· Shahnaz huSain Group InteRvIew of the Month Tamar Ghosh Chief Executive, Royal Society of Tropical Medicine and Hygiene. 2 JaNuaRy 2018. JaNuaRy 2018 3 Dear Readers, Greetings

India’s 1st monthly Magazine on CSRw

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Promoting Responsibility for SustainabilityJanuary 2018 Volume-6 Issue-9 `100/-

More CSR activities matching with the profile expected

Shahnaz huSain Group

InteRvIew of the MonthTamar Ghosh

Chief Executive, Royal Society of

Tropical Medicine and Hygiene

JANUARY 20182

JANUARY 2018 3

Dear Readers,

Greetings for New Year, 2018, may the New Year bring peace, prosperity and success to the lives of all our readers.

The Month of December, 2017 was dominated by high profile Gujarat election fought by both the key opponents BJP & Congress with a neck to neck fight, but the result of Gujarat election established and further reaffirmed the credentials and leadership strengths of honorable PM Modi.

Based on the Political developments in India till now and the response of political leaders to PM Modi, it may be safely concluded by me as a leadership trainer that 90% of Indian leaders do not appreciate the meaning of the word LEADERSHIP. In India it is perceived that anyone who contests for any public position becomes a leader. Even Sarpanch, Ward Member, or even student union candidate becomes a leader and called Netaji. As per common perception in India, a leader is known by his “Dress” and not by his qualities as a leader. This lack of appreciation for leadership qualities and abilities is the bain of Indian Political system which debars every Indian politician to learn and develop leadership qualities for the well being of its own political careers & improvement of Indian Political system. Today those people who have experienced political positions of MLA, MP etc by virtue of their abilities to manipulate caste, religion and money power etc are considered to be successful leaders irrespective of their inherent qualities as leaders & also lack of preparation since childhood to develop themselves as leaders. Leadership is an ability which is a combination of vision for leading the followers to a desired Target/goal that may include Developmental Goals, Winning wars achieving any positive change for any domain.

The core of leadership concept includes a) Vision, which is essentially an outcome of comprehensive knowledge b) Leaders must have the ability to communicate their vision effectively to inspire the followers, to develop faith in his vision & follow the path as guided by him. c) Leaders need to have the courage of conviction for taking bold decisions, taking risks for achieving its goal d) continuous learning abilities.

Looking at the profile of Narendra Modi and his performance as PM of India & CM of Gujarat, it can be safely concluded that PM Modi has all the key leadership qualities including vision for transforming India & taking it to a next level in the path of progress (internal and external), extraordinary communication skills-as exhibited within India and outside India Including foreign trips, addressing NRI’s at Australia , London and time square in USA and addressing US Congress, inspiring Indians and foreigners all across & courage of conviction to take bold decisions. I am sure that no reader will be disagreeing with our assessment based on his vision & communication skills. His bold Economic decision like DEMONETISATION, GST & military decisions including surgical strike inside Pakistan territory and eliminating terrorists in a large scale confirms his leadership qualities.

Based on the above, it can be said after long gap, an Indian Leader has occupied a position of respect in a Global leadership ranking. Out of various models of leadership style, transformational and transactional style model is prominent. Transformational style

refers to ability of leaders to set a higher target much above the present situation and inspires the stake holders to march towards the goal. Whereas, transactional theory refers to a style where a leader tries to satisfy present stake holders in a conflict by sharing the available resources. Like a monkey tries to divide the cake among two cats and manipulate a piece for himself .PM Modi’s story shows transformational style of leadership with a vision to transform India, unlike host of other leaders who have been in power mostly adopted transactional model of leadership.

In spite of all this, an average Indian politician looks at PM as another politician who is good at marketing and zumlabazi. This is an obvious reaction of people or politician who does not understand the meaning of the word marketing and the comprehension needed to create a zumla and do not understand the task of a PM of a vast and complex country like India. Complex, because its cultural ethos has been manipulated by multiple foreign rulers

The primary task of a PM includes bringing development (VIKAS) through effective governance/service delivery system which is like a Irrigation Canal. In case of India, service delivery system/irrigation canal is broken at many places causing leakage of about 85% of resources and reach of only 15% of resources or even less leading to a section of society getting larger share of resources through leakages and larger portion of the population not getting what is due to them. Overhauling of the governance system of India is a long pending task neglected by previous regime obviously due to the greed for exploiting National resources for narrow political & personal ends. So the service delivery system or the leaking canal is not being repaired. Task of repairing job demands highest level of knowledge & skill in governance & ability to take risk. Indian waits to see when PM Modi climbs the highest peak of his political career to cap all his previous achievements. Until and unless governance canal is not repaired, the ultimate India’s growth potential cannot be actualized.

This January issue covers a story of Shahnaz Husain Group, the legendary beauty care pioneer. In this issue we carry our regular features like Interview of the Month where we have covered interview of Tamar Ghosh, Chief Executive of The Royal Society of Tropical Medicine and Hygiene, a global company dedicated to global health since 1907 in supporting research and health professionals from across the world .

Happy Reading. Be responsible and promote responsibility around you. Please write to me your opinion and suggestions. You may also log on to www.csrvision.in, our portal which is loaded with plethora of information.

From the Desk ofEditor-in-Chief

Prof. Ranjan [email protected]

December 2017 Cover

How long politics

will perpetuate caste divisions ?

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SoCIety watCh

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THOUGHT OF THE MONTH

“There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.”

— Ray Goforth

03 l From the Desk of Editor-in-Chief12 l CSR News - India

27 l CSR News - International49 l Social Media Trends of the Month

50 l Upcoming Events of the Month51 l Movie Review54 l Indian Gems

55 l CSR Jobs56 l Leadership Tips57 l Appointments58 l Readers Post

Editor-in-ChiefProf. Ranjan Mohapatra

Chief Sub-Editorloni Bora

General Manager F & A

sudhir Panda

National Coordinatorashutosh Kumar

Consulting Editor’syogesh sood

Kaushtubh Choudhary (C)Indra mohan singh

Chetan Bundela

CorrespondentsJagnyadutta mohanty

sanjay JainHemant rout

sushant Kr. raut

Special Correspondentsmukarram mohammed (Dubai)

sangeeta Chaudhary

Regional Director’ss.P.singh, JharkhandB.C. Kiran, Karnataka

Deepak Pandya, Vadodara

PhotographyTekendra adhikari

Art & Designm.K. ray

Circulation Inchargesatish Kumar

Strategic Brand Communication Advisor

P. K. mishra

Legal Advisorashwani K. Dubey

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CSR VISIONPromoting Responsibility for Sustainability

Mentorsmr. sunil shastri

ex-minister (u.P.) & ex-member of rajya sabha

mr. abhijit mukharjeemember of Parliament

Dr. u.D. ChoubeyDirector General, sCoPe

mr. s.r alI media Professional

Shahnaz huSaIn GRoupMore CSR activities matching with the profile expected

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06 l Interview of The MonthTamar Ghosh Chief Executive, Royal Society of Tropical Medicine and Hygiene

JANUARY 20186

INteRVIew oF the MoNth

Tamar Ghosh Chief Executive, royal society of Tropical medicine and hygiene

Q How does your professional experience help in doing justice to your task in your present role? What is the

present focus of Royal Society towards achieving its goal and what is your plan for India?

A I was delighted to interview by CSR VISION, most respected CSR magazine of India as I have a long

history of setting up and working on CSR partnerships, and a real love for India, being half of my heritage. My first job after graduating was at Coopers and Lybrand, training to be an accountant. I then worked for 15 years in charities and NGOs, crafting partnerships with companies to fund health or education programmes around the world. When I lived in India more than 15 years ago, my role as a volunteer was to establish CSR partnerships. CSR partnerships were much rare then, but still companies were open to discussions and exploring options. For example, TCS donated staff time and expertise to help the small health NGO with HR and project

management. Since then, working on global partnerships with all sizes and shapes of business, I have seen firsthand the benefits of close collaborations towards shared goals between charities, communities and companies. I have also seen some difficult situations develop, and understand the importance of planning and building strong relations and foundations before partnerships are activated. After working in the charity sector I then did my MBA and set up a social enterprise to improve eye care in India between London and Madurai. For me the balance of a business operating in response to real demand, and through those transactions delivering direct or indirect social value is a perfect win-win.

My current role is Chief Executive of the Royal Society of Tropical Medicine and Hygiene. We were formed in 1907 and are now based in London. We’re a membership organization for people all over the world, who work in or are interested in tropical medicine and global health. We

JANUARY 2018 7


have a number of activities to fund, promote and showcase research, including the provision of small grants, the publication of two scientific journals and running a number of meetings and events. We convene groups and establish networks across countries, disciplines and sectors and try and stimulate important conversations in tropical medicine and global health.

Since our formation the scope of our work has changed remarkably. The practical difficulties of attributing diseases to specific populations and geographies have proven more and more difficulty, as has the growth in non-communicable diseases affecting all of us. As communities travel, climate change occurs and diseases and infections adapt, so our areas of work need to be reframed. In our new strategy we talk explicitly of the importance of considering animal health, and factors including the environment, social, political and economic changes, when we talk about our goals around disease elimination and improving health equity.

Membership of the organization is on a subscription basis, having changed from being a vote-based system some years ago. We have around 1,000 members from over 40 countries and a further 20,000 people involved in our work in specific ways. Despite the need to encourage global voices

into the society, so we can maximise the impact of our work, and affect more improvements to health, we have only a very small proportion, just 3%, of total members from India. On my recent visit to India, I started to explore some of the reasons for this and will be trying to make improvements in the coming months with plans for some meetings in India in 2018. There is such an abundance of expertise and experience of tropical medicine and health in India, and I feel it's important we ensure more of that knowledge and experience is captured in our global research and work.

We have just launched a new 5-year strategy which is focused on providing better value to our members. This includes ensuring members outside of the UK are able to better engage and contribute to our work, through meetings and events in their regions, improved awareness of our available grants, and opportunities to be spokespeople on key areas. It also focuses on aligning our activities better, so we can achieve better impact. That involves gathering and analyzing data, so we can identify patterns and highlight gaps in research, issues with implementation or suggestions for policy. Another part of our strategy is about the importance of us strengthening our partnerships across many countries, sectors and disciplines. These partnerships are diverse and we’re in a good position to bring together groups that may not otherwise meet, for debate, discussion and planning. There is much more we could do in partnership with companies in the UK and globally, and this is an area we’ll be exploring alongside other types of organization. As a charity independent of other sectors we have an important role to play in convening people across these and establishing ways they can discuss and debate key areas.

The strategy has real importance to India and I was recently in Delhi and Bangalore for launch events for our new strategy, and meetings to discuss our priorities. It was felt that more needed to be done to ensure that Indian researchers and professionals, particularly early career, are fully aware of opportunities such as small grants, and can benefit from mentorships, career development advice and training. There was a desire for us to help bring start-ups and established companies together with academic groups and NGOs on specific tropical medicine projects.

Before I joined the Royal Society of Tropical Medicine and Hygiene I worked at Nesta in London running the Longitude Prize. This is a five-year global science prize, with a £10m million fund. It will award a team who can develop an affordable, point of care, accurate, and easy to use diagnostic test that will tell us more about the infections , and whether antibiotics would help us or not. It may even tell us the specific antibiotics we should take, based on where we live. The Prize is still open for another couple of years and there are many Indian teams working on it – from universities, hospitals, and company start-ups. Most

Tamar Ghosh is the Chief Executive of Royal Society of Tropical Medicine and Hygiene. Before then she was at Nesta running the Longitude Prize, a £10m science prize looking for a rapid diagnostic test to fight antibiotic resistance. She was Director of the social action campaign ‘Give More’ on behalf of one of the Pears Foundation, promoting increased giving of money and time amongst the UK public. Prior to that, she spent 15 years developing and delivering funding strategies for international NGOs, including ActionAid and VSO.She has an MBA from Imperial College, London and Masters in Development Studies, following an undergraduate degree in Mathematics at Bristol University.Tamar is also a trustee of Article 19, a consultant on fundraising and strategy development, and a guest speaker at Imperial College Business School on innovation and entrepreneurship as part of their MBA and masters in health programmes.


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excitingly, there are also many cross-sector groups forming all over India. The Government of India helped ensure Indian teams are fully involved in this, through providing seed funding, to give new teams a chance to scope and develop their ideas.

There is no doubt that a test like this would save lives, but it has much in common with pathways for tropical diseases. The diagnostic test alone can’t achieve its maximum potential, as so many other factors affect antibiotic resistance. Surveillance is needed to understand more about the infections and about the ways in which people access antibiotics, to make sure the test is available in the right places. In India, this is a complex area due to the large range of pathways to accessing treatment, through GP’s, pharmacies, clinics and others. The test itself needs to be affordable compared to the cost of antibiotics, preferably made available for free. If antibiotics are needed then the right ones need to be available in all corners of the world.

One of the most important things needed, in common with many tropical diseases, is a change in established behaviors and practice. In many countries we have become accustomed to taking antibiotics and relied on their success to get us better. However taking them routinely, when we may not need them, not completing our doses, sharing them with friends and family, all help the infections to develop more resistance to the antibiotics. We need a concerted effort to change our behaviours to maximise our chances of getting better. In India, steps have been made in this area through government campaigns but we need to work faster and harder to spread the word before the bugs get even more resistant. When I was in India recently I was reading about the problem of Dengue Fever in some areas, a disease made worse if we don’t restrict the number of sites where water is standing for some time, and where the disease can flourish. Similarly, the problem of malaria could be helped with some aspect of behaviour shift, such as the use of bed nets and other prevention techniques. Changes to our patterns of behaviour – as consumers, patients, pharmacists, doctors and others are tough – we all have our own reasons for the behaviours we display, and there are often good reasons for these to not change. For example we cannot ask someone to not take antibiotics and remain ill for longer, giving up their daily pay,

without clear evidence, and without some way of helping them to continue to provide their family with the support they need. These conversations need governments, the private sector, health workers of all kinds, communities and patients to work together, and that is a challenge. But I like to think this is not an impossible one, and I was privileged to observe how things started to change in the world of antibiotic resistance as more and more groups became involved in the discussions.

Q What are your expectations from India?

A There is no single and quick fix to these urgent health problems, including antibiotic resistance and tropical

disease. All types of knowledge are needed – those working in universities, hospitals, companies, governments and charities all have an important part to play. We need people

working in tropical medicine research, implementing health programmes, innovating for new techniques, drugs and tools, understanding health economics, social science and data modelling, involved in policy development and behavioural change. This wide range of voices and knowledge from across India would provide us with a greater chance of meeting some of our ambitious goals, shared with so many of our Indian partners.

Q What are the key areas of concern in controlling tropical disease?

What unique features did you find in tropical diseases in India as per your assessment?

A One of the key areas of concern in fighting tropical diseases is the

difficulty of viewing them in isolation. Tropical diseases are not diseases that only occur in the tropical areas. Diseases, like us, are travelling more and more across countries and continents. Also, so many other factors have an impact on these diseases. If we consider the Sustainable Development Goals as a

context, there have been strong links made between levels of poverty, access to security, access to food, water and nutrition Poverty and lack of access to financial support in times of bad health can mean the difference between recovery and not.

