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Marketing Campaigns, Design, & PR Work
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Shelley Harepublic relations, marketing,
&design portfolio
University of North Carolina at Chapel Hill
Indexabout me
Writings
major campaigns
- bike ms: Historic new bern ride - mud run ms carolinas - scholarship Winners - facebook ad campaign - Walk ms designs
Who am I?My name is Shelley Hare and I am a recent Bachelor of Arts graduate in
Communication Studies from the University of North Carolina at Chapel Hill.
Throughout my career as a student I selected a wide variety of classes making me a profitable candidate in numerous fields, including but not limted to:
Marketing
Public Relations
Interpersonal Communication
Design
Media Writing & Effects
Organizational Communication
During an Internship with the National Multiple Sclerosis Society in Raleigh NC, I took on a number of major campaigns where
I was able to use my talents to:
- Conduct interviews with over twenty-five individuals resulting in press releases and human interest stories.
-Assist in marketing and promotions
- Engage in the contract of a new media buy company, Media Partners, Inc, resulting in secured ads on local radio and television stations (The Buzz, The Fan, and WRAL)
- Assist in the online Facebook advertisement campaign, resulting in 1,521 clicks and 5,246,667 impressions for the month of June, 2011
- Create a Facebook social media plan, resulting in two relevant and current posts each day for Spring 2011-Winter 2012
- Help implement a SWOT analysis plan to maintain goals and correct branding techniques
- Confirm relationships with media contacts around Eastern NC
- Maintain contact with ten scholarship winners; conduct interviews resulting in published newspaper articles
- Use InDesign to develop human interest pieces and professional designs
Click to view writings published in the Bike MS eMagazine
Currently I am engaged in marketing consultant work with the Herb Nelson Hyundai Dealership in Canton, Mississippi
W R I T I N G S
P R E S S R E L E A S E S
&
H U M A N I N T E R E S T S T O R I E S
M a j o r C a m p a i g n
Bike MS: Historic New Bern Ride 2011 was held September 10-11, 2011. Bike MS is a 2-day cycling event that raises
funds to support people living with multiple sclerosis in eastern North Carolina and throughout the United States.
Money raised through this event funds MS research, programs, services, and advocacy.
Responsiblities:
Conducted interviews with participants and volunteers
Wrote press releases sent to the media throughout Eastern North Carolina
Engaged in contract with new media buy company, Media Partners, Inc.
Helped implement overall marketing goals
Results:
2,359 Participants
Over $1,514,788.raised
Published articles in newspapers throughout Eastern
North Carolina
Ads promoting this event heard on WRAL TV and local radio
stations
* The following pages are examples of press releases written to promote this eventand the pictures I included==
bike ms: Historic new bern ride
FOR IMMEDIATE RELEASE
Media Contact: Jennifer Gawler
[email protected]: (919) 792-1018
CYCLING TO RID THE WORLD OF MULTIPLE SCLEROSIS
RALEIGH, N.C. (July 19, 2011) – For seven years, Nuese Pamlico Sound Women’s Coalition has played a vital role in the success of the biggest ride in eastern NC, Bike MS: The Historic New Bern ride. This is a two day event where cyclists ride through New Bern, viewing the rural and historic sites in order to raise funds to support people living with multiple sclerosis in eastern North Carolina. The Coalition has been very active in this event provid-ing volunteers, raising funds, and annually recruiting a team to participate. Dorothy Dove, member of the NPSWC, explains her involvement with this great cause.
“I am driven by the challenge of the ride and trying to raise funds for friends affected by MS,” Dove told us. “The first year I was in charge of the rest stop which NPSWC sponsored and became interested in riding. Others in my group promised to ride but it came down to my niece and me. We rode 30 miles both days. Our past fundraising was through hard work and many willing donors. [Now] our cycling team has grown to ten members.”
Since this ride has fully-supported 30-, 50-, 75- and 100 mile routes for riders, the event needs people like those involved with the Coalition to help pass out food and drinks when cyclists are taking a break.
