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Shepherding Your Content for Operational Efficiency
Val Swisher, CEOContent Rules
@contentrulesinc
Operational EfficiencyDoing more with the same resources.
Definition
Content RulesAn amazing collection of people who help great clients create fabulous content and get it ready for global consumption.
Who am I?
Operational Efficiency is Not New
What About Terminology Management?
Consistent TerminologyIncreases Operational Efficiency
How?
How Many Ways Can You Say:
Dog Puppy
Canine Poodle
What About XML and Reuse?“You Cannot Realize the Gains of Structured Authoring Efficiency if You are Not Efficient with Words” - me.
Why?
Operational Efficiency and Translation
Translation TrifectaHow?
But How?
Pull
Push
No one uses style guides.
Dirty Little Secret
That’s right.No one.
Using the right tools, you will
Right Tools
• Spend less time writing• Use editing resources more effectively• Create better quality content in all languages• Spend 15-40% less money on translation• Get to market faster• Field fewer technical support calls• Have happier customers
So What are You Waiting For?
© Content Rules, Inc. All rights reserved. Shepherding Your Content for Operational Efficiency
write. [email protected]. www.contentrules.com/blogsearch. www.contentrules.comtweet. @ContentRulesInc
