BUSINESS MODEL SERVICE MODEL

COMMUNITY

LOCAL GOVERNMENT

ENERGY COMPANY

FAMILY

time

emotional commitment

usage information

share your knowledge with others

planning

economic activities (revenue)

less burden on electricity infrastructure

contextual consumer data

operations management

BENEFITS- exchange points

for energy saving appliances

for access to community resources

(e.g. museum, fitness center, library)

for online activities/games

to fund charitable initiatives

to buy shares in energy projects

- within and outside the service community

advertisings

discounts on their products

specific target group for advertising

CORPORATE COMMUNITY

COMMUNITY- serves as a platform to build solidarity

- promotes vibrant and engaged populace

- add friends, family or people with similar energy profiles

- start a friendly competition with friends to save electricity

- see the energy usage of others, share knowledge and advice

USAGE INFORMATION- view customized bill (contextual bill)

- share usage information with others (privacy setting)

- adjust basis for comparison（kw/m!, kw/people)

- view and compare past and present energy consumption

POINTS- energy usage is benchmarked against similar

households

- earn points by reducing energy consumption

relative to other families

- exchange points for benefits

SMART GRID- contextual data is used to optimize

smart grid and design new services

- service becomes a part of smart grid

- energy forecast enables one to earn

points for smart electricity use

energy management solution

recognition (energy saving)

get points

have fun

build relationships

clean environment

build unity

recognition more customers

brand recognition

management

management