In a country as large and diverse as India, even recording the data about tropical diseases, their causes and treatment pathways is difficult. One example of this is the recent incidence of Dengue Fever and Chikungunya in India, which

OnE Of ThE mOST im-pORTanT ThingS nEEdEd, in COmmOn wiTh manY TROpiCal diSEaSES, iS a ChangE in ESTabliShEd

bEhaViORS and pRaCTiCE. in manY COunTRiES wE

haVE bECOmE aCCuSTOmEd TO Taking anTibiOTiCS and REliEd On ThEiR

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dEVElOp mORE RESiSTanCE TO ThE anTibiOTiCS.

JANUARY 2018 9

was severe when I happened to be visiting. Tackling these diseases is tough due to urbanization, large population sizes, and changes in temperature and weather patterns have made the practical issues of reducing their breeding grounds, in stagnant water, a real challenge. A combination of preventative and reactive steps need to be taken, and this needs wide coverage, awareness raising and many actions taken in parallel. What we can’t account for is the natural evolution of the vector and the host in this equation. The Government of India had published adverts in the media to raise awareness of this problem, and this is an important part of the jigsaw.

Having accurate prevalence figures for diseases such as these, are very important so we can look at global patterns, and what that may mean for specific countries and regions. It would also help us in establishing partnerships with institutions, governments, charities and communities, to bring about the right research and analysis to deliver the

right results. As one example many funders will rely on accurate data in order to justify their funding, which help to move things forward. I understand this is a challenging field and I look forward to working with the governments, institutions and other organizations in this area of work.

Q What has been your experience of engaging with CSR oriented companies in fighting against tropical

disease?

A I’ve been working in global health now for around 15 years, at charities and social enterprises mostly. I’ve

been lucky to work with some incredible organizations, who have helped tackle disease through donating funds, enabling access to distribution networks, sharing niche skills and expertise and providing gifts in kind to help reduce costs. In the field of tropical medicine there is a vast array of support being provided, through the donation of essential medicines by pharmaceutical companies, through the given table


Table 1: Essential medicines donated by pharmaceutical companies through WHO and other mechanisms

Company Medicine Neglected Tropical Disease Donation Commitment timescale

Bayer

Nifurtimax human African trypanosomiasis

Up to 320,000 tablets annually 2014 - 2019

Nifurtimax Second line Chagas disease 7,750,000 tablets over 5 years 2012 - 2021

Suramin human African trypanosomiasis

Up to 10,000 vials annually Until 2020

Eisai Diethylcarbamazine combined with albendazole Lymphatic filariasis Up to 2.2 billion tablets 2014 - 2020

Gilead Sciences. Inc Liposomal amphotericin B Visceral leishmaniasis Up to 380,000 vials 2017-2020

GlaxoSmithKline albendazole Lymphatic filariasis and soil transmitted helminthiases

Up to 1 thousand million tablets Since 1997

Johnson & Johnson mebendazole soil transmitted

helminthiasesUp to 200 million tablets

annually 2012 - 2016

Merck praziquantel Since 2007 Schistosomiasis 250,000 tablets annually

Merck Sharp & Dohme ivermectin Onchocerciasis

Lymphatic filariasis Unlimited supply Since 1987

Novartis clofazimine Leprosy Unlimited supply Since 2000

Triclabendazole Fascioliasis and paragonimiasis Up to 600,000 tablets 2016-2018

Pfizer Azithromycin Trachoma Unlimited supply 1998 – 2020

Sanofi

Eflornithine human African trypanosomiasis Unlimited supply Until 2020

Melarsopral human African trypanosomiasis Unlimited supply Until 2020

pentamidine human African trypanosomiasis Unlimited supply Until 2020

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One of areas I would like us to do more of is to champion these programmes, and to share learnings about the best parts of them. Highlighting the gains made by these partnerships and quantifying the impact, as well as capturing the learnings, helps to stimulate other companies to consider their positions and develop their own programmes. Something we are interested in around this area is how the donated medicines reach patients, and whether other partners could be added in to achieve even more. One of the important areas in this discussion is Snakebite. In a recent Lancet article it was predicted that snake bite accounts for at least 49,000 deaths a day. The Ministry of Health and Family Welfare has been calling for better data gathering for this issue, which causes death, disability and threatens poor communities harder through reducing opportunities to work. There is more to do to understand how best the Society can help snake bite in India but it may include funding research into new drugs, encouraging existing manufacturers to donate antivenom, helping gather data around bite patterns, sharing best practice of awareness raising and behavioural change. As India accounts for a large proportion of snake bites across the world its important we are working with the best minds in this topic.

As with many other diseases and health issues in India there are many ways the private sector can be involved, through innovating, helping with distribution, specialist skills etc

Q Anything you would love to share with CSR VISION readers.

A As you might have guessed from my name I have strong links to India, indeed my father is Indian, from

Kolkata. I’ve been lucky enough to be able to visit India many times and lived in Kolkata for a year whilst I was working as a volunteer for a health charity. In fact it was in India that I decided that the focus of my career should be in tackling disease, and improving access to health.

Around twenty years ago I was working in London, doing accountancy training, and I came to Kolkata for a short holiday, on a volunteering placement. I was helping

a small charity to raise funds, for its services – a leprosy clinic, informal schools and informal health clinics. While I was there I often visited the health clinics, to understand more about the work of the charity, so I could help them to find organisations and people to support them. In fact partnerships with companies in and around Kolkata may have been some of the earlier examples of CSR in practice. Companies donated their staff time and skills, funded outreach events, and funded specific areas of work.

On one of the days I went to the Leprosy clinic and met an elderly man. He had leprosy for many years and was living far from his family, friends and community, as the stigma associated with leprosy was so high. Despite the physical pain and loneliness he mentioned he was still happy to be part of a new community of other leprosy patients. This was many years ago, and now leprosy is better understood, stigma has lessened. However at the time I remember feeling angry and sad at the same time. Sad about the distance he had to put between his family and friends, and that he would most probably have his final years and months there also.

During the same visit I met a family – a mother, young boy and baby girl. They had travelled a long way to receive treatment for the baby. They didn’t have treatment close to where they live, and had only set off when she was very ill. Shortly after reaching the clinic the baby died despite the very best efforts of the incredible health workers. This lack of local access to

health, forcing families to travel great distances also helped to fuel my sense of injustice and on returning from that trip I decided to pursue a career that would help improve access to health and make it more equitable. Though these examples are from a couple of decades ago we need not look too far to find injustice of some kind in health provision and access, in India and in most countries. I believe the best way to deal with these challenges is to pull together collective skills and experience from all areas of life and collectively find solutions that will work. As I move into the second year of my role I hope to be able to include many more voices from India in our work and to establish many new partnerships with companies, institutions, charities and communities. u

i bEliEVE ThE bEST waY TO dEal wiTh ThESE Chal-lEngES iS TO pull TOgETh-ER COllECTiVE SkillS and

ExpERiEnCE fROm all aREaS Of lifE and COllECTiVElY

find SOluTiOnS ThaT will wORk. aS i mOVE inTO ThE SECOnd YEaR Of mY ROlE i

hOpE TO bE ablE TO inCludE manY mORE VOiCES fROm

india in OuR wORk and TO ESTabliSh manY nEw paRT-nERShipS wiTh COmpaniES,

inSTiTuTiOnS, ChaRiTiES and COmmuniTiES.

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The Thousand Schools project, implemented by Tata Steel in six blocks of Odisha, has helped to bridge the learning

gap in government-run primary schools. A core programme of Corporate Social Responsibility (CSR) initiatives of the company, the programme has succeeded in linking back 10000 out-of-school children back to mainstream education, which is being looked upon as a major achievement towards ensuring upliftment of communities.In addition, a total of 12705 children of primary classes were assisted as part of this programme to overcome their learning deficits. Overall, about 16000 children were helped to overcome basic deficits of reading, writing and mathematics through 40-day summer camps.Thousand Schools project aims at improving quality of education in Odisha’s government primary schools. It has covered over 40,000 children in multifarious forms. Importantly, the transition from primary to middle school is 98 per cent this year.

The programme which made its inception in September 2014 covers six blocks of Odisha, including Danagadi and Sukinda in Jajpur district, Harichandanpur and Joda in Keonjhar district, and Koira and Kutra in Sundargarh district. It covers about 1,116 Schools in 2,206 habitations spread over

125 Gram Panchayats.The overall goal of the project is to make Schools Right

to Education (RTE) compliant in selected tribal districts of Odisha. It has three core objectives and intends to achieve the same in given time frame. They include, improving access to school for children, improving quality of education and improving governance of schools.

In order to ensure that no child remains out of school through direct enrollment or bridge courses, a school enrollment drive was undertaken to ensure all children in the age group of 6-8 years are enrolled in school. Similarly, to address learning gap of never-enrolled and school drop-outs in age group of 9- 14 years, a 6 to 12-month course to bridge the learning gap was imparted through Residential Bridge Course (RBC). It sought to address longer period of learning deficits among children. The Non-Residential Bridge Course continues to address the shorter period of learning deficits and mainstreams children of the same condition applicable to RBC.

As measures to improve quality of education which is one of the major objectives of the programme, several enrichment programmes are being implemented and libraries set up in Schools to enhance the learning level of children.

TaTa STeel bridging gaps through 10000 schools project

D-Pink ToileTs, an initiative by JSl lifestyleJSL Lifestyle, a subsidiary of Jindal Stainless Limited,

India’s largest stainless steel producer launches D-Pink Toilets for women. Efficient fusion of advanced technology and automation, the initiative ensures clean and hygienic toilet for women for every single use.

Designed in 100% stainless steel, these toilets have special technological integration of ozonator to offer odourless toilets. This latest initiative by JSL focuses to render comfort to women even during menstruation. NABL approved efficient disposal system up to 80-90 sanitary pads a day and with an easy availability of 25-30 sanitary pads daily, these bio toilets give clean and comfortable space to women. Provided with 500 litre capacity plastic water tank, these toilets come fitted with electrical and plumbing connection. Mrs. Deepikka Jindal, Executive Creative Director and MD Arttd’inox & JSL architecture limited says, “Through this initiative we intend to focus on delivering comfort and hassle-free hygiene to women. With a motive to contribute for the welfare of the society and work towards contributing to Swachch Bharat, these toilets are designed in stainless steel with maintenance free model which are durable and fully accessible. We are planning to come up with more bio-toilets for women in tier 1 & tier 2 cities.”

JANUARY 201812

CSR NewS INDIa

Emaar India under their “Guardian of Hope” programme comes up with a new initiative for Children of

construction labourers to have a nurturing and joyful childhood and with this vision, they have been running crèche programmes across its 9 project sites for children of migrant workers to help migrant families and their children for a better and secure living. Through this programme, Emaar India nurtured the life of 450 labours’ kids with fulfilling their health, nutrition and education needs in a well-planned manner.

Emaar India in collaboration with its contractors runs nine crèches at different project sites. These crèches cater to labourers’ children from age group 0-12 years, divided into three broad categories: the youngest ones from 0-3 years, the Balwadi group of 3-6 years, and the bridge course group of 6-12 years. These crèches, are presently catering to more than 450 kids every day where health, nutrition and education needs are taken care of in a well-planned manner. Nutritious meal, growth monitoring, doctor’s visit, innovative learning methodology not just ensures proper growth and development of these kids but also gives a peace of mind to their parents working at the sites that their kids are in safe hands and well taken care of. The crèches are currently operational at 8 project sites of Gurugram and 1 in Mohali.

For Chandni – a migrant labourer from Mathura, getting a

private education for her kids was out of question; but, with Emaar India’s initiative she feels that the education provided at their crèches is at par or even better than that of any other place. “My son is happy to attend school every day,” she says. The story is similar with Rashmi and Sarita, who work with Chandni. They say that they experience a great working environment too as they do not have to worry about their children.

Samaritans like Sangeeta, a caretaker of one of the crèche at a construction site, are far and few and often struggle to get contractors and developers to see the benefits of welfare. “Initially I faced much difficulty and opposition. It was a long struggle before I could make any headway.”

Emaar India with help of people like Sangeeta are running crèches at 9 project sites and they ensures that the children are looked after, providing with nutrition and have access to basic education.

Sangeeta says “The crèche staff are trained & monitored on regular basis to ensure appropriate upbringing of kids. Time to time, Emaar India employees & the inhabitants of residential projects quiet often volunteer to teach and spend some quality time with the crèche kids. Recently, a movie screening session was organized at the theatre of one of the residential complex’s clubhouse where more than 200 kids and 20 staff members enjoyed the movie”

emaar india nurtured the life of 450 labours’ kids

JANUARY 2018 13

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Cinepolis, India’s first international and the world’s second largest

movie theatre circuit, in partnership with Round Table India launches the CSR initiative ‘Let’s All Go to Cinepolis’ on a bigger platform this year with the campaign reaching out to 15 cities in India.

Cinepolis believes in facilitating quality education for the children of our country and thus has collaborated with Round Table India, a non-profit organisation working in the education sector. Committed to the cause of bridging the equity gap in education for children through movies, Cinepolis will be hosting an exceptional and inspiring movie - “Secret Superstar” for underprivileged children, with the message to promote education and women empowerment.

Javier Sotomayor, Managing Director, Cinepolis Asia said, “This small initiative will bring a day of happiness, not only

for children but also for the Cinepolis family. As a responsible organisation, we are committed towards the society and it is our constant goal to provide the best cinema viewing experience to all our viewers.”

Speaking on the partnership, Devang Sampat, Director - Strategic Initiatives, Cinepolis India said, “We are delighted to have partnered with Round Table India for this initiative. This initiative

was a part of our endeavor to change lives of young children for the better.”

“We are elated to work with Cinepolis for this initiative. The key driving force behind the initiatives is to empower the children, who are the future of the nation. Our objective is to positively impact their lives and create some happy moments for them,” added Christopher Aravinth, President, Round Table India.

“We make a living by what we get, but we make a life by what we give,” goes a saying by Winston Churchill.

Corporates make money but responsible corporates go a step further and make efforts to take responsibility for their actions Since the 1990s, companies across the globe consider Corporate Social Responsibility (CSR) as a must have initiative. CSR allows them to do their bit for the society, environment and customers. With growing awareness among businesses about environment and customer engagement, companies come up with innovative ideas. With an aim to transform lives of urban and rural India, ICICI Bank has pioneered its CSR initiatives.

ICICI Bank has taken up several initiatives in the field of Education and Health to strengthen the society and make people self-sufficient. Initiatives like Skill Development have been successful in helping approximately 2 lakh urban and rural citizens earn a sustainable livelihood. Its Women Empowerment initiative has empowered more than 2.5 million less privileged women to become self-reliant. The Bank has also taken up CSR initiatives, ICICI Bank has impacted the lives

of over 17 million underprivileged Indians. The bank largely focusses on its Digital Villages initiative.

ICICI Bank’s innovation agenda for the villages is driven by the future needs of a Digital India. Inspired by the success of India’s first Digital Village at Akodara that stood out as a model cashless village. ICICI Bank has already transformed 100 villages into ICICI Digital Villages across the country within 100 days and aims to transform other 500 villages by this year end. The Digital Villages initiative takes a holistic approach

to the development of rural India and encompasses digital transactions, vocational training and easy loans for villagers. Under this CSR initiative, ICICI Bank empowers people by training them in relevant skillsets. This not only secures

their future but also helps them earn a living by doing what they are good at.

