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7/29/2019 Session XXII and XXIII
http://slidepdf.com/reader/full/session-xxii-and-xxiii 1/23
Session XXII
Learning
7/29/2019 Session XXII and XXIII
http://slidepdf.com/reader/full/session-xxii-and-xxiii 2/23
LEARNING
Any relatively permanent change inbehaviour that occurs as a result of experience is learning.
7/29/2019 Session XXII and XXIII
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Though people are already equipped withsome skills (like engineers are hired fortheir specialised technical skills) beforethey enter an organisation, yet they need
to learn other skills (such as peopleskills) they join. Organisations conductformal training programs to helpemployees assimilate the desired skills,work culture, values and norms of theorganisation.
Importance of learning
7/29/2019 Session XXII and XXIII
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Ivan Pavlov, a Russian behaviourist, hadconducted an experiment to teach dogsto salivate in response to the ringing of bell. Initially, the dogs salivated whenthey saw food but did not react to the
ringing of the bell. After repeated ringingof the bell before getting the food, thedog began to salivate as soon as the bellrang. Thus the dog learned to associateneutral stimulus (bell) with conditionedstimulus (food). The theory of classicalconditioning emerged from theseexperiments.
Classical conditioning
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Operant conditioning
Operant conditioning theory hasbeen associated with the work of B.F.Skinner. Skinner designed an
apparatus called the operantchamber or the skinner box. Tounderstand the learned behaviour in
animals.
7/29/2019 Session XXII and XXIII
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The skinner box has a lever, which on
pressing, drops a pellet of food.A hungry rat was placed in the skinnerbox. It eventually pressed the lever byaccident and received a pellet of food. The
rat soon learned to associate pressing of the lever with the reward of food. Thisreward acted as a reinforcing factor. Thisform of learning, which is based on trial
and error, is called operant conditioning.
7/29/2019 Session XXII and XXIII
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Social learning thoery
Albert Bandura gave two steps describingthe process of learning through a model.
1. Through observation a person acquires a
mental picture of an act carried out bysomeone and its consequences.
2. Then the person enacts the acquiredimage.
If the consequences turnout to be positive,the behaviour is repeated, otherwise , it isdiscontinued.
7/29/2019 Session XXII and XXIII
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Instrumental learning
Some psychologists are of the viewthat learning results frombehavioural consequences. This type
of learning is called instrumentallearning. If an individual observesthat responding in a particular way
to a particular stimulus is rewarding,he will tend to behave similarly inthe future as well.
7/29/2019 Session XXII and XXIII
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Instrumental (or operant) learning iscommon in organisations. Forexample, if working overtime during
a busy season results in a significantincrement in salary (positivereinforcer) in the appraisal that
follows, the worker is likely to repeatthis in the next year as well.
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Behaviour modification
Learning through reinforcement:Behaviour modification – a theorythat explains learning in terms of the
antecedents and consequences of behaviour.This argues that we learn fromprevious interactions with theenvironment to alter our behaviour in
such a way that we maximise positiveconsequences and minimise theadverse consequences.
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Behaviour modification emphasizesvoluntary behaviour researchers call
them operant behaviours because theyoperate on the environment.
For example, you put a certain amount of money in a soft drink (MILK) machineand press a certain button so that themachine will provide a particular can of Pop (or Milk). You learned from past
experiences how to cause theenvironment (the machine) to deliverthat brand of the drink.
7/29/2019 Session XXII and XXIII
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Flowchart of steps in the OB Mod
process
Identify Measure Analyse
InterveneEvaluate
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Session XXIII
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Law of effect
Behaviour modification is based onlaw of effect.
It is a principle stating that thelikelihood that an operant behaviourwill be repeated depends on itsconsequences.
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A-B-C’s of Behaviour
Modification
A-Antecedents
B-Behaviour
C-Consequences.
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Steps
Antecedents Behaviour Consequences
Whathappens
before the
behaviour
What the
person says or
does
Whathappens
after the
behaviour
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Example
Warning light
flashes on
operator’sconsole
Operator
switches off
the machine’s power source
Co-workers
thank
operator
for stopping
the machine
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New
attendance
bonus
system
is
announced
Employee
attends work
at
designatedtimes
Employee
receives
attendance
bonus
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Contingencies of reinforcement
Behaviour modification identifies fourtypes of consequences, collectively knownas the contingencies of reinforcement,that strengths , maintains, or weakenbehaviour.
They are
positive reinforcement
Negative reinforcementPunitive reinforcement
Extinction
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Schedules of reinforcement
Continuous – a schedule that
reinforces behaviour every timeit occurs.
Fixed interval – a schedule that
reinforces behaviour after it hasoccurred a fixed period of time.
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Variable interval- a schedule thatreinforces behaviour after it hasoccurred for a variable period of time around some average.
Fixed ratio- a schedule thatreinforces bahaviour after it hasoccurred a fixed number of times.
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POSITIVEREINFORCEMENT
Ex. Goodperformancerating
PUNISHMENT
Ex. Suspension of
the employee
NEGATIVEREINFORCEMENT
Ex. Calling off strike andresuming work to
avoid beingdismissed
PUNISHMENT
Ex. No access torecreationfacilities for aweek.
STIMULUSPRESENTED
STIMULUSREMOVED
OR
WITH HELD
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A case study
A consulting firm has recommended thatABC Mining Company should rely on actionlearning to prepare its technical staff for
leadership positions in the organisation.The executives complain that actionlearning takes too long, where as theycould have consultant provide several
classroom sessions in less tome and withless expense. Discuss the merits of theirarguments against action learning.