2015-16 OpportunitiesHighlight your organisation’s work by joining the SFHA

www.sfha.co.uk

ContentsIntroduction 01

About usAssociate testimonials

Join Us 02Associate Fees

Commercial PitchAdvertising

Sponsorship & Exhibition Breakfast Events

Study Visits Contact Us

abOut us

SFHA works to lead, represent and support housing associations and co-operatives throughout Scotland.

2015/16 promises continued challenges to our sector. Resources remain under pressure arising from welfare cuts, and associations and co-operatives have to balance the contradictory demands of doing more with less. Our sector strives to meet increasingly exacting requirements to maintain and manage our existing stock in the context of the various funding pressures facing individuals and organisations. With support from Scottish Government, our members seek to add to the supply of new affordable homes, and to meet rising demand. Vulnerable people still need the support of social landlords who do what they can to enable individuals and communities to be resilient.

Our work promotes and protects the interests of the sector, by articulating the views of members and by supporting members with the tools, information and guidance they need to help them meet the needs of individual tenants and prospective tenants.

The support of affiliate bodies and all types of associates is invaluable to the work of SFHA.

For further information, please contact us on 0141 332 8113 or email: bdt@sfha.co.uk

www.sfha.co.uk

what a few Of Our assOCiates say...

The Federation of City Farms and Community Gardens joined as an associate member of the SFHA in December 2014. We support and promote community gardens across Scotland and joined as an associate member to develop better links with Housing Associations who are showing interest in how they can work with local communities to improve the places where their tenants live. The SHFA has been helpful in promoting our work through the daily e-bulletin and in their members magazine. We hope to continue our connection with the SFHA to help develop and deliver resources and events for community gardens and housing associations across Scotland. Roz Corbett, Federation of City Farms and Community Gardens.

NorDan UK Ltd has partnered with the SFHA for a number of years and this allows us to promote our high performance Scandinavian timber window and door products to the affordable housing market in Scotland. We value the support network within the SFHA and in particular the ability to attend conferences and exhibitions. Annually we attend the Development, Annual and the Property Maintenance Conferences. These three conferences give us the opportunity to exhibit and feature our products and meet with the decision makers within the housing associations. We see this as an invaluable opportunity for our organisation in an extremely competitive market place to showcase our products and service. Being a Commercial Associate member has been a very worthwhile experience for NorDan and we would not hesitate to recommend this to any prospective organisations looking to become members. Ian Henny, NorDan UK

LHC, as a not-for-profit, specialist housing refurbishment and renovation procurement consortium for registered social landlords, has found its relationship with the SFHA to have been essential in helping it understand the Scottish social housing environment and develop and expand its presence in Scotland. LHC brings technical expertise in its field to help social landlords procure effectively and efficiently. By working with and using the communication channels of the SFHA, which has an excellent relationship with its members, LHC as a Commercial Associate, has been able to rapidly grow its business in Scotland. Clive Feeney, LHC

In this publication, you will find joining information and a detailed range of activities and services, all aimed to support housing associations and co-operatives across Scotland. We would like to welcome you into the SFHA.

AssociatesSFHA Associates are organisations that in some way support the work that the SFHA does or the work that members do in the sector. Associates can vary in type and size from charities, social enterprises, not-for-profit through to local authority organisations. There are two associate categories; small and large. SMEs are defined by turnover of less than £250k.

Commercial AssociatesSFHA Commercial associates are organisations that want to promote their services and products to the housing sector and gain access to promotional platforms such as events, sponsorship, exhibiting and advertising. There are different commercial associate packages – they all offer exceptional value and help bring you closer to a thriving sector that has constant growth.

jOin us

AssociatesTotal 40+

3rd sector orgs 5%Charities 20%

Local authorities 10%Social enterprise 5%

faCts

Commercial AssociatesTotal 180+

Commercial organisations 100%

Criteria to join the SFHA is organisations who supports the SFHA strategic vision of leading, representing and supporting Scotland’s housing associations & co-operatives.