The Digital Villages initiative has transformed the lives of millions of underprivileged Indians. And every tale is awe-inspiring. Sunita Limbikai’s story is a journey of immense courage and patience in times of adversity.

CinepoliS hosts special screening for underprivileged

iCiCi diGiTal initiative is transforming lives of millions

JANUARY 201814

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Sachin Tendulkar said he would request Finance Minister Arun Jaitley to make Central Government Health Scheme

for sportspersons a part of Corporate Social Responsibility (CSR) budget, which can be used to develop sports infrastructure.Tendulkar, whose maiden speech in Rajya Sabha could not take place due to protests in the Upper House feels “India is a sport-loving nation not a sport-playing nation”. “I know it’s going to be a Herculean task to have CGHS benefit covering all international medalists but we

can take some steps to give them a respectable life. Imagine our first ever swimmer in Olympics Shamsher Khan. He had no funds to get treated for his heart ailment and hearing problem,” Tendulkar said.

“In my speech, I have requested Arun Jaitley ji to have a percentage of CSR budget for sport infrastructure. I would say for a start, if we have that budget, CGHS scheme can be incorporated in that project,” Tendulkar said. The legend has also spoken about transforming ‘Smart Cities’ into ‘Smart Sport Cities’.

“We can think about a Public Private Partnership which enables us to have more grounds. The ‘Smart City’ should be a ‘Green City’ with solar lighting, more playgrounds for the public. With association of big organisation, tournaments can be organised. It’s not always having professional athletes but a fitter generation,” India’s greatest ever cricketer said.

Tendulkar also spoke about how the younger generation should compulsorily know about the sporting achievements of the past heroes. “I have prepared a sample booklet with a number of sportspersons and their achievements but I would like our children to know about our sporting heroes. It should be made compulsory in schools. I have only tried to set a template,” he concluded.

Would urge finance ministry to include CGHs in CSr: Sachin Tendulkar

The corporate sector and individuals have donated more

than Rs 666 crore since 2014 in the Swachh Bharat Kosh (SBK), the government informed parliament on December 21. Replying to a question in the Lok Sabha, Minister of State for Drinking Water and Sanitation Ramesh Chandappa Jigajinagi informed about the Corporate Social Responsibility (CSR) funds the government has received to achieve the objectives of Swachh Bharat Mission (SBM). “In the year 2014-15, the government has received an amount of Rs 15,961.19 lakhs, in the year 2015-2016 an amount of Rs 25,324.64 has been received, in the year 2016-17 donation received was Rs 24,504.86 and for the year 2017-18 the government has received an amount of Rs 877.01 till now,” Jigajinagi said in a written reply to a

question. Informing the house, the minister has said that Rs. 633.98 crores has been spent from Swachh Bharat Kosh towards SBM. He added the SBM guidelines allows association of different groups in the implementation of the programme which includes individuals as well as corporates.

Jigajinagi also informed that the ministry approaches the corporate sector to contribute towards the SBK as part of their CSR contribution.

“Apart from the SBK, the Swachh Iconic Places project under the SBM aims to achieve high level of cleanliness in and around the iconic sites across the country having historical, religious and cultural significance. The project entails association of the corporate partner which render financial and technical assistance,” the minister pointed out.

Corporates, individuals donate over rs 666 cr in swachata fund since 2014: Government

JANUARY 2018 15

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JANUARY 201816

GlobalLogic a leading experience design and digital product development company, adopted ANK’s Gurugram learning

centre with the objective of providing quality education to underprivileged children.

As part of its association with ANK, GlobalLogic will support the newly launched Gurugram (Nathupur) centrefully, right from administrative to schooling needs. GlobalLogic has taken full ownership of setting up and running the school for the next three years.

Under the larger umbrella of providing education to the underprivileged, GlobalLogic also has a team of volunteers and representatives who are dedicating time and efforts towards mentoring and further ensuring development of these students.

With the launch of the GlobalLogic ANK centre at Gurugram, GlobalLogic along with its existing NGO associations and child education efforts, will be able to positively impact the lives of more than 2200 kids.

Located in an area marked by poverty and squalid living conditions, which is in sharp contrast to the high-rises in the satellite city, the centre trains children coming from households who earn their living working as agriculture and daily-wage labourers, house helps, masons and small shopkeepers.

The school will have an english and a computer

classroom, besides two general classrooms, a library and an activity area. The idea behind this initiative is to introduce children between the ages of 6 and 12 years to a world of growth and development through basic and remedial education with basic, english, computers and vocational training.

Inaugurating ANK’s centre in Gurugram, Sumit Sood, Global Logic India, Managing Director, said, “The new ANK centre will have over 150 students, who will be divided into age groups of 6-14 years and 14-17 years. Our aim is to provide these children with the best of education and make them an integral part of nation’s growth. Nothing will make us prouder than to see these students being educated and become well-respected individuals in the society.”

Abhishek, Founder and Director of ANK Foundation said, “With GlobalLogic’s proactive association, we aim to achieve a better tomorrow through the medium of education and make the power of knowledge accessible to millions.”

A non-government and non-profit organisation, Delhi-based ANK works for underprivileged children in the Delhi-NCR region and the rural areas of Bihar. ANK runs over 50 centres in the Delhi-NCR region and has touched the lives of over 20,000 children and youth through vocational and skill training.

Globallogic adopts Ank’s learning Centre at Gurugram

JANUARY 2018 17

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HDFC Bank BSE -0.15 % said it aims to transform lives in 1,000 villages by March 2019 as part of its corporate

social responsibility (CSR). Under the Holistic Rural Development Programme (HRDP), the bank has already empowered 750 deprived villages across the country in the last two-and-half years. The latest village in this chain is Umpathaw in the state.

“The bank has a board mandate to cover 1,000 such villages by March 2019. This initiative has so far Impacted the lives of over 10 lakh people in 16 states across the country,” HDFC Bank Deputy Managing Paresh Sukthankar said here.

HRDP seeks to better life in villages by focussing on improvements in five areas like education, water and sanitation and financial inclusion. The bank claimed that 550 inhabitants of Umpathaw now have access to potable water and a smart

school with clean toilets. “At HDFC Bank, we believe that for India to achieve

inclusive growth, our villages must grow in tandem with cities. Through HRDP, we are doing just that by creating sustainable communities in remote pockets of the country,” he said.

Through HRDP, the bank is creating an ecosystem to improve the overall economic and social conditions in rural India, he added.

The bank, he said, has been increasing its CSR spent and making changes in the life of people across various states. Last year, HDFC Bank spent Rs 305 crore and plan is afoot to raise this to Rs 365 crore this fiscal, he said. During 2015-16, the bank spent about Rs 248 crore under CSR. As per the companies law, corporates have to spend 2 per cent of average profit of previous three financial years under CSR.

HDFC BAnk to develop 1,000 villages under CSr by FY’19

HDFC ERGO, India’s third largest non-life insurance provider in the private sector, distributed 10,000 pollution masks

among school students in Delhi. As part of its Corporate Social Responsibility (CSR) program, the company aims to spread awareness and address the health concerns faced by the children in the city.

HDFC ERGO took this opportunity to spread the awareness about the perils of pollution and connect with over 21,000 students and more than 600 school teachers & supporting staff at these government schools. Additionally, the company also educated them on the safety measures one must take to prevent any health hazards that may be caused due to pollution.

Speaking on this CSR initiative undertaken by the company, Mr. Mehmood Mansoori, Member of Executive Management & Group Head, HDFC ERGO General Insurance, said, “We took this initiative to distribute high quality pollution masks to students of government schools in Delhi to ensure their well-being though our CSR activities.”

Through this initiative, 10,000 washable and re-usable pollution masks were distributed among the students of seven government schools – 3 Girls Schools and 4 Boys Schools – in the New Kondli, Dallupura, Vasundhara Enclave, Mayur Vihar areas of Delhi, covering 5,500 girl students and 4,500 boy students. These schools included New Kondli-GBSSS (Boys), New Kondli-GBSSS (Girls), Dallupura-SKV, Vasundhra Enclave-GBSSS, Mayur Vihar, Phase III GBSS (Boys), Mayur Vihar, Phase III GGSS (Girls), Mayur Vihar, Phase III, Kondli Gharauli-

GGSS (Boys), Mayur Vihar, Phase III and Kondli Gharauli-GGSS (Girls).

HDFC ERGO plans to continue its CSR efforts in 2018 and focus on issues which pose a serious concern to people’s healthcare and spread awareness about the preventive measures.

Marine and Liability Insurance in the corporate space. HDFC ERGO is expanding its network across the country and is today present in 109 branches spread across 91 cities with an employee base of over 2000 professionals. The Company also has a wide distribution network.

hdFC erGo distributes 10,000 masks to safeguard children

JANUARY 201818

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Continuing with the vision to support well-being of the community, PNB Housing Finance donated advanced

and innovative healthcare equipment such as Transport Incubator with ventilator and state of the art Radiant Warmers for the Neonatology Department at the King George’s Medical University Lucknow. Dr. Mala Kumar, HOD Neonatology KGMU has expressed gratitude to PNB Housing for this humanitarian cause.

The advanced Transport Incubator, the best available in the world, is equipped with an inbuilt ventilator. This will facilitate safe transport of delicate preterm babies from one unit to another. The hi-tech Radiant Warmers, designed to keep the smallest of babies warm even in the coldest months of the year will also be a boon for the neonates.

The initiative was organized in King George’s Medical University Lucknow in the presence of Prof. MLB Bhatt Vice Chancellor of KGMU and other dignitaries. Commenting on the initiative, Prof. MLB Bhatt said “With the alarming increase in infant mortality rates, the availability for advanced equipment to ensure proper health care is the need of the hour. We welcome and appreciate PNB Housing Finance for their magnanimous gesture. They stand as a testament of

how corporate houses today are increasingly becoming aware of their social responsibility and actively working towards vision of social welfare.”

Mr. Anshul Bhargava, Chief People Officer - PNB Housing Finance Ltd. said, “Children’s health is critical for maintaining the health of a country. Providing a happy and secure world for children is part of our social responsibility vision. With this inroad in advanced health care we intend to make specialized health care accessible to the commoners of our society. We chose to start with the Neonatology Department in KGMU, which caters for new born babies who are the foundation of our society.”

About PNB Housing Finance Limited PNB Housing Finance Limited (NSE: PNBHOUSING,

BSE: 540173) is promoted by Punjab National Bank and is a registered Housing Finance Company with National Housing Bank (NHB). The Company got listed on the Indian stock exchanges on 7th November, 2016. The Company offers to its retail customers “housing and non-housing loans”. The Company is also into construction finance loans to real estate developers for residential housing. PNB Housing Finance is a deposit taking Housing Finance Company.

pnB houSinG FinanCe donates healthcare equipment to king George’s Medical University

JANUARY 2018 19

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Spark Minda, Ashok Minda Group, continuing their societal welfare campaigns has setup an artificial limb fitment

camp at its Noida (UP) facility. In continuation to its legacy of social welfare drives, the artificial limb fitment camp is aimed to heal and treat more than 1000 patients with certain disabilities during the 12 days of operation. The camp has been set up at the Noida facility of its flagship company, Minda Corporation Limited, Sector 59- Noida. It has been organized in association with Bhagwan Mahaveer Viklaang Sahatya Samiti (Jaipur Foot) from 13 to 24 Dec, 2017.The camp is providing end-to-end support in Limb fitment, Caliper fitment, providing Walkers, Elbow Crutches, Tricycles, Wheel chairs etc, all in same day and as per requirement of the patient. Spark Minda has been prominently holding such initiatives nationally and internationally from Noida to Indonesia in which amputees were benefitted with 1683 fitments during last couple of years.

The activity is part of Saksham– a CSR program started by Spark Minda, Ashok Minda Group to help Persons with Disabilities (PWDs). Under Saksham, the Group aims to provide accessible and assistive technologies, impart skill training through OJT (On the job training), create inclusive workplace and ergonomics, train them for 5s and life skills, employ PWD’s (Persons with Disability). The whole idea of initiating and implementing campaign is sustain the lives of PWD’s (Persons with Disability).

Speaking at the inauguration of Artificial Limb Fitment Camp Program, Mr. Ashok Minda, Group CEO, said, “Project Saksham is itself an achievement for Spark Minda, Ashok Minda Group. We stand proud that over the time more than 1500 people have been benefitted through our small means of giving back to society. Bhagwan Mahaveer Viklaang Sahatya Samiti (Jaipur Foot) is one of our esteemed partner in this welfare movement, their efforts and continuous support strengthens our idea of facilitating everyone selflessly.”

He further said, “We are extremely happy to set-up this camp which is purely aimed at the physical and socio-economic rehabilitation of persons with disability, especially the resource-less, so they can lead a life of dignity and become productive and sustained members of the community. We are delighted by the means and ways we are nurturing the society and bringing a change that can turn someone’s life around for good.”

Sarika Minda, Chairperson, Spark Minda Foundation says, “As a Group, we have always regarded CSR as an intrinsic part of its existence and since the beginning the Group, we have been involved in activities aimed at bringing positive changes in the society. Saksham is one of our prominent programs which has been planned to benefit the society in a big manner through rehabilitation of the persons with disability through enabling them to live a life of dignity and self-sufficiency.”

sPArk MinDA, AsHok MinDA GroUP organizes Artificial limb Fitment Camp

JANUARY 201820

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Tata Steel on 21 December inaugurated the 1st batch of the residential training programme for Persons With Disabilities

(PWD) at Noamundi.The OMQ (Ore Mines & Quarries) Division of Tata Steel recently set-up a Centre for Abilities SABAL for PWD at Noamundi in which the training programmes will be conducted by Tata Steel. SABAL is a joint initiative of Tata Steel Skill Development Society (TSSDS) and Enable India for PWD. Enable India is a premier institute that has been shaping up lives of PWD over the years in India. TSSDS, promoted by Tata Steel, is targeted towards enhancing the technical skills of the youth of Jharkhand. The residential training programme was inaugurated by Sanjiv Paul, Vice President (Safety, Health & Sustainability), Tata Steel in the presence of Pankaj Satija, General Manager (OMQ), Tata Steel and other senior officials of the company.

Speaking on the occasion, Paul said, “This is one of its kind initiatives undertaken by OMQ Division. I am sure that the participants will be benefitted from this programme and will have a bright future.” SABAL will groom PWD for a sustainable life future by offering various courses like training for trainers programme, disability awareness workshops, digital literacy

programme, career awareness workshops, foundation course in computer and employability and similar need-based initiatives.

The 1st batch of SABAL will undergo a seven-week Digital Literacy Programme for the visually impaired. The training will be delivered by experienced trainers from Enable India, Bengaluru. The 1st batch will comprise of 15 visually impaired participants from in and around Noamundi

Union minister Nitin Gadkari said that the UK-based Indian-origin businessmen have committed to projects worth

nearly Rs 500 crore associated with the Clean Ganga mission. The Minister for Ganga, river development, water

resources, highways, shipping and transport said that riverfront regeneration and development of ghats in the towns of Patna, Kanpur, Haridwar and Kolkata have been taken on by four leading industrialists from the UK.

