Shady Oak, Whalley Bridge Demogs Report 15 mins Understanding Demographics Mosaic 6 22 January, 2021 ContentsMap showing your AreaUnderstanding the Demographics of your AreaUnderstanding the Residential Profile by Mosaic UK 6Understanding the Top 3 Mosaic UK 6 Groups

Describing Shady Oak, Whalley Bridge Demogs Report 15 mins (15 Minutes) in relation to Wales, Scotland, Northern Ireland, England

Creation Date: January 22, 2021

Map showing your area Geography Selection: Shady Oak, Whalley Bridge Demogs Report 15 mins (1...

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Mapping data: © 2019 HERE.

Copyright Experian 2019.

Date: 22/01/21

Summary of your area There are 60,604 people living within Shady Oak, Whalley Bridge Demogs Report 15 mins (15 Minutes) of which 30,000 are male and 30,604 are female. Within this Population 31,993 are economically active whilst 12,703 are classed as economically inactive.70.72 % of houses are owner occupied whilst 18.00 % are privately rented. The three highest Mosaic groups are D Rural Reality, H Aspiring Homemakers and F Suburban Stability. The Population of the area is expected to change by 1.49 % by 2024 .

Copyright Experian 2020

Describing Shady Oak, Whalley Bridge Demogs Report 15 mins (15 Minutes) in relation to Wales, Scotland, Northern Ireland, England

Creation Date: January 22, 2021

Understanding the make-up of your area

Area Base

Total Households 26,544 28,535,151

Total Population 60,604 67,706,302

Total Males 30,000 33,445,167

Total Females 30,604 34,261,135

The current year estimates show a total resident population of 60,604 in the study area, compared to 67,706,302 in the base selection. When looking at households there are 26,544 in your area and 28,535,151 in your base selection. This was split by 50.50 % of the population being female and 49.50 % being male in the study area.

Source: Experian Current year estimates (Mid-year 2019 ).

Understanding who lives in your area

Age Bands Area Base Index

Under 15 9,192 12,172,110 8415-19 3,135 3,689,771 9520-24 3,146 4,189,553 8425-34 6,485 9,163,405 7935-44 6,710 8,520,503 8845-54 9,190 9,172,486 11255-64 9,048 8,265,313 12265+ 13,698 12,533,161 122

Source: Experian Age and Gender Estimates ( 2019 ). Chart explanation: The chart above represents the Index* value. This indicates the over or under representation of the area selection relative to the base.

The highest proportion fall into age band 65+ with a count of 13,698 representing 22.60 % of the study area. The smallest proportion is in age band 15-19 with a count of 3,135 which represents 5.17 %. In the study area the most over represented age band in comparison to the base selection is 55-64 with an index value of 122. The band that is most under represented is 25-34 with an index of 79, where an index* of 100 represents the national average.

*An index of 100 indicates that the variable shown is represented to the same degree in the target area as it is in the base area. An index of 200 would show that it has twice the representation.

Understanding the Ethnic mix

Ethnic Mix Area Base Index

White 59,330 58,661,197 113Gypsy / Traveller / Irish Traveller 10 69,114 15Mixed / Multiple Ethnic Groups 610 1,376,077 50Asian / Asian British: Indian 91 1,567,957 6Asian / Asian British: Pakistani 45 1,243,805 4Asian / Asian British: Bangladeshi 18 508,912 4Asian / Asian British: Chinese 151 503,868 34Asian / Asian British: Other Asian 180 976,737 21Black / African / Caribbean / Black British

102 2,139,293 5

Other Ethnic Group 68 659,342 11

Source: Experian Current Year Estimates based on ONS Census Data ( 2019 ). Chart explanation: The chart above represents the Index* value. This indicates the over or under representation of the area selection relative to the base.

The ONS data shows the ethnic make up of your area is as follows:

97.90 % White 0.02 % Gypsy / Traveller / Irish Traveller 1.01 % Mixed / Multiple Ethnic Groups 0.15 % Asian / Asian British: Indian 0.07 % Asian / Asian British: Pakistani 0.03 % Asian / Asian British: Bangladeshi 0.25 % Asian / Asian British: Chinese 0.30 % Asian / Asian British: Other Asian 0.17 % Black / African / Caribbean / Black British 0.11 % Other Ethnic Group

Compare this to your base ethnic diversity as follows:

