Gender Violence, and role of Marketing

Course title: Gender Violence and Social Marketing for Social ChangeCourse code: CCC-215-MS15

Course Instructor: Paromita Goswami

Learning Objectives

• What is gender violence? • What can marketing do to address gender violence?

Of hidden family secrets . . .

http://www.dailymotion.com/video/x2it5as 1:29:06-1:34:00

Our Watch campaign

http://www.dailymail.co.uk/news/article-2748793/Powerful-new-campaign-featuring-children-celebrities-calls-Aussies-change-sexist-attitudes-stop-domestic-violence.html https://www.youtube.com/watch?v=tB7Pkcue9Rk

Whom do these campaigns target? What behavior change goal do they have?

Two print campaigns

Detailed session-wise course outline, and evaluation scheme

See Blackboard course page (content section)

Suggestions? Comments? Questions?

So, what did we learn?