Vedanta Group chief Anil Agrawal, who is born in Patna, has pledged his support for the regeneration of the city’s riverfront; shipping magnate Ravi Mehrotra has taken on Kanpur; the Hinduja Group will develop the ghats of Haridwar; and Indorama Group chief Sri Prakash Lohia will take charge of Ganga Sagar in Kolkata.

“We have a commitment of more than Rs 500 crore with these projects and I appeal to all NRIs to participate wholeheartedly in Namami Gange,” Gadkari said at the end of his three-day UK visit.

The businessmen will take on the projects as part of their corporate social responsibility (CSR) agenda and work with the

Indian government on finalizing the plans for each of the cities. “All options are open. The government will act only as a

facilitator,” the minister said, adding that the UK tour marks the launch of a series of worldwide road shows to attract businesses to invest in the Clean Ganga mission.

Besides commitments from Indian-origin businessmen, five UK-based companies - Lyndon Water, Celtic Renewables, Mebifarm, NVH Technologies, and Arkatap - have also made a technology sharing commitment to the Clean Ganga programme. At a business gathering in London, he highlighted the availability of more than Rs 10,000 crore worth of projects for ghat, crematorium, riverfront development water bodies, parks, sanitation facilities and public amenities within the Clean Ganga programme. ..

He revealed that more than 119 Ghat projects have already been taken up in five states at the cost of Rs 650 crore. Following the UK, the minister has plans to hold similar roadshows in Dubai, Singapore and the US to make a pitch to the Indian Diaspora to get involved in projects associated with Clean Ganga.

nitin Gadkari gets rs 500 crore commitment for Clean Ganga mission

TaTa STeel at noamundi inaugurates training program for persons with disabilities

JANUARY 2018 21

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Lowe’s India, the global in-house center of Lowe’s Companies Inc., a FORTUNE 50 home improvement

company headquartered in Mooresville, NC, U.S., announced the donation of Rupees 1.2 million to SOS Children’s Villages, as part of its ongoing commitment to serving communities in India.

Phase 1 of this commitment came to life as Lowe’s India inaugurated the basketball court in SOS Children’s Village in Bannerghatta road. Since its inception in 2014 in India, Lowe’s has extensively engaged with communities and will soon be announcing new projects with other community partners in the coming months.

Inaugurating the basketball court, James Brandt, Managing Director – Lowe’s India said, “With a purpose to help people love where they live, we at Lowe’s strongly believe that social responsibility is a foundational characteristic of our culture. It defines who we are and helps us live our value to make a difference in somebody’s day every day. As a home improvement company, a home is at the center of everything that we do as a business. Our association with SOS Children’s Villages of India aligns completely to our vision and core as a company.”

Applauding the support, Secretary General of SOS Children’s Villages of India, Anuja Bansal said, “Corporate partners like Lowe’s India provide encouragement and strengthen us to reach out to many more children in need, in our country.”

Lowe’s India’s focuses on housing, education and environment as part of its corporate social responsibility initiatives. Employee volunteerism is a strong foundational concept at Lowe’s, and every year Lowe’s employees are encouraged to participate and give back to the communities.

About 100 children from low-income families will be able to hear better, thanks to the cochlear implants they have

received. Implant surgeries for the children between 6 to 9 years was financed by Power Finance Corporation (PFC) along with the Ali Yavar Jung National Institute of Speech and Hearing (AYJNISHD).

Speaking on the Corporate Social Responsibility project, Rajiv Sharma, PFC Chairman and Managing Director, said: “Being the 7th largest public sector company, we have helped change the lives of 100 children. We feel proud about this achievement and hope to contribute more through our CSR initiatives.”

A cochlear implant surgery is undertaken by doctors on a person with hearing impairment. After the surgery, a processor is fixed on the outer year which helps the person hear better. After the surgery, the person goes through speech

therapy so that they can learn to speak. Sharma said that the PSU had spent close to Rs. 6 crore of the Rs. 150 crore rupees earmarked for CSR.

Dr A.K Sinha, Director of AYJNISHD, spoke about how cochlear implants in India are imported. “As a part of the Make in India initiative, some changes should be made to manufacture cochlear implants in India, this would bring down the costs of the surgery drastically,” he added. At present, patients pay close to Rs. 6 lakh for the cochlear implant surgery.

Thawarchand Gehlot, Minister for Social Justice and Empowerment, said: “Under the ADIP (Assistance to Disabled Persons) scheme of our ministry, we added people with hearing impairments. We plan on helping them by conducting

more such surgeries.” He also said that 600 more children were on the waitlist for which they needed funding.

lowe’S india announces donation of rs 1.2 million to SoS children’s villages

pFC spends for cochlear implant surgeries

JANUARY 201822

CSR NewS INDIa

LANXESS India Private Limited, the leading specialty chemicals company has taken another major step

towards creating a sustainable environment in & around Nagda by undertaking three projects as part of its Corporate Social Responsibility. The company signed a memorandum of understanding with the Nagda Municipal corporation wherein it committed to undertake the maintenance of overhead water tank in Mehatwas, development & maintenance of Nagda municipal garden and installation of solar street lights in Mehatwas & Durgapura.

This announcement follows the company’s CSR outreach projects launched last month wherein LANXESS committed its support to the Nagda government college by way of e-learning tools and support of a sonography machine to the Nagda Civil hospital.

The three year long MoU was signed in a ceremony held at the Nagda community hall in the presence of Mr. Ashok Malviya Chairperson Municipal Council & Mr. Dilip Singh Shekhawat Member of Legislative Assembly Khachrod-Nagda Constituency, Mr. Neelanjan Banerjee, Senior Executive Director, LANXESS India, Mr. Sanjay Singh, Site Head, Nagda, LANXESS India and other esteemed dignitaries from the state and local administration.

These projects are in line with LANXESS’ vision for sustainable development and a better quality of life for the people of the region.

As part of the maintenance and development of the Nagda municipal garden, LANXESS India will ensure structuring of the fencing, grass beautification and planting of saplings.

With an aim to ensure better infrastructure for distribution of the current water supply system in the town, LANXESS will support in the repair & renovation of the pipeline distribution & strengthening of column structure of the overhead water tank in Mehatwas. This is expected to directly benefit a population of over 2400 in the region.

Contributing towards making the planet greener, LANXESS India will be undertaking the installation of solar street lights in Mehatwas & Durgapura wherein, the company will support the municipal corporation with installation of twenty five solar street lights. The installation will include pole installation, battery, solar panels, solar bulbs and maintenance for a period of three years.

On this occasion, Mr. Neelanjan Banerjee said, “LANXESS takes its social responsibility projects in true spirit and has been relentless in its efforts of making a positive and meaningful change in the lives of the people in & around Nagda. In the current fiscal year itself, the company has supported the region through five different CSR projects worth around Rs.50 lacs. The three new projects launched today assert our commitment towards the region’s welfare and the company’s vision of a sustainable environment.”

Commenting on the projects, Mr. Sanjay Singh said, “LANXESS India has taken these initiatives as a step forward to sustainability in the region of Nagda. With the current environmental conditions, sustainable development is the solution for a healthier lifestyle. Through these projects, we hope to improve the quality of living for the people of Nagda. I also thank the Municipal Corporation of Nagda for seeing merit in our efforts and supporting us.”

lanXeSS expands its CSr outreach in nagda

JANUARY 2018 23

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Bharat Petroleum Corporation Limited has agreed to provide grants and investments to two highly promising

startup ventures at Maker Village, managed by IITM-K,under its flagship Project Ankur that aims to encourage entrepreneurship and innovation nationwide.

BPCL is offering to support further development of an Underwater Drone created by EyeROV Technologies and a Cattle Milking machine that enables early detection of dairy cattle diseases, developed by Resnova Technologies.

Aravind Krishnaswamy, General Manager (Strategy) BPCL exchanged MoUs with Jijo Paul, CEO at Resnova Technologies and Johns T Mathai, CEO at EyeROV Technologies, at the Maker Village at Kinfra Park in Kalama.

BPCL and Kerala Startup Mission are now working together to find promising new startups to support.

Innovative ventures that are in need of funding can get in touch with KSUM and the selected ones could earn grants.

“It is great that companies like BPCL are coming forward to support startups in the country. KSUM would be actively working with initiatives like Project Ankur to help startups reach market faster,” said Saji Gopinath, KSUM CEO.

BPCL’s Krishnaswamy said “Compared to other states, Kerala has a very good system for the promotion of startup cultures. Projects like the KSUM and Maker Village are

bringing the best out of the startups.” “When BPCL was looking for the best ideas to grant

funds to, Kerala came into the picture and we were happy to support these deserving ideas,” he said.

The EyeROV drone can dive 50 meters deep into the water to gather data and is expected to find applications in various fields, including for the Police Department, Fire and Rescue, and the Navy. Resnova’s cattle milking machine that doubles up as a disease diagnostic tool could potentially be of invaluable assistance to dairy farmers to tackle cattle diseases before they become full-blown epidemics.

Project Ankur scheme of BPCL offers financial aid to startups with significant business potential and social relevance. In all they have allocated a Rs 25 crore for the promising ventures that are selected.

“It is a moment of pride for Maker Village that our startups should be the first to be chosen by BPCL for funding through Project Ankur,” said Prasad Balakrishnan Nair, CEO, Maker Village. “These innovations are an example of the great work that is being done by our startups and an indicator of more such ideas that will emerge in the future,” he said. P Padmanabhan, former Managing Director of Numaligarh Refinery Ltd, Assam and Rohan Kalalni, COO of Maker Village.

BpCl to provide grants and investments to 2 startup ventures

JANUARY 201824

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A short film ‘Communities and Conservation: Working Hand in Hand’ was launched at WWF-India, New Delhi last

evening. Produced as part of a collaboration between WWF-India and Sony India’s work in western Arunachal Pradesh, the film documents the partnership with local community members through a Community Conserved Areas model towards conserving the red panda habitat in the state.

Arunachal Pradesh has the highest concentration of biodiversity in India, with 82% of its land area under forest cover. These forests are home to more than half of all bird species found in India and one-third of all plant species of India, along with iconic species such as the red panda, snow leopard and the black-necked crane.

Unique to this region is the fact that more than 60% of forests in the state are owned by local communities. With communities being the most important stakeholders, no conservation effort in the state can be successful without their involvement to protect the region’s wildlife species and their habitats. The film showcases the Community Conserved Areas (CCAs) initiative in Arunachal Pradesh, supported in the recent years through the WWF-India and Sony India partnership, alongside other supporters, that help empower local communities to implement conservation initiatives. The film features voices of these local communities in the CCAs who are part of committees undertaking wildlife monitoring, patrolling, and community-based tourism activities. The film also highlights the conservation initiatives for the red panda

in western Arunachal Pradesh. Sony India’s support to WWF-India under its CSR

mandate also includes support for conservation of the snow leopard and the creation of audio-visual content to showcase WWF-India’s tiger conservation initiatives among local communities, State Forest Departments, school students and an urban audience.

Speaking on the occasion, Mr. Sanjay Bhatnagar, National Head, Human Resources, Facilities & Administration and Corporate Social Responsibility, Sony India said, “We understand the importance of CSR at Sony India and believe in utilizing our strengths to contribute extensively to the society. For this project, we are delighted to partner with WWF-India that has worked closely with the community for conservation of the endangered red pandas.” He further added, “We aim to achieve sustainability and this project is not an exception. We are committed to the cause and will continue to work with WWF-India in aiding resources so that this able initiative continues with more fervour and dedication.”

Speaking about the partnership, Mr. Ravi Singh, Secretary General and CEO of WWF-India said “Sony-India’s support to the project has contributed towards achieving measurable impacts on ground. Initiatives such as these encourage that community members retain their traditional rights over the forest and also conserve the unique wildlife they support.”

WWF-inDiA and SonY india support the conservation of community

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Albertsons Companies this week caps off a successful season of holiday giving campaigns that will help food

banks provide emergency food assistance throughout the lean winter months. Fueled by customer generosity, store teams gave more than 20,000 turkeys and hams for holiday dinners while generous and engaged customers donated thousands of tons of additional food for people in need.

“Between the extra expenses of heating one’s home and buying warm clothes for the family, the winter can bring increased food insecurity for low-income families,” said Nancy Curby, senior vice president of corporate partnerships and operations at Feeding America. “People shouldn’t have to choose between eating or paying a bill so the gas doesn’t get turned off. That’s when your donations to food banks and local pantries make all the difference.”

In all, Albertsons Companies’ 2,300+ Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Star Market, Tom Thumb, Randalls, Pavilions, Haggen, ACME Markets and other stores conducted dozens of food drives and fundraisers for regional food banks, small local pantries and other charities in November and December. Those organizations, which are on the frontline of hunger relief in their communities, rely on the support from business partners to maintain their supplies when the need is the greatest. The company’s successful, resourceful and creative winter hunger-relief campaigns throughout the country include the following programs:• On the East Coast, ACME Markets collected and donated

468,400 pounds of food as part of WMMR Radio’s annual Camp Out for Hunger in Philadelphia, the largest single-location food drive in the country. Donations benefitted the Philabundance food bank. ACME also partnered with Philadelphia Eagles defensive end Vinny Curry and his Rush2Victory Foundation to distribute 200 meal kits to Philadelphia families in partnership with NET Community Care and Big Brothers Big Sisters.

• In Portland, Safeway has helped to raise thousands of dollars and over 86,000 pounds of food to date as the title sponsor of the 25th Annual Safeway Winter Wonderland holiday light show, a fundraiser for the Sunshine Division, which provides food and clothes for 15,600 households annually. Billed as “the largest holiday light show west of the Mississippi,” Winter Wonderland is a colossal, drive-thru paradise of lights at the Portland International Raceway. Each year, roughly 25,000 people pay $20 to $50 to drive through the display of 250 colorful, animated scenes and are encouraged to bring food donations.

• For the 18th consecutive year, Safeway stores in the Washington, D.C. area provided a traditional Thanksgiving dinner to more 5,000 people at the Safeway Feast of Sharing. The event also included a community services expo where Safeway pharmacists provided free flu shots and volunteers distributed 1,350 new coats.

• In-store food donations that provide food banks with the items that they need most through the winter months are a key part of Albertsons Companies’ hunger relief efforts. Customers can donate $5, $10 or $15 at checkout to provide a bundle or bag of food to a neighborhood food pantry or food bank. Each year the campaign raises thousands of tons of food for food banks.

• Supporting veterans and military families is an important element to giving season efforts. Chicago-area Jewel-Osco stores partnered with the Chicago Bears, MillerCoors and the Road Home Program to donate 2,000 turkey dinners to military veterans and their families. Albertsons and Safeway stores in Washington state joined forces with Operation Homefront’s “Giving Strength” campaign to distribute 500 holiday meals to military families.

In addition to the much-needed support for organizations that provide food for people in need, their stores and regional operating divisions also work to meet other critical needs during the winter months. This year, stores in cold climates joined with neighborhood and regional organizations to collect more than 10,000 winter coats for children and low-income families. For example, stores in Eastern Washington and Northern Idaho partnered with ABC affiliate KXLY’s Coats 4 Kids program to collect and donate more than 5,000 coats.

