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Share Your Thoughts via Twitter: #aaftl
Featuring
Jason DaileyDirector of Bing Evangelism at Microsoft
Allison Kent-SmithDirector of Digital Development at Goodby Silverstein & Partners
Moderated by: Shane SantiagoPresident & Chief Creative Officer at SBS Studios
Share Your Thoughts via Twitter: #aaftl
Chicken or the egg?
• Which pushes the other, Creativity or Technology?• How or why does technology help evolve creative brand storytelling?• Talk about your favorite examples of where the line between a creative idea and
technological innovation is blurred. Why are these your favorite?
Share Your Thoughts via Twitter: #aaftl
Adopting tech-think
• How can agencies think more like tech companies? Vice versa?• What are creative technologists? Are they valuable to an agency’s make up?• Talk about learning opportunities for creatives and agencies to get up to speed.
(Through infrastructure, culture, or actual training, professional development and conferences.)
• Discuss acquisition, fostering internal education, or other models for getting up to speed digitally.
Share Your Thoughts via Twitter: #aaftl
Collaboration models• Talk about successful ways for “creatives” or “agency people” to collaborate
with “digital people.”• What agencies do this well?• At what point should “technologists” be injected into the creative process? At
the outset, during strategy? Before production?