: RCOM’s strategy to drive rural internet penetration. Today, there is an

existing addressable market base of around 4 million PC users in rural India.

Grameen VAS: RCOM’s Grameen VAS services cater to the specific local needs of rural

mobile consumers in over 500,000 Indian villages. This roll-out signifies the company’s

increased thrust into the vast potential but yet untapped Rural VAS services.

Machine to Machine Applications (M2M): RCOM’s third thrust area will be high impact

machine-to-machine applications. These are mobile applications that aid automation,

surveillance, remote monitoring, and data gathering.

STP

Segmentation

Targeting Group

Positioning

Lower and middle class

Villagers, Poor, daily wages

Worlds in our hands

Target customers

Marketing Cost:- Empower marketing teams

Articulate goals and unify global resourcesReview plans and synch with agencies/ connect with sales

Cost-effective global reach

Fuel worldwide growth with high-impact lasting learning

Increase impact and deliver messages quickly

Drive lead generation

Lower costs, enhance ROIRetain customers

Maximize productivity with a collaborative tool

Share applications like CRM

Redirect lost travel time

Partnership with Google and android

Key company in the market and their position

Reliance Telecom market is split into three segments

Reliance Telecom

The Market is Dominate by the wireless Segments

Market Share of fixed line segment

Market share of wireless segments

22.7

18.4