“The myriad of ways that our teams across the country step up to help those in need is amazing,” said Chairman & CEO Bob Miller. “We take our responsibility toward making our communities better every day very seriously, and it certainly shows in how our teams and customers rally to give back to those in need.”

About Albertsons CompaniesAlbertsons Companies is one of the largest food and

drug retailers in the United States, with both a strong local presence and national scale. They operate stores across 35 states and the District of Columbia under 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs, as well as meal kit company Plated based in New York City.

alBerTSonS CompanieS helps food banks fight winter hunger

JANUARY 201828


Caterpillar Inc. (NYSE: CAT) employees and retirees together with the Caterpillar Foundation have pledged

more than $11.2 million to United Way agencies across the United States as part of its 2017-2018 campaign. This amount includes a dollar-for-dollar matching grant from the Caterpillar Foundation. The United Way has been Caterpillar’s only annual corporate-sponsored charitable solicitation for funds to its employees and retirees for more than 60 years.

“I want to express my sincere thanks to our employees and retirees who contribute their time and resources to strengthen the global communities where we live and work,” said Caterpillar CEO Jim Umpleby. “Through their generous annual contributions to the United Way, they are helping to build a better world.”

Since the Caterpillar Foundation began investing in the United Way, employees have been able to designate their contributions to the United Way agency of their choice.

“Just as our company looks for the most impactful return on investment in the course of its business, the Caterpillar Foundation focuses on root cause investments that have the greatest impact on poverty alleviation. That’s why the United Way is such a great fit – it assesses the

community needs and finds efficient programs that deliver measurable outcomes through hundreds of United Way-funded agencies,” said Caterpillar Foundation President Michele Sullivan. “Most importantly, the United Way works to eliminate those needs in the future by identifying the causes and creating long-term and sustainable solutions.”

In addition to the more than $5.6 million pledged by employees and retirees through the campaign, employees raised more than $110,000 through special events, provided directly to local United Way agencies across the United States.

“I want to express my sincere appreciation to Caterpillar employees for continuously going above and beyond in

providing generous contributions and volunteer leadership to United Ways and our member agencies,” said Michael Stephan, who serves as president of the Heart of Illinois United Way and coordinates Caterpillar’s donations across the United States. “In addition, United Ways and the communities we serve, tremendously benefit from the Caterpillar Foundation’s ongoing commitment and support. In my thirty years working for United Ways across the country, I have never experienced a more caring and compassionate company that is committed to partnering with us to ensure vital health and human care programs are available that positively impact the education, income and

health of our communities.”For the last six years, Caterpillar has had two

international United Way campaigns in Panama and Mexico that have continued to grow each year, supporting programs that provide access to basic human needs, education and beyond, and furthering the Caterpillar Foundation’s mission to lift people from the spiral of poverty.

About Caterpillar FoundationFounded in 1952, Caterpillar’s philanthropic

organization, the Caterpillar Foundation has contributed more than $685 million to help make sustainable progress possible around the world by providing program support in the areas of environmental sustainability, access to education and basic human needs.

CaTerpillar FoundaTion, employees and retirees invest $11.2 million

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The annual New Year’s Raffle is taking place aboard all of the ships in the

AIDA Cruises fleet. The proceeds from the raffle will once again go to a number of different projects.

For more than ten years, AIDA Cruises has supported the work of SOS Children’s Village with its worldwide projects for disadvantaged children. It has been possible to support various SOS Children’s Village measures in Germany, Africa and the Philippines with donations totaling over one million euros.

A portion of the proceeds also benefit Mercy Ships. Free operations and dental treatment are provided to patients with urgent medical needs aboard the world’s biggest hospital ship, the Africa Mercy. AIDA employees are also onboard the Africa Mercy, helping to save lives. AIDA Cruises provides an engineer aboard this ship at all times, and has donated 100,000 euros in 2017 to help Mercy Ships’ work.

Another charity receiving donations generated fro, the raffle is The Reiner Meutsch Fly & Help Foundation. The Reiner Meutsch Fly & Help Foundation is

aida guests support social projects by buying a raffle ticket

building schools in the Philippines and in the Caribbean regions, both affected by hurricanes in 2017.

Raffle winners have the opportunity for several high-quality prizes, including upcoming AIDA cruises.

Continuous involvement in community projects is an important part of the AIDA corporate culture and a matter very close to the company’s heart. AIDA Cruises supports the work of numerous social, cultural and charitable associations and establishments.

JANUARY 201830


The CITGO Lemont Refinery and mobile literacy outreach program, Bess the Book Bus, brought the joy of reading

to local students at St. Cyril and Methodius School in Lemont during the month of October.

Approximately 105 books were distributed to St. Cyril and Methodius School students. Students were able to pick out their very own book to take home and then enjoyed participating in an interactive and hands-on drum circle hosted by Bess the Book Bus Partner, Giving Tree Music.

CITGO believes in the power of education, and is committed to nurturing the ongoing learning experiences that fuel the knowledge their communities – equipping the workforce for the future. A committed sponsor of Bess the Book Bus since 2009, CITGO has supported the bus as it’s travelled to 48 states to distribute more than 600,000 new books.

“Through our Fueling Education initiative, CITGO supports organizations like Bess the Book Bus because igniting a love for reading at a young age has a lasting impact,” said Jim Cristman, Vice President and General Manager of the CITGO Lemont Refinery.

About the CITGO Lemont RefineryFor over 90 years, CITGO Lemont Refinery has employed

more than 750 Chicago area residents on a full-time and contract basis in support of the local economy. In addition to producing high quality fuels for a large portion of the network of nearly 5,500 independently and locally-owned CITGO stations across the country, Lemont Refinery employees also make a major positive impact on the community. Each year, more than 2,500 volunteer hours and thousands of dollars are given in support of community programs such as Muscular Dystrophy Association, United Way and a variety of environmental and preservation programs. Operations at the Lemont Refinery began in 1925 with a major expansion, doubling the facility, in 1933. Over the years, new units were added to meet the demand for a better quality of gas for automobiles, aviation fuel for WWII, and the production of asphalt.

About CITGOCITGO, based in Houston, is a refiner, transporter and

marketer of transportation fuels, lubricants, petrochemicals and other industrial products. The company is owned by CITGO Holding, Inc., an indirect wholly owned subsidiary of Petróleos de Venezuela, S.A., the national oil company of the Bolivarian Republic of Venezuela.

CiTGo lemont refinery brings Bess the Book Bus

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Funding from the FCA Foundation will help ensure that more children have access to Meet Up and Eat Up and

School Breakfast Programs.The FCA Foundation, the charitable arm of North

American automaker FCA US LLC, announced a $500,000 grant to United Way for Southeastern Michigan. The grant will help United Way implement two primary strategies to ensure that more children have access to and participate in child nutrition programs throughout the school year and during the summer.

First, the FCA Foundation grant will enable United Way to provide partner organizations (community groups and schools) with the funds and technical assistance needed to run and expand Meet Up and Eat Up summer meals programs. Additionally, the grant will support United Way’s efforts to implement robust community engagement, marketing, and canvassing strategies to ensure that children and families, school administrators, and the public know about both the Meet Up and Eat Up summer program and the School Breakfast Program available each school day.

“FCA US cares deeply about our communities and respects United Way for the work they do. In no uncertain terms, United Way is committed to improving lives,” said Brian Harlow, Head of Manufacturing, North America and FCA US United Way Co-Chair. “By focusing on key areas including education, economic prosperity and health, United Way works to connect corporations, non-profits and government agencies to tackle problems as a team, therefore, amplifying what no singular organization could do alone.”

Raising awareness about the free food programs remains a priority to United Way. During the school year, nearly 300,000 children in Macomb, Oakland and Wayne Counties qualify for either free or reduced price meals. Yet of those eligible children, only about 17 percent participate in the free summer meals program, Meet Up and Eat Up. In response, FCA US sponsored five United Way Block Parties this summer to increase awareness and attendance of the Meet Up and Eat Up program.

“We are grateful for strategic partners like FCA US for helping us support families throughout the tri-county,” said Tanya Heidelberg Yopp, interim CEO, United Way for Southeastern Michigan. “With partnerships that reach more than 700 sites, this significant grant will help further our efforts for greater impact so that children continue to have access to this valuable free, meals program each summer.”

According to data from the Michigan Department of Education, the total number of summer meals served

in 2016 in Macomb, Oakland and Wayne Counties was 1,210,049.

All donations to United Way this year count towards its overarching 2016-18 Annual Community Giving goal of $100 million – set by Fiat Chrysler Automobiles CEO Sergio Marchionne, who also serves as United Way Campaign Chair.

About United Way for Southeastern MichiganUnited Way for Southeastern Michigan mobilizes the

caring power of Macomb, Oakland and Wayne counties to improve lives in measurable and lasting ways throughout the region. The organization is led by a diverse group of volunteers from business, labor, government, human services, education and the community. United Way provides opportunities to invest in the metropolitan Detroit community through volunteerism, advocacy and its annual campaign. United Way is a leader in convening partners to achieve positive outcomes around Health, Education, and Economic Prosperity.

About the FCA FoundationThe FCA Foundation is the charitable arm of North

American automaker FCA US LLC, a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. The FCA Foundation invests in U.S. charitable organizations and initiatives that help empower people, build strong, resilient communities and generate meaningful and measurable societal impacts. In support of these objectives, the FCA Foundation focuses on the following foundational pillars: youth development, education, support for veterans and their families, and community service.

FCa FoundaTion announces $500,000 grant to end childhood hunger

JANUARY 201832


HSBC has launched a new type of sustainable bond based on the United Nations Sustainable Development Goals

(UNSDGs). This is the first time that a private sector entity has issued a benchmark-size bond of this type and reflects the Group’s commitment to financing projects that benefit communities and the environment.

Recent research commissioned by HSBC shows that 68% of global investors intend to increase their low-carbon related investments to accelerate the transition to a clean-energy economy. The US$1 billion raised from the HSBC SDG bond, which matures in 2023 and was three times oversubscribed, will be used to support projects that offer broad social, economic and environmental benefits as aligned to seven selected SDG targets. These could include hospitals, schools, small-scale renewable power plants and public rail systems. The inaugural issue, announced in the wake of the UN climate conference that closed last week in Bonn, Germany, saw strong appetite from a North America investor base, which took 80% of the final allocations, followed by Asia (10%) and Europe (9%). Stuart Gulliver, HSBC Group Chief Executive, said: “The launch recognizes our responsibility to help finance global sustainable development. Investors want more socially and environmentally responsible investment opportunities, and this bond helps to meet that demand. It also helps build a deeper and more liquid market to attract other issuers. This is just one mark of HSBC’s commitment to help economies and societies advance towards a sustainable future.”Patricia Espinosa, Executive Secretary of UN Climate Change, said: “A dramatic expansion in creative financing

is going to be crucial for catalyzing the transition to a low carbon, sustainable world. It is happening, but needs to happen with greater urgency, speed and scale. So,

congratulations to HSBC for this innovation and its explicit support for the SDGs and the Paris Climate Change Agreement—we look forward to many more financial institutions following suit.” HSBC has published a new framework for the SDG bond aligned to the UNSDGs setting out how the US$1 billion proceeds will be used and managed. More specifically, the proceeds will be used to support projects contributing towards specific goals, including:• improving access to education, essential healthcare,

fresh water and sanitation• increasing the share of renewable in the global energy

mix• building sustainable cities and transport systems• helping communities adapt to the effects of climate

changeHSBC will provide an update each year on how the

proceeds of the bond are being used and will also endeavour to measure the resulting impact of the underlying projects and loans. In addition, an independent body will give second-party opinion, checking that the proceeds are being used in line with HSBC’s framework on an annual basis.

The new bond builds on HSBC’s longstanding commitment to sustainable development and its ambition to play a leading role in the fast-developing market for sustainable finance.

hSBC issues world’s first corporate sustainable development bond

TeTra TeCh provide a solar-powered water supply systemTetra Tech has been a longtime supporter of Engineers Without Borders (EWB), helping communities around the world

meet their basic human needs. Tetra Tech partnered with the EWB Boston Professional Chapter to help bring clean, reliable water to the 4,000 residents of Mapinduzi, Tanzania. Tetra Tech supported the project through its 2016 Charity of the Year employee giving campaign, which raised funds for system installation in 2017.

Finding sufficient water for drinking and daily living was a struggle for the residents of Mapinduzi. They often resorted to collecting water from the contaminated, local river during the rainy season and digging shallow wells in the dry riverbed that were prone to collapse during the dry season.

In partnership with EWB, Tetra Tech assisted the community to update their 45-year-old water supply system, install a solar-powered pump, and prepare for the installation of two new water storage tanks. The villagers now can pump all the water they need year-round.

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With the holidays upon us, the Joy in Childhood Foundation is making a special gift to help address

critical child health and hunger needs. The Joy in Childhood Foundation, the charitable foundation supported by Dunkin’ Donuts and Baskin-Robbins, announced a new $2.7 million commitment to help bring joy to sick and hungry children. As part of this commitment, a $1 million grant will be awarded to Feeding America®, the largest domestic hunger-relief organization, and $1.7 million in grants from local Joy in Childhood Foundation Chapters will be distributed to nearly 200 non-profit organizations in local communities, including Boston, Chicago, Miami, Philadelphia and New York, that address children’s health and hunger issues.

In 2017 alone, including with these most recent grants, the Joy in Childhood Foundation has awarded over $5 million in grants to help bring joy to sick and hungry kids nationwide.

“The Joy in Childhood Foundation brings joy to kids year-round, but to have an opportunity to bring joy to kids facing hunger and health issues during the holiday season is very special to us,” said Karen Raskopf, Co-Chair, Joy in Childhood Foundation. “We know that this time of year can be difficult for children and their families and it’s also an especially busy time for the food banks and health organizations they rely on. Our new commitment will help ensure that children in our local communities who are facing hunger and health issues can experience the joy of the holidays – just like any other

child – without having adult-like worries, such as where their next meal will come from.”

The $2.7 million in funding reinforces the Joy in Childhood Foundation’s commitment to bringing joy to sick and hungry kids nationwide. Earlier this year, the Joy in Childhood Foundation announced a three-year, $3 million commitment to Feeding America and Starlight Children’s Foundation®.

“We are very grateful for the generous support we have received from the Joy in Childhood Foundation and are proud of the impact we’ve been able to make in the lives of children facing hunger,” said Nancy Curby, Senior Vice President of Corporate Partnerships and Operations, Feeding America. “The holiday season is a critical time for our network of food banks. The support we are receiving will help us provide programs that will bring joy to millions of children nationwide who face hunger and will help keep them healthy so they can reach their full potential.”

In the 2016 – 2017 school year, the Foundation helped provide more than 2.4 million pounds of food – the equivalent of more than 1.4 million meals – to children and families struggling with hunger in communities nationwide through grants made to the Feeding America network of member food banks. Feeding America and the Joy in Childhood Foundation have partnered together for over a decade to help fight hunger.

JoY in Childhood FoundaTion makes holidays bright for millions

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For the seventh year, the Jack Daniel Distillery and the Armed Services YMCA (ASYMCA) have kicked off their

“Operation Ride Home” campaign that provides financial assistance to active duty junior-enlisted military and their families to travel from their place of military service to “home” for the holidays.