86.64 % White 0.10 % Gypsy / Traveller / Irish Traveller 2.03 % Mixed / Multiple Ethnic Groups 2.32 % Asian / Asian British: Indian 1.84 % Asian / Asian British: Pakistani 0.75 % Asian / Asian British: Bangladeshi 0.74 % Asian / Asian British: Chinese 1.44 % Asian / Asian British: Other Asian 3.16 % Black / African / Caribbean / Black British 0.97 % Other Ethnic Group

In the study area the largest ethnic group is White taking up 97.90 % of the population with a count of 59,330. This is in comparison to the selected base with 86.64 % of the population being White. The smallest ethnic representation in the study area was Gypsy / Traveller / Irish Traveller with a count of 10, compare this to the base selection where the smallest group was Gypsy / Traveller / Irish Traveller with a count of 69,114.

Understanding the Social Grade

Social Grade Area Base IndexAB Higher & intermediate manage/admin/prof 4,868 4,730,604 114C1 Supervisory, cleric, junior manage/admin/prof 5,351 6,557,343 90C2 Skilled manual workers 4,558 4,406,191 114DE Semi-skilled/unskilled manual workers; on state benefit, unemployed, lowest grade workers

4,417 5,491,884 89

Source: Experian Current Year Estimates based on ONS Census Data ( 2019 ). Chart explanation: The chart above represents the Index* value. This indicates the over or under representation of the area selection relative to the base.

*An index of 100 indicates that the variable shown is represented to the same degree in the target area as it is in the base area. An index of 200 would show that it has twice the representation.

Within your area social grade C1 forms the largest proportion with 5,351 people falling into this group, which is 27.88 % of the overall distribution. The smallest proportion falls into grade DE with a count of 4,417 taking up 23.01 %. When comparing this to the selected base the most over represented grade is C2 with an index* count of 114, whereas the most under represented group is DE with an index count of 89.

Understanding the Economic Activity

Economically Active Area Base IndexEmployee 24,697 26,793,336 99Self employed with employees

1,175 1,141,028 111

Self employed without employees

4,060 3,747,589 117

Unemployed 738 1,073,357 74Full-time students 1,323 1,694,030 84

Economically Inactive      Retired 7,245 6,521,560 128Student 1,842 2,835,417 75Looking after home/ family 1,393 2,064,793 77Permanently sick/ disabled 1,575 2,110,084 86Other 648 1,048,579 71

Source: Experian Current Year Estimates based on ONS Census Data ( 2019 ). Chart explanation: The chart above represents the Index* value. This indicates the over or under representation of the area selection relative to the base.

Economically Active - % by Category Economically Inactive - % by Category 

Economic activity within the study area shows that 55.26 % of the population are employed, this is 24,697 people, compare this to your base where 54.65 % are employed. The smallest economically active group is Unemployed representing 1.65 %, compare this to the selected base where this group represents 2.19 %. When analysing index* values the most over represented group is Self employed without employees with an index of 117, taking up 9.08 %. When considering economic inactivity the largest proportion in the study area belongs to the Retired group with a count of 7,245 representing 16.21 %. The smallest inactive group is Other with 648 which is 1.45 %. When looking at the index values the group that is most over represented is Retired with an index of 128, representing 16.21 %.

*An index of 100 indicates that the variable shown is represented to the same degree in the target area as it is in the base area. An index of 200 would show that it has twice the representation.

Understanding what type of households are in your area

Dwelling Type Area Base Index

Detached 6,627 5,383,249 130Semi-detached 6,222 6,271,021 105Bungalow 3,490 3,951,416 93Terraced (including end-terrace) 7,018 7,075,152 105Flat, maisonette or apartment 4,399 6,685,551 70

Source: Experian ConsumerView Household Directory 2020 . Chart explanation: The chart above represents the Index* value. This indicates the over or under representation of the area selection relative to the base.

Tenure Area Base Index

Owned (HH) 18,772 17,552,397 115Social Rented (HH) 2,711 4,963,660 59Private Rented (HH) 4,778 5,656,930 91

Source: Experian Current Year Estimates based on ONS Census Data ( 2019 ). Chart explanation: The chart above represents the Index* value. This indicates the over or under representation of the area selection relative to the base.

6,222 households within your area live in a Semi-detached dwelling, this is 22.42 %. Compare this to a figure of 6,271,021 in your base making up 21.35 %. The smallest number of households live in a Bungalow dwelling, this is 3,490 households and makes up 12.58 %. When analysing the index* figures, we can deduce that the most over represented dwelling type is Detached with a figure of 130, this makes up 23.88 % in the study area.When considering the tenure of households we can see that the largest proportion are Owned with a figure of 18,772 making up 70.72 %. The smallest amount fall into the Social rented at 10.21 %. When looking at the index figures the most over represented tenure type is Owned with an index of 115, 70.72 % of households fall into this category in the study area.

