Session 7—Presentation and Panel Discussion International Quitline Institute 2011 Conference...
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Session 7—Presentation and Panel Discussion International Quitline Institute 2011 Conference October 11, 2011 Seattle, Washington National Center for Chronic
Session 7Presentation and Panel Discussion International
Quitline Institute 2011 Conference October 11, 2011 Seattle,
Washington National Center for Chronic Disease Prevention and
Health Promotion Office on Smoking and Health The findings and
conclusions in this presentation are those of the author and do not
necessarily represent the official position of the Centers for
Disease Control and Prevention. Setting Up a National Quitline
Service: A 10-Step Framework
Slide 2
A 10-Step Framework Create and launch a Quitline service.
Reexamine an existing Quitline service. 2
Slide 3
Identify a Quitline expert. A 10-Step Framework 3
Slide 4
Assess the need for a Quitline service in your country. A
10-Step Framework 4
Slide 5
Case Study: California Smokers Helpline Provided Asian-language
Quitlines with separate phone numbers. Identified themes important
to Asian callers: Establishing credibility of counselor Educating
on cessation Debunking health myths Stressing the importance of the
family Managing social norms Having a sensitivity to shame 5
Slide 6
Determine the place and role of the Quitline services in your
national tobacco control strategy. A 10-Step Framework 6
Slide 7
Determine the goals of the Quitline. A 10-Step Framework 1.
High reach with minimal counseling. 2. High effectiveness with
lower reach. 3. High reach and high effectiveness. 7
Slide 8
Case Study: New Zealand Quitline Offers free telephone support,
low-cost nicotine replacement therapy, and other resources to all
residents. Used television, radio, and print campaigns, along with
an interactive website and text messaging service. Registered
44,000or 5% of all smokers to make a quit attempt either by
telephone or via the website in one year. 8
Slide 9
Determine the range of services and desired utilization rates.
Do this based on your assessment of needs and the goals you set. A
10-Step Framework 9
Slide 10
Determine strategies for creating demand for your Quitline. A
10-Step Framework 10
Slide 11
Case Study: Brazil Brazil was the first country in Latin
America to launch a nationwide Quitline in 2001. Brazil was also
the first large country to act on the WHO FCTC recommendation to
put their Quitline number on the back of all cigarette packs, with
graphic pictorial health warnings. When Brazil put the telephone
number on cigarette packs, the Quitline experienced unprecedented
call volumes. 11
Slide 12
Determine which sponsors could fund and oversee the Quitline. A
10-Step Framework 12
Slide 13
Determine a project management plan for implementation. A
10-Step Framework 13
Slide 14
Determine which organization will deliver services. A 10-Step
Framework 14
Slide 15
Determine who is accountable for ensuring the success of the
Quitline. A 10-Step Framework 15
Slide 16
Case Study: Large Country Limited budget for cessation, yet a
high prevalence of tobacco use. The majority of its health care
workers, including doctors, smoked. It targeted that group with
aggressive promotion and proactive counseling to decrease tobacco
use among its health care workers. 16
Slide 17
RE-AIM Model (Reach x Efficacy) x (Adoption x Implementation x
Maintenance) = Impact Glasgow, RE, Vogt, TM, Boles, SM. Evaluating
the public health impact of health promotion interventions: The
RE-AIM framework. Am J Public Health 1999;89(9):13221327. 17
Slide 18
Closing Contact others who have been involved in Quitline
issues and operations for further consultation and assistance.
18
Slide 19
Questions for our Panelists What is the place and the role of
quit line services in the national tobacco control and treatment
strategy? Are there technological cultural or language issues that
are barriers to acceptance of the quitline? How have the features
and services of your quitline changed as it has grown in experience
and call volume?