Since Operation Ride Home began, 2,669 junior enlisted single service members and those with families – for a total of 5,767 people – have travelled from their bases to homes around the country for the holidays. Men and women from the Army, Marine Corps, Navy, Air Force, and Coast Guard have been assisted with travel to 47 of the 50 states.

The ASYMCA works with the various military commands in specific areas co-located with ASYMCA branches to identify and prioritize junior-enlisted service members and families most in financial need. Plane tickets and pre-paid debit cards are given to assist those traveling.

Jack Daniel’s has once again donated $100,000 to kick off the campaign that this year will exceed more than one million dollars in total donations over the life of ORH. “Words can’t describe what it means for us to be able to give back and help these heroes and their families make it home for the holidays,” said Jeff Arnett, Jack Daniel’s Master Distiller. “We can’t thank our friends enough for their support of Operation Ride Home over the years, and hope they will once again do what they can as we try to get as many families home as possible. The sacrifice shown daily by our men and women in uniform and their families is simply incredible. They are there

for us, and we need to be there for them.”“Our junior-enlisted service members are often young, new

to the military and struggle to get home during the holidays,” said William French, ASYMCA President and CEO. “We are proud to work alongside Jack Daniel’s for Operation Ride Home and hope others will join us in sending these service members home to their loved ones this holiday season.”

Celebrate Joyfully. Drink Responsibly.About Jack Daniel’sOfficially registered by the U.S. Government in 1866

and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.

About Armed Services YMCAEach year, the Armed Services YMCA serves more than

half a million junior enlisted active duty Soldiers, Marines, Sailors, Airmen, and Coast Guardsmen along with their family members from 200 service centers in 18 states. Whether providing respite child care for parents in need, summer camps for kids, or assisting with emergency needs, the Armed Services YMCA is a nonprofit with a mission: Make Military Life Easier.

JACk DAniel’s and the armed ServiCeS YmCa kick off seventh year of “operation ride home”

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IEEE, the world’s largest technical professional organization advancing technology for humanity, announced on 26

December that its IEEE Smart Village initiative was named a finalist in the 2017 United Nations Department of Economic and Social Affairs (DESA) “Powering the Future We Want,” grant competition. IEEE was selected as one of 13 finalists from a pool of over 200.The program, titled “Powering the Future We Want - Recognizing Leadership and Innovative Practices in Energy for Sustainable Development,” offers a grant in the amount US$1 million to fund future capacity development activities in energy for sustainable development. The grant is awarded to an individual, institution or partnership based on past and current achievements, with the objective of promoting leadership and innovative practices in meeting the global energy challenge. One winner is selected every year. The 2017 grant was awarded to “Partnership of Grameen Shakti and ME SOLShare, Ltd.” from Bangladesh in an event in New York City on November 21.

The Grant seeks to advance sustainable development by encouraging scientific and technological innovations and fostering leadership initiatives and innovative actions that improve sustainable energy for eradicating poverty and promoting prosperity, while addressing economic, social and environmental sustainability.

“We are extremely honored by this recognition from DESA,” stated Ray Larsen, Chair of the IEEE Smart Village Committee. “Our volunteers across the world have worked hard to build this program into the positive force

for sustainable development that it is. IEEE Smart Village is a unique model bringing the talents of IEEE members together with local entrepreneurs and entire communities with a plan to empower millions with electricity, education and sustainable, scalable enterprises. We also wish to congratulate the winner, Partnership of Grameen Shakti and ME SOLShare, Ltd., and to thank all of the finalists and our UN host for the unique privilege to share with and learn from them during the Capacity Development Seminars.”

About IEEE Smart VillageIEEE Smart Village integrates sustainable electricity,

education, and entrepreneurial solutions to directly assist off-grid communities to become self-sufficient. Through a global network of local entrepreneurs, expert engineers and passionately dedicated volunteers, the team works in partnership with community and other change agents to help empower local economies, create job opportunities, and foster education programs that help communities around the world to learn how to continually improve their quality of life.

About IEEE IEEE is the world’s largest technical professional

organization dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, and professional and educational activities, IEEE is the trusted voice in a wide variety of areas ranging from aerospace systems, computers, and telecommunications to biomedical engineering, electric power, and consumer electronics.

united nations recognizes ieee smart village program

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The Arbor Day Foundation announced an expanded partnership with Verizon as part of its newly launched

Hurricane Tree Recovery Campaign. Verizon has committed 250,000 trees as part of the tree restoration efforts in Texas, Florida and Puerto Rico. This comes on the heels of Verizon’s existing partnership with the Arbor Day Foundation, which has planted more than 100,000 trees over the past year and a half.

“Verizon continues to be a leader in tree planting in our great nation, not only as stewards of our national forests, but now, through this commitment, stewards of our communities as well,” said Dan Lambe, Arbor Day Foundation President. “Because of Verizon’s expanded commitment to tree planting, communities affected by the recent hurricanes will be on their way to regaining the benefits that the lost trees provided such as clean air and water, as well as natural beauty.”

In October, in the wake of hurricane devastation in Texas, Florida and Puerto Rico, the Arbor Day Foundation unveiled a brand-new hurricane tree recovery campaign to get millions of trees back in the ground. The hurricanes damaged and destroyed millions of trees in yards, parks and forests across the states and territory. Insurance will often cover the cost to rebuild structures, but not the trees and landscapes of a community.

“Thousands of people are continuing to feel the impact of the hurricanes, including our customers and employees. We have made a commitment to aid in disaster relief efforts, and do our part to repair the communities affected by these storms,” says Jim Gowen, Chief Sustainability Officer

for Verizon. “An important part of this effort is restoring vegetation, and we are proud to expand our partnership with the Arbor Day Foundation to join them in this mission.”

The hurricane tree recovery campaign, which is part of the Arbor Day Foundation’s Community Tree Recovery program, will not only be helping the states of Florida and Texas and the territory of Puerto Rico but will also be assisting other communities devastated by natural disasters that occurred in 2017.

About the Arbor Day FoundationFounded in 1972, the Arbor Day Foundation has grown

to become the largest nonprofit membership organization dedicated to planting trees, with more than one million members, supporters, and valued partners. Since 1972, more than 300 million Arbor Day Foundation trees have been planted in neighborhoods, communities, cities and forests throughout the world. Their vision is to help others understand and use trees as a solution to many of the global issues they face today, including air quality, water quality, climate change, deforestation, poverty and hunger.

About VerizonVerizon Communications Inc. (NYSE, Nasdaq: VZ),

headquartered in New York City, has a diverse workforce of 160,100 and generated nearly $126 billion in 2016 revenues. Verizon operates America’s most reliable wireless network and the nation’s premier all-fiber network, and delivers integrated solutions to businesses worldwide. Its Oath subsidiary reaches about one billion people around the world with a dynamic house of media and technology brands.

verizon makes 250,000 tree commitment with the arBor daY FoundaTion

JANUARY 201838


Woodland Pond at New Paltz, N.Y., the Mid-Hudson Valley’s premiere Continuing Care Retirement

Community, announces a partnership with Connected Living, the nation’s leading connector of Seniors with family, friends and communities. Connected Living came to Woodland Pond at New Paltz through Sodexo – Quality of Life Services. Connected Living and Sodexo have an exclusive partnership to bring technology solutions which build competitive advantage for Senior Living communities. This partnership creates a better way for residents, employees and families to connect with each other and access goods and services.

“Our partnership with Sodexo has provided us with the perfect opportunity to compliment all of the amazing Quality of Life Services being delivered with the power of connection, which is a powerful combination that is unmatched in the industry. This is a very forward thinking community who sees the power of technology and innovation as being key factors to better serve the residents, families and employees of Woodland Pond,” said Neil Sullivan, COO of Connected Living.

Connected Living’s mobile app enables family members of all ages, employees and residents to stay in touch, easily and privately, regardless of geographic distances and busy schedules. The app also provides relevant content, access to vital goods and services such as food and transportation and therefore enhanced “peace of mind.” Integrated into Connected Living’s mobile app is Circles, a global concierge service by Sodexo that offers live assistance with many daily tasks and easy access to goods and services. The Connected Living mobile

app is currently available for iOS and Android.“With an unprecedented 15 percent of the total U.S.

population over the age of 65 – more than 46 million Americans – ensuring a vital connected lifestyle for seniors is more important than ever. By combining Connected Living’s award-winning technology solutions with Sodexo’s leading services, we can now offer operators of Senior Living

communities the confidence that they are providing the best quality of life services for their residents and families,” said Joe Cuticelli, CEO of Seniors for Sodexo in North America.

Woodland Pond is the first CCRC in New York State to offer the full connectivity suite from Connected Living. This includes digital signage, a PC based resident portal, a private informational TV channel and the powerful mobile app. Of special significance, the community is offering the 24x7x365 virtual concierge services through the app to all residents, family members and employees.

Michelle Gramoglia, President and CEO of Woodland Pond said, “We are excited to team up with Connected Living as they are helping to solve common problems we all face in senior living, namely communication with residents, connectivity to family and easy access to services and shopping. The communication avenues that Connected Living has opened up are unbelievable, and we can get information into our resident, employee, and families fingertips immediately. Connected Living is now one of

the most powerful tools in our belt here at Woodland Pond. We look forward to the impact this will have on everyone in the community. Offering their entire suite to all of our constituents simply made sense.”

woodland pond and ConneCTed livinG join forces

JANUARY 2018 39

CoVeR StoRy

EMPOWERING SUSTAINABILIT Y

Promoting Responsibilityby

CSR VISIONEmpowering CSR & Sustainability

www.csrvision.in

CSR VISION - the first monthly magazine in the area of CSR & Sustainability targeted at the Decision Makers and CSR Professionals in Corporate Sector, Policy Makers in Government and Social Sector organizations and leaders. The magazine covers the topics such as policy issues, CSR best practices, corporate challenges in CSR, social problems caused by corporate functioning, social expectations from corporate, global trends in CSR, Interview of eminent personality relevant in CSR domain, CSR & Sustainability Report review, CSR News & views etc.

We invite thinkers and writers to share their experiences with us.

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Promoting Responsibility for Sustainability

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Shahnaz Husain, pioneer in herbal beauty care have promoted natural beauty care as new domain globally, promoting India and India’s inherent strength in Ayurveda. This itself is a huge contribution to the Indian society. In addition, she has created employment for thousands of unemployed youths, making them employed and self employed. As a leader of beauty care industry she has made an impact in the world as well as in India. Therefore her story deserves attention.

Shahnaz huSain GroupMore Csr activities matching with the profile expected

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Shahnaz Husain, pioneer and leader of the Ayurvedic beauty movement, has received unprecedented international acclaim for the perfect practical application of Ayurveda. Known for product innovation, Shahnaz Husain has developed over 380 products for beauty and

health care. Today, she heads the largest organization of its kind in the world, with a global chain of franchise salon, spas, retail outlets and beauty training institutes. Shahnaz Husain has revived beauty treatments that were lost in the mists of time and combined them with modern scientific techniques. The formulations have become breakthroughs in Ayurvedic beauty care and comprise of herb, flower and fruit extracts, essential oils, precious minerals and gems, as well as other natural substances. State-of-the-art manufacturing and R&D units, as well as long expertise have given the Shahnaz Husain Group an edge over others in the sophisticated formulation of products.

Centuries of practical usage have shown that these natural ingredients have many beneficial properties and actually help to enhance the beauty of the skin and hair. Another important advantage is that they have shown a lack of harmful side-effects. Synthetic preparations and chemical ingredients, on the other hand, can cause allergic and irritative reactions. They can also cause a build-up of toxins in the system, over a period of time. Therefore, the safety factor cannot be ignored and makes the ingredients ideal for cosmetic care. Plant products and natural ingredients also have specific curative properties. That is why they are part of Ayurveda, the oldest and most organized system of herbal healing in the world.

pROduCTS & SERViCES Of Shahnaz huSain gROupThe Shahnaz Husain Products are based on the principle of “Natural Care and Cure” and consist of formulations for general care, as well as highly specialized the rapeutic products for specific skin and hair problems. Apart from the legendary Shahnaz Herbal range, other premium formulations, like Flower Power, 24 Carat Gold, Diamond Collection, Pearl Concepts, Oxygen and Saffron ranges, Platinum and Plant Stem Cells formulations, as well as the Professional Power range for salon use, have had a dramatic effect on the product portfolio. Shahnaz Husain has recently launched unique products, like a line of Deodorants for the premium and regular segments, Dry Shampoo, Organic Hair Conditioner and Shampoo, Salt & Pepper Hair Oil, Silver Sheen Shampoo, Anti-Hair Fall Serum, Anti-wrinkle and Anti-pigmentatiion Gels, Hand Sanitizer, etc., which are free from Parabens, Sulfates and Mineral Oil. The Deodorants and other products have stormed the markets on the strength of brand identity

The products have received several prestigious

international awards for Quality Excellence. With a successful track record of four decades, the legendary Shahnaz Husain brand name has gone from strength to strength. It has been tested by the most exacting test of all the test of time!

uniquE fEaTuRES Of ThE Shahnaz huSain gROupShahnaz Husain Herbal has a global network of franchise and associate clinics in India and abroad, operating under the Franchise system. The fast-paced extension of the Shahnaz Husain's Herbal clinics is due to the unique franchise system, by which the franchisee obtains the right to use the Shahnaz Husain's Herbal name and treatments, as well as enjoy a margin of profit on the sale of products. The franchisee, in turn, has to acquire training in specialized

treatments in Shahnaz Husain's school of beauty therapy and also satisfy the stringent requirements of a name that has become internationally known. The franchise system is also the basis for the diversification of Shahnaz Husain's ventures, among which are the Shahnaz Husain Herbal Salons, Just Shahnaz Retail Outlets and Training Academies in Beauty Therapy. The Shahnaz Husain Group offers the golden opportunity of sharing Shahnaz Husain’s global success by starting your own Franchise Salon / Spa, Shop, Retail Outlet or Beauty Training Academy, based on a highly successful business model.

ViSiOn, miSSiOn and ValuESAmong the reasons for Shahnaz Husain’s unprecedented success are her remarkable foresight and vision, which recognized the immense potential and relevance of Ayurveda. She opened the windows of the world to Nature and India’s herbal heritage. When Shahnaz Husain started her career four decades ago, herbal beauty care was non-existent. Issues like protection of the environment had not received as much importance, as they are doing now. When

Shahnaz Husain receiving the Padma Shri Award from Late A.P.J Abdul Kalam

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Shahnaz opened her first herbal clinic in her own home in 1971, she created awareness of the healing powers of nature and drew attention to the importance of respecting nature and protecting the environment. She pointed out that Ayurveda is much more relevant today. Indeed, centuries ago, Ayurveda addressed the problem of ecology and the importance of maintaining the fragile balance of nature for our survival. She brought personal customized beauty care to the level of clinical care, with diagnosis and prescriptive, based on the fact that the human body is natural and is best treated by nature itself. She worked in co-ordination with doctors and physicians. She held seminars promoting the Ayurvedic path to beauty and propagated a vegetarian diet and a lifestyle based on the Ayurvedic principles of holistic health, with yoga and meditation as an integral part of the individual cure and care programme. This concept of holistic beauty care was unique and caught on worldwide.