*An index of 100 indicates that the variable shown is represented to the same degree in the target area as it is in the base area. An index of 200 would show that it has twice the representation.

Understanding the Household Income

Household Income Area Base Index

£14,999 or Less 3,914 4,773,587 88£15,000 to £19,999 2,408 2,707,506 96£20,000 to £29,999 4,924 5,590,695 95£30,000 to £39,999 4,363 4,557,389 103£40,000 to £49,999 3,852 3,488,699 119£50,000 to £59,999 2,424 2,223,753 117£60,000 to £69,999 1,668 1,612,646 111£70,000 to £99,999 1,983 2,223,591 96£100,000 to £149,999 726 950,882 82£150,000 or Over 282 406,403 75

Source: Experian Income Bands 2016 Chart explanation: The chart above represents the Index* value. This indicates the over or under representation of the area selection relative to the base.

6,322 households within your area have an income of £19,999 or less, this forms 23.82 % of the overall distribution. The smallest count is 282 and these fall into household income band £150,000 or Over making up 1.06 %. When using your base as a comparison, most households fall into the income band £20,000 to £29,999 which makes up 19.59 % of the overall view.When using index* figures as a guide we can see that the income band £40,000 to £49,999 is over represented making up 14.51 % with an index of 119, the most under represented banding is £150,000 or Over with a figure of 75 making up 1.06 % of the distribution.

Index* - An index of 100 indicates that the variable shown is represented to the same degree in the target area as it is in the base area. An index of 200 would show that it has twice the representation.

Copyright Experian 2020

Understanding the residential profile by Mosaic UK 6

Mosaic UK 6 classifies all consumers in the United Kingdom by allocating them to one of 15 Groups and 66 Types. The 15 Groups are shown below as a profile using the Population data from your target area. The groups, types and the supporting descriptive information paint a detailed picture of UK consumers in terms of their socio-economic and socio-cultural behaviour.

Mosaic UK 6 Group Area Base IndexA City Prosperity 0 2,860,431 0B Prestige Positions 6,168 4,835,468 143C Country Living 4,296 4,486,133 107D Rural Reality 8,072 4,693,052 192E Senior Security 3,364 4,780,208 79F Suburban Stability 6,677 3,639,000 205G Domestic Success 6,436 5,793,593 124H Aspiring Homemakers 7,910 6,609,228 134I Family Basics 3,569 5,700,365 70J Transient Renters 4,164 4,190,682 111K Municipal Tenants 252 4,155,278 7L Vintage Value 3,536 3,692,413 107M Modest Traditions 2,298 3,124,772 82N Urban Cohesion 441 3,549,734 14O Rental Hubs 3,421 5,595,057 68

  Totals 60,604 67,706,302  

Source: Experian Mosaic UK 6 Classification ( 2019 ). Chart explanation: The chart above represents the index* value. This indicates the over or under representation of the area selection relative to the base.

The largest group is D Rural Reality with a count of 8,072 representing 13.32 % of the overall distribution, in comparison to the base where 6.93 % fall into this group. The smallest group is A City Prosperity with a count of 0 which represents 0.00 %. The index* figures indicate that the most over represented group is F Suburban Stability taking up 11.02 % of the target area. In contrast the most under represented group is A City Prosperity with just 0.00 %.

*An index of 100 indicates that the variable shown is represented to the same degree in the target area as it is in the base area. An index of 200 would show that it has twice the representation.

Copyright Experian 2020

Understanding the top three Mosaic UK 6 Groups

D Rural Reality - 13.32 % Householders living in less expensive homes in village communities.

Key Features

  Rural locations   Village and outlying houses   Agricultural employment

  Most are homeowners   Affordable value homes   Slow Internet speeds

H Aspiring Homemakers - 13.05 % Younger households settling down in housing priced within their means.

Key Features

  Younger households   Full-time employment   Private suburbs

  Affordable housing costs   Starter salaries   Buy and sell on eBay

F Suburban Stability - 11.02 % Mature suburban owners living settled lives in mid-range housing.

Key Features

  Older families   Some adult children at home   Suburban mid-range homes

  3 bedrooms   Have lived at same address some

years   Research on Internet

Copyright Experian 2020