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Seville, City of Opera
TS4 | GRANADA 6-8 MAY 2014 Doc 6F-TS-56
PLAN TURÍSTICO DE SEVILLA President Manager
60 % Financing Implement 40 % Financing
Accord
A strategic cool
Target
To diversify and to increase the tourist
offer, taking as backbone the Guadalquivir River
Products of the Tourist Plan of Seville
Seville Romantic Seville myths Seville exotic Sevilla Average Age Seville zero mile
PHASES:
⁞ Justification
⁞ Resource Inventory
⁞ Itineraries
⁞ Interpretation
⁞ Pedagogy to Sevilla
⁞ Marketing
JUSTIFICATION
Seville inspires more than 150 operas. More represented times and of the biggest authors
Mozart Beethoven Donizetti Rossini Bizet Stravinsky Verdi Tomasi ………….
Carmen Don Giovanni Fígaro weddings Ther Force of Destiny Fidelio The Barber of Seville The Favorite María Padilla …………………
INVENTORY
ITINERARIES
INTERPRETATION
INTERPRETATION
INTERPRETATION
INTERPRETATION
http://www.visitasevilla.es/es/guias/ciudad-de-opera
Pedagogy to Sevilla
Marketing
• National and International Exhibitions
• Promotion in specialized media
• Presence in international operatic events
• Tour Package
According to Teatro de la Maestranza to market season tickets to the Opera
TOURIST PACKAGE
AWARDS
Coming