When she started her career, she adopted a totally new concept of herbal care and cures. So, she had to increase awareness of the healing powers of herbs and the dangers of chemical and synthetic ingredients. She did this by contributing articles in leading newspapers and magazines. Very early in her career, she also made it a point to reply personally to letters seeking solutions for skin and hair problems. Four decades later, she still maintains this practice, this personal touch. In her regular columns, she provides home remedies as solutions for beauty problems. In the minds of the readers, this reinforces her philosophy that “nature is the best cosmetologist.” Her philosophy and faith in nature have not only influenced markets and minds, but have become an integral part of the brand image.

To make her ideas of Ayurvedic Beauty Care a reality, Shahnaz Husain set up a herb and flower farm near Delhi, for the cultivation of flowers and herbs, under the supervision of expert horticulturists, so that pure extracts may be obtained. In order to ensure the purity of the raw material, natural composts and fertilizers are used to keep the soil free from chemical pollutants.

Today, the entire beauty world has recognized Indian plant power due to Shahnaz Husain’s relentless efforts and crusader’s zeal. Today, with the “back to nature” and “total well being” trends sweeping the globe, there is a demand for plant power and holistic beauty and health care.

CSR aCTiViTiES Of Shahnaz huSain gROup The concept of Corporate Social Responsibility was not in Shahnaz Husain’s mind, when she started her career more than four decades ago, but unknowingly, in the effort to translate her beliefs, vision and philosophy she has fulfilled this responsibility to a great extent. Where Corporate Social Responsibility is concerned, Shahnaz Husain wanted to make a positive contribution towards empowering the less

privileged by supporting vocational beauty training for the physically challenged. This way they would have the opportunity to be financially independent and self-reliant, Few CSR activities of the group are:SHAMUTE: THE BEAUTIFUL WORLD OF THE SILENTSince 1984, Shamute has trained hundreds of students and even helped them find employment. Many of them have been employed in the Shahnaz Herbal salons and franchise salons, while others have started their own salons or gained employment in other salons. Today there are four month courses round the year. Free of cost, the courses are open to everyone, subject to availability.

The syllabus at Shamute includes theoretical knowledge, along with the learning of practical skills, like facial, head and body massages and other salon treatments, like waxing, threading, manicure, pedicure, hairdressing, hairstyling and so on. Knowledge of basic business and salon management is also provided. The students also learn about specialized Shahnaz Husain treatments and products, along with benefits of herbal care. At the end of the training, the

Pratima Barman, 30 years, SC ,Jalpaiguri West Bengal, “After I completed the Ethnic Beauty Care course I started working as a faculty and also did door-to-door beauty treatments. After that, I started my own parlour under the name of Golden Peacock. With my first earnings I fulfilled my children’s wishes, by buying a Barbie doll for my daughter and cycle for my son. Today I earn around Rs.15000/- per month. I am grateful to this course for changing my life in such a wonderful way.”

Shruti Sarkar , 23 years, SC ,Cooch Behar West BengalAfter I completed the Ethnic Beauty Care course I started doing door to door beauty treatments in the surrounding areas. I was so happy to hand over my first month’s income to my mother. She was so proud of me! My future goal is to start my own parlour and continue to support my family. Today I earn around Rs.9000/- per month. This course has provided me the opportunity to be financially independent.

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students receive Shahnaz Husain’s Beauty Diploma, opening important career avenues for them and providing them the opportunity of standing on their own feet and achieving financial independence. Thus, they can find a direction and purpose in their silent world. SHASIGHT……FROM DARkNESS TOWARDS LIGHTShasight was started in 2008 to provide free beauty training to the visually challenged. In fact, Shahnaz Husain has also written a book on beauty, which has been put into Braille for the blind students. This is an integral part of the effort to provide vocational knowledge on beauty. The book also serves as a reference book, as they can keep referring to it. It contains all the details of massage, the various massage strokes and also includes theoretical knowledge of the skin and hair, skin and hair types and problems, clinic

management and business management. Apart from practical massages and treatments, according

to their special ability, the students also learn about the skin and hair, different skin and hair types and their individual needs. Knowledge of cosmetics / products for skin and hair care and Shahnaz Husain specialized treatments is also provided. The course includes basic knowledge in Business and Clinic Management – how to set up a beauty salon, equipments / furniture that are needed, how to manage the clinic, reception of clients, bookkeeping, etc. Practical training is given according to the needs of the physically challenged students. SkILL DEVELOPMENT PROJECTS: The Shahnaz Husain Group has been involved in Government skill development projects in the field of Beauty & Wellness, for training and certifying under-privileged women in the Beauty & Wellness business. Over 40, 000 beneficiaries have been trained and certified till now by the Shahnaz Husain Beauty Training Academy. This is done by harnessing their skills through a methodical and structured training program in the beauty & personal care business. At the end of the training programme, they receive certification, which is readily acceptable by the business, market and financial institutions. They can then be hired and their training and talent may be used. Also, any enterprise for a sustained and self-reliant income model can be micro financed.

The students can start their own home based business, without relocating from home. They can also freelance, or work as beauty therapists in a local beauty parlour. Close tracking of trained and certified Beauticians have shown that apart from getting jobs in the organized and unorganized Beauty salons/parlors, more than 74% are earning an average of Rs.4500 in rural/semi-Urban locations by serving home based women clientele in their locality. After the training, a complete toolkit, with all the amenities related to Beauty & Wellness, is being provided to these beneficiaries by the Shahnaz Husain Group, to make them self-sufficient.

According to Shahnaz Husain, “My philanthropic work has remained the nerve centre of my entrepreneurial success. Above all, it gives me a wonderful feeling of having achieved something truly worthwhile. It cannot be measured in material terms.”

Being an industry leader and pioneer in the segment of herbal care she has done strategically aligned, socially beneficial activities like employment generation for supporting beauty care industry, apart from her contribution to visually impaired people. However with her profile and global clout as a head of Shahnaz Husain Group, she has lots to do in terms of CSR action and presentation including compliance of mandatory CSR provision by reporting it in the website. u

Panchi Sardar , 28 years, ST, Nadia West BengalAfter I completed the Ethnic Beauty Care course, I was recommended by my teacher for further training to become a teacher. I was absorbed by IIIML as faculty in the project team for beautician courses and had my first flight travel experience. I come from farming background and I am the only one in the village to work in an office. I have completed my education (MA in history and I earn Rs.8000/- per month in a steady job, thanks to this course.

Ranjeet Singh, Delhi, trained at ShasightThe beauty training course Shasight has really changed my life. After my training, I have been working at a Shahnaz Husain salon, doing massages and acupressure. Today, I am financially independent.

Vivek Mungat, Delhi, trained at ShasightI did not know what to do with my life and did not want to be dependent on others. But, the training course at Shasight has given me the opportunity and confidence to earn a living. Now I am employed at a Shahnaz Salon and I am happy to say that I am independent and have a purpose in life.

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interview of Shahnaz husain, Cmd

Shahnaz Husain, the pioneer of organic beauty care, has achieved unprecedented international acclaim for her practical application of Ayurveda, the ancient Indian system

of herbal healing. Just when there was a worldwide “back to nature” trend, Shahnaz Husain recaptured an ancient herbal system and made it relevant to modern demands. Almost four decades ago, she adopted the principle of Ayurveda, based on an integrated system of clinical treatments and product ranges. In fact, her career has been a constant search for a better alternative. Her study of Ayurveda, the Indian holistic system of herbal healing, strengthened her faith in nature, finding that it could offer the ideal answers to protective, preventive and even corrective cosmetic-care. Today, her name has become the brand and she is herself the brand ambassador. She heads the largest organization of its kind in the world, with a chain of over 400 franchise clinics, shops, schools and spas worldwide, as well as Ayurvedic formulations for skin, hair, body and health care. Her journey, from one herbal

clinic to a worldwide chain, is one of unprecedented success.

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Q What is your perception about possible role of CSR eligible companies for promoting Ayurveda?

A As far as the economy is concerned, cultural industries, like Ayurveda, also play an important role in the

economy of developing nations, not only in terms of economic growth, but also to achieve social stability, generate employment, create wealth and also preserve culture. India is a country with a rich cultural heritage, with immense economic potential. In the present scenario of globalization, the challenge is to develop our cultural industries to compete in the international market. Vocational training and skill development in the beauty and wellness segment can help to generate employment for under-privileged women. We have seen the tremendous demand for the traditional Ayurvedic treatments. There has been a demand for traditional Ayurvedic treatments of Panchkarma, Dhara and Kerala massage, as well as Ayurvedic skin and hair care. In fact, such treatments are attracting foreign tourists to India, due to the worldwide interest in holistic and alternative healing systems. There is a growing global market for alternative medicine and herbal products and as such, Ayurvedic products have immense potential. This also includes essential oils, which are used in the related field of Aromatherapy.

Q What has been your unique contribution to Ayurveda and beauty care?

A When I started my career more than four decades ago, herbal beauty care did not exist. At that time, superficial

beauty treatments and hairstyling were “treats” women went in for, without realizing that beauty is actually the outcome of long term care. No heed was paid to the health of the skin and hair and the potential dangers of chemical treatments. In fact, there was hardly any awareness of other detrimental effects on beauty, like exposure to UV rays, environmental pollutants, artificial heating and cooling, etc. I wanted to open the doors to Nature. I rejected the existing concept of beauty and adopted my own. I started devising my own treatments and formulating my own products, based on Ayurveda. I increased awareness of Ayurveda and natural beauty care through my articles, providing home remedies and spreading the idea that nature is the best chemist and cosmetologist. Today, I am known as the pioneer of herbal beauty care. In fact, there is no doubt that herbal beauty care in India is fashioned after the Shahnaz Husain innovations, products and treatments. There is also no doubt that it is herbal beauty care which has also driven the growth of the beauty industry in India over the last few decades. I have promoted beauty care through the aspect of cures, because it is the health of the skin and hair that is important for true beauty. By adopting a unique franchise system, I have taken Ayurvedic beauty care to every corner of the globe. I have drawn from the powerful healing properties of plant ingredients and natural substances. Apart from

general beauty care, I also introduced clinical treatments and therapeutic products for the treatment of specific skin and hair problems. It is my approach to beauty that is responsible for our growth into the largest organization of its kind in the world, with a global network of franchise ventures and over 380 formulations for beauty care.

I have always believed that India has a great deal to offer the rest of the world in terms of Ayurvedic beauty care. That is why I have promoted brand India and Ayurveda with a crusader’s zeal. We are seeing the growth of a whole new world of holistic beauty and health care. Today, the Shahnaz Husain brand name is the global face of Indian Ayurvedic beauty care. My dream is to see Ayurveda lead the international beauty industry within the coming decade.

Q Which are the key CSR projects of your company and which one, you consider the FLAGSHIP project?

A i) Shamute: Free vocational training courses for the speech & hearing impaired.

ii) Shasight: Free vocational training courses for the visually impaired.

iii) Government Skill Development Projects in Beauty & Wellness for underprivileged women.

Q Any information, you would like to share with the readers of our magazine?

Pranab Mukherjee with the visually challenged students of Shahnaz Husain’s Herbal diploma holder

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A I have dedicated myself to empower the physically challenged with my free beauty training courses,

Shamute and Shasight for the speech and hearing, and the visually challenged respectively. I have perpetually endeavored to empower the less privileged by providing them with opportunities to be financially independent and self-reliant. The teachers from the Shahnaz Husain Beauty Academy are specially trained to teach students who are physically challenged. I have also written a beauty book, which has been put into Braille. I have pledged to train the students in hand-made soap making and the label will mention that it has been made by the visually challenged. The proceeds will go towards their betterment. Another pertinent point that I need to share is my commitment to “natural care and cure. As a policy, I have always believed in protecting the environment and not disturbing it in any way. In fact, I opened the windows of the world to nature, herbal beauty care and eco-friendly products. Eco-friendly products are those that do not lead to pollution or toxicity of the environment. We follow the Ayurvedic system and do not disturb the environment in any way through our manufacturing processes. Our products contain plant extracts and other natural substances, which are biodegradable, unlike synthetic substances. We do not allow animal testing and do not use animal products in our formulations. Our manufacturing processes do not use up valuable energy and do not emit green house gases and other pollutants. We also set up our herb and flower farm near Delhi, following methods of organic farming, using natural composts and fertilizers. This keeps the soil free of chemical pollutants. It also serves the greater purpose of preserving the environment. The need of the hour is to also contribute towards the cleanliness drive, started by Prime Minister Modi, on a personal and collective level. We should work towards increasing awareness about pollution and the need to maintain cleanliness both at home and outside. The urgent need is to decrease pollutants and achieve a clean country with healthy citizens.”

Another important message that I wish to convey is how beauty empires have been pumping billions of dollars into a hysterically mad cosmetic industry. Ayurveda has found a prominent place in modern cosmetic care. Treatments that were lost in the mists of time have been revived and viewed in the light of modern scientific techniques. Today, along with the Indian philosophies of Yoga and Meditation, the holistic system of Ayurveda has also become popular worldwide. Herbal and natural extracts have been formulated into different products for skin, hair and body care, using the latest

scientific techniques. Over centuries of usage, it has been seen that natural ingredients have many beneficial properties and actually help to enhance the beauty of the skin and hair. Another important advantage is that they have shown a lack of harmful side-effects. Synthetic preparations and chemical ingredients, on the other hand, can cause allergic and irritative reactions. They can also cause a build-up of toxins in the system, over a period of time. Herbs, in fact, have been used in Ayurvedic treatments to cleanse the skin of toxins and wastes. The safety factor cannot be ignored and makes herbs ideal for cosmetic care.

Herbs also have powerful healing properties and many benefits for skin and hair care. In fact, they have definite protective, preventive and corrective actions. They also contain vitamins, minerals, enzymes and other valuable substances, which are imperative for the health of the skin

and hair. Herbs help to improve the normal functions of the skin and scalp, including that of cell renewal. Thus they have the power to revitalize and rejuvenate.

Another important benefit of using herbs is that they help to restore the normal balances. The same goes for the scalp too. Some of these factors are chemical air pollutants, chlorinated water, alkaline soaps, make-up cosmetics and so on. Synthetic and chemical ingredients in cosmetic preparations disrupt the normal balances and undermine the natural functions of the skin and scalp. In fact, when the normal pH balance is disturbed, it results in skin and hair problems. So, our regular skin and hair care routine should be such that helps to restore the acid-alkaline balance and improve the skin’s normal functions. This is possible through herbal ingredients. u

Shahnaz Husain with former American President Barack Obama

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actor Gets rape Threats For her remarks on a misogynistic Dialogue

Qarib Qarib Singlle actor Parvathy recently had to lodge a police complaint against online trolls after she was bullied on social media for over a week for expressing her views about a dialogue from Malayalam actor Mammootty’s film Kasaba.

an app That helps rescue stray animals

Yash Sheth, a 26-year-old IT graduate from Matunga (Mumbai) has embarked on a journey to rescue stray animals, injured or in distress. Moved by an incident in his neighborhood he decided to create a platform which could connect animal lovers, vets, and other NGOs in real time. And nothing could be better than a mobile app ‘let it wag’

australian ambassador Proposes to his BF after

The LGBT Bill Get approved

Recently, Australia became the next country to join the likes of USA,

France, Canada, etc. by legalising same-sex marriage.On this celebratory

occasion, Brendan Berne, the Australian Ambassador to France, proposed

to his partner of 11 years, Thomas, just hours after the bill was approved

by the Parliament.

