1Copyright © 2017 Mahindra & Mahindra Ltd. All rights reserved.

Dr. Pawan Goenka24 March 2017

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Tractors

Implements

Tractors

Farm Machinery

Agri BusinessFarming 3.0

UVs UV / CUV

Small CVs

Heavy CVsMobility Play

PresentPast Future

Solutions II Experience II

Purpose

Product II Cost II Reach

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Farming 3.0

• M&A

• Manufacturing footprint

• R&D Network

• Brand & Sales Infrastructure

Globalisation

• Smart Farm Machinery

• Micro Irrigation

• Precision Farming

• Digital Platforms

• Partnering Stakeholders

Mobility Play

• Clean

• Convenient

• Connected

• Clever

• Cost effective

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EV Ecosystem

CV Ecosystem

PV Ecosystem

Clean

Connected

Clever Cost effective

Convenient

MOBILITY

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PV Ecosystem - Live Young Live Free

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CV Ecosystem - Takdeer Badal De

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Technologies for Tomorrow

Powertrain Safety, Assisted Driving Infotainment, Connected Car

EV,Plug –in HybridHydrogen

Full Range of Gasoline & CNG Powertrains

Euro 6 and BS 6

Bharat New Vehicle Safety Assessment Program (BNVSAP)

Apple Car Play

Ecosense

Android AutoIntelligent & Assisted Driving

Cross Traffic Alert

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Tractors and Farm Machinery

New Business Models / ServicesTractors Farm Machinery

96%

4%

Dec ‘15

70%

30%

Domestic International

F17 (E)

63%

37%

85%

15%

50%50%

79%

20%1%

F19 (E)

Product

Mix

Geography

Mix

Aspire to be a truly global, Tractor and full line Farm Machinery business

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Farming 3.0Smart Farm Machinery

(Driverless Tractors, Drones, IoT)

Micro Irrigation

Digital Platforms

(Knowledge, Market Access)

Custom Hiring

Partnering Stakeholders

1.

2.

3.

4.

5.

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Five - Billion Dollar potential businesses

Agri Farm Machinery Africa MUSA PTD

Pursuing Growth Opportunities

$ 130 mn $ 60 mn $ 60 mn $ 500 mn $ 175 mn

Note: Figures indicate F16 business size

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3,900

63,300

2003 2016 2021

Global Volume (Vehicles + Tractors)

129

889

2003 2016 2021

7

226

2003 2016 2021

Volume outside India (Vehicles + Tractors) Total Revenue (Rscrs)

1.9%

4.7%

2003 2016

R&D Spend as % of Revenue

74

1,938

2003 2016

Investment in R&D and PD (Rscrs)

1

173

2003 2016

Patent Applications

16x

26x

X 1000

29x7x

Data for M&M Ltd.

X 1000

Data for AFS Group Data for AFS Group

Data for M&M Ltd. Data for M&M Ltd.

Data for AFS Group

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