Strategic PartnersTotal 5+

3rd sector partners 100%

SFHA MembersTotal 119+

Housing associations & Co-operatives in Scotland 86% (119)

www.sfha.co.uk

• A listing in the annual SFHA printed directory• A database of key contacts within housing associations• Your company listed on our website• A monthly copy of ‘Housing Scotland’ magazine• Reduced exhibition rates• Reduced advertising rates• Permission to use a SFHA commercial associate logo• Introductory press release and further opportunities for free publish-

ing of press releases.• Invite to attend a breakfast event designed for associates• Permission to join SFHA Linkedin group• Followed on Twitter• Opportunity to nominate an expert speaker

benefits fOr all assOCiates

assOCiate rates

Associate small - £199(250K anual turnover)Includes: benefits as stated

Associate large - £499 Includes: benefits as stated

Standard: £795 Includes: benefits as stated

Silver: £1,740 Includes benefits and one exhibition stand at conference of your choice (subject to availability)

Gold: £3,745 Includes: benefits, two exhibition stands and two half page magazine adverts

Bespoke: Available on requestCommercial organisations that want to mix and match a range of services to complement a marketing or business plan

Platinum: Available on requestCommercial organisations who want to heavily invest in the sector

COmmerCialassOCiate rates

NB All rates subject to VAT

commercialPitchExclusive for SFHA Conference Exhibitions!Open to all conference exhibitors, the commercial pitch is an opportunity to present a new or innovative product/service to delegates at Conference.

We are looking for exhibitors to submit a 500 word proposal on why their product should be chosen to showcase to delegates.

The conference planning groups will consider and decide who is successful, and these organisations will be offered the opportunity to make a short 5 minute pitch, which will be followed by questions from the delegates in a ‘Dragons Den’ style format.

For further information, please contact us on 0141 332 8113 or email: bdt@sfha.co.uk

Housing Scotland Magazine The Housing Scotland magazine is produced inhouse by the SFHA team and mailed out to 3,000 recipients on a monthly basis. It promotes and informs members of the latest news and events in the sector. It is widely used for advertising services and products to the sector.

Spotlight SupplementThe Spotlight supplement is a supplement that is inserted into each Housing Scotland on a monthly basis. It is used to showcase and pro-file SFHA member organisations. The editorial and photographic con-tent comes from the member, and it is produced in house with SFHA staff. The A4 supplement is available in 8, 12 or 16 page format.

Housing Scotland Today and Jobs OnlineThe newsletter is sent out each morning to approx 4,000 subscribers and is used to advertise jobs, tenders and promotional adverts.

DirectoryThe Directory is produced on an annual basis for SFHA members, as-sociates and stakeholders. It provides an up-to-date listing of all SFHA contacts. All advertisers are individually featured in the directory.

Magazine & SpotlightTotal 3000+

Members 60%SFHA Associates 20%

3rd Sector partners 10%Politicans 5%

Individual subscribers 5%

faCts

Housing Scotland TodayTotal 4000+

Members 80%SFHA Associates 10%

3rd Sector partners 5%Politicans 3%

Individual subscribers 2%

SFHA DirectoryTotal 1000+

Members 90%SFHA Associates 8%

3rd Sector partners 2%

aDVertisinG

Jobs online The top most visited area of the Housing Scotland Today and averages 10,000 hits per month.

maGazine themesFeb - Customer and professional servicesMar - Care and supported housingApr - Sustainability, renewables & energy efficiencyMay - Kitchens, bathrooms, windows, doorsJune - Annual Conference issueJuly/Aug - Meeting SHQS Sept - InnovationOct - Property maintenance and asset managementNov - Finance and ITDec/Jan - Sustainable development

aDVertisinG rates

hOusinG sCOtlanD tODayJobs Online Member Non MemberJob of the day for one month on until closing £500 £700Job of the day for one week on until closing £350 £550Job posting (till closing) £225 £425

TendersTill closing FREE £200

Box Adverts Box advert (182 wide x 80 pixels)Standard box (per month) £400Standard box (three months) £800Standard box (annual) £1,600

annual DireCtOry Outside back cover £4,000Inside front cover £3,500Inside back cover £3,000Facing inside front cover £2,500Facing inside Back Cover £2,200Facing title page £2,200Facing introduction £2,200Facing contents £2,200Facing doreword £2,200Full page £2,0001/2 page £1,2501/4 page £750

hOusinG sCOtlanD maGazine & sPOtliGht suPPlementDouble page spread £2,000Outside back cover £2,000Inside front cover £2,000Inside back cover £1,500Full page £1,250Half page £795Quarter page £450Strip banner £300

NB All advertising is subject to VAT

2015-16 Conference Exhibitions• Property Repairs and Asset Management Conference 7-8 Oct 2015• Finance Conference 10-11 Nov 2015• Housing Management Conference 2016 (date tbc)• Development Conference 2016 (tbc)• Renewables Exchange one day event 2016 (date tbc)• Adhoc events (available on request)

SponsorshipAs a sponsor, you can enjoy a wide range of benefits from a selection of opportunties which can:

• Raise brand awareness and create preference• Create positive PR and raise awareness of the organisation• Provide a platform to promote products and services• Promote good relations with customers• Demonstrate your support to the SFHA• Bespoke packages available on request