Fashion for cause: education over child marriage

Ali Xeeshan, Pakistani designer, used his ramp during the HUM Bridal Couture Week for something beyond fashion. His showstopper stood in defiance of child marriage in a powerful campaign he called ‘Bridal Uniform’.

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SoCIaL MeDIa tReNDS oF the MoNth

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ISkATE - ICE SkATING RINk AND CAFEVenue: Ambience Island, national Highway 8, Gurgaon, nCR 122002, IndiaIndia’s first perennial natural ice rink and cafe, iSKATe is located on the 6th floor of the Ambience Mall, Gurgaon.

DRACULA - kINGDOM OF DREAMSVenue: Kingdom Of Dreams: Gurgaon,A first-of-its-kind stage show on ice, it is a riveting modern take on Bram Stokers Dracula. In this, you can witness the origin and escapades of the most famous vampire to walk the face of the planet, Count Vladimir Dracula.

NEW DELHI WORLD BOOk FAIRVenue: Pragati maidan, new Delhinew Delhi World Book Fair is organized by national Book Trust (nBT) in association with India Trade Promotion Organisation

BOLLYWOOD MUSIC PROJECTVenue: Jawaharlal nehru Stadium: DelhiBollywood Music Project is back with two days of never-heard-before multi-genre, experimental Bollywood music. With over 60 artistes displaying the diversity in Bollywood music - from Sufi to Desi Hip-hop; from commercial Bollywood music to multi-lingual folk, audiences will be spoilt for choice at Asia’s largest Bollywood

music festival.

28TH ExCELLENTIA HORSE SHOWVenue: excellentia equitation Centre: Delhi,excellentia equitation Centre, Delhi proudly presents the 28th edition of the excellentia Horse Show on the 14th of January at 2:00 pm. The show is an action packed episode of thrilling competition in the Olympic sport of equestrian comprising of Horse Show-Jumping

December02-31 Jan

05-14 Jan

6-14 Jan

27-28 Jan

14 Jan

50 OCTOBER 2017

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Tiger zinda hai: The Tiger is alive and kicking

The cheese-soaked Bollywood action blockbuster “Tiger Zinda Hai,” a big splashy movie where Indian and Pakistani special agents team up to defeat Syrian terrorists holed up in Iraq, is retrograde, bloated,

and formulaic. It’s also consistently sincere, energizing, and charming. The story picks up from where the first film in the franchise left off.

Indian RAW agent Tiger (Salman Khan) and ISI agent Zoya (Katrina Kaif) are married and living a peaceful life with their son. Eight years have gone by since they decided to choose love over their missions. But their plans will change very soon, with another mission (most impossible) coming up for this sota hua Tiger.

The film is visually stunning in parts and Salman Khan plays Tiger with roaring confidence and dialogues packed with punch. Of course, his fans get a true-blue Salman Khan moment when he bares his torso. However, the screenplay often loses focus, slackening the film’s pace and our attention. Director Ali Abbas Zafar had a lot of ammo in hand, with the star power of Salman Khan and Katrina Kaif adding to that. But the direction falters and he is unable to keep you riveted through the film’s runtime. Supporting actors that make up the rescue mission team are competent and Paresh Rawal delivers a dependable performance. Katrina Kaif gets into action-girl mode, displaying some kick-ass stunts. Meanwhile, the antagonist, Abu Usman (Sajjad Delafrooz), heading the terrorist organisation, is effective in his role.

Undeniably impressive in terms of its scale and flawless technical attributes - the production design is fabulous, the action sequences are spectacular and the camerawork by Polish cinematographer Marcin Laskawiec is dazzlingly.

TIGER ZINDA HAI:

Cast: Salman Khan, Katrina Kaif,

Sajjad Delafroz

Director: Ali Abbas Zafar

Rating: 3.5/5

MoVIe ReVIew

How many lives corrupt

Indian governance will take ?

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M YoganathanM Yoganathan is a conductor on a Tamil Nadu State Transport Corporation Bus in Chennai. But during his free time he has been planting saplings for the past 32 years.In nearly three decades he has single-handedly planted more than 38,000 trees. And the story of his commitment is being taught at schools.He is called a green crusader.

pradip KrishenThe filmmaker, whose work ‘In Which Annie Gives It Those Ones’ achieved somewhat of a cult status in India, ventured into environmentalism in 1995. A self-taught botanist, Krishen is the creator of several native plant gardens in Delhi, Rajasthan, and Garhwal. Currently, he is working on a rewilding scheme at the Rao Jodha Desert Rock Park in Mehrangarh.

Sunderlal Bahuguna He may be pushing 91, but his dedication towards preserving the beauty, flora, and fauna of the Himalayan valley is still as fresh as the day he first started. In the 1980s, he gained prominence as the leader of the Chipko Movement in Uttar Pradesh when he visited village after village gathering supporters for his initiative. His efforts led to a meeting with the then Prime Minister, Indira Gandhi, and ultimately to a fifteen-year ban on deforestation.

aviram RozinAviram Rozin was born in Israel, but along with his family made India

their home since 2003. Rozin, his wife Yorit and daughter Osher bought some 70 acres of barren

land in Auroville, Tamil Nadu and started slowly transforming it. With the help of local volunteers, the planted the barren land with seeds of endangered plant species and edible plants.

Mansukhbhai Raghavjibhai prajapati

In the aftermath of the 2001 Bhuj Earthquake, Mansukhbhai realized the struggles poor people had to go through to have access to basic equipment needed in the kitchen. Thus came to him the ‘Mitti Cool Fridge’, a refrigerator made entirely out of clay and not requiring any electricity to function.

Chewang norphel In 2015, Chewang Norphel was awarded the Padma Shri for his work on artificial glaciers. After realizing that manipulating the speed of flowing water could help him create glaciers, Norphel created his first artificial glacier by diverting a river into the Leh valley. In a landscape dominated by barren mountains, his work helped increase groundwater levels and provided water for irrigation in lower reaches of the valley.

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• Sustainability, Corporate Social Responsibility

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Jubilant Foodworks Limited (Noida)

HeAd (Csr Fund rAising)Experience: 8-10 Years

Education: B.Com. (Commerce)

knowledge / Skills

• CSR Fund Raising

• Client Servicing, Corporate Sales

• Strategy and planning

• Financial Planning and Budget Management

• Essential Aptitude

Web: http://www.isapindia.org/job.php?

Indian Society of Agribusiness Professionals (Delhi)

CSR MANAGERExperience: 3-7 Years

Education: Any Graduate

knowledge / Skills

• Developing and executing CSR strategies

• Internal management systems

• Quantitative Needs Based program management

Web: http://www.indianss.org/career.php

sr. MAnAger - CsrExperience: 8-10 Years

Education: Any Graduate

knowledge / Skills

• Strategy

• Management Consulting

• Corporate Planning

• Project Management

Web: http://search.technipfmc.accelance.net/recruitment_search/index.php?act ion=search&lang=en&pg=jobview&cn=17000115

National Social Society (Delhi)TechnipFMC (Mumbai)

CSR JoBS

JANUARY 201856

LeaDeRShIp tIpS

flexibility to listen as much—or more than—talkJust because CEOs are the ultimate decision-makers in most situations pertaining to their companies, doesn’t mean their opinions are the only ones that matter, according to Inc. Employees will be far more productive in environments where the CEO demonstrates a willingness to listen to any and all opinions—and actively solicits them through something “as simple as a suggestion box-style submission process, or as in depth as a series of personal interviews,” Inc. said.

Knack for building solid relationshipsA 10-year longitudinal study of more than 2,700 business executives in leadership positions—conducted by consulting company Navalent and reported in a Harvard Business Review note—found that the ability to form “deep, trusting relationships” is the most “make it or break it” attribute of successful CEOs. The best CEOs, the Review said, develop such connections by “investing heavily in their own emotional and social intelligence, actively solicit feedback about how others experience them, and learn to be vulnerable with their shortcomings to create trust with others.”

Learning agilityAccording to the Korn Ferry Institute, the educational arm of human resources consultancy Korn Ferry, learning agility is “the willingness and ability to apply lessons learned from past experiences to new and first-time situations and challenges”—or knowing what to do when you don’t really have a clue what to do. CEOs and aspiring CEOs who possess this trait are easily adaptible to changing environments, and insatiably curious. They avoid defaulting to previously effective solutions and problem-solving tactics, instead applying fresh, varied

approaches, ideas and solutions to new problems and unanticipated challenges.

a Ceo must be able to build an exceptional teamEvery exceptional association CEO builds a great team. He or she works with their leadership team to determine the strengths and weaknesses of the association’s staff. The assessment is made of who stays and who departs, focusing on the contributions and strengths of the individuals. The CEO then looks externally to fill the staff holes with the best individuals possible. This takes time and continues to evolve over time. Then the CEO works to keep the team excited, engaged, fulfilled, and appreciated.1. Tying Strategy to Execution: Coming up with a master plan is not enough. To succeed, CEOs must show employees how their day-to-day work contributes to that long-term plan, help them set smart goals, and measure their progress consistently.1. Employee Development: This is an important part of retaining employees. The best workers want to be part of something special. CEOs need to set a clear vision and show employees how their contributions can support it. In addition, they should implement systems and processes to develop employee talent.

“The mark of a great man is one who knows when to set aside the

important things in order to accomplish the vital ones.”

— Brandon Sanderson

For Leaders and aspiring Leaders

JANUARY 2018 57

The appointments Committee of the Cabinet has approved the following appointments:

ALOk SHARMA, IPS (1991:UP)

RITU AGGARWAL, IAS (2006:PB)

SMITA NAGARAJ, IAS (1984:TN)

S.k SINHA, IPS (1983)

SUDHIR YADAV, IPS (1985)

S P GUPTA, IAS (HR)

TINA SONI, IAS (2007:RJ)

SUMITA MISRA, IAS (HY:1990)

RAVI kANT, IAS (1984:BH)

GURBACHAN SINGH, IPS (1984:OR)

ANIL kUMAR SINGH (1995: AGMUT)

SWATI MEENA NAYAk IAS (2007: MP)

has been appointed as Inspector General in Special Protection Group (SPG).

has been appointed as Deputy Secretary in the Department of School Education & Literacy.

took over as Member, Union Public Service Commission (UPSC).

has been appointed as Secretary (Security) Government of India.

has taken over charge as Member of Public Grievance Commission (PGC) Government of Delhi.

has been appointed as new Chairman of Animal Welfare Board of India (AWBI).

has been appointed as Deputy Secretary in the Cabinet Secretariat under central staffing scheme for a period of four years.

has been appointed as Joint Secretary in the PM’s Economic Advisory Council under the NITI Aayog.

has been given additional charge of Secretary, Ministry of Food & Processing, Government of India.

has been appointed as Director General (Investigation) National Human Rights Commission of India.

has been assigned an additional charge of Secretary, Environment & Forest and Secretary, I&FC in Delhi Government.

has been appointed as Director, Town and Country Planning in Madhya Pradesh.

JANUARY 201858

ReaDeRS poSt

CSR VISION have potential to manage content and the best thing of your magazine is that it avoids repetition.

kavita Shah, Soorat

I am thankful to CSR VISION for the column of unsung heroes, their effort and work for better India is often ignored. CSR VISION finding them and appreciation in a much broader way.

Dhruv Malhotra, Delhi

Padmavati is the limelight of the December month. Interesting to see the issue in your pictorial page.

Namita Vaidya, Rajasthan

I am very pleased with the content of the magazine and want to specially thank you for giving a good coverage of MOIL and its CSR activities. CSR VISION Magazine is a leading magazine of the country and it gives inspiration to the readers to indulge themselves in initiating a helping hand for the upliftment of the society. We are really grateful that CSR VISION has fantastically covered MOIL’S activities and highlighted the areas where MOIL Foundation has brought change in people’s life.

Mukund P. Chaudhari, CMD, MOIL

Interview of the Caroline Broudeux is impressive and such a charismatic personality. It is fascinating to see global individuals putting their focus to India.

Bijay Mishra, Bihar

Also, I would like to appreciate that editorial team in doing a wonderful job and it is refreshing to have a positive, upbeat report on the good things that are happening.

Prashant Wadatkar , Nagpur

JANUARY 2018 59

Promoted by Six Electronics Associa�ons

N S D CNational

CorporationSkill Development

Financial support by :

Electronics Sector Skills Council of India, 422 Okhla Industrial Estates, Phase – III, New Delhi – 110020. Tel : +91-11-46035050 Fax: +91-11-26923440 | Email: [email protected] | Website: www.essc-india.org

ESSCI has developed qualifica�on packs for poten�al �ob roles in 14 Sub - Sectors of Electronics

Consumer Electronics | IT Hardware | Communica�on & Broadcas�ng | Passive Components | Solar Electronics | Industrial Electronics | PCB Assembly | Strategic Electronics | LED Ligh�ng | Automo�ve Electronics | PCB Manufacturing | Ac�ve Components | Medical Electronics | PCB Design

Council will be a nodal body that will understand

the skill requirements and would ensure

development & delivery of world class skills.

Reduced in-house training cost and abundant

availability of industry ready resources.

Improve produc�vity of resources.

Higher standards in delivering quality of Service as

per NOS and delivery a mechanism for industry

relevant training.

Pla�orm for promo�ng CSR.

Benefits of ESSCI to the Industry

Assessment done as per Global Standards and Cer�fica�on.•

ESSCI has created Na�onal Occupa�on Standards (NOS) & Qualifica�on Packs as per industry requirement.

•Standardiza�on the training requirement are per NSQF framework.•

• Training are outcome based and it gives the trainees livelihood opportunity.

www.essc-india.org

Values

ESSCI is also working with various schemes by GOI / State Govt

Skilled Resource

••••

•

Partners

Promoter Associa�ons

Associates Members

Industry Stakeholders

Training Ins�tutes/ Universi�es (Public & Private)

State Goverments

•

•

Research & Analysis

LMIS (Labour Market Informa�on Sysytem)

NOS (Na�onal Occupa�on Standard) including Occupa�onal Mapping, Func�onal & Skill Gap Anaylsis.

•

••••

Training

Acquisi�on of knowledge skills & competencies.

Outcome based Trainings.

Curriculum Design.

Training the Trainer

Training Delivery.

•

•

Accredia�on & Cer�fica�on

Streamline cer�fica�on & Assessment framework

Setup Centre of Excellence

By 2020, India is set to become the world’s youngest country with 64 percent of its population will in the working age

group.

Our Vision: Facilitate world class ecosystem for Industry oriented skill development in electronics sector.

Gap between supply, demand of well- trained employee is huge and it is growing

Electronics Sector Skills Council of India (ESSCI) for skill development in electronics systems from design to manufacturing including service

Postal Reg. No.: DL(S)-01/3409/2018-20Date of Posting at NDPSO, 9/10 Same Month RNI No.: DELENG/2012/42212Date of Publication: 6th of Same MonthTotal No. of Pages: 60

Documents

· Shahnaz huSain Group InteRvIew of the Month Tamar Ghosh Chief Executive, Royal Society of Tropical Medicine and Hygiene. 2 JaNuaRy 2018. JaNuaRy 2018 3 Dear Readers, Greetings