Sharpen The Lead

Bash AgencyFall 2012

Sharper Lead. Sharper Minds.

What is Sharpen The Lead?Sharper Lead. Sharper

Minds.

Objective 1: Awareness

Who What

Objective 2: Knowledge

Who What

Goals• Break the barrier between giving and receiving

• Communicate the mutual benefit of contributing to ECU’s College of Business

• Raise interest and the desire to become involved and/or aware of current affairs in COB

“Donate”

“Sharpen”

Target Audience• Approach of maximizing reach• Gender Neutral• 21-35 Age Group– Active on social media–Most likely demographic to be inspired

by connectivity• Psychographics– Socially conscious– Strong memories or links with ECU

Geographic Scope

• Campaign area focused around ECU as the center

• Covers the Atlanta, Washington, Raleigh and Charlotte

• Particularly low donation rates surrounding ECU

Components

• Website• Social Media• StockNotes Newsletter• Mobile Phones

1. Website

Home

Gallery

Blog

Sharpen

Facebook

• The First Ever COB Alumni Association Page• Tweets daily• Appreciation to COB and donors• Award system appreciation

Twitter

Newsletter infographic (daniel)

Mobile Phones

• Benefits of QR Codes• Mobile phone data

facebook.com/sharpenthelead

@sharpenthelead

BACKFRONT

Budget breakdown (bryant)Budget• Yearly Budget:

60,000

• Hologram Cards

• Facebook 10 dollars a day for every 3 weeks

• Why we chose this amount?

Sharper Lead, Sharper Minds.