This year’s event will be taking place on September 10-11. “This is the best event to give back to so many individuals whose lives have been changed by MS,” says Dorothy. “It also allows one to come in contact with people from all parts of NC and other states with a passion for helping others. The energy throughout the event is like lightening. The funds help to ease the financial burdens, respite care, recreational classes and home modifications, and research that will lead to a cure.”
For more information about this event, to volunteer, or to register, visit www.msbike.org.
About the National Multiple Sclerosis SocietyThe National MS Society addresses the challenges of each person affected by MS. To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move forward with their lives. In 2010 alone, through its national office and 50-state network of chapters, the Society devoted $159 million to programs and services that assisted more than one million people. To move us closer to a world free of MS, the Society also invested $37 million to support 325 new and ongoing research projects around the world. The Society is dedicated to achieving a world free of MS. Join the movement at www.nationalMSsociety.org. About Multiple Sclerosis Multiple sclerosis, an unpredictable, often disabling disease of the central nervous system, interrupts the flow of information within the brain, and between the brain and body. Every hour in the United States, someone is newly diagnosed with the disease. Symp-toms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects more than 400,000 people in the U.S. and over 2.1 million worldwide.
###
Helped implement overall marketing goals.
FOR IMMEDIATE RELEASE Media Contact: Jennifer Gawler [email protected] Office: (919) 792-1018
FREE GIRL SCOUT COOKIES FOR RIDERS AT BIKE MS: HISTORIC NEW BERN RIDE
RALEIGH, N.C. (July 18, 2011) – Camille Frogolly and her Girl Scout troop are coming together for the 3rd year in a row to help volunteer for Bike MS: The Historic New Bern Ride, a beautiful two day event where cyclists ride through rural eastern North Carolina.
“Manning a rest stop for Bike MS has turned out to be one of the most meaningful service projects my troop has done. The first year I signed up I had wanted the girls to volunteer for something that might hit home with them, as they may know someone with MS. I had no idea how much they would enjoy it or how much they would get out of it,” says Camille.
Bike MS raises funds to support people living with multiple sclerosis in eastern North Carolina and throughout the United States. This year’s event will be taking place on September 10-11. “I am looking forward to partnering with my Girl Scout troop and with the community to help raise awareness and money for MS research. The day usually flies by as we have fun manning our rest stop and meeting the riders,” says Camille.
Since this ride has fully-supported routes for riders, the event needs people like Camille and her girls to help pass out food and drinks when cyclists are taking a break. The ride offers different lengths for riders to choose from and some cyclists even ride up to 100 miles each day! “The girls really understood why they were volunteering and how much of a difference they could make. It was so great to see the joy on their faces as they set up our booth, then greeted the bikers, talked to them and offered them food and drink. The days are usually hot, but that doesn’t stop their enthusiasm. I think this event underscores for them what it really means to be a Girl Scout and give back to their community,” says this proud troop leader.
How about free Girl Scout cookies? “The first year we had a few requests for Girl Scout cookies so the next year the girls decided to purchase extra cookies during the sale (out of their own troop’s cookie profits) and save them for their Bike MS rest stop. The response from the riders was so great that the girls decided to do the same for 2011,” says Camille.
When asked what she would like to tell others about this event and its importance, Camille responded, “MS can strike anyone and it is so important to find a cure. This event brings our entire community together – riders, volunteers, those affected by MS – it is so nice to be a part of something big. It also allows people of any age to contribute to the research of a major disease. They feel connected to the cause and learn the value of volunteering.”
For more information about this event, to volunteer, or to register, visit www.msbike.org.
