SGMPOLD DOMINION CHAPTER

Trends in The Meetings Industry

March 9, 2012

Welcome

Introduction

Overview

GAME PLAN

1. Futurists

2. Meetings Megatrends

3. Governmental Trends

4. Top Ten Trends

5. Top Three Chapter Trends

6. Action Plan

Futurists

Prediction vs. Projection

Why People Attend Meetings

Why People Attend Meetings

Why Attend?•FACTS

•info, content (27M daily) “stuff”

•FRIENDS•networking

•FUN•edutainment, recreation

THE MEETINGS INDUSTRY

•Convention Industry Council•$ 263 Billion in direct spending• 1.8 million meetings•1.7 million jobs

Meeting Megatrends• Future of Meetings?

• Public Perception (remember the $17 muffin?)

• Travel Issues

• Safety Concerns

• Sustainability

• Procurement

Government meetings

1. Biggest Challenge- Lower Budgets (57%)

2. Biggest Threat to Industry- The Economy (69%)

3. Biggest Threat to Us- Downsizing (39%)

4. Attendance Changes? 57% see no change

5. Number of Meetings? 50% see no change

Government meetings

6. Budget Changes? 51% see decreases

7. Changes? Increased Workload-41%

8. Demonstrate ROI? 83% say no

9. Include CSR Element? 82% say no

10. “Happiness” with Job? 47% Extremely Satisfied

Source: Meetings Focus, Feb. 2012

The Airlines Industry

1. Reduced capacity; Fuller flights

2. Continuing layoffs

3. Mergers and Acquisitions

4. Fuel-1 cent increase=$200 Million costs

5. “Peanuts-popcorn…”

6. Flight Costs: up 3-5% in 2012

The Lodging Industry

1. Increasing Room Rates (3-6% in 2012)

2. Increasing “Service” Fees

3. Occupancy Holding Steady (Up .2% in 2012)

4. Greener Meetings (??)

5. Shorter Business Meetings

6. ADR- up 3.6%; RevPar up 3.9 %

Accountability (ROI) Attrition, Attendance

and Audience Involvement

Balance

BUDGETS

Changing Demographics

•Age, Sophistication, Interaction

•Learning Styles; Delivery Systems

DOWNSIZING

Education

andE-Learning

Forging technology

Greener Meetings – Sustainabilty

1.___________________

2.__________________

3.__________________

Old Dominion Chapter’s

Top 3 Trends

Action Plan

A. __________________________

B. __________________________

C. __________________________

REVIEW

&

SUMMARY

THANK YOU!

Edward E. Scannell, CMP,CSP

EdScannell.com

(480) 970-0101