HOW TO USE THE INTERNET TO PROMOTE YOUR CLUB

Presented by Jamie HobbsSharlston Rovers

Welcome

Volunteer Sharlston 2004-

Present

UniversityLeeds Met

04-08

Web Developer 2008 - Present

Why Online?

• Target Larger Audiences . 70% of UK households (18.31 million) have access (2009)

• Complete control of publications. You’re the editor, promote aspects you see important

• Allow Interaction with Audience. 40% of users state they interact with sites

• Monetise Other Income Streams

E-Commerce & Sponsorships

Getting an online presence

Custom Built Website

•Static Information Contacts, History, Directions.

•Dynamic Content Fixtures, Results, Stats, News, Match Reports, Events.

•Digital Media Photos Galleries, Match Videos.

•Enhancements Club Shop, SMS/Email Alerts.

What are your options?

www.sharlstonrovers.co.uk

Getting an online presence

Advantages

•Create a brand (online profile).

•First port of call.

•Editorial Flexibility.

•Revenue Ownership.

Disadvantages

•Needs technical know- how .

•May cost money.

•Needs editorial input.

•Must be kept up-to-date.

Custom Built Website

Getting an online presenceOnline Sports Admin Systems

•Free and easy to use.

•No Technical experience needed.

•Share editorial control.

•Rich with features. www.pitchero.com

www.leaguerepublic.com

www.clubwebsite.co.uk

Interact with your communitySocial NetworkingThird party websites allow networking and promotion to a large target audience quickly, easily and cheaply.

Facebook - 11,171,540 UK Users (July 2009) http://www.facebook.com/pages/Wakefield/Sharlston-Rovers/7881252277

Post Updates, Promote Events, Share Photos & Videos, Interact.

Twitter - http://twitter.com/sharlstonrovers

Short regular notifications syndicated across many devices.

YouTube - http://www.youtube.com/user/PennineRLBranded repository of online videos, allows comments and

interactivity.

Networks can interact tooSocial Networks talking to each otherAn example work flow

ADD VIDEO

NOTIFY FANSADD STATUS

ADD TO WEBSITE

UPDATE STATUS

Future Enhancement

Live Video Streamingwww.livestream.com Free video streaming services, with chat intergration.

Live Audio Commentarywww.ipadio.com Audio updates & live commentary, telephone to internet

broadcasting.

SMS Alertswww.teamer.net Free sms alerts to notify members of events and news.

Thank You

www.sharlstonrovers.co.uk

Any Questions?