About the National Multiple Sclerosis SocietyThe National MS Society addresses the challenges of each person affected by MS. To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move forward with their lives. In 2010 alone, through its national office and 50-state network of chapters, the Society devoted $159 million to programs and services that assisted more than one million people. To move us closer to a world free of MS, the Society also invested $37 million to support 325 new and ongoing research projects around the world. The Society is dedicated to achieving a world free of MS. Join the movement at www.nationalMSsociety.org. About Multiple Sclerosis Multiple sclerosis, an unpredictable, often disabling disease of the central nervous system, interrupts the flow of information within the brain, and between the brain and body. Every hour in the United States, someone is newly diagnosed with the disease. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects more than 400,000 people in the U.S. and over 2.1 million worldwide.
###
M a j o r C a m p a i g n
The Nat ional MS Societ y and the Or iginal Mud Run, LLC par tnered to create a unique fundrais ing event for the Eastern Nor th Carol ina Chapter, the f i rst ever in the Carol inas. The event took place Saturday, September 24, 2011 at Camp Butner in Stem, NC. Mud Run is a 10K (6 .2 mi le) adventure course featur ing boot camp st y le obstacles that are
surrounded by or consist ent i re ly of mud.
Responsiblities:
Conducted interviews with participants and volunteers
Wrote press releases sent to the media throughout Eastern North Carolina
Wrote a human interest story published on goDuke.com
Helped implement overall marketing goals
Results:
982 Participants &100 Volunteers
$212,000 raised
Published articles in newspapers throughout eastern NC
Ads promoting this event were heard on local radio stations
Published articles in Mud Run eMagazine
* The following pages are samples of writings used to promote this eventand the pictures I included
mud run ms carolinas
FOR IMMEDIATE RELEASE Media Contact: J ennifer Gawler [email protected] Office: (919) 792-1018
Challenging Multiple Sclerosis One Muddy Obstacle at a Time
Greensboro, N.C. (July 12, 2011) – Corey Fechter, an 18 year old member of Pi Kappa Alpha Fraternity at the University of North Carolina Greensboro, is participating in this year’s first ever Mud Run MS Carolinas in Eastern NC. Mud Run is a 10K (6.2 mile) adventure course featuring boot camp style obstacles that are surrounded by or consist entirely of mud. The National MS Society and the Original Mud Run, LLC have partnered to create this unique fundraising event which will be taking place on Saturday, September 24, 2011 at Camp Butner in Stem, NC, just north of Raleigh.
Corey has participated in the original Mud Run in Jacksonville, Florida and is excited that we are bringing the fun to NC. “Being involved with the Mud Run this year, for me, is all about proving that MS does not stop people from moving. Since diagnosed in 2006, my life has been all about proving to people that even with MS, leading an active and healthy lifestyle is not only easy but extremely rewarding as well,” said Corey.
For Corey, who was diagnosed with MS as a sophomore in high school, this event is extremely important. “The Mud Run, while also being a great way to raise both awareness and money for MS, provides the opportunity for me to complete a challenging course and prove that MS does not always have to be so bad. Being surrounded by people that support MS is wonderful and the Mud Run, once completed, really gives you a sense of accomplishment and greater self-awareness,” says the 18 year old.
“My motivation for the Mud Run is proving to myself and others that MS can be controlled and with the right mentality and attitude, MS can be easy to manage. With the right attitude people can use MS as a way to strengthen their lives and character. MS is a challenge and challenges develop people's responsibility, character, and integrity. Having MS puts you in a select group of people who immediately have a connection [to] others with MS and the Mud Run is an opportunity to meet these amazing people and listen to their amazing and inspiring stories. Through the Mud Run, hundreds or even thousands of people are able to come together for a single cause and unite in the name of working towards a cure for MS,” says Corey.
When you sign up for this event, you have the option of participating alone or joining with friends to create your own team. For the event this year, Corey is the team captain of Team Pi Kappa Alpha. “The Mud Run is such a great way to get involved with MS. It is one of, if not, the most unique ways to raise money for a chronic disease. Participating in this event will create life long memories full of mud, sweat, an achy body, but most importantly this event will create perpetual bonds of friendship through experiencing such an adventurous obstacle course. Having participated in a Mud Run previously I know it is an experience I plan on re-living. Just like the slogan says, "You'll never get this dirty for anything this good!” said Corey.
