SET YOUR PRACTICE APART FROM OTHERSTara Brown, PMAC

YOU’RE A PATIENT AND YOUR LOOKING FOR A PODIATRIST GO ON GOOGLE…This pops up for Podiatrist in your area…

How do you choose you choose which Podiatrist to

go?

SERVICES

• Who are you Catering to:

• Sports Medicine

• Physical Therapy

• Surgery

• Wound Care

• Pediatrics

• Geriatrics

• House Calls

• Medi Spa

• Laser, Pedicures, Paraffin

• Holistic

• give a natural way to treat diagnoses

PRODUCTS

• Patient Ease

• Keeps Patient in the office

• Once patient leaves you may lose them

• Adds Revenue

MARKETING

• Once you know who your catering to market to those people• Social Media

• Newspaper

• Magazines

• Network

• Get out in the community• Health Fairs

• Talks

• 5k Runs

LOCATION

• Make sure practice is easy to find

• Make sure the demographics of the area correlates with what your practice is offering

PATIENTS

• Care of the patient

• End of the day its all about the patients

• They should be top priority

• Treat them right they will refer patients back to you

• Show appreciation for them

• Referral program

• Appreciation Day

• Snacks

• Listen to why patient’s stopped going to their pervious Podiatrist

PATIENT EASE

• Flexible Hours• Night hours, Weekends

• Convenient Communication• Email

• Online booking

• Connecting on Social Media

• Insurance/Patient Financing • Payment Plans

• Finance companies (ie. Orthotics, Surgries, etc.)

STAFF/DOCTOR

• Staff

• will make or break you

• They’re the face of the practice

• First person patients hear and see

• If patient gets bad vibe from front desk or assistants they’ll have their guard up with the Doctor

• Doctor

• bedside manner

• Go above and beyond

RESEARCH

• See what the other Podiatrists are doing around your area

• May give you an idea of what to offer or not to offer in your practice

• Look up new products are emerging

• Patient’s sometimes hear about products before the Doctor does

RESEARCH

• Check Your Reviews

• See what is repetitive-whether its good or bad build on that

• Ask Your Patients

• How did you hear about us?

• Why did you choose us?

• Generate a trend report

• See what your seeing the most of

• See who you can cater to more or who do you want to reach out and start seeing

QUESTIONS?