ExhibitionSFHA exhibtions sell out well in advance and are allocated on a first come, first served basis. Our exhibitions allow face-to-face communication and offer opportunities for networking with delegates and B2B.

eVent sPOnsOrshiP & exhibitiOns Events

Members 80%SFHA Associates 15%

3rd Sector partners 3%Politicans 2%

faCts

Sponsorships

Members 15%SFHA Associates 80%

3rd Sector partners 5%

Exhibitions

Members 5%SFHA Associates 90%

3rd Sector partners 5%

sPOnsOrshiP rates

Standard - £995 all associatesStandard - £1995 non-associates• 3m x 2m exhibition space (not shell scheme) • Two exhibitors per stand• Lunch and Tea/Coffee for two on both conference days• Electrical point per stand• Invitation to wine reception for two• Wi-Fi (if available)• 100 word profile in conference programme

Main Sponsorship: £10k• Premium exhibition stand (three people)• Prominent branding at venue• Opportunity to address delegates• Thanks from SFHA Chair at conference welcome • Branding in conference brochure/SFHA website• Welcome in conference brochure• Lunch, teas/coffees for three over both days• Dinner and entertainment for three• Insert into delegate packs• Month-long advertising banner on SFHA daily e-newsletter• Full page advert in Housing Scotland magazine prior to the

conference

Dinner Sponsorship: £4k• Exhibition stand for two• Lunch, tea/coffee for two on both conference days• Opportunity for short address to delegates at dinner• Branding on menu• Evening dinner and entertainment for two• Word from sponsor in conference brochure• Logo in conference brochure/SFHA website• 100 word biography in conference brochure

Drinks Reception: £3.5k• Exhibition stand for two• Lunch, tea/ coffee for two on both conference days• Opportunity for short welcome address to delegates at the drinks

reception• Branding supplied by sponsor for drinks reception area ie popups• Branding in conference brochure/SFHA website• 100 word biography in conference brochure• Evening dinner and entertainment for two

Lunch Sponsorship: £3.5k• Exhibition stand for two• Lunch, tea/ coffee for two on both conference days• Branded cards supplied by SFHA for lunch area• Branding in conference brochure/SFHA website• 100 word biography in conference brochure• Evening dinner and entertainment for two

Tea & Coffee Sponsorship: £2.5k• Exhibition stand for two• Lunch, tea/ coffee for two on both conference days• Branded cards supplied by SFHA for tea/coffee area• Branding in conference brochure/SFHA website• Single insert in conference delegate pack• 100 word biography in conference brochure

Delegate Bag Inserts: available on request

exhibitiOn rate

NB All sponsorship and exhibition rates are subject to VAT

breakfasteventsNew for 2015-16 Early morning breakfast events kick-start the day with opportunities for learning, idea sharing, lively debate and networking - all in time to be back in the office before 10.30 am.

All SFHA Associates are invited to put forward a 500 word proposal for an inspiring business breakfast event aimed at housing organisations. Our aim is to provide a platform for all associates to raise their profile in a cost effective way and help create a calendar of exciting breakfast events.

The breakfast events are held bi-monthly in the SFHA office. Pastries are served at 8.30am, with presentations by one or more guest speakers from 9.00am to 10.00am. The Business Development team will consider all proposals, however, due to availability, they will develop and scope the ones that have potential to attract and benefit members.

The breakfasts provide an ideal opportunity to network in a relaxed and informal setting andregularly attract around 20-30 attendees from member housing associations.

For further information, please contact us on 0141 332 8113 or email: bdt@sfha.co.uk

site VisitsExclusive for all SFHA AssociatesWe appreciate and understand that not all products and services can be demonstrated easily via traditional communication channels. Sometimes the best way to discover the potential of a product or service is to see it in person on a site visit.

If this is of interest, we are pleased to invite you to submit a 500 word proposal for a site visit that will attract SFHA member organisations to come along. Our aim is to provide a platform for associates to raise their profile in a cost effective way and help create a calendar of exciting commercial activities.

The Business Development Team will consider all proposals and scope out ones that have potential to attract and benefit members.

For further information, please contact us on 0141 332 8113 or email: bdt@sfha.co.uk

www.sfha.co.uk

For further information, please contact:

Scottish Federation of Housing Association (SFHA)Business Development Team3rd Floor, Sutherland House

149 St Vincent Street Glasgow G2 5NW

Tel: 0141 332 8113Email: bdt@sfha.co.uk Web: www.sfha.co.uk

Twitter: sfha_hq