JANUARY 2016www.endeavourmagazine.com

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Seton AutoleatherThe Finishing Touch

The automotive industry has long been a highly competitive and quality-driven market with every facet of design needing to offer levels of luxury never seen before. It’s not just about paintwork and wheels though, as the interior can make or break a car’s ambition to be the very best. Endeavour Magazine took a look at Seton Autoleather to see what makes them cut from a very different cloth.

WRITTEN BY AMY TOCKNELL

THE FINISHING TOUCH

www.littlegatepublishing.com

SETON AUTOLEATHERWWW.GSTAUTOLEATHER.COM

27 11 360 7517

SETON AUTOLEATHER

Aquired by GST Autoleather in 2010, Seton Autoleather has not wasted time trying to be too humble, instead, it has taken the refreshingly honest tack of proclaiming its products to be the

best, then proving that to be a fact, but not only in South Africa, where they can be found,

“Seton AutoLeather is a vital link in your product supply chain, from design to delivery. We have locations around the world to help service your needs.

We’ll partner with you. We can add value, reduce costs, provide innovative thinking, and customise solutions to fit your needs. We are [sic] committed to providing customers with the finest in leather quality, luxury, and durability.”

Considered as the number one automotive leather company in the world, these are no empty promises and the company strides forward in line with core values of innovation, efficiency and value; music to clients’ ears. But isn’t it always? When faced with a link in the supply chain that is so deeply committed to providing the right service at the right time and within set parameters, why are we so frequently pleasantly surprised? Because it’s not something we can take for granted, though Seton Autoleather say that they are the exception to the rule,

BLACK LEATHER MAGIC

Black Leather Magic

Sustainability is our responsibility

Boehme

We o�er black dyes to suit every application from economical shoe upper dyeings to deep black nubuks to high fastness upholstery leathers and high-fashion products. The combination of our DyStar dyes and Boehme leather chemicals provide optimum solutions for all requirements, including suppleness, comfort, touch and appeal with excellent physical properties. Want to see some Black Magic? Call your DyStar representative or the o�cial DyStar Leather Business Partner in your area.

International Business Park, #10-01, Singapore 609933Tel: +65 6671 2800 Fax: +65 6659 1328 Email: Marcom@DyStar.comDyStar Singapore Pte Ltd www.DyStar.com

®

SETON AUTOLEATHER

Seton Autoleather is quick to identify just how important it is for car manufacturers to partner with the right interiors specialist and when innovative design, quality products and value for money are top considerations, they consider themselves to be the very best of the best. It’s little wonder, given that they pride themselves of being able to streamline production processes with easy integration, while never forgetting that the customer is king and wants a suitable throne to sit on.

BLACK LEATHER MAGIC

Black Leather Magic

Sustainability is our responsibility

Boehme

We o�er black dyes to suit every application from economical shoe upper dyeings to deep black nubuks to high fastness upholstery leathers and high-fashion products. The combination of our DyStar dyes and Boehme leather chemicals provide optimum solutions for all requirements, including suppleness, comfort, touch and appeal with excellent physical properties. Want to see some Black Magic? Call your DyStar representative or the o�cial DyStar Leather Business Partner in your area.

International Business Park, #10-01, Singapore 609933Tel: +65 6671 2800 Fax: +65 6659 1328 Email: Marcom@DyStar.comDyStar Singapore Pte Ltd www.DyStar.com

®

SETON AUTOLEATHER

“We will offer unsurpassed value and aggressively market our products to the North American, European, South African and Asia Pacific interior systems integrators, vehicle manufacturers and strategic Tier suppliers.

We will never lose sight of our core values and will conduct ourselves with the highest level of professionalism and ethics.”

And we believe them. They say that quality speaks for itself, but we disagree. While you can appreciate fine, quality work, nothing quite underlines just how specialist something is like industry experts reinforcing the point and in that respect, this is one company that makes sure nobody is left in any doubt as to the standards of their craftsmanship.

Promising customers the very best, for the best prices, Seton Autoleather could be thought of as setting themselves up for a fall, but there is no chance of that here. While customers expect and anticipate a premier service like no other, this is delivered time and time again, thanks to a body of invaluable team members, each of which is held in high esteem.

Employees are offered the opportunity to work for a company that has promised to always look for ways to remain a viable operation, while being a rewarding and enjoyable place to work, with managers that will encourage and develop staff to allow them to enjoy the best career possible. It doesn’t get much more simple or effective than that. You work for this company, you will be looked after and have an enjoyable career and in return, these valued, trusted and expert craftspeople will produce exemplar quality like the automotive industry has rarely seen before. What a partnership!

While driving enthusiasts might initially order a new vehicle based on engine size, handling, torque or the sleek bodylines of a sporty exterior, ultimately, it’s the interior that they will see the most and if that’s not up to scratch, a sale can be lost in seconds. Carbon gear knobs and brushed aluminium instrument panels can only do so much if a sub-par material or finish has been used in a new model and as such, car manufacturers have come to realise and respect the role that Seton Autoleather plays in their own success.

SETON AUTOLEATHER

Don’t for one second believe that ‘leather is leather’, however as that is clearly not the case. There’s leather and then there is Seton leather,

“…We pride ourselves on our ability to meet your demands with quality leather auto interiors. Whether you need leather for a luxury vehicle to complement the most subtle and elegant interior, or an entry-level sedan with leather-on-a-budget, we [sic] can handle any extreme and cover all the price points in-between.

We have a wide selection of leather options available. We also offer a number of customisation choices, including finishes, patterns and embossing. Whatever designs you can dream up, we [sic] can create a customised automotive leather interior to meet your needs. One of our key advantages is that we have three fully equipped development and design centres in Detroit, Mulheim and Shanghai to service your specific regional product development requirements.”

Unlike so many other industries, seating guarantees you a somewhat captive audience, but there is no guarantee when

it comes to trying to retain them. Seton Autoleather have taken to old-fashioned approach to this conundrum and sought to keep clients, simply by impressing them and surpassing their expectations. If you need something custom, that’s not a problem. If a colour isn’t quite right, they can find the one that is and never with anything other than a cheerful smile on their face and a gritty determination to do right by the customer in their hearts. It almost seems disrespectful to whittle down the customer-first approach at Seton Autoleather to being ‘old-fashioned’, so let us instead call it classic. When excellent service, a desire to do more and a natural propensity to impress are driving factors for a company and make it a little ‘classically minded’, we’ll happily go back in time to when everybody conducted themselves in such a way, but as that’s not possible, we will make do with only looking to work with companies that truly embody the best of the new and old business world. With a timeless product, classic mentality and modern obsession for quality and value driving them, Seton Autoleather is number one for a reason.

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