For more information about this event or to register, visit www.mudruncarolinas.org.
About the National Multiple Sclerosis SocietyThe National MS Society addresses the challenges of each person affected by MS. To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move forward with their lives. In 2010 alone, through its national office and 50-state network of chapters, the Society devoted $159 million to programs and services that assisted more than one million people. To move us closer to a world free of MS, the Society also invested $37 million to support 325 new and ongoing research projects around the world. The Society is dedicated to achieving a world free of MS. Join the movement at www.nationalMSsociety.org. About Multiple Sclerosis Multiple sclerosis, an unpredictable, often disabling disease of the central nervous system, interrupts the flow of information within the brain, and between the brain and body. Every hour in the United States, someone is newly diagnosed with the disease. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects more than 400,000 people in the U.S. and over 2.1 million worldwide.
###
Corey Fechter, right, at orignial Mud Run in Florida
Blue Devils to Battle Muddy 10K Obstacle Course to Fight MS Graduate Student to Participate in Mud Run MS Carolinas on Sept. 24 just north of Raleigh
Tierney Foster-‐Wittig, a Graduate Student in the Pratt School of Engineering and member of the Club Field Hockey team has joined forces with four of her fellow Blue Devils to compete in this year’s first ever Mud Run MS Carolinas. Mud Run is a 10K (6.2 mile) adventure course featuring boot camp style obstacles that are surrounded by or consist entirely of mud. The National MS Society and the Original Mud Run, LLC have partnered to create this unique fundraising event designed to be a fun and exciting way to raise money to find a cure for multiple sclerosis (MS).
Finding a cure for multiple sclerosis is a cause that is important to Tierney, whose sister was diagnosed with MS a few years ago. “I love to run and to be active,” Tierney tells us. “I have only participated in a couple 5k races but am always looking for another challenge. I think the mud run looks like a lot of fun as I love to run already, so the addition of obstacles and mud only adds to the fun. I've also always wanted to participate in an MS fundraising event to show my support for my sister. She has always been there for me throughout my life and now it’s my turn to show up for her”.
When you sign up for this event, you have the option of participating alone or joining with friends to create your own team. For the event this year, Tierney is the team captain of “If You Ain’t First You’re Last”. Together, there are a total of five Blue Devils that have jumped on board this team with her so far. “I simply sent an email out to other graduate students I normally hang out with along with an undergraduate I play field hockey with at Duke,” says Tierney. “I thought this would be a fun event to do with a group of friends while at the same time raising money for a cause that has a personal importance to me. A few of us are active runners who have done races before, but then there are a couple who do not run regularly and still thought this would be a fun event to participate in. Although they don't all have a connection to MS, they thought a mud run sounded like a lot of fun and wanted to help support an important cause so they took no convincing to join.”
This new Mud Run MS event is the fastest growing adventure race in the country. Some adventure races have a limited audience due to the extreme fitness level involved, but Mud Run MS provides an opportunity for people of all skill levels to join in the muddy fun.
We asked Tierney what she wants to tell others about this event and its importance. “I would tell them that it is rare you get a chance to run through a course of mud, and whether you will be competitive or not, it is a great opportunity to get active, have fun, and support an important cause that affects the lives of 400,000 people in the US alone,” she says. “A cure [for] MS is possible but we need the support of the community to help raise the funds to find it. So come out, show your support, and get dirty.”
Mud Run MS Carolinas will be taking place on Saturday, September 24, 2011 at Camp Butner in Stem, NC, just north of Raleigh. Join Tierney and her team to help support this great cause. Visit www.mudruncarolinas.org for more information on how to register your own team or volunteer.
*I interviewed Tierney Foster-Witting and then drafted the following story to be used on the major North Carolina
University Sports Website: GoDuke.com
Click HERE to view Thepublished story on
GoDuke.com!
