1. Shepherding InnovationJustin Maguire | Feb 2013

2. This topic Client Name and Project Title 3/12/2013 2 3. "We bear in mind that the object being worked on is going to be sat upon, looked at,talked into, activated, operated, or in some other way used by people individually oren masse. When the point of contact between the product and the people becomes apoint of friction, then the industrial designer has failed. On the other hand if peopleare made safer, more comfortable, more eager to purchase, or more efficient --- orjust plain happier --- by contact with the product, then the designer has succeeded. -- Henry Dryfuss - 1959 Quantitative Emotional Client Name and Project Title3/12/20133 4. frog drives innovation for the connected world 5. 1. GET THE TALENTOur people are our greatest asset - every company 6. Talent 3/12/2013 6 7. Talent Getting How employers say, stay away to innovators.3/12/20137 8. Talent MillenialsThe motivators oftalent arechangingValues drivenCoached Work/lifeFocus on work ethic Independence balancebenefits 3/12/2013 8 9. Talent - LeadershipHave the courage to say no!3/12/2013 9 10. 2. Make The ArgumentDesigners argue through artefacts Mark Rolston 11. BTOX 4 Pillars BUSINESS TECHNOLOGYThe argument ORGANIZATION EXPERIENCE3/12/2013 11 12. Product tear sheets should cover thisWe regularly help build thisargument its table stakes fordriving innovation. 3/12/2013 12 13. BTOXFAILURE POINTSINSIGHTDESIGN BUILDSTRATEGISTS AND DESIGN THEN THE DESIGNERS THEN DEVELOPMENT TEAMSRESEARCHERS DESIGN ITBUILD ITDO THEIR THING3/12/2013 13 14. BTOX INSIGHT DESIGNBUILD CONVERGENCE OF CONVERGENCE OF DESIGN INSIGHT WITH DESIGNWITH DEVELOPMENT 3/12/2013 14 15. BTOX INSIGHT DESIGNBUILD PROTOTYPING, DEVELOPMENT, ENGINEERING BECOME A SOURCE OF IDEAS DIRECTLY IMPACTING THE VISION AND THE SOLUTIONS. 3/12/2013 15 16. BTOX Silos 3/12/2013 16 17. BTOX SilosDESIGNER imagine if it worked this way!USABILITY that wont work for a blind person with no fingersWRITERS nobody will understand it in < 1k wordsPRODUCT MANAGEMENT that wont fit on the scheduleENGINEERS If it was square it could be built in half the timeQA what happens if lightning hits, and Im using it?PRODUCT PLANNING why are you doing my job?MARKETING you dont know the customer3/12/2013 17 18. Is your organization set up to choreograph the entire customer experience?VP 3Feedback TEAM 1 AwarenessTEAM 3 Get it! TEAM 4 Getting familiarAdvocateTEAM 5 TEAM 2LearnVP 1 First useVP 2Extended use 3/12/2013 18 19. 3. Embody Wise CourageDamn the torpedoes, Full speed ahead! Admiral Farragut 20. Insights, not data direction, not reports.Ensure your research analysis andsynthesis leads to insights. Client Name and Project Title 3/12/2013 20 21. Show accountabilityAccountability drives ownership andtrust. It also highlights yourcollaborators. Dont fear it! 22. 4. Cultivate MindsetAttitude is a little thing that makes a bigdifference. Winston Churchill 23. Mindset seek the conversation.Opacity vs. transparency its noteither or 3/12/2013 23 24. Talk less, make moreStart by making it seek theconversation with the thing 3/12/2013 24 25. Jump inAccept the cost of failure andembrace the course process 3/12/2013 25 26. Accept this!Theoretic ideal vs. reality(reality)3/12/2013 26 27. MindsetCommon mistakes we seeVs. 3/12/2013 27 28. 5. IDENTIFY SACRED COWSKnow thyself. several ancient greeks 29. How well do your know yourself?As organizations become more andmore global (and complex) we areoften helping you know you3/12/2013 29 30. You arent the userDesigning products for yourself is arisky behavior to engage in3/12/2013 30 31. Models, frameworks, and data dont design itPersonas and Market segments areuseful tools intuition still matters.3/12/2013 31 32. Small words carry weight We already triedthat, and it didnt No one is ever work.asking for that.We need something totallynew and totally differentWe already solvedfrom what everyone else is that problem in thedoing. upcoming version.We dont really knowwhat people actually do after they buy ourproduct. We already have that feature. Youcan already do that. Marketing tells us weneed that. Engineeringtells us this cannot be done any other way. 3/12/2013 32 33. Let the customers speakNothing speaks truth to power morethan a customer.3/12/2013 33 34. Not everybody is invited to the tableProduct development is not ademocracy long live the RACI!3/12/2013 34 35. 6. BUILD STAMINAMore than a half, maybe as much astwo-thirds of my life as a writer isrewriting. I wouldnt say I have a talentthats special. It strikes me that I have anunusual kind of stamina. John Irving 36. StaminaGetting here is a ton of work youdont just get to show up at the end.36 37. Attention to detail is hard workWHAT HOW 3/12/2013 37 38. Innovation isnt a guarantee of financial success.Innovation is expensive and doesntalways pay off should I invest? Client Name and Project Title3/12/2013 38 39. StaminaSeeing your designs fail is painfulbut healthy. Getting to great is hard.3/12/2013 39 40. 7. KEEP FOCUS & FLEXIBILITYThats been one of my mantras - focusand simplicity. Steve JobsBuildings and bridges are made to bendin the wind, to withstand the world thatswhat it takes What doesnt bendbreaks. What doesnt bend breaks. Ani Difranco 41. Focus & FlexibilityMinimum ViableProductinnovation, delighters,and details are bydefault not theminimum - frog client 3/12/2013 41 42. The challengeBeing a designer is somehowdifferent than we thoughtClient Name and Project Title 3/12/2013 42 43. Focus & Flexibilityusability is a shipping is afeature feature 3/12/2013 43 44. Focus & Flexibility Once youve got something tangible step back from FRDs, MRDs, backlogs, spreadsheets, and schedules and just ask*:IS IT COOL? * Who in your organization is doing this? 3/12/2013 44 45. 8. BE DATA ENABLEDThe secret to creativity is knowing how tohide your sources. Albert Einstein 46. This isnt a secret anymore3/12/2013 46 47. Making sense of itThe new collaborator The big datascientist. Have you got one? Client Name and Project Title 3/12/2013 48 48. ValuesBig data creates value.Creating transparencyEnabling experimentation to discover needs, expose variability, and improve performanceSegmenting populations to customize actionsReplacing/supporting human decision making with automated algorithmsInnovating new business models, products, and servicesSource: Big data: The next frontier for innovation, competition, andproductivity - McKinsey Global Institute3/12/2013 49 49. 10. CREATE SHARED PASSION 50. ReligionFrom a client 3/12/2013 51 51. ReligionBeauty and passionate attention todetail. This is hard, and requiresorganizational commitment. 3/12/2013 52 52. AuthenticityEmployees and customers place ahigh value authenticity. 3/12/2013 53 53. Lack of a unifying vision makes for this..Employees must see the wholepicture not just their part.? 3/12/2013 54 54. 10. INVITE COLLECTIVISM 55. DesignersClient Name and Project Title 3/12/2013 56 56. 3/12/2013 57 57. Collectivism Client Name and Project Title 3/12/2013 58 58. This is a call out to the makers ofthe world across disciplinestalk lessmake more