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freedom Is here…
Confidential
Property of Zenga Media Pvt. Ltd.
Zenga – Dancing with the Cloud
The NEED – The EXPERIENCE
Zenga’s reason to move to the Cloud..
– 6 B2C Services
• Zenga TV
• CrickZenga
• Tweeter Mobile
• Zenga Mail
– Unified Platform
• CMS
• Integrated Platform for WEB,
MOBILE, DTH and IPTV
• App Store / Store Front
THE NEED
Confidential - Zenga Media
The SPIKE..
Zenga Official Global MOBILE
rights owner for IPL 2009
TODAY:
22 Million Users
350+ Million Video Views a month
Only Profit Making company in this space
Some of our Clients & Partners…
The Ever Demanding Clients..
A GOOD PROBLEM TO HAVE..
Need of the Day..
• More Redundancy
• More Failure Points
• Delivery Deadlines
• More Servers
• More Resources
• More Space
Hunt for a solution..
No Moisture in the Clouds of India..
The Discovery..
The Solution..
The Peace of Mind..
Confidential - Zenga
Future of Cloud Powered Marketing
The Shift..
New Marketing Mediums…
o WEB
o Social Media
o Online Services
o Mobile
o WAP Services
o App Services
o IP Based
o VOD on Broadcast TV
o Record and Play
For everything you have an APP today…
o Entertainment
o Music & Videos
o Games
o Social Media
o Office
o Health
o Children's
o Product Info
o Govt & Politics
The Opportunity…
The Reach..
950 Mill Mobile + 80 Mill Desktops + 150 Mill TV
How the market is changing…
• From hand full of BIG Brands driving media To the hands of a mass of developers who are making innovative apps across industries.
• From just the print , TV mediums of advertising and reach To Many industry & genre specific services with targeted eyeballs
• From an assumption based Measurement To a Accurate minable data driven future
• From a market where spend was done based on human gut calls basic info To a analytics driven and ROI driven spend
• From a yearly planned marketing execution To On Spot intelligence based Automated Marketing
• From Push based To Pull based marketing
• From Appointment Viewing To Video On Demand
• Spamming through SMS and Emails will be HISTORY
Confidential - Zenga Media
Confidential - Zenga Media
A Marketers wish LIST… The Challenge..
Wish List
Contextual
Targeted
Location Based
Instant Conversion
Tracking
Follow up
Engagement
ROI
Fail Fast - Learn Fast
Challenge
BIG DATA TO CRUNCH
REALTIME ANALYTICS
NO TIME TO REACT
SCALABILITY
HIGH PRICE
WHERE TO STORE
ROI- High Impact
Fail LATE - Learn LATE
CLOUD SOLVES ALL THE PROBLEMS AT FRACTION OF THE COST
THE WISH LIST IS A REALITY
Zenga is Enjoying Every Moment…
Thank You