Responsibilites:
- Conducted interviews with scholarship winners
- Wrote press releases sent to the media throughout Eeastern North Carolina
- Wrote bio page for National MS Society: Eastern NC Chapter website
M a j o r C a m p a i g n
The Society's scholarship program exists to help people with MS and their
children pursue full-time, post secondary education at a college or technical school.
*The following pages include samples of writings used to promote
this campaign, including press releases and published articles & the
bio's of the 2011 scholarship recipients for the National MS Society:
Eastern NC Chapter website
scholarship Winners
Published
Press
Releases
FOR IMMEDIATE RELEASE
Media Contact: Jennifer Gawler
[email protected]: (919) 792-1018\
LOCAL RESIDENT AWARDED SCHOLARSHIP BY EASTERN NC CHAPTER OF THE NATIONAL MS SOCIETY Panther Creek High School graduate is awarded scholarship to support educational goals
RALEIGH, N.C. (June 16, 2011) – The Eastern North Carolina Chapter of the National Multiple Sclerosis Society has announced one of ten local scholarship program winners. Breanna Johnson, a 2011 graduate of Panther Creek High School in Cary, will receive a $1,000 scholarship to attend Harvard University, where she will study Biology with a concentration in Human Developmental and Regenerative Biology.
The National MS Society scholarship program provides financial assistance to students who have multiple sclero-sis (MS) or who have a parent living with MS while pursuing a college or technical school education. MS can take a terrible toll on the family, both emotionally and financially. Direct and indirect costs of MS, including lost wages, (even for those with insurance coverage) are estimated at more than $69,000 annually, with a total lifetime cost per family of $3 million. These challenges make funding a college education that much harder.
“There just aren’t a lot of scholarships out there for people whose lives are touched by MS,” said Jeff Furst, presi-dent of the Eastern NC Chapter. ”This is a way for us to keep MS from standing in the way of an education.”
Breanna, whose mother is living with MS, has been very active in academics, club activities, and her community while maintaining straight A’s throughout her high school career. Breanna was the president of Student Government and National Honor Society, Junior Class President, Sophomore Vice-President, a Committee Leader, and a member of other clubs as well. “I have to credit MS with giving me a whole new perspective on the ephemeral nature of health and a focus for my energies and skills,” said Breanna.
Breanna is most looking forward to starting research at Harvard and plans to use the scholarship money to cover the cost of books. “My understanding is that Harvard allows undergraduates to become involved in research pretty quickly, which is exciting,” says the 18 year old. Research is important to finding a cure for this disease that stops people from moving.
For those of you eager to learn more about MS, Breanna wants to let you know that “Advocacy and awareness are important! They are coming out with new research and need public support”.
Program Continues To Grow Across The CountryThe Society established its national scholarship program eight years ago, and the program continues to grow both in terms of support and scholarships awarded. In 2010 nearly $1 million was awarded to 470 people with MS or their children entering an accredited postsecondary educational program. The Eastern NC Chapter has formed a scholarship project team comprised of community leaders with an interest in education to provide strategic direction and support for the project’s local expansion. Anyone interested in joining the committee should contact Paula Lipford, manager of volunteer support, at 919-792-1017.
The National MS Society Scholarship Program is administered by Scholarship America. For more information about the National Multiple Sclerosis Society, call 1-800-344-4867 or visit www.nationalMSsociety.org/nct.
About the National Multiple Sclerosis SocietyMS stops people from moving. The National MS Society exists to make sure it doesn’t. The Eastern North Carolina Chapter, located in Raleigh, serves the over 5,400 individuals affected by MS in our 49-county area. We help each person address the challenges of living with MS. In 2009 alone, through our national office and 50-state network of chapters, we devoted over $132 million to programs that enhanced more than one million lives. To move us closer to a world free of MS, the Society also invested nearly $36 million to support 375 research projects around the world. We are people who want to do something about MS now. Join the movement at nationalMSsociety.org.
