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Mobile 3.0 Shift Your Game

Shift Your Game: Mobile 3.0

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Page 1: Shift Your Game: Mobile 3.0

Mobile

3.0

Shift Your Game

Page 2: Shift Your Game: Mobile 3.0

You!

Page 3: Shift Your Game: Mobile 3.0
Page 4: Shift Your Game: Mobile 3.0
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Shift

Your Game

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Source: Nielsen July 2012

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Source: IDC 2012

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Source: Cisco Study 2012

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Source: ComScore 2012

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Source: Amazon 3rd Qtr

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1. Be Steve Jobs

2. WOW!

3. Mobile Social Fusion

4. E.A.T.

5. Big DATA

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-------------------------------------------------------------------------------------------------------------------------------------------

iPad Mini

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(Re-invent Your User

Experience)

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(intuitive design & gaming elements)

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(Peapod Interactive Ordering Wall)

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(Run Dashboard video)

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NFC+

Franchise

User

Base

High UX

Enterprise Marketing Platform

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NFC+

QR

Franchise

User

Base

High UX

High UX

Low UX

Enterprise Marketing Platform

Page 27: Shift Your Game: Mobile 3.0

NFC+

APPs

Sound

QR

Text

AR

Browser

Email &

Other

Franchise

User

Base

High UX

High UX

Low UX

Enterprise Marketing Platform

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1. Be Steve Jobs (Roadmap!)

2. WOW! ( User & Brand Experience)

3. E.A.T. ( Deeper Engagement & Activation >>

$$)

4. Mobile Social Fusion (Compounded

Impact)

5. Big DATA ( Realtime, Actionable, ROI driven)

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Shift Your Game

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The Book & Presentation...

[email protected]

646-620-6618