About Multiple SclerosisMultiple sclerosis, an unpredictable, often disabling disease of the central nervous system, interrupts the flow of information within the brain, and between the brain and body. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects more than 400,000 people in the U.S. and over 2.1 million worldwide.
FOR IMMEDIATE RELEASEMedia Contact: Jennifer Gawler
[email protected]: (919) 792-1018\
CARY STUDENT AWARDED SCHOLARSHIP BY NATIONAL MS SOCIETYGreen Hope High School graduate is awarded scholarship to support educational goals
RALEIGH, N.C. (June 22, 2011) – The Eastern North Carolina Chapter of the National Multiple Sclerosis Society has announced one of ten local scholar-ship program winners. Kristen Kligerman, a 2011 graduate of Green Hope High School in Cary, will receive a $1,000 scholarship to attend Appalachian State University, where she will study International Business with minors in German and English.
The National MS Society scholarship program provides financial assistance to students who have multiple sclerosis (MS) or who have a parent living with MS while pursuing a college or technical school education. MS can take a ter-rible toll on the family, both emotionally and financially. Direct and indirect costs of MS, including lost wages, (even for those with insurance coverage) are estimated at more than $69,000 annually, with a total lifetime cost per family of $3 million. These challenges make funding a college education that much harder.
“There just aren’t a lot of scholarships out there for people whose lives are touched byMS,” said Jeff Furst, president of the Eastern NC Chapter. ”This is a way for us to keep MS from standing in the way of an education.”
Kristen, whose mother is living with MS, is active in her school’s academics, working hard to achieve honor roll every semester. Kristen is also a member of the Latin club and an animated participant in YMCA activities, even receiving an award for over 500 hours of service.
Kristen is very independent and is most looking forward to being on her own and being able to make her own choices. For Kristen, this scholarship means “a better opportunity to fulfill my educational goals. It’s really special because every penny counts,” says the almost 18 year old.
For people that want to know more about this disease, Kristen wants you to know that “even the simple things like planning a vacation can be hard. I feel like even if you know what the disease is, you don’t know how it can affect individual families. Basically you have to plan around the disease all the time,” says Kristen.
Program Continues To Grow Across The CountryThe Society established its national scholarship program eight years ago, and the program continues to grow both in terms of support and scholarships awarded. In 2010 nearly $1 million was awarded to 470 people with MS or their children entering an accredited postsecondary educational program. The Eastern NC Chapter has formed a scholarship project team comprised of community leaders with an interest in education to provide strategic direction and support for the project’s local expansion. Anyone interested in joining the committee should contact Paula Lipford, manager of volunteer support, at 919-792-1017.
The National MS Society Scholarship Program is administered by Scholarship America. For more information about the National Multiple Sclerosis Society, call 1-800-344-4867 or visit www.nationalMSsociety.org/nct.
About the National Multiple Sclerosis SocietyMS stops people from moving. The National MS Society exists to make sure it doesn’t. The Eastern North Carolina Chapter, located in Raleigh, serves the over 5,400 individuals affected by MS in our 49-county area. We help each person address the challenges of living with MS. In 2009 alone, through our national office and 50-state network of chapters, we devoted over $132 million to programs that enhanced more than one million lives. To move us closer to a world free of MS, the Society also invested nearly $36 million to support 375 research projects around the world. We are people who want to do something about MS now. Join the movement at nationalMSsociety.org.
About Multiple SclerosisMultiple sclerosis, an unpredictable, often disabling disease of the central nervous system, interrupts the flow of information within the brain, and between the brain and body. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed be-
Biography Page of 2011 Scholarship Winners
www.nationalmssociety.org/nct
Click to View Website
The National MS Society Website
For the month of June, 2011 I helped create and monitor the success of using Facebook to market the Mud Run MS Carolinas event through the use of three
ads marketed toward different demographics.
We tracked the number of impressions and clicks that each ad received in order to understand which ads were most profitable.
Results:
Mud Run Carolinas : Run dates: June 1 - June 30, 2011; Clicks: 650
Impressions: 2,835,718; Average click through rate: 0.023%
Show Your True Grit : Run dates: June 1 – June 30, 2011; Clicks: 658
Impressions: 1,367,897; Average click through rate: 0.048%
Sling Mud with Friends! : Run dates: June 1 – June 14, 2011; Clicks: 213
Impressions: 1,043,052; Average click through rate: 0.02%
M a j o r C a m p a i g nfacebook advertising
Walk MS was a series of five different walks held throughout Eastern NC
during the month of April 2011, before I started my internship. I wrote human interest
pieces on the volunteers and participants of these events to keep people interested and
get them excited about next year's event as well.
M a j o r C a m p a i g n
Walk ms
*The following pages include samples of writings and designs used to promote this campaign, including human
interest pieces
Volunteering as a Lifestyle, Not a One-time Goal
Greenville Walk MS
Human Interest Stories and Designs
SOSSOS
SOS
For many people, the letters “SOS” are a sign of distress or a call for help. For Jennifer Sutton, this was the name of the team for her first ever MS Walk that took place this year in Goldsboro, NC on April 30th.
Jennifer, age 31, was diagnosed with MS last summer, and chose to lead a team of friends and family under the team name “SOS”. For them, these letters have special meaning. “We named the team after our children, Sadie and Olivia Sutton…and because it was a call for help to cure MS,” said Jennifer. Jennifer’s team originally had a goal of raising $1,000 dollars when it was composed of her, her husband and her children. However, they surpassed that goal with so many others wanting to join their team and fundraise.
Team SOS had over forty participants. “Our team raised somewhere close to $12,000 dollars, so I’m really excited about that. I am over-whelmed by the support we have had in our community and with our family and friends.” Team SOS sent out their call for help and they were met with great success that has helped spread the word to others who will continue this avenue of support and influence to find a cure.
TEAM
sos
Goldsboro Walk MS
“Follow your heart. Do what you feel is necessary. If you feel that you want to participate in the cause, take it on yourself to do what you can,” said Vivian Smith. These are the words of a loving mother who participated in the Fay-etteville Walk for MS Research this year.
FOLLOW YOUR HEARTThe sTory of Team Jason smiTh
Fayetteville Walk MS
Vivian was a first time participant who
recently moved to the area from New Jersey.
She was inspired by her son, who is living with
MS, to become team captain of “Team Jason
Smith” and was excited to help raise money for
MS research.
Vivian would like to see the funds go towards
improving the quality of current MS medica-
tions while searching for an overall cure. “I know
money and research is what is the most needed.
So although I’m not able to monetarily contrib-
ute a lot, I’m pulling together a team and trying
to get contributions …I’m really focused on try-
ing to raise as much money as I can,” she said.
Vivian is encouraged by the potential for
research which she helped to fund by walking,
and stated that her ability to be a supporter will
stand out as a personal gain from taking part in
the Walk.
D E S I G N S
Print Publication: Flier Print Publication: Caregiver Magnet
National MS Society Eastern North Carolina Chapter
Breanna Johnson of Cary is a 2011 graduate of Panther Creek High School in Cary. She is attending
Harvard University where she will study Biology with a concentration in Human Development and
Regenerative Biology. Breanna, whose mother is living with MS, was very active in academics, club activities, and her com-
munity throughout her high school career. She was the President of Student Government and National Honor Society, Junior Class President, Sophomore
Vice-President, Student Body Vice-President, a Committee Leader, a Freshman Mentor, a member
of the Environmental Club and Key Club where she served as a staff writer, and a member of the
Dance Company that performed at the Homecom-ing halftime of her school.
Thanks to events like these, I was awarded a scholarship to help my college
dreams come true
Print Publication: Scholarship Table Card Website Design: Banner
Website Design: Banner
146 Soldiers Colony Rd Canton,MS
Herb Nelson Hyundai Canton, MS
NowText And Drive
SafelyI Know You Want To
Shelley Harepublic relations, marketing,
&design portfolio
